Bonke osomabhizinisi bafuna ukuthola ama-franchise afunwayo omkhiqizo owaziwayo ngemisebenzi yabo yezentengiselwano, ngokusetshenziswa okungabizi kakhulu, ebhizinisini, nokubuyiselwa ngokushesha. Kodwa-ke, nayi impikiswano yokuphikisana kokuxhumana okunengqondo phakathi kophawu lwentengiso oludumile, igama lomkhiqizo, nokusetshenziswa okungabizi kakhulu kuvela, kusukela lapho kuphakama isigaba, imodeli nomkhiqizo, kubiza kakhulu ukukusebenzisa nokukugcina ebhizinisini lama-franchise . Ukukhokhwa kwemali ngohlobo lokukhokhwa kwesamba esisodwa, izinkokhelo zanyanga zonke, nezimali zokukhangisa ezijwayelekile, ukuze kusetshenziswe ilogo yomkhiqizo eyaziwayo nedumile, kudinga imali enkulu, imijovo nezindleko. Ukukhokhwa ngesikhathi kwazo zonke izindleko zebhizinisi ezihlobene kusuka kuma-franchise afunwayo kudinga inzuzo engenayo yokugeleza kwemali, nge-akhawunti yasebhange, inhlangano yomsebenzi omuhle, inethiwekhi yokuthengisa ethuthukile neyandisiwe, ukugeleza okuphezulu kwezimoto, nezindawo eziningi zokuthengisa, zesikwele, ezinendawo ebanzi uhla lwezimpahla. Ngakho-ke, ukukhushulwa kwebhizinisi, udinga okunye ukukhangisa, ukutholakala, nokulanda kwemishini yokuhweba neyokukhiqiza, ukwandisa inani labomabhalane bezentengiso, abaphathi, ababonisi, ezobuchwepheshe, ezokukhiqiza, nezabasebenzi. Lapho usebenza nama-franchise athengiwe athengiwe, into esemqoka ukubala kahle intengo yokuthengisa yezimpahla nemikhiqizo, ngokubuyiselwa kwazo zonke izindleko eziyisisekelo nezisizayo ngokubala izindleko zezindleko.

Izindleko eziphezulu zokuthengisa izimpahla nemikhiqizo usebenzisa uhlobo lomthengisi we-franchisor ‘zingethusa umthengi omkhulu, futhi uzokwenqaba ukuthenga umkhiqizo obizayo. Ngokwenzayo, amaketanga okuthengisa athengisa izimpawu zokuhweba ezaziwayo futhi ezibizayo anamakhasimende awo asunguliwe kanye namakhasimende akhethiwe, angawodwana, ahloniphekile, aqinile athenga uhlobo oluthile lomkhiqizo. Zimbalwa kakhulu izivakashi ezikhululekile, ikakhulukazi abathengi bezitolo, kulezi zitolo. Kwimbangi yokuhweba ngobuningi, okusho uhlaka olukhulu lwesibalo sabantu, kuyadingeka ukusondela emisebenzini ngama-franchise afunwayo ngesimo esikhethekile, ukuthola ukuthi 'kusho okuyigolide', kwizimpawu zokuthengisa bekungabiza kubo futhi bathembele kwikhwalithi izimpahla nezinsiza ngokwazo. Ekusebenzeni komhlaba, izimpahla, izimboni nezamabhizinisi zikhona futhi zisabalele, kanti ama-franchise wezimpahla enza amaphesenti angamashumi ayisishiyagalolunye enzuzo. Ama-franchise athandwa kakhulu ama-franchise wezimpahla ahlotshaniswa nokuthengiswa kwe-pizza, ikhofi elenziwe ngomumo, okokugqoka, izicathulo, izinto zikagesi nezasendlini, izimoto, kanye nabathengisi bazo osomabhizinisi abavula izitolo zemikhiqizo nezitolo. Impumelelo yokuthengisa kuma-franchise wezimpahla ixhomeke kakhulu ekhonweni lobuchwepheshe lababonisi nabaphathi bezentengiso lokwethula umkhiqizo ophelile kumthengi ukuze bajabule, bazimisele ukuthenga izimpahla, futhi, benelisekile ngokuthenga ngempumelelo, bashiye ezitolo.

