Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yokudla enempilo yinto ethandwa kakhulu okwamanje. Uma uthatha isinqumo sokusebenza nge-franchise, kuzodingeka ukhethe okuhle kunakho konke okukhethwa kukho okunikezwayo. Ukuze wenze lokhu, isitolo se-franchise kufanelekile, lapho ungathola khona inani elikhulu lezinketho ongakhetha kuzo. Yenza isinqumo sokuphatha esifanele ngokuxhumana nephrojekthi ethembisa kakhulu. Futhi ukudla okunempilo okwamanje kuyisihloko esithandwa kakhulu, ngakho-ke, lapho usebenzisa i-franchise, udinga ukugcizelela njalo ukuthi amakhasimende akho azozizwa engcono kakhulu ngemuva kokuxhumana nenkampani yakho. Ukwenza i-franchise yokudla okunempilo kuyinto ejwayelekile.

Ngakho-ke, akufanele uphuthelwe yithuba lakho futhi udinga ngokuphuthumayo ukuthi uthathe isinyathelo sokuqalisa iphrojekthi yebhizinisi. Kodwa-ke, akufanele usheshe ngokweqile, kufanele wenze izinyathelo zokuhlaziya kusengaphambili ukuze wenze izinqumo ezifanele kuhlelo lokuphatha. Ngemuva kwakho konke, uma uzilungiselele kahle, lapho-ke lapho usebenzisa i-franchise yokudla okunempilo, ngeke ube nobunzima obukhulu. Ungazilungiselela noma yiziphi izimo ezinzima kusengaphambili; ngakho-ke, ngeke zikuthuse. Uvele uthathe isenzo esidingekayo futhi uzozethemba.

Ngalesi sikhathi, ukudla okunempilo kuthola ukunakwa okukhethekile okuvela enanini elikhulu lezakhamizi zamazwe ahlukahlukene. Sebenza nge-franchise ephumelela kunazo zonke, uqhuba ibhizinisi lakho ngokufanele futhi ngaphandle kokwenza amaphutha amakhulu. Ngaphezu kwalokho, uzoba nohlelo lwebhizinisi olwenziwe ngomumo oludinga nje ukuzivumelanisa nezici zesifunda sedolobha lakho. Akukho lutho olunzima kulokhu, noma kunjalo, kusafanele ukwenza ukuhlaziywa kokuqala kwabancintisana nabo. Ngaphezu kokuhlaziywa kokuncintisana, ukuhlaziywa kwe-swot kufanele futhi kwenziwe lapho kusetshenziswa ilungelo lokudla elinempilo. Ithuluzi elidume kakhulu elikuvumela ukuthi ukhombe amandla nobuthakathaka bakho.

Ngaphezu kwalokho, ukusebenzisa ukuhlaziywa kwe-swot lapho usebenzisa i-franchise yokudla enempilo, kuzokwazi futhi ukuthola amathuba nezingozi ezikhona lapho kuqaliswa iphrojekthi yebhizinisi efanele. Ngemuva kokwenza lo msebenzi, ukuhlola imisebenzi yakho yesikhathi esizayo, kuyadingeka ukwenza imisebenzi yehhovisi ngokuhambisana neqoqo eliphelele lemithetho ehlukahlukene. Uma usebenzisa i-Healthy Eating Franchise, imithetho kanye neminye imibhalo uzonikezwa yona ngemuva kokukhokha isamba semali. Leli inani lemali elidluliswa ekuqaleni komsebenzi lapho usanda kuqala ukuxhumana ne-franchise yokudla enempilo.

I-franchise yokudla okunempilo ngumsebenzi webhizinisi ofanele futhi onenzuzo enkulu ngokuzayo. Yandisa kahle futhi unake imininingwane, bese uyohlala uphumelela. Lapho wenza i-franchise, ungahlangabezana nezinkinga ezithile. Zingahlotshaniswa nemisebenzi yokuncintisana, kanye neqiniso lokuthi umbuso ungakuhlola nganoma yisiphi isikhathi. Isheke lingaqondana namaphoyinti akho wokuthengisa, ukubika kwentela nezinye izici zebhizinisi lakho. Ukuthuthukiswa kwe-franchise kufanele kusebenze kahle futhi kuqondile, impendulo esheshayo ezimweni ezingaba yingozi izokunikeza onqenqemeni emncintiswaneni.

