Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-caviar franchise yiphrojekthi yebhizinisi ethile. Lapho usebenzisa i-franchise, njengomthetho, uhlobo oluthandwayo lwentengiso luphakanyiswa emhlabeni jikelele. Lokhu kungumkhuba ojwayelekile ngoba inzuzo yokusebenzisana ne-franchise ilele ngqo ekutheni awudingi ukusebenzisa imali ukukhangisa ngomkhiqizo omusha, udinga kuphela ukumemezela ngaphakathi kwemikhankaso yokukhangisa ukuthi ungumsabalalisi okhethekile futhi uthengisa izimpahla kusuka umkhiqizo owaziwayo. Abantu abaziyo ukuthi i-caviar franchise yakho iyathandwa emhlabeni jikelele kungenzeka bafune ukuxhumana nawe bese bezama umkhiqizo omusha. Uma wenza i-caviar, khona-ke kufanele ibe yintsha. Leli iqiniso elingaguquguquki elisebenzela i-franchise kanye nanoma yiliphi elinye ibhizinisi.

I-caviar kufanele ihanjiswe ngeziqukathi ezibandayo, okumele zinakwe uma usebenza ne-franchise. Ngaphezu kwalokho, impilo yeshalofu ye-caviar inomkhawulo, ngakho-ke, leli qiniso kufanele linakwe lapho kukhuthazwa ilungelo lokuhweba.

Ukusebenza nge-caviar franchise kusho ukuthi wenza amaphepha ezingeni elifanele lekhwalithi futhi ungalahli umbono weqoqo lonke lemininingwane ehlukahlukene ye-oda elibalulekile. Udinga ukuhlela amakhasimende akho ngempumelelo futhi ungawaniki i-caviar kuphela kepha nezinye izimpahla uma ufuna ukusebenza kahle emakethe. I-franchise ingahle ingalinganiselwa ku-caviar eyodwa kuphela, kodwa ithengise lonke uhla lwemikhiqizo yokudla kwasolwandle ehlukahlukene. Into esemqoka ukuthi zintsha futhi zihlangabezana nemibandela ebekwe ngumnikazi wangempela wophawu lwentengiso. Lapho usebenzisa i-caviar franchise, umuntu kufanele futhi akhumbule ukuthi kufanele ancintisane nozakwabo bendawo. Impela kukhona osevele esabalalisa i-caviar edolobheni lakho, ngakho-ke, ebusweni balezi zinkampani, i-franchise yakho inezimbangi eziqondile.

Ukuze ubhekane nazo ngempumelelo, kuyadingeka ukuthi kwenziwe ukuhlaziywa okuphumelelayo kokuncintisana. Vele, ukuhlaziywa kwe-swot kuzokusiza nokuthi uqonde ukuthi yimaphi amandla nobuthakathaka iphrojekthi yebhizinisi lakho elinalo. Ukusebenzisa i-caviar franchise ngokufanele kukuvumela ukuthi uhlanganyele nezithameli ezibhekiswe kuzo ezibanzi. Uzodinga ukuhlinzeka abantu ngalo lonke ulwazi abaludingayo mayelana nezinzuzo zomkhiqizo wakho. Lokhu kuzobasiza ukuthi benze isinqumo esifanele ngendlela yokukhetha inhlangano yakho.

I-red caviar franchise yiphrojekthi yebhizinisi ethokozisayo kepha eyingozi. Ngenkathi uyithuthukisa, ungahlangabezana nobunzima obuthile. Futhi lezi akuzona kuphela izithiyo ezingxenyeni zeziphathimandla zezokuhlanzeka nezimbangi ezingaba khona, uzodingeka futhi ukuthi uthobele lonke uhla lwemithethonqubo ehlukene, ngoba i-red caviar iyawohloka ngokushesha. Ukuze i-franchise isebenze kahle, udinga ukunakekela ukutholakala kweziqukathi zokugcina. Umkhiqizo obandayo kufanele uthengiswe ngesikhathi nangezikhathi eziningi ngangokunokwenzeka lapho ungathengisa ngaphambi kosuku lokuphelelwa yisikhathi ukuthi lufike. Konke ukuthengisa okuthengiwe yisikhathi akuvumelekile, ikakhulukazi uma usebenza ngokuvumelanisa ne-franchise.