Ukuthola ukusebenza kahle kuma-franchise afunwayo kuhlotshaniswa nokuqeqeshwa okuqhubekayo kwabasebenzi, kwimishini efanelekile kakhulu namakhono atholakele, ngobuciko nangokwazi kwebhizinisi ukuthengisa umkhiqizo. Ukuqeqeshwa okuyimpoqo nama-webinars ngenqubo yokuqeqeshwa kwabasebenzi ababandakanyeka ekuthengisweni kwemikhiqizo, ekufinyeleleni ithalente nobizo lomsebenzi, ukuphoqa, ngobuciko nangobuciko ukuphoqa ikhasimende ukuthi lithenge, okuphinde kufakazele ubuqiniso bokuthi 'abasebenzi bayikho konke '. Ama-franchise afunwayo ayadingeka, ngoba ngendlela enengqondo, yenhlangano, ehlanganiswe nohlelo, bayakhokha masinyane, beletha imali efanelekile kosomabhizinisi-i-franchisee. Kuyindlela edidiyelwe nenenhloso yokuhlela iphrojekthi yebhizinisi lama-franchise, ngohlelo lwebhizinisi olwenziwe kahle, ucwaningo olunzulu, kanye nocwaningo lobudlelwano bemakethe, kanye nokuhlaziywa kwabathengi abafunwa ngempumelelo, okuletha ukubuyiselwa okusheshayo futhi okuletha ama-franchise isigaba nohlu lwezinto ezifunwayo. Ukwenza umsebenzi wokuqala wokuhlaziya kumandla wokugeleza kwemali okuvela kutshalo-mali olutshaliwe, ngokubalwa kwezomnotho, okubaliwe kwesibikezelo sebhizinisi, ekuhambeni kwemali, ukubalwa kwephrojekthi kwemali engenayo, izindleko, kanye nenzuzo kunika zonke izizathu zokwenza i-franchise ekhokhelwayo efunwayo. Ukwenza imigomo yokuhlela ngamasu nokuhlela imisebenzi efanelekile yokusabalalisa amasu, inani lotshalo-mali lokuqala, ukukhulisa inzuzo, ukugcina ibhalansi eqinile kanye 'nokulinganisa' phakathi kwezindleko zama-franchise nezindleko ezizayo zokwenza ibhizinisi, kungubufakazi nefomu isiphetho esizwakalayo sokuthi ukukhethwa kwama-franchise kwenziwa okulungile futhi kuthengwe ama-franchise athengiwe.

I-franchise ye-ejensi yezentengiso isiza ukwandisa indawo yokusebenza, ithuthukise ikhwalithi nemali engenayo yebhizinisi. uma ufuna ukuqala ibhizinisi lakho emkhakheni wokumaketha, kufanele ubheke kumikhiqizo edumile enikezela ngezinsizakalo ezahlukahlukene. Uhlelo lokumaketha lusho ukwenziwa kwamawebhusayithi nokufakwa kwemikhiqizo, ukwenziwa kwezinhlobo ezahlukahlukene zamadizayini, kanye nokuhlaziywa kwe-SEO. Lapho kunwetshwa, abakhiqizi bayaqonda ukuthi kunzima ukubhekana nenzuzo nokusebenza ngokuzimela, ngakho-ke bathola abalingani (ama-franchisees) abamele izintshisekelo, bazisebenzele futhi, ngasikhathi sinye, bezama ukwenza ngcono ibhizinisi ukuze kuzuze zombili izinhlangothi. Ayikho imikhawulo yendawo lapho uthenga i-franchise. I-franchise ilula ngoba asikho isidingo sokuqala ibhizinisi elisha kusukela ekuqaleni, asikho isidingo sokuthuthukisa nokutshala imali ekukhangiseni, kwanele ukwenza ngokuvumelana necebo elinikezwe i-franchisor.