Ukukhula okulungile kwe-franchise kusho isidingo sokulandela ngokugcwele imithethonqubo kanye nokuthobela imithethonqubo. Bazonikezwa wena yi-franchisor, futhi uzodinga ukubikwa okugcwele. Uma uthathe isinqumo sokuphishekela okunomsoco futhi usinikeze ilungelo lokuyisebenzisa, ke lesi yisinqumo esifanele. Ngemuva kwakho konke, uzoba nalo lonke ithuba lokuwina umbango wokuncintisana. I-franchise izoqinisekisa ukuthi uyakwazi ukuxhumana nokudla ezingeni eliphezulu kakhulu lokusebenza kahle. Ngemuva kwakho konke, uzoba nobuchwepheshe, imishini, ulwazi kanye nomkhiqizo owaziwayo onawo ngokuphelele. Lokhu kuzokunikeza onqenqemeni ekulweni kwakho nabaphikisi abanamandla kunabo bonke.

Uzokwazi ukubadlula, ngaleyo ndlela uqinisekise ukuthi unesikhundla esihamba phambili emakethe. Naka umsoco ofanele bese abathengi bazofuna ukuxhumana ne-franchise yakho. Bazoyithokozela inkonzo eyandisiwe.

Ukusebenza kwabefundisi kwefomethi yamanje kufanele kwenziwe ngesikhathi sokurekhoda. Ukusabela ngokushesha ezimweni ezingaba yingozi kuzokusiza ukwazi ukubhekana ngokuphumelelayo nanoma ibuphi ubunzima. Lapho unweba i-franchise yokudla okunempilo, ngeke ube nezinkinga uma wenza konke ngokuya ngezidingo ze-franchisor. Vele, izinkambiso zomthetho nazo akufanele zephulwe, zibhekisisa zonke izidingo. Lapho-ke uzophumelela ekubhekaneni nabaphikisi futhi uzokwazi ukujabulela izinga eliphezulu lemali engenayo. Kuzokwazi ukwenza yonke imisebenzi ngaphandle kobunzima, okusho ukuthi inkampani yakho izophumelela.

Ngeke usadinga ukulahlekelwa ngenxa yokuthi izinqubo bezingazenzakaleli. Ngempela, ngaphakathi kohlaka lwe-franchise yokudla okunempilo, cishe uzonikezwa isoftware ekhethekile. Kuzokusiza ukwandise umsebenzi wakho wehhovisi. Futhi, lapho usebenzisa i-franchise yokudla okunempilo, kungaba kuhle ukulawula uhlelo lweCRM. Leli ithuluzi ozokwazi ngalo ukucubungula imibuzo kubathengi ngesikhathi sokurekhoda futhi ngaphandle kokulahlekelwa izinto zokwaziswa zempahla ebalulekile. Thola impumelelo ngokunikeza zonke izinzuzo ezibalulekile zokuncintisana. Kungatholakala ngenxa yokuthi uma usebenzisa i-franchise ukuthola umsoco ofanele, uzoba nawo wonke amasethi adingekayo wamathuluzi afanele.

Ngokufaka isicelo esifanele, uzophumelela nakanjani.

I-franchise yokudla okunempilo i-cafe ingumsebenzi odumile futhi ofanele. Noma kunjalo, ekusebenzeni kunethuba lokuhlangabezana nobunzima obuthile, ukunqoba, nakho okungazitholela isikhundla sokuhola emakethe. Ukusebenza nge-franchise, unesibopho esithile kumakhasimende kanye nezikhulu zikahulumeni. Uma kunephutha, ngamunye wabo unezikhalazo ngawe. Ngakho-ke, lapho usebenzisa i-franchise yokudla okunempilo, kufanele ulungele ukuphendula yonke imibuzo ebuzwayo, futhi ube nedumela elihle. Lesi simo sikwenza ukuncintisana.

Uma unesifiso sokudla okunempilo, kepha shesha usebenze, kunjalo, ngemuva kokulungiswa okuhle, kepha khumbula: asikho isidingo sokungabaza nokushintshashintsha. Ngenkathi izimbangi zakho zisacabanga, zisebenze.

I-franchise yokudlela yokudla enempilo ifaka amamethrikhi amaningi. Imisebenzi esekhefi kufanele yenziwe ngokugxila okugcwele, ngokuya ngocwaningo oluyimpoqo lwezibalo. Zilungiselele ukuthi ezinye izithiyo ekusebenzeni kwe-franchise ezenziwe ngabancintisana nabo abangafuni ukulahlekelwa amakhasimende, futhi izindlela zabo zingahle zingalungi ngaso sonke isikhathi. Isibonelo, ukukopela ababhalisile ukwehlisa igunya ezinkundleni zokuxhumana. Lungiselela okuphelele, bhala uhlelo lokusebenza, bese kuthi i-cafe yokudla enempilo ngaphakathi komsebenzi we-franchise ngamaphesenti ayikhulu.

