I-franchise yokugeza yibhizinisi elingenisa inzuzo, kepha kuphela uma lisetshenziswe kahle. Ukuze ungaphazami, udinga nje ukukopisha, ngokuvumelana necebo, lawo machips asetshenziswa ngempumelelo yi-franchisor. Kepha ukukopisha okulula akukhawulelwe ekusetshenzisweni kwe-franchise. Udinga futhi ukwenza izinyathelo zokulungiselela uwedwa. Uzokwazi ukuhlola izimbangi kuphela ngemuva kokwenza imisebenzi efanele yokuhlaziya. Ngaphezu kwalokho, udinga futhi ukufaka ukuhlaziywa kwe-swot ngaphambi kokuqala i-franchise yokugeza.

Le ndlela yezibalo ikuvumela ukuthi unqume amandla nobuthakathaka bephrojekthi yebhizinisi ozoyenza. Ngaphezu kwalokho, lapho usebenza nendlu yokugezela, udinga ukuthola ukuthi yiziphi izimo ezihlinzekelwa lelo bhizinisi ngaphansi komthetho wendawo. Ngaphambi kokuthenga i-franchise, usenethuba lokwenza isinqumo esifanele sokuphatha. Udinga ukuthi uhlolisise ubungozi namathuba akho; ngakho-ke, awukwazi ukwenza ngaphandle kokuhlaziywa kwe-swot kanye ne-analytics koqhudelana nabo. Imininingwane ebanzi ihlala iyinzuzo yakho yokuncintisana. Lungiselela indlu yakho yokugeza ngokuthenga i-franchise nelungelo lokusebenzisa umkhiqizo odumile ngayo. Vele, ukuxhumana ne-franchisor akukhawulelwanga kumkhiqizo owodwa.

Uthola futhi isethi ephelele yamabhonasi ahlukile.

Ngaphezu kwezinzuzo, lapho usebenzisa i-franchise yokugeza, uzophinde uthwale izibopho ezithile. Ngemuva kwakho konke, ukuthola amabhonasi ahlukahlukene kungenxa yokuthi kufanele uwukhokhele. Ngakho-ke, ekuqaleni, kuzodingeka ukuthi ukhokhe kusuka ku-9 kuye ku-11% wotshalo-mali lokuqala. I-franchise yendlu yokugeza izosebenza ngokungenasici kuphela ngaphansi kwesimo sokunamathela ngokuqinile emazingeni abekwe esivumelwaneni sakho ne-franchisor. Ukusebenzisa ikhodi yokugqoka yabasebenzi nokubeka uphawu kuzokusiza wakhe ukwethembeka kwamakhasimende. Sebenzisa i-franchise yokugeza ngokuya ngezifanekiso ezivela kubamele brand.

Lokhu kuzokunikeza amathuba amahle wokuwina ngokuzethemba ekulweni nabaphikisi. Lapho usebenzisa i-franchise yokugeza, kufanele futhi ukhumbule ukuthi lokhu akuyona injabulo yamahhala. Uzodlulisela cishe u-10% wemali yakho engenayo kuma-akhawunti enkampani ongene kuyo kubambiswano. Empeleni, ungummeleli wesifunda osebenzela i-franchise. Ngakho-ke, ungahlolwa, uthunyelwe i-shopper eyimfihlakalo, noma ikhomishini evulekile ngokuphelele. Konke kuncike kumusa we-franchisor.

Ukuhlinzeka nge-franchise endaweni efana ne-United States, emhlabeni jikelele, kucishe kube ngukuhluka okuthuthuke kakhulu futhi okusebenzayo kwenhlangano yebhizinisi. Ngokuvumelana ne-International Franchising Association (IFA), njalo ngemizuzu eyisishiyagalombili yosuku lokusebenza, kwenziwa isitolo esisha se-franchise e-United States, sinendawo eyodwa kuphela evala izindawo zokuhweba eziyisishiyagalolunye. Ukuqala kwesigaba sokwakhiwa kwamabhisikidi e-franchise e-United States kungokwezikhathi zangemva kwempi zeMpi Yezwe Yesibili. Ngokuqedwa kwempi, umnotho wase-US waqala ukushintsha kusuka ekukhiqizweni kwemishini yamasosha kuya esimweni somnotho esinokuthula. Ukwandisa imisebenzi yezimboni ehlotshaniswa nemisebenzi enokuthula kube yinto ehamba phambili ekuphathweni kukaMongameli waseMelika nakuhulumeni. Ukuthuthukiswa kwe-franchising kube nomthelela ekwandisweni nasekuthuthukisweni kwemisebenzi yabantu baseMelika, kwasebenza njengemoto yokukhuthaza umnotho wezwe, futhi kwaba negalelo ekuthuthukisweni kwezomnotho emazweni angaphandle.

Ukuhlinzeka nge-franchise kosomabhizinisi kudale amathuba ethe xaxa ezentengiselwano zabosomabhizinisi bama-franchisee, kwasiza ukubuyiswa kwemali yamanye amazwe nemali ezweni, ngotshalomali oluncane lwezezimali phesheya, futhi kwasebenza njengokukhuthaza ngempumelelo nokwandisa idumela lamathuluzi wezomnotho wase-United States. Ukuthuthuka kwebhizinisi lamafranchise aseMelika kwalandela izintshisekelo zepolitiki, ithonya, kanye nengcindezi evela ezweni langaphandle, ngenxa yokudlulela ngale kwemingcele yezwe, umnotho wezwe. E-United States of America, iFederal Trade Commission (i-FTC) yengamela ukutholwa kwezimali ngenhloso yokuqapha ukuhambisana nemithetho ye-FTC franchise. Ngokuya ngezidingo ezisungulwe yimithetho eyindilinga ebumbene, ama-franchisees anikezela ngemibiko ekhombisa yonke imininingwane ephelele engemuva ngenkampani efisa ukuthola iphoyinti lokuhweba endaweni enelayisense nokuhlola inani lemali engenayo, imali engenayo, kanye nohlelo lwenzuzo lwelungelo lokungena. Isilinganiso esikhulu sokuthuthukiswa kohlobo olunjalo lwe-franchise, ngokusekelwa okunamandla kwezomthetho nezombuso nombono omuhle womphakathi, kudonse iminyango ebanzi yezamabhizinisi ebhizinisini le-franchise. I-United States i-franchising, ithola ulwazi oluningi lwasekhaya, ihambele ngaphandle kwezwe, isabalalisa ngempumelelo amabhizinisi e-franchise emhlabeni wonke.