Izindleko ze-franchise zikhonjisiwe kukhathalogi, elula kakhulu lapho kubalwa izindleko eziphelele zebhizinisi. Ngaphandle kwalokho, kufanelekile ukucubungula imali yesamba semali noma amaroyali, kanye nokutshalwa kwemali kuzinto zokusebenza noma ukuqasha indawo. Ngokuthenga i-franchise, kunikezwa isisekelo samakhasimende, kanye nezeluleko nosizo lwezomthetho zihlala zinikezwa. Iwebhusayithi yenkampani ingamela wonke ama-franchisees futhi ikhombise amaphuzu wokuxhumana nezinombolo zokuxhumana. Idatha yezibalo iyabonakala ukuze ukwazi ukuhlaziya amandla nokukhula kokuthengisa, ukukhula kwamakhasimende, nezinye izinkomba. Ikhathalogi ye-franchise ibonisa imininingwane ephelele enkampanini ethile, imigomo yomsebenzi emkhakheni wokumaketha, amagatsha akhona nomsebenzi, imali engenayo yenyanga, njll. control, ukuhlaziywa.

Iwebhusayithi yenkampani yokukhangisa ingavumelanisa wonke amagatsha ukuze amakhasimende akwazi ukubheka esifundeni esikhethiwe. Ochwepheshe bekhathalogi bahlala bathintana, belulekwa, banikezwa izeluleko kwezokumaketha, futhi bangaya nasemihlanganweni, balamule phakathi kwe-franchisor kanye ne-franchisee, futhi, uma kunesidingo, banikeze ngemibhalo ukwesekwa kwemibhalo. Ukuze ufunde kabanzi nge-ejensi yezentengiso noma enye i-franchise, xhumana nochwepheshe bezinkomba. Siyajabula ukukubona phakathi kwamakhasimende ethu, sibheke phambili ekubambisaneni okukhiqizayo nokwesikhathi eside.

I-franchise ye-ejensi yezentengiso ihlinzeka inkampani yakho ngezinga eliphezulu lenzuzo ekusetshenzisweni kwale misebenzi. Khipha i-franchise ngokugcwele, ngoba ukhokha imali eningi ngokusebenza kwayo. Esigabeni sokuqala, lokhu kusuka ku-9 kuye ku-11%. Umnikelo onjalo ubizwa ngokuthi ukudonswa kwesamba. Sebenzisa i-franchise ngendlela efanele ngangokunokwenzeka bese inhlangano yakho yokumaketha izohola umkhakha wokumaketha ngobubanzi obubanzi. Akekho noyedwa wabaqhudelani ongasondela kuwe ngokusho kwezinga lokusebenza kahle kwehhovisi okwenziwayo.

Nikeza i-ejensi yakho yezentengiso ye-franchise inani elifanele lokunakwa. Okokuqala, udinga ukuhlanganisa ukubukeka kwendawo yakho. Sebenzisa amakhodi wedizayini walokhu. Ngaphezu kwalokho, unekhodi yokugqoka onayo. Yisebenzise ukwenza abasebenzi bakho babukeke 100%. Uma usebenzisa i-ejensi yezentengiso futhi uyisebenzisa njenge-franchise, uhlobo olunjalo lomsebenzi wokumaketha kufanele lukhiqize imali engenayo. Ngemuva kwakho konke, awudingi nje kuphela ukukhokhela izibopho zakho ezijwayelekile.

I-franchisor nayo ilindele ukudluliswa kwenyanga kusuka kuwe. Le yimali yasebukhosini neyokukhangisa eyenziwa yi-franchisor enkundleni yomhlaba. Ngakho-ke, amaphuzu aphezulu okuthandwa ngumkhiqizo agcinwa.

