I-franchise yesamba semali namuhla iyindlela yokugqama kokunikezwayo okufanayo emakethe ye-franchise. Imali yesamba semali ayilutho ngaphandle kwemali yokungena yokuthola ilungelo lokumelela izintshisekelo zomkhiqizo, usebenza ngaphansi kwemigomo nemibandela yabo. Imali eyisamba semali inkokhelo yokuqala eya kumuntu onelungelo lokwenza imali kumninimasheya ngemuva kokuphela kokuthengiselana nangaphambi kokudluliswa kwamalungelo okusebenza esifundeni esithile, ngokuya ngezimo. I-lump-sum franchise ifaka nokuqeqeshwa kwama-franchisee, ukufundiswa, usizo ekuthuthukisweni kwebhizinisi, ukuvakashelwa ezitolo ezivulekile, ukuhlinzekwa kwesisekelo samakhasimende, njll. Namuhla, lapho umncintiswano ukhuphukile, hhayi wonke umuntu osebenzisa inkokhelo yesamba. Inani lokukhokhwa kwemali eyisamba kunqunywa izindleko zenkampani ukuqala nokusiza umlingani ukuthi alondoloze, noma ngabe kubhekwe ingxenye yenzuzo.

Akunjalo neze ukuthi akulula ukuqala ibhizinisi wedwa, ngakho-ke i-franchise iyisiqalo sangempela sokwenza ibhizinisi, ukungena emakethe ngaphansi kwegama elaziwa kakhulu, kusukela ekuqaleni kusuka ekuqaleni labo abazethembayo ngamakhono abo, amathuba futhi ube nesikhathi esiningi samahhala. Ulwazi namakhono okuphatha, ukutholwa kwamakhasimende, ukwethulwa kolwazi, kanye nokukhangisa kuyadingeka. Ukuze ungangeni esimweni esingesihle, khetha i-franchise enenzuzo noma ngaphandle kwesamba semali, udinga ukusebenza nezitolo ezethembekile, ezinjengekhathalogi yama-franchise. Kulula kakhulu ukukhetha i-franchise ngokusebenzisa ikhathalogu, ubone izindleko zesamba, izimo, nezinye izinkomba. Isitolo sikhombisa yonke imininingwane, isilinganiso, kanye nesimo sokufunwa, ukuthi sekuneminyaka emingaki ikhona emakethe, yiziphi izinzuzo i-franchisee ezilindele, lokho i-franchisor ekuhlinzekayo, njll. khangisa ukubekwa, ngokufinyelela okubanzi, okusabalala emhlabeni wonke. Kuyafaneleka ukukhumbula ukuthi lapho kunezitolo eziningi, ukuphakama kwesidingo, ukuqashelwa, inzuzo nenzuzo.

Isamba semali ebanjwayo sikhonjiswa kwi-accounting njengenzuzo etholakalayo evela ekuthengisweni kwezimpahla, izinsizakalo, njll. Imali yesamba iyahluka ngokuya ngezindleko ze-franchise uqobo, uma kubhekwa ukutholakala kwezinhlobo ezishibhile nezibizayo. Ukuphendukela esitolo, kulula kakhulu ukukhetha okuthandayo. Isibonelo, awukasithathi isinqumo ngokukhethwa nomsebenzi webhizinisi lakho, akunandaba. Ungabuka konke ukunikezwa ngesamba semali noma ufake i-franchise edingekayo enjini yokusesha. Kukhona nezigaba nezigaba ezingaphansi. Lapho ukhetha ukunikezwa, kufanele unake isifunda, izindleko, imibandela, idatha ekhokhelwayo, ukukhokhwa kwesamba, njll.

Njengomthetho, izinhlobo ezifunwa kakhulu zama-franchise wesamba yizitolo zokudla okusheshayo, izimpahla, izikhungo zesevisi, ama-laboratories, ama-beauty salon, njll. Ungathenga i-franchise eshibhile ngaphandle kwezindleko zesamba. Umnikelo oyisamba semali uhlobo oluthile lwesiqinisekiso se-franchisor ngokubambisana ngokuqhubekayo ne-franchisee, ngakho-ke wonke amabhizinisi aqala kusukela ngesikhathi sokukhokhwa kwesamba, okwenza isimo sengqondo nesimo sengqondo esibucayi. Njengomthetho, ngaphandle kokukhokhwa kwesamba, i-franchise isebenza kuphela kuzimpahla, kucatshangelwa ukuthenga nokuthengiswa kwazo, futhi ukuncishiselwa okungeziwe akudingekile lapha. Imali ekhokhwayo yesamba semali noma imali ekhokhwayo ayibuyiswa. Inkokhelo yesamba se-franchise isamba esisodwa futhi ilungisiwe. Isitolo se-franchise sivumela ukonga ekukhangiseni, ukukhuphuka kwesidingo, nokuthola abantu abanomqondo ofanayo phakathi kwama-franchisees nama-franchisors.

