I-franchise nozakwethu kufanele basebenzisane kahle ukufeza umphumela wokuqoqeka wokusebenza ndawonye. Uma unentshisekelo ku-franchise, lapho-ke kufanele futhi ufune umlingani ofanele ukuze ibhizinisi liphumelele kakhulu. Izinhlobo ezahlukahlukene zama-franchise zisebenza ngendlela yokuthi zikuvumela ukuthi uthuthukise ibhizinisi lakho ngempumelelo, ungazethuli lutho olusha oluvela kuwe. Umuntu usevele uthatha imodeli yebhizinisi eselilungisiwe wayisebenzisa ukuphatha kahle imakethe. Le ndlela ilula kakhulu kulabo bantu abafuna nje ukwenza imali futhi banezindlela ezithile zokutshala imali. I-franchise ingathengwa ngokungabizi kakhulu uma uxoxisana kahle.

Ngaphezu kwalokho, kuyadingeka ukwenza zonke izenzo ngokulandela imithethonqubo enikezwe umlingani. Lokhu kubaluleke kakhulu ukuthola umphumela omuhle. Uma ungumlingani we-franchise, lapho-ke ungakhuphula kalula inani lemali engenayo yesabelomali ngokumane uqondiswe yizinkambiso nemithetho ebekwe ngokuya ngemithethonqubo enqunyiwe. Ukusetshenziswa kwezinto esele zivele sezihloliwe kunikeza ukuqala okusheshayo. I-franchise isebenza kahle uma umthengi wayo ecabangela izimo zebhizinisi ezikhona esifundeni esithile lapho ezosebenzisa khona iphrojekthi. Umlingani we-franchise kumele azwele ngokungafani kwesifunda futhi azisebenzise ngokugcwele. Ngakho-ke, ukuba khona kwe-franchise futhi kucatshangelwa izici zendawo kunika umlingani ithuba lokuzakhela imodeli yebhizinisi lakhe ngokuncono kakhulu kulwazi olunikeziwe.

I-franchise izosebenza ngokungenaphutha uma umlingani elandela ngokuqinile imiyalelo evela enkabeni. Ngaphandle kwalokho, awudingi ukwethula okuthile okusha kuzinqubo zebhizinisi, ngaleyo ndlela ugcine isikhathi. I-franchise ithengelwa lokhu ukuze ukwazi ukusebenzisa imodeli ye-biz yomunye umuntu futhi wenze imali ngasikhathi sinye. I-franchise esebenzayo kufanele iqhutshwe njalo ngezandla zabalingani abanomqondo wokuthi kwenziwa kanjani umsebenzi wasehhovisi. Amathuluzi azenzakalelayo ahlinzekwa ngumnikazi we-franchise angahle abe muhle. Kodwa-ke, lokhu akudingekile, njengoba umlingani we-franchise ekwazi ukusebenzisa izixazululo zabo uma kunesidingo.

I-Franchising isetshenziselwa izinhlobo zebhizinisi ezihluke ngokuphelele. Akungabazeki ukuthi ithuthuka kakhulu ezimbonini nasezinsizakalweni ezifana nezimboni zezimoto nezinsizakalo zezimoto, usizo ekuhleleni nasekuqhubeni ibhizinisi (ukubalwa kwezimali, umsebenzi wasehhovisi, ukukhangisa, njll.), Ukwakhiwa, izinsizakalo ezihlobene nokulungiswa nokunakekelwa kwezindlu , izinsizakalo zemfundo, ezokungcebeleka nezikaqedisizungu, izindawo zokudla ezisheshayo, izindawo zokudlela, izindawo zokudla okulula, izindawo zokudla, izinsizakalo zezokwelapha nobuhle, izinsizakalo zasendlini, ezokuthengisa, njenge-USU Software inhlangano.

I-franchise yesitolo sezingane kungumsebenzi webhizinisi, okusebenzisa ukuthi ngubani okufanele aqonde ngokusobala ukuthi lolu hlobo lomsebenzi luhlotshaniswa nezibopho ezithile. Okokuqala, kungukubanjwa kwenani elithile emalini etholwe kuma-akhawunti e-franchisor njalo ngenyanga. Ngaphezu kwalokho, wenza isibopho sokwenza umsebenzi wasehhovisi ngokuhambisana ngokugcwele nemithethonqubo. Ngaphezu kwalokho, lapho usebenzisa i-franchise yesitolo sezingane, kufanele futhi ugcine engqondweni isidingo sokwenza isamba semali. Lokhu kufinyelela ku-11% wenani lemali ofuna ukulitshala esigabeni sokuqala sephrojekthi. Njengoba usebenza kwi-franchise yezingane, futhi ungaba nesibopho sokuthengwa kwezinsizakusebenza ezithile ku-franchisor, okuyiqiniso ukuthi izophawulwa kwinkontileka.

