Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ukutshalwa kwezimali ngama-franchise amancane akuvamile namuhla, kunokukhethwa okuningi kokunikezwayo okuhlukahlukene, kepha ukuze ungabhekani nabakhohlisi, kufanelekile ukuxhumana nokwenza ukuthengiselana ngezinsizakusebenza ezikhethekile ze-elekthronikhi, izinhlu zama-franchise. Kukhathalogi ye-franchise, unomshuwalense we-100%, ngokuthola imininingwane edingekayo, imininingwane ngaphansi kwesivumelwano, kanye nomsebenzi ohlanganyelwe nokuxhaswa. Ngisho nesitshudeni, unkosikazi wendlu, noma isisebenzi esinemali encane yokuqala, kepha isifiso esikhulu sokuzisebenzela, singaqala ibhizinisi ngokutshalwa kwemali okuncane. Kukhona ubungozi kukho konke, kepha uma ukuthenga nenkampani esivele isebenza emakethe, ukuhlinzeka ngegama layo nezintshisekelo kulula kakhulu, kunenzuzo enkulu maqondana nokonga ekukhangiseni, ukwamukela idatha, imininingwane, ama-chip wokuthi ungaheha kanjani futhi ugcine amakhasimende indawo ethile. Ukwakha i-biz kusuka ekuqaleni kudla isikhathi esiningi futhi kunzima, ikakhulukazi uma unikezwa umncintiswano okhona, futhi ngokuthenga i-franchise, wenza umsebenzi wakho ube lula, wandise amathuba, imingcele kanye nemali etholakalayo. Lapho ezinye izindawo ezintsha zivulwa, i-franchisor ayidingi ukufaka imali kwezokukhangisa, ngokuya ngemigomo ethile yokusebenza, isiza umuntu onelungelo lokuhweba ngokusungula ibhizinisi lakhe.

Ama-Franchisors abeka i-franchise ngamanani ahlukene wamanani, ngokuya ngemigomo nemibandela eyengeziwe. I-Franchising uqobo lwayo ukuhlinzekwa kwamalungelo ngaphansi kwezimo ezithile esifundeni esithile, lapho iphuzu likhudlwana, imali iba nkulu. Ngamanye amagama, ukuphumelela komqondo webhizinisi onelungelo lokusebenzisa igama elikhulu, uphawu esikhathini eside. Futhi, iyatholakala ukuthola izeluleko ezingeziwe kochwepheshe bethu. Uma ungenawo amakhono futhi ungazi ukuthi iyiphi indawo ethile ofuna ukuqala kuyo i-biz, ungasebenzisa uhlu lokunikezwayo noma usebenzise injini yokusesha. Ikhathalogu bonisa izindawo ezithandwayo zokutshalwa kwezimali, i-franchise emkhakheni othile womsebenzi, ukukhawulela ama-franchise ngezifunda ezincane noma ezinkulu, ngezindleko, njll. Idatha ivuselelwa njalo ukuze i-franchisee noma i-franchiser ikwazi ukubona imininingwane ephelele.

Ngaphezu kokuthumela okunikezayo enkombeni, kungenzeka hhayi ukuthola abalingani kuphela kepha nokugcwalisa uhlu lwamakhasimende nge-SEO traffic. Ukufinyelela kuzithameli ezinkulu okubhekiswe kuzo kuqinisa indawo yakho nokuxhumana kwakho emakethe, kuqinisekiswe imali engenayo ezinzile nenzuzo, kunoma iyiphi insimu ongathanda ukuqala ngayo ibhizinisi. Ama-Franchisers nawo abambe iqhaza ezinqubweni zomsebenzi zalabo abadayisa amalungelo, kubhekelelwa ukuhlinzekwa kolwazi nokuqeqeshwa kwabasebenzi, ngokuhlinzeka ngamakhasimende azenzele wona ngokwawo. Amaklayenti akwazi ukulinganisa izimali ezincane, inzuzo, abikezela yonke imininingwane. Ukutshalwa kwezimali okuncane akusho ukuthi kunenzuzo encane, uma wenza kahle, ukubuyiselwa kwemali kuzokwenzeka ngesikhathi esifushane, kukhuphuke inzuzo. Futhi, lapho uthenga i-franchise, ungavula inani elingenamkhawulo lezitolo ezincane ukufinyelela izithameli ezinkulu, ngokutshala ubuncane besikhathi nemali. Ochwepheshe bethu bathinta ubusuku nemini, babuyekeza idatha futhi banikeze imibono yokukhangisa nokwenyusa.

Ukuze uthole imininingwane ethe xaxa ngebhizinisi elincane kodwa eliphumelelayo, sebenzisa izeluleko zongoti bethu ezinombolweni zokuxhumana ezicacisiwe, futhi iya esitolo samakhathalogi yama-franchise ngezimali ezincane futhi ufunde ukubuyekezwa kwamakhasimende. Sithanda ukukubonga ngentshisekelo yakho kukhathalogi yethu ye-franchise, ngethemba lokuthi kuzobambisana ngokubambisana nezindleko eziphansi.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!