Zonke izenzo ziyaboniswa futhi ziyasebenza. Ochwepheshe bethu banikela ngokusekelwa ubusuku nemini, ukubonisana, nezingxoxo, nokunikeza imininingwane nezeluleko mayelana nokukhushulwa kanye nokukhangisa. Kungani okunye kuyinzuzo ukuthenga i-franchise? Ngoba bakusiza ekuqeqesheni abasebenzi, banikeze ukubalwa kwenani lenzuzo ethile yesikhathi, kucatshangelwa iphrojekthi yokwakha, ngokwakha iwebhusayithi yezinkampani, ukukhulisa isisekelo samakhasimende, njll. Izingozi ezincane, ngisho nokucabangela isigaxa sokuqala -ukukhokha imali. Imali eyisamba ayikwazi ukweqa amaphesenti angamashumi amabili nanhlanu wezindleko ze-franchise, ngoba i-franchisee ingabala yonke into ngokuzimela, icabangele imali etholakalayo. Kuyafaneleka ukuqonda ukuthi ukukhangisa ngokuvamile akudingeki, uma kubhekwa ukumbozwa nokuthamela ikhathalogi ye-franchise nsuku zonke. Ngemuva kokudabula ikhathalogi, ungajwayela i-franchise kuphela kepha futhi nokukhokhwa kwesamba, ngokunikezwa okuthandwayo nezinhlobo zamanje ezingabizi zebhizinisi, imibono namaphrojekthi, izimo zokuhlala, kanye nokupakisha.

Imininingwane engaphezulu iyatholakala kochwepheshe bethu, abanikeza izeluleko ngezinombolo zokuxhumana ezicacisiwe, kanye nokuya esitolo, bafunde ukubuyekezwa kwamakhasimende ethu, bathole imininingwane ebalulekile, njll. Silindele ukubamba iqhaza kwakho nokuzethemba kwakho. Sibheke phambili ekubambisaneni okukhiqizayo eminyakeni eminingi ezayo.

I-real estate franchise - kulabo abangakulungele ukutshala imali, kepha bafuna ukuvula ibhizinisi labo. Ukuphathwa kwempahla akulula. Imakethe yezezakhiwo iyanda njalo, izakhiwo ezintsha zakhiwa ngokushesha okukhulu, izindlu zesibili zihlala zifunwa njalo. Kepha kunzima kakhulu ukuthatha nokuvula i-ejensi yezezindlu kanjalo nje, umncintiswano kule ndawo uphakeme kakhulu. Kodwa-ke, uma uthanda le ndawo yezamabhizinisi, awufuni ukusebenzela inkampani, indlela yokuphuma ingaba ukuthenga i-franchise. Funda ngalokhu ngezansi.

Yini ama-franchise we-real estate? Bangamelwa yi-ejensi yezezakhiwo, izinkampani zokwakha nezokuvuselela, ukuqasha, amabhizinisi okubonisana, futhi kuze kuthinte nendawo yokuthengwa komphakathi. Kungani i-franchise ye-real estate ikhanga kangaka? Njengomthetho, izinkampani zinesifiso sokwazisa ngomkhiqizo wazo futhi zikulungele ukwamukela amanani amancane emali yasebukhosini kanye nokukhishwa okuphelele kwemali eyisamba. Usomabhizinisi kudingeka ukuthi atshale imali ngokuqasha ihhovisi, ngokuthenga imishini yasehhovisi, nokuqasha abasebenzi. Kungcono ukuvula ibhizinisi le-franchise ye-real estate ngesisekelo esenziwe ngomumo, okungukuthi, kuhle uma kukhona i-ejensi eyenziwe ngomumo edinga ukukhushulwa kuphela. Lokho kungukuthi uma usuvele unayo i-ejensi futhi ufuna ukuyikhangisa futhi usebenze ngaphansi kwegama elaziwa kakhulu. Le nketho izokhokha ngokushesha okukhulu kunokuqala ibhizinisi ekuqaleni. Ziyini izinzuzo ze-franchise? Ngokusekelwa okugcwele okuvela ku-franchisor.