I-franchise yesitolo sokudla sezempilo kungumsebenzi webhizinisi ophuthumayo, ngesikhathi sokwakhiwa kobunzima obungenakugwenywa, noma kunjalo, ungabunqoba kalula, inqobo nje uma uzilungiselele futhi wathuthukiswa kahle. Yazi ukuthi ungayilungiselela kanjani i-franchise onqenqemeni lokuncintisana. Uzoba nalo lonke ithuba lokunqoba ngokuzethemba empikiswaneni yokuncintisana uma unaka umsebenzi ofanele nokusebenza kwehhovisi le-franchise yakho esitolo. Uzokwaziswa abathengi futhi uzofuna ukuxhumana nawe uma izinga lenkonzo liphezulu ngokwanele. Kunenzuzo. Sebenza kahle namakhasimende, ngoba nakanjani azokwazisa futhi abuye futhi.

Phatha isitolo sakho esine-franchised ukuze konke kuhambe kahle ngenqubo efanele yebhizinisi. Lokhu kuzokwenza ukuthi ukwazi ukubhekana ngokuphumelelayo nobunzima, uqinisekise ukufakwa okugcwele kwezidingo zenkampani futhi, ngokujwayelekile, wenze imisebenzi ngokusebenza kahle okuphezulu. Izinga lemali engenayo lizokhuphuka; ngakho-ke, uzokwazi ukunikeza ukondleka okufanele ezigabeni ezintsha zemakethe. Kwanele nje ukufaka isitolo esitolo ngenzuzo ephezulu, ufunda izibalo njalo.

Ukutadishwa kwezibalo ezifanele kufanele kwenziwe kahle kakhulu ngenkathi kusetshenziswa amathuluzi afanele. Ukudla okunomsoco ngaphakathi kwesitolo sakho se-franchise kufanele kunakwe ngokufanele, kufanele kube sezingeni eliphakeme futhi kungaphelelwa yisikhathi. Izinga eliphezulu lenkonzo liyimfuneko yokuthola imiphumela ebalulekile emncintiswaneni. Sebenza ngokusebenza kahle okuphezulu, ngaleyo ndlela uqinisekise izinga eliphezulu lokufunwa ngempumelelo. Ukwenza kusebenze okuthiwa ngomlomo kuzosiza ukuheha abathengi abaningi. Kepha yingakho, lapho usebenza nge-franchise yesitolo sokudla sezempilo, udinga ukulandela ngokuqinile izindinganiso nemithethonqubo.

Uzokwazi ukubhekana ngokuphumelelayo nanoma yikuphi ukusebenza kwezezimali, futhi lapho usebenza ne-franchise, akufanele ube nobunzima. Kuyadingeka ukuthi kusebenze kahle kakhulu futhi ngaleyo ndlela kuqinisekiswe ukufunwa okusebenzayo njalo. Abathengi bazoyazisa inkampani yakho ngakho-ke uzoqinisekisa ukuthi ungukungena njalo kwama-oda amasha. Ukuthuthukiswa kwesitolo sokudla okunomsoco kuyibhizinisi lapho kungafanele ube nenkinga yohlelo olukhulu. Ungaphatha kalula ukuthengiselana kwanoma iyiphi ifomethi. I-franchise yesitolo esifanele yokudla izokulethela impumelelo namathuba entuthuko yesikhathi eside.

Ama-franchise athuthuke kakhulu ePortugal athole ukuthandwa okukhulu nokukalwa njengoba osomabhizinisi abaningi benesithakazelo kucebo elingaphandle kwebhokisi le-franchise. Kwi-franchise, ezweni elifana nePortugal, kuzokwazi ukuletha noma iyiphi iphrojekthi ngosayizi omkhulu, ngoba izingozi zincishisiwe. I-franchise, eyenzelwe izethameli ezibanzi, esebenzela umhlaba wonke, izokhuphula ukuthandwa hhayi kuphela kwedolobha kepha futhi iphromothe nePortugal. Uma ukwazile ukwenza isivumelwano futhi ungena kubambiswano nomkhiqizi we-franchise, uzonikezwa ukwesekwa okuningiliziwe kwengxenye yokuthuthukiswa kwebhizinisi. Ngokusetshenziswa kwezimali ezinkulu zemali, singasho ukuthi uthenga umbono osulungele ukwenziwa kumenzi womkhiqizo omkhulu owaziwa kakhulu negama elitholwe eminyakeni edlule emakethe yokuthengisa. Ukuze uthole inzuzo enhle, kuzodingeka ulandele isimo esithuthukiswe ngokuphelele umenzi asenzele sona.

Kuzophepha ukusho ukuthi wenze ukhetho olufanele kwezobuciko. uvikele ukutholwa kwe-franchise ePortugal, wakhuthaza igama lomkhiqizo elizoletha inzuzo enkulu nempumelelo yamazwe omhlaba.