Namuhla, yonke into iyatholakala, kufaka phakathi i-automation yokuphathwa kwezinkampani, ukubalwa kwezimali, nokwenza kahle isikhathi sokusebenza, ukulawula, kanye ne-franchise yebhizinisi enotshalo-mali lokutshalwa kwezimali okuncane nokubalulekile. Ukuqondiswa izintshisakalo nezifiso zabo, kuyatholakala ukukhulisa ibhizinisi lakho ngokushesha nangendlela efanele nge-franchise emkhakheni othile womsebenzi, ngotshalo-mali oluncane lwesikhathi nezinsizakusebenza. Uma umusha kulolu daba, udinga izeluleko zochwepheshe, usizo oluvela kubuchwepheshe be-IT, lapho-ke kufanele uphendukele kuzingxenyekazi zobungcweti ezikhethekile kwi-franchise nakho konke okuxhumene nayo. Kungani kulula futhi kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kulula ukukuchaza. Lapho udala ibhizinisi kusuka ekuqaleni, udinga ukutshala imali, udinga ukwakha uhlelo lokusebenza, ukubala kokubili imali yokuqala kanye nokutshalwa kwemali okulandelayo okudingwa yibhizinisi ukukhushulwa. Ngasikhathi sinye, kuyadingeka ukuthi okungenani ube nolwazi oluncane ekuphathweni, ekubalweni nasekuphathweni hhayi kuphela ngabasebenzi kepha futhi nezinqubo ezahlukahlukene, ukuze ungadideki futhi ungalahlekelwa.

Lapho uthenga futhi usebenza ngokubambisana ne-franchisor, kuba lula ukwakha ibhizinisi, ngenxa yokwazisa ngomkhiqizo, amakhono atholakele, ngokungangabazeki abelana ngawo, kanye namakhasimende atholakele. Okokuqala, udinga ukubala bonke ubuhle nobubi, unqume ukuthi ufuna ukuvula ibhizinisi kumuphi umkhakha womsebenzi, ucacise ngenhloko-dolobha yokuqala, bese wenza okuthile. Noma kunjalo, uma kuze kube namuhla uhlushwa ngokukhetha, ungaya ku-portal, uhlaziye ukukhetha okunikeziwe, uqhathanise uhla lwamanani, bese uthola uhlelo lwebhizinisi. Futhi, kusayithi, ungabuka izibalo zethrafikhi ngezibalo ze-SEO, ufunde ukubuyekezwa kwamakhasimende ethu (ama-franchisors nama-franchisees), bona isimo nokukalwa kwe-franchise ethile, ucacise utshalomali, imali engenayo nemali yesamba semali. Esizeni sethu kunokhetho olukhulu, lapho usesha, ungasebenzisa i-search engine noma ukhethe isigaba, izwe, idolobha, idolobhana, uthathe inani lotshalo-mali lokuqala, njll. Namuhla konke kuyatholakala, kanye nokubalwa okuzenzakalelayo esitolo se-franchise, esinikezwe wonke umuntu. Akunasidingo sokudabula yonke into kusukela ekuqaleni kuze kube sekugcineni, unedatha edingekayo esandleni.

Thola okuningi ngokusebenzisana esitolo se-franchise esitolo. Futhi, kunikezwa izeluleko zochwepheshe, abasekeli bama-franchisor abasiza ekubonisaneni, futhi bakutshele ngakho konke ama-chips, izenzo nokunikeza imininingwane efanelekile yokuthuthukisa ibhizinisi. Lapho kunwetshwa futhi kuvulwa amaphuzu, wonke umuntu uyawina. I-franchiseee yebhizinisi inikeza igunya lokumela izintshisekelo esikhathini eside sophawu oluthile, emkhakheni othile womsebenzi, ngokuya ngemibandela ethile. Izinhlobo ezifunwa kakhulu zokuphathwa kwamabhizinisi ama-franchise ukudla okusheshayo, insizakalo, izimpahla, nezinsizakalo. Ikhathalogi ye-franchise ivumela ukukhetha i-franchise enenzuzo, ukubonisa indlela yomuntu siqu, ukonga isikhathi kanye nokutshalwa kwezimali kwebhizinisi, ukwandisa ithrafikhi ye-SEO. Wonke umuntu uzothola umnikelo onenzuzo yakhe, ecabangela ukutshalwa kwezimali namathuluzi.