Esikhathini sokwenza i-franchise ye-ejensi yezentengiso, kungahlangabezana nobunzima obuhlukahlukene. Ukuze uzinqobe kalula futhi ngokunenzuzo, udinga ukulungiselela okuphelele kokuqala. Ekugcineni, uma unohlelo lwebhizinisi olwenziwe ngomumo onalo, udinga ukulusebenzisa ukuze ngokuzayo ungabi nobunzima bohlelo olukhulu. Ungahlala ubheka ngezinkomba ozihlelile futhi uqonde ukuthi uqhuba kahle yini imisebenzi yakho. Uma kungenjalo, kuzothathwa izinyathelo ezifika ngesikhathi. Ngaso sonke isikhathi yenza ngendlela yokuthi ungalimazi igama lomkhiqizo.

Ngokuvamile kungcono ukulahlekelwa yimali kunokunyathela isithunzi sakho emgodini. I-franchise ye-ejensi yezentengiso ikunikeza ukugeleza kwemali okungaguquguquki okuya kocashier. Zingasetshenziselwa izinhloso ezahlukahlukene, kufaka phakathi ukukhokha izibopho. I-franchisor ngokuqinisekile ilindele kuwe inani elinqunyiwe lokudonswa okuzolungiswa ngaphansi kwenkontileka.

I-franchise eShymkent iyakwazi ukusebenza ngempumelelo nangempumelelo, ngokuya ngokugcinwa kwesethi yezinkambiso nemithetho enikezwa endaweni yeRiphabhuliki yaseKazakhstan. IShymkent ibonakala ngesimo sezulu esifudumele nomthetho ovulekile, futhi ungakhuthaza ngempumelelo i-franchise uma uyichaza kahle i-niche ekunika wonke amathuba okuphumelela. Bhekana ne-franchise ngobuchwepheshe, ugweme noma yimaphi amaphutha emvelo. Ukwenza lokhu, unamathuba onke, ngoba uthola imithethonqubo eyenziwe ngomumo. Lapho kukhuthazwa i-franchise, kufanele kulandelwe imithetho ngakho-ke amaphutha enziwa nje. Abanye osomabhizinisi sebevele benze konke ukuthuthukisa leli bhizinisi, futhi zonke izindawo ezingaba yingozi seziyaziwa.

Mane wenze isinqumo esifanele ngokukhuthaza i-franchise yakho kahle ngaphandle kokwenza amaphutha. Thuthukisa i-franchise yakho bese ungenisa uphawu lokuhweba olusha bese usebenzisa zonke izinzuzo ezikulethele lona lapho uxhumana namakhasimende. Njengamanje, ucwaningo lwe-franchising lungenye yezingqinamba zezomnotho emhlabeni wonke. Osomabhizinisi abaningi bakamuva bazibhalile endabeni yokufunda nokuhlaziya ukukhishwa kwebhizinisi ngombono wokuthola amalungelo nokuthuthukisa izimo ezihamba phambili zokuthuthuka kochungechunge lwama-franchising.

I-franchise eShymkent iba yimayini yakho yegolide, ekuthuthukiseni okuthi, lapho uthola inani elikhulu lezinsizakusebenza zezezimali onawo. Kumele kukhunjulwe ukuthi lapho uxhumana ne-franchise edolobheni laseShymkent, udinga ukukhipha inani elithile lemali kwi-franchisor njalo ngenyanga. Futhi, ekuqaleni kokuqala kwe-franchise eShymkent, udinga ukukhokha imali eyaziwayo yesamba semali. Lokhu okubizwa futhi kuhunyushwe kusuka ku-'chunk enkulu 'yaseJalimane cishe kungu-10% wemali okufanele uyisebenzise ukuqala iphrojekthi yebhizinisi. Ngaphezu komnikelo oyisamba semali lapho uphromotha i-franchise eShymkent, ungafaka futhi kuhlelo lwakho lwezezimali isidingo sokwehlisa kuze kufike ku-3% ngemisebenzi yokukhangisa. Ngale mali, umnikazi wethula imicimbi emikhulu yokukhangisa.

I-franchisor yenza lokhu ukuqinisekisa ukuthi izinga lokuqwashisa ngomkhiqizo liphakeme ngangokunokwenzeka. I-franchise eShymkent iba yithuluzi lezinsizakusebenza elisebenza kahle lokutshala imali.