Hhayi kuphela umphathi ohlukile oqondisayo ozosiza, kodwa futhi neqembu lonke labachwepheshe be-franchisor. Enye inzuzo ukuthi uthola i-portal eyenziwe ngomhlaba eyenziwe ngomumo amakhasimende nabathengisi bezindlu abazoyivakashela nsuku zonke. Ukuthola umhlahlandlela osebenzayo wokwenza ibhizinisi. Futhi, i-franchisor ingakuvulela izindlela ezingeziwe zokubambisana namabhange nabathuthukisi. Futhi lapho wethulwa yinkampani abayethembayo, amathuba akho okuphumelela azokwanda. Ama-franchisor we-real estate aqapha imakethe njalo, alungiselele okunikezwayo, enze umsebenzi omningi ukusungula ubudlelwano nabathuthukisi. Ungayithola kanjani i-franchise ehloniphekile futhi ungaweli kubakhwabanisi? Okokuqala, udinga ukusebenzisa insiza yokusesha ethembekile.

Ukufunwa kwe-franchise kwenziwa ikakhulukazi ngezikhombisi-ndlela ezikwi-inthanethi. Kumakhathalogi, ungakhetha isigaba esifanele noma usethe indawo yokusesha. Futhi, ukunikezwa kungaphulwa ekukhuphukeni noma ekwehleni kwe-investimenti ethenjisiwe. Lapho usuthathe isinqumo nge-franchise, kufanelekile ukucwaninga ngesithunzi se-franchisor. Lokhu kungenziwa ngemithombo evulekile yolwazi. Ukuthandwa komkhiqizo kufanele kubonwe ngothile (futhi lokhu kufanele nakanjani kuboniswe kwabezindaba), ungabona nokubuyekezwa. Ngaphambi kokuphothula inkontileka ye-franchise, naka amaphuzu abalulekile emigomo yokubambisana.

Ungayisayini inkontileka uma iqukethe ulimi olujwayelekile nolungaqondakali. Ukuthola ukuthula kwengqondo okuphelele, cela inkampani amakhophi amadokhumenti akhona bese uhlola isitifiketi nezinombolo zelayisense. Ungaboni amagama amakhulu, themba izinombolo nezinkomba kuphela. Singasiza ekukhetheni i-franchise, kukhathalogi yethu uzothola yonke iminikelo enenzuzo enkulu, ehlukaniswe ngokulingana nokutshalwa kwemali. Simele izinkampani zangaphandle nezasekhaya. Imakethe yezezakhiwo ayishintshi kodwa inenzuzo enkulu. Ngemuva kokwenza yonke imizamo ekuqaleni kwendlela futhi ucele ukwesekwa nguzakwethu onokwethenjelwa, uzokwazi ukubeka indlela yakho yokuphumelela, kuqala ngathi.

I-franchise ye-real estate agency iphrojekthi efanelekile futhi enesibindi. Ukuze ekusebenzeni kwayo ungadingeki ubhekane nobunzima obungenakunqotshwa, wenze ukulungiselela kahle esigabeni sokuqala. Ivumela ukunciphisa ubungozi i-franchise yakho evezwe kuyo. Udinga ukwenza ukuhlela kwakho kahle usebenzisa ithuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot. Ngosizo lokuhlaziywa kwe-swot, ungaqonda ukuthi iziphi izingozi ezisongela i-franchise. I-ejensi yakho nayo inamandla ayo nobuthakathaka bayo.

Leli thuluzi lekhwalithi ephezulu likusiza ukuthi uzikhombe, uzihlukanise ngezigaba futhi uzisebenzise. Ngemuva kwakho konke, ukutholakala kolwazi olufanele kukunika ithuba lokumelana ngokuphelele nabancintisana nabo, ube ngusomabhizinisi ophumelele kakhulu futhi onekhono. Uma uthengisa izindlu nomhlaba ngaphakathi kwe-ejensi, khona-ke i-franchise ikusiza ukwenza umsebenzi ngamandla nangendlela enamandla ngangokunokwenzeka. Ngemuva kwakho konke, uqondiswa yimithethonqubo, imigomo yamanje, nokulungiswa kwangempela. Kuyasebenziseka impela, okusho ukuthi lelo thuba eliyingqayizivele akumele linganakwa. Izakhiwo ezithengiswayo, i-ejensi yakho ye-franchise ekwazi ukufinyelela ezingeni elisha lobuchwepheshe. Konke kwenzeka ngenxa yokuthi i-franchisor yabelana ngolwazi lwabo nawe.

