Namuhla, yonke into iyatholakala, kufaka phakathi i-automation yokuphathwa kwezinkampani, ukubalwa kwezimali, nokwenza kahle isikhathi sokusebenza, ukulawula, kanye ne-franchise yebhizinisi enotshalo-mali lokutshalwa kwezimali okuncane nokubalulekile. Ukuqondiswa izintshisakalo nezifiso zabo, kuyatholakala ukukhulisa ibhizinisi lakho ngokushesha nangendlela efanele nge-franchise emkhakheni othile womsebenzi, ngotshalo-mali oluncane lwesikhathi nezinsizakusebenza. Uma umusha kulolu daba, udinga izeluleko zochwepheshe, usizo oluvela kubuchwepheshe be-IT, lapho-ke kufanele uphendukele kuzingxenyekazi zobungcweti ezikhethekile kwi-franchise nakho konke okuxhumene nayo. Kungani kulula futhi kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kulula ukukuchaza. Lapho udala ibhizinisi kusuka ekuqaleni, udinga ukutshala imali, udinga ukwakha uhlelo lokusebenza, ukubala kokubili imali yokuqala kanye nokutshalwa kwemali okulandelayo okudingwa yibhizinisi ukukhushulwa. Ngasikhathi sinye, kuyadingeka ukuthi okungenani ube nolwazi oluncane ekuphathweni, ekubalweni nasekuphathweni hhayi kuphela ngabasebenzi kepha futhi nezinqubo ezahlukahlukene, ukuze ungadideki futhi ungalahlekelwa.

Lapho uthenga futhi usebenza ngokubambisana ne-franchisor, kuba lula ukwakha ibhizinisi, ngenxa yokwazisa ngomkhiqizo, amakhono atholakele, ngokungangabazeki abelana ngawo, kanye namakhasimende atholakele. Okokuqala, udinga ukubala bonke ubuhle nobubi, unqume ukuthi ufuna ukuvula ibhizinisi kumuphi umkhakha womsebenzi, ucacise ngenhloko-dolobha yokuqala, bese wenza okuthile. Noma kunjalo, uma kuze kube namuhla uhlushwa ngokukhetha, ungaya ku-portal, uhlaziye ukukhetha okunikeziwe, uqhathanise uhla lwamanani, bese uthola uhlelo lwebhizinisi. Futhi, kusayithi, ungabuka izibalo zethrafikhi ngezibalo ze-SEO, ufunde ukubuyekezwa kwamakhasimende ethu (ama-franchisors nama-franchisees), bona isimo nokukalwa kwe-franchise ethile, ucacise utshalomali, imali engenayo nemali yesamba semali. Esizeni sethu kunokhetho olukhulu, lapho usesha, ungasebenzisa i-search engine noma ukhethe isigaba, izwe, idolobha, idolobhana, uthathe inani lotshalo-mali lokuqala, njll. Namuhla konke kuyatholakala, kanye nokubalwa okuzenzakalelayo esitolo se-franchise, esinikezwe wonke umuntu. Akunasidingo sokudabula yonke into kusukela ekuqaleni kuze kube sekugcineni, unedatha edingekayo esandleni.

Thola okuningi ngokusebenzisana esitolo se-franchise esitolo. Futhi, kunikezwa izeluleko zochwepheshe, abasekeli bama-franchisor abasiza ekubonisaneni, futhi bakutshele ngakho konke ama-chips, izenzo nokunikeza imininingwane efanelekile yokuthuthukisa ibhizinisi. Lapho kunwetshwa futhi kuvulwa amaphuzu, wonke umuntu uyawina. I-franchiseee yebhizinisi inikeza igunya lokumela izintshisekelo esikhathini eside sophawu oluthile, emkhakheni othile womsebenzi, ngokuya ngemibandela ethile. Izinhlobo ezifunwa kakhulu zokuphathwa kwamabhizinisi ama-franchise ukudla okusheshayo, insizakalo, izimpahla, nezinsizakalo. Ikhathalogi ye-franchise ivumela ukukhetha i-franchise enenzuzo, ukubonisa indlela yomuntu siqu, ukonga isikhathi kanye nokutshalwa kwezimali kwebhizinisi, ukwandisa ithrafikhi ye-SEO. Wonke umuntu uzothola umnikelo onenzuzo yakhe, ecabangela ukutshalwa kwezimali namathuluzi.

Sinikeza ikhulu lamaphesenti okuqinisekisa ukusebenza kahle okuhlobene nokuthuthuka kwebhizinisi ngokuthola i-franchise.