Ngemuva kwakho konke, ubeka engcupheni ukulimala okwedumela. Ungalahlekelwa yilungelo lokusatshalaliswa okukhethekile kwe-caviar ebomvu ngaphakathi kwe-franchise uma uthatha indlela engafanele ekusebenzeni kwemisebenzi ye-franchise. Awungeqi umugqa obomvu lapho usebenzisa i-franchise ukuze ungabi nobunzima obungenakunqotshwa ngemuva. Ngakho-ke, mane ngokomqondo noma ngenye indlela, nquma ukuthi kungakanani ukufakwa kwezimpahla okudingeka kugcinwe ukuze ivolumu yokuthengisa yanele. Akunasidingo sokushiya isitoko esikhulu ngosuku olulandelayo, kungcono ukuthenga kamuva, umkhiqizo wakamuva. Uma uthatha isinqumo sokusebenza kwi-franchise yokuthengisa okubomvu kwe-caviar, bese ukhetha iphrojekthi yebhizinisi ehamba phambili ezokunikeza izinzuzo eziningi kakhulu.

Lapho usebenzisa i-franchise ye-red caviar, kuzodingeka ukuthi ukhokhe imali yesamba esigabeni sokuqala sokuthuthuka kwayo. Leli iphesenti lemali engenayo yangenyanga engakhuphukela ku-11% kepha ingaba ngaphansi kakhulu, engabalwa isamba senani lotshalomali olwenziwayo. Ngaphezu kwalokho, kukhona nomnikelo obizwa ngama-royalties wokukhangisa womhlaba wonke nokudonswa kwemali. Uzonikela ngalezi zinikelo ezimbili ngesikhathi kwenziwa i-red caviar franchise lapho kuthengiswa imisebenzi. Kwenziwa ekupheleni kwenyanga yokuqala futhi kubalwa njengephesenti lemali engenayo okwazile ukuyithola. I-franchise ye-red caviar ingaba nzima, kodwa-ke, unganqoba zonke izingqinamba uma ulandela ngokuqinile imithethonqubo futhi wenza umsebenzi wokuqala wokulungiselela.

Yenza ukuhlaziywa kwe-SWOT, njengoba leli thuluzi lisebenza hhayi esigabeni sokuqala kuphela kodwa nangenkathi kwenziwa iphrojekthi yebhizinisi. I-franchise ye-red caviar ingasithuthukisa kakhulu isimo sakho sezezimali uma wenza konke ngokuvumelana nemithetho. Sebenzisa ulwazi lwe-franchisor lapho wenza iphrojekthi yebhizinisi. I-franchise yokuthengiswa kwe-caviar ebomvu kufanele isebenze ngokuphelele, okusho ukuthi uzothola ithuba elihle lokuthola ukunqoba okusobala emncintiswaneni webhizinisi kule makethe.

I-franchise yochungechunge lwezitolo ze-red caviar iphrojekthi efanelekile yebhizinisi emadolobheni amakhulu, kepha iphrojekthi yebhizinisi eyinkimbinkimbi. Ukuze kuthi ngesikhathi sokuqaliswa kwayo ungabi nobunzima, udinga ukulungiselela kahle, usebenzise ama-analytics efomethi yamanje. Ngokuvamile, ukusebenza nge-franchise, awudingi ukwenza amaphutha, ngoba unesibopho sesigaba sonke sozakwethu. Okokuqala, i-franchise ingahlolwa ngabathengi, okwesibili i-franchisor, futhi okwesithathu ngabaphathi bezempilo bomphakathi. Akufanele weqe indawo ebomvu uthengisa izimpahla eziphelelwe yisikhathi. Lo ngumthetho ongaguqukiyo okumele ulandelwe njalo.

Uma uthatha isinqumo sokuthengisa i-caviar ebomvu, funa i-franchise yochungechunge lwezitolo, ubhekise kuzinhlu ezikhethekile. Bazokusiza uthole inketho engcono kakhulu yokuxhumana nabo. Le nethiwekhi yokuhweba nge-franchise ebomvu ye-caviar kufanele yakhelwe ngesitayela esifanayo. Kungabolekwa ku-franchisor. Ngaphezu kwalokho, indlela yokugqoka yabasebenzi nayo ibalulekile ukuze bonke abasebenzi bakho bagqoke umfaniswano ofanayo. Phatha inethiwekhi yakho kahle, uthathe izitolo zakho ziye ezingeni elilandelayo lobuchwepheshe. Ukuhweba nge-caviar ebomvu kuzohamba ngokushesha, futhi i-franchise yochungechunge lwezitolo izosiza ekwenzeni imisebenzi ebekiwe.

Ungahle ubhekane nobunzima obuthile ngenkathi wenza iphrojekthi yebhizinisi. Uma ulungiselele kahle kusengaphambili, khona-ke banganqotshwa kusetshenziswa i-algorithm eyenziwe ngaphambilini. Abathengi bazoxhumana ngokuzithandela nezitolo zakho, futhi inethiwekhi yezitolo izonikeza ukumbozwa okufanele kwezithameli ezihlosiwe. Umkhiqizo we-franchise uzongena eqhweni, okusho ukuthi ngeke ube nokushoda kwezinsizakusebenza zezezimali. Kuzokwenzeka hhayi kuphela ukukhokha i-franchisor kepha futhi nokwenza iminikelo. Kuzoba nethuba elihle kakhulu lokwanelisa izidingo zakho, ngaleyo ndlela uthole impumelelo.

