Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yezithelo ukukhetha okuhle kakhulu kwebhizinisi lapho ungadingi ukuzibeka engcupheni futhi udlule ebunzimeni obuvelayo ngefomethi yomuntu siqu. Ama-franchise ezithelo angasetshenziswa osomabhizinisi abahlukahlukene, abancane, abaphakathi, nabamabhizinisi amakhulu, abafuna ukuthola ingxenye yenzuzo kulo msebenzi. Kufanele kuthiwe manje kubaluleke kakhulu ukuthola inguqulo eyenziwe ngomumo yombono wezamabhizinisi kunokudala iphrojekthi kusuka ekuqaleni. Le nuance ibhekwa njengesici esibalulekile ekususeni izingozi nezingibe ezahlukahlukene, ngoba i-franchise yezithelo yadalwa ngabakhiqizi, behlaziya ngokuningiliziwe isinyathelo ngasinye esilandelayo. Mayelana nalokhu, kufanelekile ukusho ukuthi ibhizinisi lizoqala ukudlula umgwaqo ngomzila owakhiwe ngomkhombandlela obekiwe ngokwezenzo. Ekufuneni kwakho i-franchise enenzuzo, kufanele ushintshele kupulatifomu ezinikele lapho ungacubungula iziphakamiso ezahlukahlukene ezivela kubakhiqizi, uthuthukise amaphrojekthi aselungiselelwe.

Uma udinga imininingwane enenjongo, udinga ukuya kuwebhusayithi yomkhiqizi okhethekile, lapho uzobona khona imininingwane ngamazwana ambalwa avela kubathengi abahlukahlukene. Ngemuva kwezingxoxo, uzokwazi ukudlulela esinyathelweni esisha, esizovulelwa mahhala ukuze iklayenti nomkhiqizi bathole impumelelo nenzuzo. Ngemuva kokungena kubambiswano, ngesiphetho sesivumelwano, iklayenti lithola ngokuzenzakalela ilungelo lokusebenzisa umkhiqizo okhona womkhiqizi. Kusukela ngalesi sikhathi kuqhubeke, uqala indlela ethembisayo yokukhulisa ibhizinisi lakho esimweni esenziwe ngomumo nge-franchise yezithelo okufanele uyilandele okokuqala. Amakhasimende amaningi abuza ukuthi ziyini izindleko ze-franchise yezithelo, ngempendulo yokuthi izinga losayizi womkhiqizo lizoba nomthelela omkhulu entengweni. Ngakho-ke, kuphephile ukusho ukuthi njengoba umkhiqizo uthandwa kakhulu eminyakeni edlule, intengo ye-franchise yezithelo iyanda. Ngemininingwane eningiliziwe ngokuthuthuka kwenkampani, kufanele njalo ufune izeluleko kumenzi, ngokuthola izeluleko ezifika ngesikhathi ezinquma isimo esibalulekile.

Uma uthatha isinqumo sokuqala ibhizinisi, kulungile ukuthenga i-franchise yezithelo, ezosiza wena impumelelo nempumelelo oyifunayo, ngokuhamba amazwe omhlaba.

I-franchise yesitolo sezithelo ihlinzeka inhlangano yakho ngenzuzo engaguquguquki, eqhubekayo ngokwenza egameni lomkhiqizo odumile nophumelelayo. Ngaphezu kwalokho, kungenzeka ukufeza imiphumela ebalulekile ngokunikeza okunezinhlobonhlobo ezihlukile kwezincintisana nabo. Sebenzisa i-franchise yakho ngezinga eliphezulu lokusebenza kahle ukuze ungabhekani nobunzima ngokuhamba kwesikhathi. Ekugcineni, unethuba lonke lokuzuza imiphumela ebalulekile empikiswaneni yokuncintisana. Sebenzisa i-franchise ukunikeza isitolo sakho isitayela esihlukile nesangempela. Ungayiboleka ku-franchisor ozojabula ukwabelana ngolwazi.

Ekugcineni, uthola ukuncishiselwa kuwe ngalokhu, okubizwa ngokuthi umnikelo wesamba. Lokhu kusezingeni lokuqala kuphela. Ngaphezu kwalokho, lapho wenza i-franchise yesitolo sezithelo, ungalindela ukukhokha ezinye izimali. I-franchisor ithola kuwe, okokuqala, izinzuzo, futhi okwesibili, ukudluliselwa kwemali yokukhangisa yomhlaba. Sekuhlanganisiwe, le minikelo emibili ifinyelela ku- 9% wenzuzo yakho yanyanga zonke. Uma ufuna ukufaka isithelo esitolo esitolo, nikeza abasebenzi bakho umfaniswano ofanele. Kumele bagqoke izingubo ezejwayelekile kubo bonke abasebenzi bale nhlangano yezithelo zomhlaba wonke.

Ngakho-ke, ukwandisa ukuthembeka kwamakhasimende afake izicelo. Ngemuva kwakho konke, baqonda ngokushesha ukuthi basebenzisana nenkampani ebucayi nephumelelayo.