Ukubonisana ngezinkinga ezahlukahlukene, kufanele uxhumane nezinombolo zokuxhumana ezicacisiwe, uthumele isicelo nge-imeyili. Siyabonga ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana, okukhiqizayo

I-franchise yesitolo sezingane kungumsebenzi webhizinisi, okusebenzisa ukuthi ngubani okufanele aqonde ngokusobala ukuthi lolu hlobo lomsebenzi luhlotshaniswa nezibopho ezithile. Okokuqala, kungukubanjwa kwenani elithile emalini etholwe kuma-akhawunti e-franchisor njalo ngenyanga. Ngaphezu kwalokho, wenza isibopho sokwenza umsebenzi wasehhovisi ngokuhambisana ngokugcwele nemithethonqubo. Ngaphezu kwalokho, lapho usebenzisa i-franchise yesitolo sezingane, kufanele futhi ugcine engqondweni isidingo sokwenza isamba semali. Lokhu kufinyelela ku-11% wenani lemali ofuna ukulitshala esigabeni sokuqala sephrojekthi. Njengoba usebenza kwi-franchise yezingane, futhi ungaba nesibopho sokuthengwa kwezinsizakusebenza ezithile ku-franchisor, okuyiqiniso ukuthi izophawulwa kwinkontileka.

Lokhu kungumkhuba ojwayelekile futhi kukuvumela ukuthi wenze imisebenzi yokubhala ngendlela efanele ngaphandle kokubhekana nobunzima. I-franchise yengane izokhiqiza ukuphuma kwemali okukhulu ngoba nje abantu bayayithanda inzalo yabo ngakho-ke bazimisele ukuyikhokhela. Isitolo sezingane esinama-franchised naso sidinga ukuchaza ngokusobala izinzuzo zokuncintisana inkampani enazo. Futhi, ukushiyeka kwephrojekthi yebhizinisi kufanele kuqondwe ngokucacile ukubadambisa. Ithuluzi elisebenza kahle elibizwa nge-swot analysis likulungele lokhu. Ngosizo lwayo, ungaqonda ngokusobala ukuthi yini okudingeka yenziwe ukuthola impumelelo nokuthi ungenza kanjani kunoma yisiphi isimo.

Uma usebenzisa i-franchise yesitolo sezingane, iphrojekthi yebhizinisi kufanele isetshenziswe ngokushesha okukhulu futhi kucatshangelwe zonke izici zesifunda. Uzonikeza ukuqala kwesincintisana nabo uma ukhetha okungcono kakhulu kwephrojekthi. Uzodinga ukwenza okuthe xaxa kumakhasimende akho athengisa ilungelo lokuthenga lezingane kunabaphikisi bakho. Lokhu kungathinta impumelelo yezinkampani ngokuhamba kwesikhathi. Yenza imisebenzi yakho yokukhangisa ngempumelelo futhi ngaphandle kokwenza amaphutha abalulekile, ube ngusomabhizinisi ophumelela kakhulu. Umsebenzi wenkampani yakho uzokwenziwa ngokuya ngemithetho ebekiwe kusengaphambili, futhi nawe uzokwenza umnikelo ekukhangiseni emhlabeni wonke.

Lapho usebenzisa i-franchise yesitolo sezingane, udonsa kuze kufike ku-3% wemali engenayo yanyanga zonke ukugcina izinga lokuthandwa komkhiqizo ezikhundleni eziphakeme. Le mali yokukhangisa isetshenziswa ngendlela yokuthi uphawu lwaziwe emhlabeni wonke ngoba uma ukuthandwa komkhiqizo kungakhuli, nakanjani kuyawa. Kungakho i-franchisor, lapho isebenzisa i-franchise yezingane, ihlinzeka ngesidingo sakho sokwenza izinzuzo ezinjalo. Lo mkhuba ovamile futhi awuhlukile kakhulu kwamanye ama-franchise. I-franchise yezingane izohlinzeka ngokuhamba njalo kwezinsizakusebenza, ezilula kakhulu.

