Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-real estate franchise - kulabo abangakulungele ukutshala imali, kepha bafuna ukuvula ibhizinisi labo. Ukuphathwa kwempahla akulula. Imakethe yezezakhiwo iyanda njalo, izakhiwo ezintsha zakhiwa ngokushesha okukhulu, izindlu zesibili zihlala zifunwa njalo. Kepha kunzima kakhulu ukuthatha nokuvula i-ejensi yezezindlu kanjalo nje, umncintiswano kule ndawo uphakeme kakhulu. Kodwa-ke, uma uthanda le ndawo yezamabhizinisi, awufuni ukusebenzela inkampani, indlela yokuphuma ingaba ukuthenga i-franchise. Funda ngalokhu ngezansi.

Yini ama-franchise we-real estate? Bangamelwa yi-ejensi yezezakhiwo, izinkampani zokwakha nezokuvuselela, ukuqasha, amabhizinisi okubonisana, futhi kuze kuthinte nendawo yokuthengwa komphakathi. Kungani i-franchise ye-real estate ikhanga kangaka? Njengomthetho, izinkampani zinesifiso sokwazisa ngomkhiqizo wazo futhi zikulungele ukwamukela amanani amancane emali yasebukhosini kanye nokukhishwa okuphelele kwemali eyisamba. Usomabhizinisi kudingeka ukuthi atshale imali ngokuqasha ihhovisi, ngokuthenga imishini yasehhovisi, nokuqasha abasebenzi. Kungcono ukuvula ibhizinisi le-franchise ye-real estate ngesisekelo esenziwe ngomumo, okungukuthi, kuhle uma kukhona i-ejensi eyenziwe ngomumo edinga ukukhushulwa kuphela. Lokho kungukuthi uma usuvele unayo i-ejensi futhi ufuna ukuyikhangisa futhi usebenze ngaphansi kwegama elaziwa kakhulu. Le nketho izokhokha ngokushesha okukhulu kunokuqala ibhizinisi ekuqaleni. Ziyini izinzuzo ze-franchise? Ngokusekelwa okugcwele okuvela ku-franchisor.

Hhayi kuphela umphathi ohlukile oqondisayo ozosiza, kodwa futhi neqembu lonke labachwepheshe be-franchisor. Enye inzuzo ukuthi uthola i-portal eyenziwe ngomhlaba eyenziwe ngomumo amakhasimende nabathengisi bezindlu abazoyivakashela nsuku zonke. Ukuthola umhlahlandlela osebenzayo wokwenza ibhizinisi. Futhi, i-franchisor ingakuvulela izindlela ezingeziwe zokubambisana namabhange nabathuthukisi. Futhi lapho wethulwa yinkampani abayethembayo, amathuba akho okuphumelela azokwanda. Ama-franchisor we-real estate aqapha imakethe njalo, alungiselele okunikezwayo, enze umsebenzi omningi ukusungula ubudlelwano nabathuthukisi. Ungayithola kanjani i-franchise ehloniphekile futhi ungaweli kubakhwabanisi? Okokuqala, udinga ukusebenzisa insiza yokusesha ethembekile.

Ukufunwa kwe-franchise kwenziwa ikakhulukazi ngezikhombisi-ndlela ezikwi-inthanethi. Kumakhathalogi, ungakhetha isigaba esifanele noma usethe indawo yokusesha. Futhi, ukunikezwa kungaphulwa ekukhuphukeni noma ekwehleni kwe-investimenti ethenjisiwe. Lapho usuthathe isinqumo nge-franchise, kufanelekile ukucwaninga ngesithunzi se-franchisor. Lokhu kungenziwa ngemithombo evulekile yolwazi. Ukuthandwa komkhiqizo kufanele kubonwe ngothile (futhi lokhu kufanele nakanjani kuboniswe kwabezindaba), ungabona nokubuyekezwa. Ngaphambi kokuphothula inkontileka ye-franchise, naka amaphuzu abalulekile emigomo yokubambisana.

Ungayisayini inkontileka uma iqukethe ulimi olujwayelekile nolungaqondakali. Ukuthola ukuthula kwengqondo okuphelele, cela inkampani amakhophi amadokhumenti akhona bese uhlola isitifiketi nezinombolo zelayisense. Ungaboni amagama amakhulu, themba izinombolo nezinkomba kuphela. Singasiza ekukhetheni i-franchise, kukhathalogi yethu uzothola yonke iminikelo enenzuzo enkulu, ehlukaniswe ngokulingana nokutshalwa kwemali. Simele izinkampani zangaphandle nezasekhaya. Imakethe yezezakhiwo ayishintshi kodwa inenzuzo enkulu. Ngemuva kokwenza yonke imizamo ekuqaleni kwendlela futhi ucele ukwesekwa nguzakwethu onokwethenjelwa, uzokwazi ukubeka indlela yakho yokuphumelela, kuqala ngathi.

I-franchise ye-real estate agency iphrojekthi efanelekile futhi enesibindi. Ukuze ekusebenzeni kwayo ungadingeki ubhekane nobunzima obungenakunqotshwa, wenze ukulungiselela kahle esigabeni sokuqala. Ivumela ukunciphisa ubungozi i-franchise yakho evezwe kuyo. Udinga ukwenza ukuhlela kwakho kahle usebenzisa ithuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot. Ngosizo lokuhlaziywa kwe-swot, ungaqonda ukuthi iziphi izingozi ezisongela i-franchise. I-ejensi yakho nayo inamandla ayo nobuthakathaka bayo.

