Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yomkhakha wezokudoba izosebenza ngokungenaphutha uma isetshenziswe kahle ngokulandela isethi yonke yamazinga ahlukahlukene usomabhizinisi, ngokuba ngumsabalalisi okhethekile, awathola ku-franchisor. I-franchise yokudoba kufanele isetshenziswe ngaphansi komthetho wesifunda ukuze ingayephuli nganoma iyiphi indlela. Ngaphezu kwalokho, uzobandakanyeka kwi-franchise yokudoba ngezinga eliphezulu lokusebenza kahle uma wenza ukuhlaziywa kwe-swot ngaphambi kwesikhathi. Lolu hlobo lwezibalo lunikela ngolwazi lokuthi ubhekana kanjani ngempumelelo nezibopho ozicabangayo. Ngaphezu kwalokho, esigabeni sohlobo lokulungiselela, ukuhlaziywa kwe-swot kusiza ukunquma ukuthi yimaphi amandla nobuthakathaka bephrojekthi yebhizinisi lakho. Akufanele ungakunaki ukuqaliswa kokuhlaziywa kokuncintisana.

Uma wenza umsebenzi wokudoba noma olunye uhlobo lomsebenzi, udinga ukwazi kahle ukuthi yibuphi ubunzima ohlangabezana nabo endleleni yakho ekufezeni le phrojekthi. I-franchise yokudoba kufanele isetshenziswe ngendlela yokuthi izinga lekhwalithi yemikhiqizo ethengisiwe idlula wonke ama-analogs emakethe. Lokhu akukuniki kuphela ngokufunwa okusebenzayo kepha futhi nezinga eliphakeme ledumela lomkhiqizo. I-franchisor mhlawumbe ifuna ukukuhlola, ngakho-ke, kufanele ukulungele lokhu.

I-franchise yokudoba ngumsebenzi othile. Impela, ezinye izinkampani sezivele zibambe iqhaza kuphrojekthi enjalo edolobheni lakho. Kuyadingeka ukuhlola amandla nobuthakathaka babo kusengaphambili ukuze wazi ukuthi ungancintisana kanjani nabo emzabalazweni wezimakethe zokuthengisa. Kungenzeka ukuthi ususe i-stale inventory uma uthengisa i-franchise. Lokhu kuqinisekisa ukuthi ungahlala uthengisa izinsizakusebenza ezintsha futhi, ngaleyo ndlela, ugcine izinga lomkhiqizo ezikhundleni lapho kufanele libe khona. Cishe noma yimuphi usomabhizinisi onenani elithile lezinsizakusebenza zezezimali angahlanganyela kwi-franchise yokudoba.

Azidingi ukutshalwa kwemali hhayi kuphela ekukhuthazeni ibhizinisi, kepha futhi nokubeka izindleko zokuqalisa zemisebenzi ngendlela yokuhlangabezana namazinga aphezulu. Kepha lokhu akukhawuleli uhlu lwalezo zidingo onazo ekusetshenzisweni uma uphoqelela ilungelo lokudoba. Kufanele futhi ukhokhe imali ethile elindelwe i-franchisor kuwe njalo ngenyanga - lena yimali yokukhangisa, kanye nemali yasebukhosini. Inani labo eliphelele lingaba cishe yi-9% yemali okwazile ukuyithola esikhathini esithile. Ungasiphosi isiphakamiso esikhangayo esinjalo, esingahle sehle kanye eminyakeni eyikhulu, kepha kunalokho uhambele ikhasi lewebhu elisemthethweni lenhlangano yethu ethembekile nephephile.

I-franchise yendawo yokudlela yezinhlanzi iphrojekthi efanelekile, futhi lapho uyithuthukisa, kufanele futhi ukhumbule ukuthi ungummeleli womkhiqizo owaziwayo edolobheni lakho. Yenza umsebenzi wasehhovisi ngokuphelele, ngakho-ke akekho umuntu onesikhalazo ngokumelene nawe. Kuyiqiniso, abathengi bangase bangagculiseki, noma kunjalo, ngaphakathi kohlaka lwenhlanzi yezinhlanzi, kubalulekile ukuqeqesha abasebenzi ngendlela yokuthi bakwazi ukuxhumana nabathengi ngenhlonipho nangokwethembeka ngangokunokwenzeka. Thuthukisa i-franchise ngokuya ngemithethonqubo ukuze umphathi wakho angabi nezikhalazo. Indawo yokudlela yezinhlanzi idinga inani elikhulu lamakhasimende; ngakho-ke, udinga ukuwaheha, ukukhangisa kufanelekile kulokhu. Kumele yenziwe ngokufanele nangendlela efanele, iqondiswe ngamathuluzi wakamuva avela ku-franchisor.

