Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yokudla okusheshayo yiphrojekthi yebhizinisi ethembisayo, ukuze uyisebenzise kahle, udinga ukulungiselela kahle. Ukulungiselela kusho ukuqaliswa kwemisebenzi ehlukahlukene yokuhlaziya. Kuyadingeka ukusebenza nge-franchise ngendlela yokuthi ulwazi luqoqelwe ukufeza ama-analytics alandelayo. Ngale ndlela, uyakwazi ukuqonda ukuthi yini amathemba akho asendaweni ethile ngesikhathi. Gcwalisa i-franchise ngokuya ngemithethonqubo, amazinga, kanye nemithetho ozoyithola ngemuva kokuphela kwenkontileka, enikezwe yi-franchisor. Lo mkhuba wenziwa cishe yibo bonke abasabalalisi futhi ubanikeza izinzuzo zokuncintisana.

Ukusebenza nge-franchise yokudla okusheshayo kuba ithuluzi eliphumelelayo, ongalisebenzisa ongathola imiphumela emihle emncintiswaneni.

Uma unesifiso sokudla okusheshayo nokuqaliswa kwako, thenga i-franchise yohlobo olufanele. Zonke zibalwe ku-exchange franchise, kanye nakwamasayithi afanayo. Lapho ungathola konke ukwenza imibandela ye-franchise yokudla okusheshayo. Kungenzeka uqonde ukuthi inkampani ethile ikunikeza ziphi izimo bese uqhathanisa nalezo zinhlinzeko ozithola kwezinye izinhlangano. Lokhu kukusiza ukuthi uthathe isinqumo sokuphatha esifanele futhi ube ngusomabhizinisi ophumelela kakhulu. Ukudla okusheshayo kungumkhiqizo othize, lapho usebenza khona udinga ukwazi amaphuzu athile.

Uma usebenza nge-franchise, khona-ke uzonikezwa imininingwane ephelele, oyisebenzisayo ongathola kuyo imiphumela ehlaba umxhwele ngempela. Kepha ukuba ne-franchise yokudla okusheshayo akuqinisekisi impumelelo ephelele. Kuyadingeka ukusebenza ngokuzimela ekugcwalisekeni kwephrojekthi ekhulelwe.

Ukusebenza nge-franchise yokudla okunempilo kuzokwenziwa ngempumelelo kuphela uma kwenziwa wonke umsebenzi ofanele wehhovisi. Ukusebenza ngohlobo olunjalo lwe-franchise kungafaka namakhadi wamakhasimende womvuzo. Kungenzeka ukudlulisa inzalo kusuka kuzimpahla ezithengiwe noma amasevisi kuye, ngaleyo ndlela kukhuthaze abathengi. Uyakwazi futhi ukunikeza izitatimende zesiginali mayelana nokuthi mangaki amabhonasi anqwabelene asekhadini. Ukusebenza ngebhizinisi lokudla okusheshayo kuyiphrojekthi edinga ukufezwa ngokulandela imithetho nezindlela ezahlukahlukene. Umthetho wezwe lapho usebenza khona akufanele wephulwe ngaphansi kwanoma yiziphi izimo.

Lo mthetho awusebenzi kosomabhizinisi bendawo kuphela kepha nakulabo abasungula inkampani edayisa ukudla okusheshayo.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yokudla okusheshayo iyinto yebhizinisi efanelekile. Izosetshenziswa ngokusebenza kahle okuphezulu kuphela uma ugxila futhi uqedela yonke imisebenzi. Lapho wenza i-franchise, unezibopho ezithile ku-franchisor. Impela, nawe unesibopho kuhulumeni sokulandela ngokuqinile imithethonqubo nemithetho. Kufanele uhlale ukulungele ukufika kwesiteshi se-sanitary kanye ne-epidemiological noma amanye amasheke. Abamele uhulumeni ngaso sonke isikhathi bazimisele ukulawula i-franchise yakho, beza ekhefi futhi bahlela amasheke ahlukahlukene.

