I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.

I-franchise yobisi yobisi izothola ukusetshenziswa okubanzi kuhlu olukhulu losomabhizinisi abacabanga ukuqala inkampani yabo. Izinzuzo ze-franchise yobisi lukashizi zilele ekubambisaneni okuhlangene okunezithelo okusungulwe ngabakhiqizi abaningi abafuna ukuthola abalingani abafanelekile. Ukukhetha i-franchise enebisi lobisi, amaklayenti amaningi ayaqonda ukuthi kunenzuzo enkulu ukuthenga umkhiqizo ngokwamasu athuthukisiwe kunokuzenzela umsebenzi wokuzibandakanya ngokuphelele. Kungakho kungenzeka ukuthi kube nezingozi nezingibe ezahlukahlukene ezingalimaza ukwakhiwa komqondo wephrojekthi. Uzokwazi ukuthola uhlu lwabakhiqizi kwipulatifomu ezinikezele equkethe izinhlobo eziningi ezahlukahlukene zama-franchised, ezijwayelekile namuhla. Kumele kuqashelwe ukuthi i-franchise eyenziwe ngobisi lweshizi inomkhiqizo wayo osulungele ukwenziwa, kanye nentengo encike ebangeni lokuthandwa okukhethwe iklayenti lenkampani.

Endabeni yezingxoxo nomenzi, kufanele kuxoxwe ngemininingwane yokubambisana okuhlangene, ngemuva kwalokho kuzokwenzeka ukuthi kusayinwe isivumelwano ngokudluliswa kwamalungelo okuthuthukisa ilungelo lokuthola ubisi lweshizi. Uma unemibuzo ngohlobo lomsebenzi, kufanele ufune usizo kochwepheshe bomkhiqizi abanezimpendulo zomsebenzi. Osomabhizinisi banamuhla basanda kuqala ukunikela ngokuthanda kwabo kuma-franchise okhiqiza ubisi lukashizi ngoba kunezidingo zokuthi kulula kakhulu ukusebenzisa umbono osuvele ulungisiwe emakethe yokuthengisa kunokuqhamuka neprojekthi enentuthuko ezimele. I-franchise yobisi lukashizi kufanele ithuthukiswe ngokubambisana okuphelele nomenzi, lapho kuzokwakhiwa khona isigaba ngasinye esisha ngokulandelana okulungile. Njengamanje, ama-franchise ezinkomba ezihlukile, kuya ngokuthandwa yiklayenti, asetshenziswa ngempumelelo emhlabeni wonke. Uzokwazi ukukhiqiza imibhalo eyinhloko kanye nokubika kwentela ngokuhambisana nayo yonke imigomo ehlanganisiwe neyasungulwa ngefomethi yansuku zonke, maqondana nokuthi kufanele uthole imiyalo evela kumkhiqizi. Sihlala njalo sinethuba lokuxoxa nganoma iyiphi inkinga nomhlinzeki wephrojekthi ethengiwe, ngokuqalisa ngokugcwele kwazo zonke izincomo ekuqaleni.

Lapho ushintshela ekusebenziseni ibhizinisi lakho, kungakuhle usebenzise i-franchise yobisi lweshizi, ngokwakhiwa komsebenzi odingekayo wezamabhizinisi ozofinyelela ezingeni lomhlaba jikelele.

I-franchise yokukhiqiza ushizi ibhizinisi elifanele, elithembisayo futhi elinenzuzo. Noma kunjalo, ungahle ubhekane nobunzima, ngoba lo msebenzi webhizinisi uvame ukuhambisana nezingozi zefomethi ethile. Lapho usebenzisana ne-franchise, ungawanciphisa, ngoba unenani elikhulu lamathuluzi asebenzayo futhi ahlolwe isikhathi. Sungula ukukhiqizwa kwama-franchise futhi amathuba okuwina ngokumelene nezimbangi ezinkulu azokhula. Kungenzeka ukubhekana ngempumelelo nanoma iyiphi imisebenzi, noma ngabe inzima kangakanani. Uma uthatha isinqumo sokubandakanyeka ekukhiqizeni nasekukhangiseni ushizi, i-franchise ikusiza ukuthi usethe umsebenzi wakho wehhovisi ngendlela engcono kakhulu.

I-franchisor uqobo ikunikeza lonke ibhulokhi lemininingwane efanelekile. Uthola umkhiqizo osebenzayo. Kepha lokhu akugcini uhlu lwezinzuzo ongethembela kuzo uma usetha ukukhiqizwa koshizi. Ungasebenzisa futhi izixazululo zobuchwepheshe, okokusebenza okuhlukile futhi uthole nokubonisana ngakunye. Ngokubuyiselana, i-franchisor ilindele kuphela kuwe ukuthi wabelane ngemali engenayo. Kukhona nokukhokhwa kwemali eyisamba, okwenziwa esigabeni sokuqala sokuqaliswa kokwenziwa kwelungelo loshizi lokwenza ushizi. Noma kunjalo, ayinkulu kakhulu futhi ingavela ku-9%, kodwa ingabi ngaphezu kwe-11%, yotshalo-mali lwakho lokugcina esigabeni sokuqala.

Naka ngokukhethekile i-franchise yokukhiqiza ushizi. Izimpahla kufanele zihambisane namasampula asezingeni eliphakeme kakhulu emhlabeni. I-franchisor ibuye ihlole inqubo yokufeza iphrojekthi yebhizinisi lakho. Uthumela ikhomishini noma umthengi oyimfihlakalo. Konke kuncike kulokho okwenzayo. Uma ukhiqiza ushizi kuphela kwi-franchise, i-shopper eyimfihlakalo ayisebenzi.

Kukufanele kakhulu ukugcwaliseka okulula kwempahla esivele yenziwe. Njengengxenye yoshizi owenza i-franchise, ungamaketha ngokwakho. Ukuze wenze lokhu, ungavula izitolo ezinophawu. Ngakho-ke, usongo oluyimfihlakalo lwe-shopper luba usizo kuwe. Kodwa-ke, ungazilungiselela ukudlulisa konke ukuhlolwa ngokuphelele. Udinga nje ukuthobela amazinga abekiwe futhi ungaphuli lutho ngamabomu. Udinga futhi njalo ukuhlola ochwepheshe ukuqinisekisa amandla abo.

Yenza i-franchise yokukhiqiza ngenzuzo ephezulu yezimali. Lokhu kukunika ithuba lokufeza kalula izibopho zakho zezezimali hhayi kumkhiqizo kuphela kepha nakuhulumeni ngokukhokha intela.