‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-burger franchise yiprojekthi yebhizinisi engaba nenzuzo, ngokwenza lokho ongakuthuthukisa kakhulu inhlalakahle yezakho neyakho i-franchisor. Ngemuva kwakho konke, i-franchisor ilindele ukudonsa iminikelo enkampanini yakho njalo ngenyanga. Vula iburger ezindaweni lapho i-franchise yakho izofunwa khona. Isibonelo, lawa angaba amaphuzu wokuthengisa atholakala eduze kwesikhungo sebhizinisi, eyunivesithi, noma ngisho nesikole. Akukho lutho olunzima ekuthuthukiseni ibhizinisi le-burger, ikakhulukazi uma unayo i-franchise onawo. Noma kunjalo, bungase bube khona obunye ubunzima.

Ukuncintisana kungaba yinkinga enkulu. Ngemuva kwakho konke, izimbangi zakho ngeke ziyeke amasheya emakethe abevele enawo ngaphambi kokuthi uthathe isinqumo sokuwandisa. Kungakho kufanele ulungiselele kahle ngokwenza ukuhlaziywa kokuqala kwemisebenzi yokuncintisana. Kungaba wusizo futhi ukwenza ukwenziwa kanye nokuhlaziywa kweswot, okukuvumela ukuthi uqonde kahle ukuthi iziphi izinzuzo nobubi ozoba nazo emva kokuqala iphrojekthi yebhizinisi. Vele, i-franchise izokunikeza inzuzo enkulu, noma kunjalo, lokhu kaningi akwanele ukufeza impumelelo.

I-burger franchise esebenza kahle, ngokwesibonelo, iMcDonald's, kanye nezindawo zokudlela ezisheshayo zale nkampani yomhlaba wonke zitholakala emhlabeni wonke. Akukho lutho olukhethekile mayelana nalawa ma-burger, noma kunjalo, i-franchise iyasebenza, ngakho-ke, impumelelo iqinisekiswa noma ngabe kugcwalisani. Vele, ezinye izindinganiso zekhwalithi yokudla ziyagcinwa kule nhlangano, kepha-ke, kunakwa kakhulu ukukhangisa. Umkhiqizo uqobo ubaluleke kakhulu. Kungakho, lapho usebenzisa i-franchise ye-burger, kufanele unake kakhulu ukuthi obani ozoncintisana nabo emzabalazweni wezimakethe. Abantu bamane nje bangafiki kummeleli we-franchise, abangazi nakanjani, ngakho-ke, bafune kuqala ulwazi, benze umsebenzi wokuhlaziya, izibalo zokufunda.

Lokhu kuzokusiza uqonde ukuthi iziphi izingozi ezikusongelayo nokuthi imaphi amathuba akhona wokuqalisa iphrojekthi yebhizinisi. I-burger franchise ephumelelayo idinga ukwenza imali eyanele ukumboza izindleko zakho futhi ukwazi nokwabelana ngemali engenayo ne-franchisor.

I-burger club franchise ngumsebenzi ofanele, futhi uma uyisebenzisa, akufanele ukhohlwe ngokufundwa kwezibalo. Ngemuva kwakho konke, ukuthola izibalo ezihambisana nesikhathi nokwenza ama-analytics ngokususelwa kuzo kukunika onqenqemeni lomncintiswano. Uma usebenzela i-franchise, uba usomabhizinisi ophumelela kakhulu kunokuba ubusebenza wedwa. Lo akuwona umthetho ongenakho okwehlukile, kepha, ngokujwayelekile, kunjalo. Sebenzisa i-franchise yakho bese i-burger izoba esezingeni eliphakeme, futhi ukunambitheka kwayo ngokuqinisekile kuyaziswa ngabathengi. Lolu uhlobo lokudla okusheshayo okuthandwa kakhulu, okuya ngokuya kukhethwa kakhulu, ngakho-ke, kuyadingeka ukunikela ngohlobo lomkhiqizo onjalo.

Uma ufuna ukungena ebhizinisini le-burger bese uqala iklabhu yakho, i-franchise izosiza. Ukutholakala kwayo kukunikeza imininingwane esesikhathini, ubuchwepheshe obusezingeni eliphakeme, ikhono lokwakha uchungechunge lokukhiqiza oluyingqayizivele. Awukwazi neze ukuqoqa nokulungisa konke lokhu wedwa, ikakhulukazi ngesikhathi esifushane. Ngakho-ke uthola lonke ulwazi oludingayo futhi udinga nje ukuqala ukwenza. Qalisa i-franchise yakho ye-burger club ngokuqwashisa ngebhizinisi nangokuhlaziya okuqhubekayo. Akukaze kube buhlungu ukuhlala usesikhathini, futhi ungakwazi ukuvimbela intuthuko engadingeki.

Uma usebenzisa i-franchise ye-burger club, ukukhipha isisekelo samakhasimende akho kungakusiza ubhekane nakho. Into esemqoka ukucacisa kusengaphambili indawo yokuqala yenqubo. Ngemuva kwalokho unethuba lonke lokunqoba ubunzima ngomphumela omkhulu wakho. Nikeza iklabhu yakho ye-franchise burger ukunakwa okuyifanele ngokwenza lo mklamo, ngaphandle nangaphandle, ngokuya ngemigomo. Uthola isethi ephelele yamakhodi wokugqoka, amakhodi wokuklama, nolunye ulwazi. Lokhu kukusiza ukuthi ulethe iklabhu ye-burger ngokuqondanisa okugcwele nokwangempela.

Udinga ukulwela ukufana ne-franchisor ngangokunokwenzeka. Lokhu yikho kanye okushiwo i-franchise. Uthenga isikhashana ilungelo lokwenza imisebenzi yakho ngokuhambisana nokuqinile, ungasunguli lutho, ungatshali imali ekuthuthukiseni umkhiqizo ngokuzimela. Ngisho nokukhangisa ngaphakathi kohlaka lweklabhu ye-burger enkundleni yomhlaba wonke eyethulwe yi-franchisor iyodwa, kufanele nje ubambe iqhaza kulokhu ngokwezimali ngokwenza izinciphiso zanyanga zonke. Isitsha se-burger sizoba mnandi futhi sizoheha amakhasimende.