Leli thuluzi lekhwalithi ephezulu likusiza ukuthi uzikhombe, uzihlukanise ngezigaba futhi uzisebenzise. Ngemuva kwakho konke, ukutholakala kolwazi olufanele kukunika ithuba lokumelana ngokuphelele nabancintisana nabo, ube ngusomabhizinisi ophumelele kakhulu futhi onekhono. Uma uthengisa izindlu nomhlaba ngaphakathi kwe-ejensi, khona-ke i-franchise ikusiza ukwenza umsebenzi ngamandla nangendlela enamandla ngangokunokwenzeka. Ngemuva kwakho konke, uqondiswa yimithethonqubo, imigomo yamanje, nokulungiswa kwangempela. Kuyasebenziseka impela, okusho ukuthi lelo thuba eliyingqayizivele akumele linganakwa. Izakhiwo ezithengiswayo, i-ejensi yakho ye-franchise ekwazi ukufinyelela ezingeni elisha lobuchwepheshe. Konke kwenzeka ngenxa yokuthi i-franchisor yabelana ngolwazi lwabo nawe.

Impela, kuyadingeka ukuqonda ulwazi olutholayo. Ukusetshenziswa kwabo okuhle kwandisa amathuba akho okuwina umncintiswano.

Sebenzisa i-franchise ukwenza lula ukusebenza kwebhizinisi lakho. Kuyadingeka futhi ukusebenza ngokuzenzekelayo, ukuthola inzuzo ephezulu yomsebenzi. I-franchise yakho ye-real estate inikeza ukufakwa okugcwele kwezidingo zebhizinisi lakho. Kungenzeka ukubhekana kalula nemisebenzi yanoma iyiphi ifomethi bese uyenza ngendlela ekhiqizayo ngangokunokwenzeka. Ngaphakathi kohlaka lwe-franchise, i-ejensi isebenza ngamandla kakhulu kunalokho uma wenza umsebenzi ngokuzimela. Ngemuva kwakho konke, wenza ngokuya ngesimo sikasomabhizinisi ophumelelayo.

Useyitholile imali yakhe futhi uselethile nezinga lokuqwashisa ngomkhiqizo wakhe ezikhundleni eziphezulu. Abathengi emhlabeni wonke bayayazi i-real estate franchise. Ngisho nasedolobheni lakho, izinga lokuthandwa kwalo mkhiqizo beliphezulu, nangaphambi kokuba ungene emakethe njengomhambisi okhethekile. Ngokunjalo, lowo muntu kuningi azokufunda futhi lelo thuba eliyingqayizivele akufanele liphuthelwe. Esikhathini sokuqalisa i-franchise ye-real estate agency, kungavela ubunzima obuhlukahlukene. Banganqotshwa kalula besebenzisa uhlelo lwebhizinisi olwenziwe ngaphambilini. Lo mbhalo ubala zonke izinyathelo ezidingekayo okufanele uzenze.

Sebenza ngokunembile nangobuchwepheshe, ngaleyo ndlela uzinikeze inzuzo enkulu empikiswaneni yokuncintisana. Ungayinqoba impi ngesikolo esibuhlungu kubaphikisi bakho ngoba unezinzuzo ezahlukahlukene zokuhleleka okuthelayo. Konke kwenzeka ngenxa yokuthi wenza imisebenzi ye-ejensi yezezakhiwo.

Ngaphezu kwenani elikhulu lezinzuzo, ukuba ngumsabalalisi we-real estate limb franchise, futhi uthola izindleko ezithile. Isibonelo, esigabeni sokuqala, lokhu kukhishwa kwesamba semali. Umthamo wayo uvame ukwehluka, kepha, njengomthetho, awunakuba ngaphansi kuka-9 nangaphezulu kuka-11% womnikelo wokuqala. Lokhu kutshalwa kwemali kukhokha ngokushesha okukhulu, ngakho ungakhathazeki. Ngaphezu kwalokho, ngenkathi kwenziwa i-franchise, udinga ukukhokha njalo ngenyanga kusuka ku-3 kuye ku-9%. Lezi izitolimende ezimbili, ngasinye sazo sibalwa ngamunye.

Isitolimende sokuqala sibizwa ngama-royalties. Lapho uthengisa i-franchise, isukela ku-2 kuye ku-6%. Leli nani libalwa njengephesenti lenani lemali etholakele phakathi nenyanga. Ngaphezu kwalokho, ngesikhathi sokusetshenziswa kwe-ejensi yezezindlu, kunikezwa esinye isitolimende. Ibizwa ngokuthi ama-royalties wokukhangisa. Le mali isetshenziswa yi-franchisor ukukhuphula njalo izinga lokuthandwa komkhiqizo. Ngaphezu kwalokho, imikhankaso yokukhangisa yenziwa emhlabeni wonke ukufinyelela izethameli ezibhekiswe kubaningi kakhulu.

Ngakho-ke, i-franchise ye-real estate agency izokhula ekuthandeni futhi ihehe abathengi abaningi ngokwengeziwe. Uthola futhi inzuzo engaqondile kulokhu, ngoba endaweni yedolobha lakho i-franchise ikhula ngokuthandwa.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!