Uma usebenzisa i-franchise yokudlela yezinhlanzi, ibhizinisi lakho lidinga ukuba nekhwalithi ephezulu futhi lisebenze kahle. Ekuthuthukisweni kwemisebenzi, kuyadingeka ukuthembela kuhlelo lwebhizinisi olwenziwe ngaphambilini ukuze uhlole njalo ngalo.

Uma kuvela ubunzima ekukhuleni kwe-franchise yesitolo sezinhlanzi, udinga ukubunqoba, usebenzisa ulwazi nobuchwepheshe be-franchisor. Impela umngani omkhulu uzokwabelana nawe ngolwazi nesipiliyoni sakhe, nobuchwepheshe obutholakalayo. Izinzuzo ezinjalo ezibalulekile zokuncintisana azinakubukelwa phansi. Uzokwazi ukuxhumana ngempumelelo nanoma ibaphi abathengi uma ulandela ngokuqinile yonke imithethonqubo. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi efaka izingozi ezithile. Isibonelo, ukuncintisana okungafanele.

Ngaphezu kwalokho, amasheya asezinqolobaneni angonakala kabi, ngakho-ke, kubalulekile ukwenza ngcono inqubo yokugcina. Kepha inqubo yokwakha i-franchise yendawo yokudlela yezinhlanzi nayo ingabhekana nobunzima obuhlotshaniswa nezinhlaka zikahulumeni. Inkohlakalo isabalele kwamanye amazwe. Ngenxa yalokho, izikhulu ezingathembekile zingazibandakanya nokuqola, okusho ukuthi kuyadingeka ukuthi zikulungele ukuthuthukiswa kwemicimbi enjalo. Umsebenzi we-franchise yendawo yokudlela yezinhlanzi uzoletha inani elikhulu lenzuzo, unikeze indlela yokuphatha efanele, futhi wandise imisebenzi ngokunaka imininingwane ehlukahlukene. Ukufunda izibalo nakho kuyisidingo, le nqubo kumele yenziwe ngokunakekelwa okukhethekile. I-franchise iqoqa idatha ebalulekile engashayela umugqa ophansi wendawo yokudlela yakho.

I-franchise eLuxembourg ikuvumela ukuthi uvule ibhizinisi lakho ngaphandle kokukhathazeka ngezinyathelo ezengeziwe zomsebenzi nokuphathwa, kucatshangelwa ukuhlinzekwa kwe-franchise ngokwemigomo evumelana nabalingani (franchisees). Ukuze ibhizinisi likhule, kuyadingeka ukunweba, ukuthuthukisa nokwenza ngcono ikhwalithi yaso, isimo sokwengeza inzuzo. I-Franchising namuhla iyasebenza impela futhi isebenza kuzo zonke izindawo zomsebenzi, ezinkampanini ezisuka kwezincane ziye ezinkulu. Ukuthola i-franchise efanele eLuxembourg, udinga nje ukuxhumana nabachwepheshe bekhathalogi, equkethe okunikezwayo kwamanje, ngamanani akhokhelekayo nezimo ezithandekayo. Kukhathalogi yama-franchise, ungathola okunikezwayo okudingekayo, uzijwayeze ngezinketho nemibandela yosizo olunikeziwe bese ubala isikhathi sokuqala sokukhokha, imali yokuqala, kanye nenombolo yazo. Lapho benikeza amalungelo i-franchise, ama-franchisors awahlinzeki nje kuphela ngosizo lwezomthetho kepha futhi nezeluleko zokuphatha, ukulawula, ukuqasha, imininingwane yamakhasimende, imininingwane yezimfihlo, njll.

thuthukisa umkhiqizo kanye nokwabiwa kwezimpahla noma izinsizakalo ezingeni lesifunda. Idatha yesitolo ivuselelwa njalo. Ukuthola eminye imininingwane ngeLuxembourg, udinga ukulandela isixhumanisi esiya kwikhathalogi engezansi noma uthinte ongoti bethu. Funda ubufakazi bamakhasimende ethu avela eLuxembourg nakwamanye amazwe kanye neminye imininingwane.