Yenza i-franchise yesitolo sezithelo enamandla amakhulu, iqondiswa yimithethonqubo nokulungiswa okuhlinzekiwe. Ubunzima bungaphathwa kalula uma ubulungiselela. Ekugcineni, uzobe uzilungiselele, ngokulandelana, uhlome uhlelo lwebhizinisi olukhona. Izithelo kumele zibe sezingeni eliphakeme futhi zibe zintsha, lapho-ke isitolo se-franchise asigcini ngokuheha amakhasimende kuphela, kepha futhi sifuna ukubuya. Bayayazisa insizakalo esezingeni eliphakeme nekhwalithi yomkhiqizo. Ngesikhathi sokugcwaliseka kwephrojekthi yebhizinisi, izimbangi zingathatha izinyathelo ezahlukahlukene ukukulimaza.

Lapho usebenzisa i-franchise, kuyisimo esiyingozi esingahlulwa kuphela ngokulungiswa okuphelele. Kungakho kudingekile ukuthi uhlale ufunda izibalo zamanje, usebenzisa amathuluzi okubuka amahle. Lapho-ke nakanjani uzophumelela.

I-franchise yesitolo sezithelo nemifino wumsebenzi webhizinisi ohambisana nezindaba. Kufanele isetshenziswe ngendlela yokuhambisana ngokuphelele nezindinganiso zomthetho wombuso. Ngaphandle kwalokho, ungahle ubhekane nobunzima ngisho nezinhlawulo. Ngesikhathi sokusebenzisa i-franchise, udinga ukucacisa mayelana nokuthi akufanele ulimaze idumela lomkhiqizo. Lokhu kubaluleke kakhulu njengoba izindleko zedumela zibucayi kakhulu futhi kunzima ukuzilungisa. Uma usebhizinisi lama-franchise, udinga ukunikeza isitolo inani elifanele lokunakwa.

Lokhu kukunikeza ithuba lokwandisa okunezinhlobonhlobo zakho futhi wakhe umklamo onekhono. Idizayini ingaboleka ku-franchisor. Ngalokhu, unikeze amakhodi wedizayini akhethekile. Qalisa isitolo bese uthengisa imifino ukuze ungabi nankinga nge-sanitary ne-epidemiological station. Omele i-franchise ukukunikeza ikhathalogi, kodwa-ke, ukuthobela umthetho wendawo kungumsebenzi wakho. Ungumsabalalisi okhethekile othatha umthwalo ophelele walokho akwenzayo. Izithelo, i-greengrocery, imifino, nezitolo zezimbali zikunikeza kuphela ithuba lokukopisha izinqubo zehhovisi, ukuthengisa izimpahla ezihlukile, nokusebenzisa ubuchwepheshe besigaba esiphakeme.

Impela, wenza nemisebenzi egameni lelebula elidumile neliphromoshwayo emhlabeni jikelele. Le nketho inikezwa yi-franchisor nayo. Uma unentshisekelo yezithelo noma imifino, futhi futhi ufuna ukuvula isitolo, udinga ukuthatha isinyathelo ngokuqinile, wenze amalungiselelo okuqala. Kukusiza ukwenza izinqumo zokuphatha ezifanele. Kufanele uhlale ulandela ngokuqinile imithethonqubo, ulandele imithetho, bese-ke uzophumelela. Yenza iphrojekthi yakho ye-biz ngokukopisha izinqubo zokukhiqiza ezingabolekwa ku-franchisor, uzojabula ukwabelana ngolwazi. Nikeza ibhizinisi lakho lezithelo inani elifanele lokunaka ngaphakathi kwesitolo.

I-franchise ikunikeza ithuba elifanele, ungabhekana ngokuphumelelayo nobunzima banoma iyiphi ifomethi, ukunqoba ngokufanelekile. Yenza ngokulandela imigomo nokulungiswa, ugweme amaphutha kuhlelo lwezinto ezibonakalayo. Lapho-ke inkampani yakho izoya empumelelweni, futhi ukwazi ukubhekana ngokuphumelelayo nomsebenzi wehhovisi wanoma iyiphi inkimbinkimbi. Ukwenza i-franchise yemifino nezithelo kuwumsebenzi webhizinisi, ngokwenza lokho, unamathuba onke okuphumelela, kufanele uwasebenzise kahle bese uthola izinga eliphezulu lemali engenayo. Njengengxenye yesitolo se-franchise, kudingeka ukuthi ukhokhe imali ekhokhwayo. Ngaphezu kwalokho, enye yazo kufanele idluliselwe ku-franchisor esigabeni sokuqala somsebenzi. Lezi ezinye ezimbili uzikhokha njalo ngenyanga.

Lapho usuqale ukufeza i-franchise yesitolo semifino, udinga ukutadisha njalo izibalo. Ukuhlaziya imininingwane kuyasiza ekwenzeni izinqumo.