I-franchise yebhizinisi enekhathalogi yotshalo-mali inikeza ithuba lokukhetha okunikezwayo okunenzuzo ngentengo engabizi, kucatshangelwa imali eyisamba, imigomo nemibandela yezivumelwano zama-franchise. Ungalivula wedwa ibhizinisi lakho, kusukela ekuqaleni, kepha-ke kuzodingeka uqonde ngokusobala ukuthi ungaqala kuphi nokuthi yiziphi izimiso zokuphatha okufanele uzenze, ngokuya ngezibalo zezezimali nezinhlelo zebhizinisi. Ukukhangisa, ukwakha isisekelo samakhasimende kuyizinqubo eziyinkimbinkimbi impela, ikakhulukazi ngokubheka isimo esikhona njengamanje, ukuncintisana okukhula njalo kuzo zonke izindawo zomsebenzi. Ngakho-ke, uma usaqala, kepha ulwela ngokufutheka ukuba ngumnikazi webhizinisi lakho, ungaqala ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwa kakhulu, unegama nomholo obaluleke ngokwanele. Uma ungazi ukuthi uzoqala kuphi, futhi nakuluphi umkhakha womsebenzi ukuvula ibhizinisi lakho, bese ubheka izinhlu zama-franchise bese ukhetha ibhizinisi elizosondelana kakhulu nenhliziyo yakho, ngoba akukho okungcono kunebhizinisi lakho olithandayo . Ngakho-ke, kukhathalogi ye-franchise ungabona okunikezwayo kwamanje, ngotshalo oluthile lwezimali, uzijwayeze imigomo ye-franchise, igama lecala, inkokhelo yesamba semali noma ukungabi bikho kwayo, imininingwane eyengeziwe, ukubuyekezwa namaphuzu athile esifundeni esithile osithandayo.

Ama-Franchisors azosiza ama-franchisees hhayi ekuvuleni ibhizinisi kuphela, kodwa futhi azofika, eluleke, asize ekuqasheni, akhulume ngezinzuzo namasu acacile, akhe uhlelo lokusebenza, njll. Bala inani lotshalo-mali, isamba semali yokukhokha nezikhathi zokukhokha itholakala ngqo esitolo se-franchise. Shayela inombolo yokuxhumana ebekiwe bese uthintana neminye imibuzo. Siyakubonga kusengaphambili ngentshisekelo yakho, ngokuxhumana nekhathalogu yama-franchise nokutshalwa kwezimali, sithemba ukubambisana ngokubambisana okukhiqizayo.

I-franchise yesikole sebhizinisi lezingane inephrojekthi ethuthukile engathengwa ngamakhasimende afisa ukwenzeka ngale ndlela. I-Franchise yebhizinisi lezingane esikoleni ithole ukufunwa okukhulu phakathi kwabathengi abacabangisisa ngalesi siqondiso sebhizinisi. Kulula ukuletha i-franchise enebhizinisi lezingane nesikole ezingeni elamukelekayo kunokukhuthaza iphrojekthi ngaphansi kwezimo ezizimele. I-biz yesikole i-franchise yezingane inemibuzo yokwakheka okuhlukahlukene, lapho abamele umphakeli womqondo ngecebo bethola izeluleko ezifanelekile. Ukuze uthole inzuzo oyifunayo, udinga ukuqhubekela phambili ekwakhiweni kwamagatsha nezigaba, nazo ezimele ingxenye ebalulekile yomkhiqizo okhona. Isikole sebhizinisi lengane sithola isilinganiso uma zonke izinyathelo zihambelana ngokuphelele nomenzi, zinikeze indlela eyakhiwe yokuthola impumelelo oyifunayo.

I-Franchise ezindaweni zezingane okwamanje isetshenziswa kabanzi emhlabeni lapho iklayenti lingadingi ukudala iphrojekthi eyedwa, kepha ungathola inzuzo ngesikhathi esifushane, ube nombono wefomethi eyenziwe ngomumo. Ngokutholwa kwe-franchise emkhakheni wezingane, ukwazile ukuthola impumelelo oyifunayo namathemba ahlukile emhlabeni wonke ngesikhathi esifushane. I-franchise yamahhala uhlobo olubanzi kakhulu nolulula kakhulu lwe-franchising eRussia nakwamanye amazwe e-CIS. Inikeza inkululeko ephelele kumthengisi ekuhleleni i-biz. Ekujuleni kwawo, uhlobo olunjalo lwe-franchise liseduze nokuthengiswa okujwayelekile, kepha ngokungezelwa kophawu lokuhweba, ukuqeqeshwa, izeluleko, amanani akhethekile nemibandela. Kuleli fomu, kungaba nemali ekhokhwayo eyisamba noma isamba semali, kanye nezidingo ezithambile kakhulu kumuntu onelungelo lokuthenga.