Lokhu kuwumkhuba ojwayelekile, njengoba umbuso ukhathalela ukuphepha kwabathengi okuphezulu. Insizakalo yokudla okusheshayo ngaphakathi kwe-franchise cafe yakho izoba ngenye yezindlela zokuphumelela, lapho uxhumana ngokushesha nomthengi, kukhuphuka izinga labo lenjabulo. Ekugcineni, akekho ofuna ukulinda isikhathi eside ukuthi alethwe ukudla. Kungakho uhlanganyela ekudleni okusheshayo kuhlaka lwe-franchise cafe ukuze kungathathi isikhathi esiningi sekhasimende lakho. Uza ukuze angachithi isikhathi sakhe, ufuna nje ukudla ahambe. Uma ungakusabalalisi ngokushesha ukudla ngaphakathi kwe-cafe ngaphansi kwe-franchise, abathengi bazoyeka ukuxhumana nawe.

Izinga eliphakeme lokufunwa ngempumelelo lizoba kulawo madolobha anenani elikhulu kakhulu labahlali. Ngakho-ke, phakathi kwalaba bantu kunenombolo edingekayo yamakhasimende akho angahle abe khona. Nikeza ukudla okusheshayo nekhwalithi inani elifanele. I-franchise cafe kufanele isingathe izicelo ezinesilinganiso esiphezulu sokuhleleka. Sebenza ngobuchwepheshe nangendlela efanelekile, ufeze zonke izibopho ezibekwe enkampanini. Inhlangano yakho ingabhekana nezinselelo ezinkulu, kepha wena uyakwazi ukuzinqoba.

Ngemuva kwakho konke, unakho konke okuhlangenwe nakho nolwazi lwe-franchisor, osuvele wakhuthaza i-cafe yokudla okusheshayo. Ngokulandelana, ukusebenzisana ne-franchise kuyakhokha, futhi ukhulisa kakhulu ivolumu yemali engenayo yesabelomali. Udinga ukuthola imali eningi ngoba awukwazi ukwehluleka ukwenza izibopho zakho ku-franchisor. Okufanayo kusebenza kwimisebenzi yentela okufanele uyikhokhe ngesikhathi ngaphansi kwe-franchise yokudla okusheshayo. Ungalibali ukukhokha izikweletu zakho bese-ke, akekho ozokukhokhisa inhlawulo.

I-franchise yendawo yokudlela yokudla okusheshayo izoletha izinga eliphezulu lemali engenayo uma, ngesikhathi sithuthukiswa, umthengisi okhethekile efunda ngokucophelela nangokucophelela imibhalo enikeziwe. Le mibhalo izoqukatha yonke imininingwane efanelekile. Uzokusiza ukuthi ubone i-franchise yakho ngendlela efanele futhi unciphise ukulahleka. Sebenza nge-franchise futhi uthathe indawo yakho yokudlela uye ezindaweni eziphakeme ngokuphelele zobuchwepheshe. Izinga lomsebenzi lizokhula futhi, futhi uzoba nomthethonqubo ophelele futhi osezingeni eliphezulu okudingeka uwusebenzise. Indawo yakho yokudlela ene-franchised izoba yimpumelelo.

Insizakalo esheshayo ingaba nomthelela omuhle kakhulu ekutholakaleni kwamakhasimende. Ngokuqinisekile bazolithokozela iqiniso lokuthi uzama ukubasebenzela ngesikhathi sokurekhoda. Uma uthathe isinqumo sokuya ekudleni okusheshayo endaweni yokudlela enefranchised, khetha inketho engcono kakhulu yokuxhumana nayo. Lokhu kuzokunikeza ithuba elibonakalayo lokuwina umncintiswano. Kuzodingeka ukuthi unqobe kalula noma yiziphi izimbangi ngamaphuzu aqobayo ngoba uzoba nakho konke okudingayo kulokhu.