Sinikeza ikhulu lamaphesenti okuqinisekisa ukusebenza kahle okuhlobene nokuthuthuka kwebhizinisi ngokuthola i-franchise.

Ukubonisana ngezinkinga ezahlukahlukene, kufanele uxhumane nezinombolo zokuxhumana ezicacisiwe, uthumele isicelo nge-imeyili. Siyabonga ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana, okukhiqizayo

I-franchise yokugeza yibhizinisi elingenisa inzuzo, kepha kuphela uma lisetshenziswe kahle. Ukuze ungaphazami, udinga nje ukukopisha, ngokuvumelana necebo, lawo machips asetshenziswa ngempumelelo yi-franchisor. Kepha ukukopisha okulula akukhawulelwe ekusetshenzisweni kwe-franchise. Udinga futhi ukwenza izinyathelo zokulungiselela uwedwa. Uzokwazi ukuhlola izimbangi kuphela ngemuva kokwenza imisebenzi efanele yokuhlaziya. Ngaphezu kwalokho, udinga futhi ukufaka ukuhlaziywa kwe-swot ngaphambi kokuqala i-franchise yokugeza.

Le ndlela yezibalo ikuvumela ukuthi unqume amandla nobuthakathaka bephrojekthi yebhizinisi ozoyenza. Ngaphezu kwalokho, lapho usebenza nendlu yokugezela, udinga ukuthola ukuthi yiziphi izimo ezihlinzekelwa lelo bhizinisi ngaphansi komthetho wendawo. Ngaphambi kokuthenga i-franchise, usenethuba lokwenza isinqumo esifanele sokuphatha. Udinga ukuthi uhlolisise ubungozi namathuba akho; ngakho-ke, awukwazi ukwenza ngaphandle kokuhlaziywa kwe-swot kanye ne-analytics koqhudelana nabo. Imininingwane ebanzi ihlala iyinzuzo yakho yokuncintisana. Lungiselela indlu yakho yokugeza ngokuthenga i-franchise nelungelo lokusebenzisa umkhiqizo odumile ngayo. Vele, ukuxhumana ne-franchisor akukhawulelwanga kumkhiqizo owodwa.

Uthola futhi isethi ephelele yamabhonasi ahlukile.

Ngaphezu kwezinzuzo, lapho usebenzisa i-franchise yokugeza, uzophinde uthwale izibopho ezithile. Ngemuva kwakho konke, ukuthola amabhonasi ahlukahlukene kungenxa yokuthi kufanele uwukhokhele. Ngakho-ke, ekuqaleni, kuzodingeka ukuthi ukhokhe kusuka ku-9 kuye ku-11% wotshalo-mali lokuqala. I-franchise yendlu yokugeza izosebenza ngokungenasici kuphela ngaphansi kwesimo sokunamathela ngokuqinile emazingeni abekwe esivumelwaneni sakho ne-franchisor. Ukusebenzisa ikhodi yokugqoka yabasebenzi nokubeka uphawu kuzokusiza wakhe ukwethembeka kwamakhasimende. Sebenzisa i-franchise yokugeza ngokuya ngezifanekiso ezivela kubamele brand.

Lokhu kuzokunikeza amathuba amahle wokuwina ngokuzethemba ekulweni nabaphikisi. Lapho usebenzisa i-franchise yokugeza, kufanele futhi ukhumbule ukuthi lokhu akuyona injabulo yamahhala. Uzodlulisela cishe u-10% wemali yakho engenayo kuma-akhawunti enkampani ongene kuyo kubambiswano. Empeleni, ungummeleli wesifunda osebenzela i-franchise. Ngakho-ke, ungahlolwa, uthunyelwe i-shopper eyimfihlakalo, noma ikhomishini evulekile ngokuphelele. Konke kuncike kumusa we-franchisor.