Impela, kuyadingeka ukuqonda ulwazi olutholayo. Ukusetshenziswa kwabo okuhle kwandisa amathuba akho okuwina umncintiswano.

Sebenzisa i-franchise ukwenza lula ukusebenza kwebhizinisi lakho. Kuyadingeka futhi ukusebenza ngokuzenzekelayo, ukuthola inzuzo ephezulu yomsebenzi. I-franchise yakho ye-real estate inikeza ukufakwa okugcwele kwezidingo zebhizinisi lakho. Kungenzeka ukubhekana kalula nemisebenzi yanoma iyiphi ifomethi bese uyenza ngendlela ekhiqizayo ngangokunokwenzeka. Ngaphakathi kohlaka lwe-franchise, i-ejensi isebenza ngamandla kakhulu kunalokho uma wenza umsebenzi ngokuzimela. Ngemuva kwakho konke, wenza ngokuya ngesimo sikasomabhizinisi ophumelelayo.

Useyitholile imali yakhe futhi uselethile nezinga lokuqwashisa ngomkhiqizo wakhe ezikhundleni eziphezulu. Abathengi emhlabeni wonke bayayazi i-real estate franchise. Ngisho nasedolobheni lakho, izinga lokuthandwa kwalo mkhiqizo beliphezulu, nangaphambi kokuba ungene emakethe njengomhambisi okhethekile. Ngokunjalo, lowo muntu kuningi azokufunda futhi lelo thuba eliyingqayizivele akufanele liphuthelwe. Esikhathini sokuqalisa i-franchise ye-real estate agency, kungavela ubunzima obuhlukahlukene. Banganqotshwa kalula besebenzisa uhlelo lwebhizinisi olwenziwe ngaphambilini. Lo mbhalo ubala zonke izinyathelo ezidingekayo okufanele uzenze.

Sebenza ngokunembile nangobuchwepheshe, ngaleyo ndlela uzinikeze inzuzo enkulu empikiswaneni yokuncintisana. Ungayinqoba impi ngesikolo esibuhlungu kubaphikisi bakho ngoba unezinzuzo ezahlukahlukene zokuhleleka okuthelayo. Konke kwenzeka ngenxa yokuthi wenza imisebenzi ye-ejensi yezezakhiwo.

Ngaphezu kwenani elikhulu lezinzuzo, ukuba ngumsabalalisi we-real estate limb franchise, futhi uthola izindleko ezithile. Isibonelo, esigabeni sokuqala, lokhu kukhishwa kwesamba semali. Umthamo wayo uvame ukwehluka, kepha, njengomthetho, awunakuba ngaphansi kuka-9 nangaphezulu kuka-11% womnikelo wokuqala. Lokhu kutshalwa kwemali kukhokha ngokushesha okukhulu, ngakho ungakhathazeki. Ngaphezu kwalokho, ngenkathi kwenziwa i-franchise, udinga ukukhokha njalo ngenyanga kusuka ku-3 kuye ku-9%. Lezi izitolimende ezimbili, ngasinye sazo sibalwa ngamunye.

Isitolimende sokuqala sibizwa ngama-royalties. Lapho uthengisa i-franchise, isukela ku-2 kuye ku-6%. Leli nani libalwa njengephesenti lenani lemali etholakele phakathi nenyanga. Ngaphezu kwalokho, ngesikhathi sokusetshenziswa kwe-ejensi yezezindlu, kunikezwa esinye isitolimende. Ibizwa ngokuthi ama-royalties wokukhangisa. Le mali isetshenziswa yi-franchisor ukukhuphula njalo izinga lokuthandwa komkhiqizo. Ngaphezu kwalokho, imikhankaso yokukhangisa yenziwa emhlabeni wonke ukufinyelela izethameli ezibhekiswe kubaningi kakhulu.

Ngakho-ke, i-franchise ye-real estate agency izokhula ekuthandeni futhi ihehe abathengi abaningi ngokwengeziwe. Uthola futhi inzuzo engaqondile kulokhu, ngoba endaweni yedolobha lakho i-franchise ikhula ngokuthandwa.