Lokhu kungumkhuba ojwayelekile futhi kukuvumela ukuthi wenze imisebenzi yokubhala ngendlela efanele ngaphandle kokubhekana nobunzima. I-franchise yengane izokhiqiza ukuphuma kwemali okukhulu ngoba nje abantu bayayithanda inzalo yabo ngakho-ke bazimisele ukuyikhokhela. Isitolo sezingane esinama-franchised naso sidinga ukuchaza ngokusobala izinzuzo zokuncintisana inkampani enazo. Futhi, ukushiyeka kwephrojekthi yebhizinisi kufanele kuqondwe ngokucacile ukubadambisa. Ithuluzi elisebenza kahle elibizwa nge-swot analysis likulungele lokhu. Ngosizo lwayo, ungaqonda ngokusobala ukuthi yini okudingeka yenziwe ukuthola impumelelo nokuthi ungenza kanjani kunoma yisiphi isimo.

Uma usebenzisa i-franchise yesitolo sezingane, iphrojekthi yebhizinisi kufanele isetshenziswe ngokushesha okukhulu futhi kucatshangelwe zonke izici zesifunda. Uzonikeza ukuqala kwesincintisana nabo uma ukhetha okungcono kakhulu kwephrojekthi. Uzodinga ukwenza okuthe xaxa kumakhasimende akho athengisa ilungelo lokuthenga lezingane kunabaphikisi bakho. Lokhu kungathinta impumelelo yezinkampani ngokuhamba kwesikhathi. Yenza imisebenzi yakho yokukhangisa ngempumelelo futhi ngaphandle kokwenza amaphutha abalulekile, ube ngusomabhizinisi ophumelela kakhulu. Umsebenzi wenkampani yakho uzokwenziwa ngokuya ngemithetho ebekiwe kusengaphambili, futhi nawe uzokwenza umnikelo ekukhangiseni emhlabeni wonke.

Lapho usebenzisa i-franchise yesitolo sezingane, udonsa kuze kufike ku-3% wemali engenayo yanyanga zonke ukugcina izinga lokuthandwa komkhiqizo ezikhundleni eziphakeme. Le mali yokukhangisa isetshenziswa ngendlela yokuthi uphawu lwaziwe emhlabeni wonke ngoba uma ukuthandwa komkhiqizo kungakhuli, nakanjani kuyawa. Kungakho i-franchisor, lapho isebenzisa i-franchise yezingane, ihlinzeka ngesidingo sakho sokwenza izinzuzo ezinjalo. Lo mkhuba ovamile futhi awuhlukile kakhulu kwamanye ama-franchise. I-franchise yezingane izohlinzeka ngokuhamba njalo kwezinsizakusebenza, ezilula kakhulu.

I-franchise yesikole sebhizinisi lezingane inephrojekthi ethuthukile engathengwa ngamakhasimende afisa ukwenzeka ngale ndlela. I-Franchise yebhizinisi lezingane esikoleni ithole ukufunwa okukhulu phakathi kwabathengi abacabangisisa ngalesi siqondiso sebhizinisi. Kulula ukuletha i-franchise enebhizinisi lezingane nesikole ezingeni elamukelekayo kunokukhuthaza iphrojekthi ngaphansi kwezimo ezizimele. I-biz yesikole i-franchise yezingane inemibuzo yokwakheka okuhlukahlukene, lapho abamele umphakeli womqondo ngecebo bethola izeluleko ezifanelekile. Ukuze uthole inzuzo oyifunayo, udinga ukuqhubekela phambili ekwakhiweni kwamagatsha nezigaba, nazo ezimele ingxenye ebalulekile yomkhiqizo okhona. Isikole sebhizinisi lengane sithola isilinganiso uma zonke izinyathelo zihambelana ngokuphelele nomenzi, zinikeze indlela eyakhiwe yokuthola impumelelo oyifunayo.

I-Franchise ezindaweni zezingane okwamanje isetshenziswa kabanzi emhlabeni lapho iklayenti lingadingi ukudala iphrojekthi eyedwa, kepha ungathola inzuzo ngesikhathi esifushane, ube nombono wefomethi eyenziwe ngomumo. Ngokutholwa kwe-franchise emkhakheni wezingane, ukwazile ukuthola impumelelo oyifunayo namathemba ahlukile emhlabeni wonke ngesikhathi esifushane. I-franchise yamahhala uhlobo olubanzi kakhulu nolulula kakhulu lwe-franchising eRussia nakwamanye amazwe e-CIS. Inikeza inkululeko ephelele kumthengisi ekuhleleni i-biz. Ekujuleni kwawo, uhlobo olunjalo lwe-franchise liseduze nokuthengiswa okujwayelekile, kepha ngokungezelwa kophawu lokuhweba, ukuqeqeshwa, izeluleko, amanani akhethekile nemibandela. Kuleli fomu, kungaba nemali ekhokhwayo eyisamba noma isamba semali, kanye nezidingo ezithambile kakhulu kumuntu onelungelo lokuthenga.