I-franchise yebhizinisi enekhathalogi yotshalo-mali inikeza ithuba lokukhetha okunikezwayo okunenzuzo ngentengo engabizi, kucatshangelwa imali eyisamba, imigomo nemibandela yezivumelwano zama-franchise. Ungalivula wedwa ibhizinisi lakho, kusukela ekuqaleni, kepha-ke kuzodingeka uqonde ngokusobala ukuthi ungaqala kuphi nokuthi yiziphi izimiso zokuphatha okufanele uzenze, ngokuya ngezibalo zezezimali nezinhlelo zebhizinisi. Ukukhangisa, ukwakha isisekelo samakhasimende kuyizinqubo eziyinkimbinkimbi impela, ikakhulukazi ngokubheka isimo esikhona njengamanje, ukuncintisana okukhula njalo kuzo zonke izindawo zomsebenzi. Ngakho-ke, uma usaqala, kepha ulwela ngokufutheka ukuba ngumnikazi webhizinisi lakho, ungaqala ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwa kakhulu, unegama nomholo obaluleke ngokwanele. Uma ungazi ukuthi uzoqala kuphi, futhi nakuluphi umkhakha womsebenzi ukuvula ibhizinisi lakho, bese ubheka izinhlu zama-franchise bese ukhetha ibhizinisi elizosondelana kakhulu nenhliziyo yakho, ngoba akukho okungcono kunebhizinisi lakho olithandayo . Ngakho-ke, kukhathalogi ye-franchise ungabona okunikezwayo kwamanje, ngotshalo oluthile lwezimali, uzijwayeze imigomo ye-franchise, igama lecala, inkokhelo yesamba semali noma ukungabi bikho kwayo, imininingwane eyengeziwe, ukubuyekezwa namaphuzu athile esifundeni esithile osithandayo.

Ama-Franchisors azosiza ama-franchisees hhayi ekuvuleni ibhizinisi kuphela, kodwa futhi azofika, eluleke, asize ekuqasheni, akhulume ngezinzuzo namasu acacile, akhe uhlelo lokusebenza, njll. Bala inani lotshalo-mali, isamba semali yokukhokha nezikhathi zokukhokha itholakala ngqo esitolo se-franchise. Shayela inombolo yokuxhumana ebekiwe bese uthintana neminye imibuzo. Siyakubonga kusengaphambili ngentshisekelo yakho, ngokuxhumana nekhathalogu yama-franchise nokutshalwa kwezimali, sithemba ukubambisana ngokubambisana okukhiqizayo.

Umqondo oyinhloko wama-franchise eTanzania ukuhlelwa kwezokuvakasha okuhlelekile, ukuxhumana nobuhle obuhle, bendalo yeziqiwi zikazwelonke, amaholidi asebhishi nokubhukuda e-Indian Ocean, nokuzingela izilwane zase-Afrika. Okokuqala, ama-franchise eTanzania axhunywe ngentambo eqinile nenhlangano ye-safari. I-Safari franchise, emapaki kazwelonke, ephelezelwa ngabasebenzi abanolwazi, ikakhulukazi izilwane ezincelisayo ezinjengezindlovu, obhejane, amabhubesi, izingulule, izingwe, nezinyathi zase-Afrika, le yimboni yonke ye-safari, ezingeni likahulumeni, eletha imali engenayo ezweni langaphandle imali kwisabelomali sezwe. Ukutshalwa kwemali okutshaliwe kuma-franchise eTanzania kuhlu lwezimfuno futhi kukhokhwe ngokushesha. Amaholidekude nasekhaya ezinyangeni zasebusika zonyaka, emanzini asolwandle acacile futhi afudumele oLwandlekazi lwaseNdiya, ane-diving ethuthukile, lapho ungabona khona impilo yezinhlanzi, uheha izivakashi eziningi zakwamanye amazwe kulo mhlaba omuhle, futhi kuletha injabulo yangempela yasezulwini. Abahambi bakhangwa iTanzania, bakhuphuka izintaba iKilimanjaro, indawo enhle enezintaba nezilwane nezimbali ezingathintwanga, bahlangana nezilwane ezingavamile neziyingqayizivele.

Ukuhlela ukuzingela ukudubula izilwane zase-Afrika ama-franchise akhokha amashumi ezinkulungwane zamaRandi, ngohambo lomoya oluphansi futhi ahlala ezindlekweni ze-loggias, izindlu ezincane eziphakathi kweziqiwu.