Nikeza ukudla okusheshayo nokuklama kwendawo yakho yokudlela ye-franchise inani elifanele lokunakwa. Izinyathelo ezinjalo ngokuqinisekile zizoklonyeliswa; ngokuhamba kwesikhathi, nguwe kuphela ozoxhumana ngempumelelo nanoma ibaphi abathengi. Kuzodingeka ukuhlinzeka inkampani ngezinga eliphakeme kakhulu lokufunwa okusebenzayo. Imali etholwayo ingasetshenziselwa ukuhola ngobubanzi obubanzi obuvela kwabancintisana nabo, ngokuhlala emikhakheni emakethe ekhanga kakhulu. I-franchise yokudla okusheshayo esebenza kahle isivele isetshenziswa osomabhizinisi abaningi abaphumelelayo. Kufanele ucabangele lokhu, njengoba kuzodingeka uncintisane nabaphikisi abaningi ababucayi.

Kodwa-ke, uzoba nakho konke okudingayo ukuze uzuze ngokuzethemba kule mpikiswano enzima. Ngemuva kwakho konke, ngaphakathi kohlaka lwe-franchise yendawo yokudlela esheshayo, uzoba nakho konke okudingayo. Lo ngumkhiqizo owaziwayo, ubuchwepheshe obusebenzayo, uhlelo lwebhizinisi oluqinisekisiwe futhi, olwehluke ngokuphelele futhi olungenakulinganiswa. Uma usebenzisa konke lokhu njengengxenye yokwakhiwa kwama-franchise esitolo sokudla esisheshayo, khona-ke uzophumelela nakanjani bese kuvela umphumela omuhle.

I-franchise yokudla emgwaqweni izosebenza kahle kakhulu uma isetshenziswe ngempumelelo nangokucabanga, thatha ilungelo lakho lokulawula ukuze ulawule ngokugcwele wonke umsebenzi ofanele wehhovisi ngosizo lwamathuluzi. Njengoba wenza i-franchise yokudla emgwaqweni, kufanele wazi ukuthi izimbangi zingaba yizinyathelo ezibalulekile. Abanye babo bakulungele ngisho nokusebenzisa izindlela zomzabalazo zokungathembeki nezimbi. Uma usukulungele, uzohlonyiswa ngalesi sikhali, okuwulwazi. Ingasetshenziswa ezingeni eliphezulu kakhulu lokukhiqiza ukunqoba bonke ubunzima. Lapho uxhumana nomgwaqo kanye ne-franchise yokudla okusheshayo, kufanele wazi ukuthi ingxenye yakho yezithameli ezihlosiwe ngabantu abathile.

Kufanele zichazwe ngokucacile ukwethula ukukhangisa okuqondisiwe. Uma uxhunywe ne-franchise yokudla emgwaqweni, kufanele wazi kahle ukuthi unesibopho ku-franchisor, futhi ubophezelekile ukwenza ngokufanelekile ukusebenza kwehhovisi ngezinga eliphezulu lembuyiselo yezezimali. Nikeza ukudla kwase-franchise emgwaqweni ukunakekela okudingayo ukukhulisa umkhawulo wakho wokuncintisana. Udinga nokuhlaziywa kwe-swot. Kanye namanye amathuluzi, kuvumela ukukhomba amandla nobuthakathaka bephrojekthi.

I-franchise yemikhiqizo esebenza kahle yithuba lokuthola impumelelo yesikhathi eside futhi ebonakalayo. Futhi kufanele ukhuphule inani lemali engenayo kwisabelomali ngenxa yokuthi uheha amakhasimende amasha. Ngamunye wabo udinga ukunikezwa ngekhono ngangokunokwenzeka ngakho-ke futhi ufuna ukuxhumana nawe ukuze unikezwe ngezinsizakalo. Bhekana nokudla kwasemgwaqweni ngendlela yokuthi ungagcini ngokuthola imali ephezulu, kepha futhi ube nedumela elihle. Ngemuva kwakho konke, ikunikeza ngokwanda okukhulu kakhulu ohlangothini lwemali lwesabelomali. Uma uthatha isinqumo sokwenza umsoco wasemgwaqweni nge-franchise, xoxa ngemigomo yayo nabo bonke abathintekayo.

Unethuba lokukhetha okungcono kakhulu, ungaxhumana nesitolo sokudla ngokuya ngekhathalogi ehambisanayo kwi-Intanethi. Lapho ungathola umbono wokuthi yiziphi izinketho okwamanje ezisemakethe.