I-franchise yochungechunge lwezitolo ze-red caviar yiphrojekthi yebhizinisi, okuqalisa ukuthi, okudingekayo ukunciphisa inani lamaphutha libe ubuncane. I-franchise izosebenzisana ngempumelelo nenethiwekhi yegatsha isebenzisa ukuxhumana kwe-Intanethi. Lokhu kuzodinga isoftware ekhethekile, ngaphezu kwalokho, i-franchise yochungechunge lwezitolo idinga ukuthuthukisa izinqubo. Ukuzifeza ezingeni elifanele lobuchwepheshe, thola imininingwane edingekayo kwi-franchisor bese uyisebenzisela ukuzuzisa iphrojekthi yebhizinisi. Amathuluzi wokuhlaziya nawo azotholakala kuwe, ngakho-ke, akufanele ungakunaki ukuxhashazwa kwawo. Iphrojekthi yebhizinisi eyakhiwe kahle izoletha izinzuzo ezinkulu. Futhi, lapho usebenzisa i-franchise yakho yenethiwekhi yezitolo ezibomvu ze-caviar, udinga ukuqonda ngokucacile ukuthi unesibopho sozakwenu phesheya.

Angakuhlola noma kunini, ngakho-ke, udinga ukuzilungiselela.

I-franchise yesitolo sezinhlanzi ezibomvu i-caviar ibhizinisi elithandekayo - iphrojekthi okumele yenziwe ngokulandela ngokuqinile imithethonqubo. Ngemuva kwalokho wena, ngokunokwenzeka, ngeke ube nezinkinga ngohlelo olubalulekile. Uma usebenza nge-franchise, udinga ukuthi wazi ukuthi uthatha izibopho ezahlukahlukene kuphela, eyokuqala isidingo sokukhokha iminikelo. Ngaphezu kwalokho, ngokuthengisa i-franchise yenhlanzi, kuzofanele ukhokhe imali yesamba ekuqaleni. Umthamo wayo ungahluka futhi ubalwa njengephesenti lenani lotshalo-mali lokuqala okufanele lwenziwe. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi enezingozi zokuphelelwa yisikhathi.

Udinga ukuqinisekisa ukuthi izimpahla zihlala zintsha. Ngemuva kwakho konke, uma weqa umugqa obomvu njengengxenye yokusebenzisa i-franchise yesitolo sezinhlanzi futhi uthengise izimpahla ezisezingeni eliphansi, izindleko zedumela zingaba yingozi. Kukhona nethuba lokungalulami kulowo monakalo, ngakho-ke, kungcono ukungalethi esimweni esinjalo. Kungcono ukukhipha umkhiqizo ophelelwe yisikhathi kunokuwuthengisa, futhi konakalise ubudlelwano nabathengi. Uma uthatha isinqumo sokungena esitolo sezinhlanzi futhi uthengise i-red caviar, ngaphakathi kohlaka lwe-franchise, uzodinga ukukhomba izethameli ezifanele. Zama ukuthola izinkomba ezivela ku-franchisor ukuze ugweme amaphutha.

Lapho usebenzisa i-franchise yesitolo sezinhlanzi ezibomvu i-caviar, ungabona imikhiqizo esevele isondela kudethi yokuphela kwayo futhi unikeze izaphulelo ezibaluleke kakhulu kuyo. Kungcono ukulahla umkhiqizo ozobola maduzane kunokuwuthengisa ngemuva kokuthi usunyamalele. Ngemuva kwalokho uzothola okungenani okuthile, ngaphandle kwalokho, uzobhekana nezindleko zedumela, noma kufanele uphonsa insiza kudoti. Uma uthengisa i-caviar ebomvu ngaphakathi kwesitolo sezinhlanzi, i-franchise izokusiza ukusetha imisebenzi yakho yobufundisi ngokulandela isibonelo esiphumelelayo. Uzokwazi ukukopisha ikhodi yokugqoka, umhlobiso wendawo, kanye nemishini ongayinikezwa. Ngaphezu kwalokho, lapho kwenziwa i-franchise yesitolo sezinhlanzi ezibomvu i-caviar, kuyadingeka ukuqeqesha abasebenzi ukuze ochwepheshe bakwazi ukuphendula ngempumelelo ekuveleni kwezimo ezingqubuzanayo ezingaba khona.

Ukuthukuthela okuvela kumakhasimende kudinga ukwenziwa ngesizotha futhi ngokuzibamba kuphela lapho uzothola ithuba elihle lokugcina umthengi, futhi uzobuya, esekuthengile okuthile.