Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yengilazi iphrojekthi yebhizinisi, edinga isiphakamiso esicacile sezohwebo. Ukusebenza kahle nangendlela esheshayo, ulandela wonke amazinga i-franchise ekunikeza yona ukuze ungabi nobunzima ekusetshenzisweni kwephrojekthi yebhizinisi. Lapho kwenziwa ilungelo, ingilazi kufanele inikezwe ukunakwa okufanele, okungukuthi, ikhwalithi yokusebenza kwayo. Yenza ingilazi ngendlela yokuheha inqwaba yabathengi. Ukuba ne-franchise kukusiza ukuthi uthethelele iqiniso okufanele uxhumane nalo. Ngemuva kwakho konke, unawo umkhiqizo osezingeni eliphakeme, ubuchwepheshe obuthuthukisiwe, ulwazi oluyingqayizivele, njalonjalo.

Ukusebenza nge-franchise yengilazi kuhilela isibopho ku-franchisor wokuziphatha okufanele kwebhizinisi lakho. Okokuqala, abasebenzi bakho bangaba nesibopho sekhodi yokugqoka. Bafaka amasudi achazwe ngokuqinile ahambelana nezinga elibekwe yi-franchisor. Ngaphezu kwalokho, ukufaka uphawu lokubeka uphawu kufanele kuhlonishwe, njengoba isitayela sibalulekile ukuze i-franchise isebenze ngokungenaphutha. Ilungelo lesibuko iphrojekthi yebhizinisi, lapho usetshenziswa udonsa iphesenti elithile lemali etholwe njengeminikelo kuma-akhawunti e-franchisor. Esigabeni sokuqala, unikeze isamba semali yokukhokha. Umthamo wayo ungahluka kusuka ku-9 kuye ku-11% kuya ngokuthi uhole malini.

I-franchise yengilazi iphinde inikeze ukukhokhwa kwemali ebizwa ngokuthi yimali yasebukhosini. Lo mnikelo uyahluka njengephesenti lemali engenayo futhi ungasuka ku-2 kuye ku-6%. Ngaphezu kwalokho, amaroyalthi angabalwa hhayi kusuka kumholo, kepha inzuzo. Ukusebenza ngelungelo lengilazi nakho kungeza nezibopho ezithile engxenyeni ye-franchisee. Ungathenga izimpahla ezahlukahlukene ngenani kusuka ku-franchisor, ngaleyo ndlela umnikeze ukuthengisa okunenzuzo. Ngaphezu kwalokho, lapho usebenzisa iphrojekthi enjalo, kufanele ukhumbule ngemali yokukhangisa ekhokhiswa njalo ngenyanga kuma-akhawunti e-franchisor.

Ukusebenza nge-franchise ye-speculum kuhilela izingozi ezahlukahlukene okufanele zihlolwe futhi zinakwe lapho kuqaliswa iphrojekthi yebhizinisi. Isibonelo, enye yezingozi ukuba khona kwenani elikhulu labancintisana nabo emakethe asebevele bathathe ama-niches ahlukahlukene futhi bawaphethe. Udinga ukuncintisana nabo ngokungena emakethe ngelungelo elisha lesibuko. Ukuze wenze lokhu, udinga ukusebenzisa wonke amakhono, ulwazi, kanye nolwazi olutholakalayo. Ubuchwepheshe, imininingwane, nedatha yokwakhiwa okunikezwa yi-franchisor nakho kuyasiza emzabalazweni onzima nabancintisana bezimakethe zokuthengisa. I-franchise yengilazi iba yibhizinisi elinenzuzo, inqobo nje uma isetshenziswe kahle.

Isikrini somoya esithengisa i-franchise singatholakala kuphela ngokusebenza kahle kakhulu uma ulandela ngokuqinile imithethonqubo futhi uthobela imithetho kahulumeni. Lapho ukwazi ukugwema cishe noma yisiphi isimangalo. Noma unikezwe okuthile, kuzokwazi ukuphendula ngokunengqondo usebenzisa i-database. Ngemuva kwakho konke, njengengxenye ye-franchise yefestile, ngokuqinisekile uzoba nebhokisi lamathuluzi elihle onalo. Okokuqala, yi-software, ngosizo lwayo okuzokwazi ukwenza ngempumelelo noma yimuphi umsebenzi wehhovisi. Ungasebenzisa i-franchise ngokuya ngokutholakala kwenani elithile lemali.

Uzoyitshala ekukhuthazeni iphrojekthi, futhi i-franchisor kuzodingeka idonse cishe u-10% wemali ephelele yokutshalwa kwemali. Lokhu okubizwa ngokuthi yisamba semali. Isetshenziswa hhayi kuphela efrijini le-windshield. Lokhu kungumkhuba ojwayelekile ngokuphelele futhi kuyahluka ngosayizi. Imvamisa, imali eyisamba ayidluli i-11% futhi ayikwazi ukuba ngaphansi kuka-9% wenkokhelo yokuqala. Uchitha imali ethile ekuphakamiseni i-franchise yama-windshield futhi, ngaphezu kwalokho, ukhokhela nelungelo lokwenza iphrojekthi ngaphansi kwegama lohlobo lwentengiso olwaziwayo. Lokhu kungumkhuba ojwayelekile futhi akukho lutho olukhethekile, olusha noma olungavamile ngakho.

Okwezingilazi zomoya ngaphakathi kwe-franchise, uzokwazi ukunaka ikhwalithi efanele ukufanisa ukwakheka kwangempela. Uzothola isampula kusuka ku-franchisor, kanye nezimpahla ongazithengisa. Vele, udinga ukufinyelela ezivumelwaneni ezifanele ukuze kuthi ngesikhathi sokuqaliswa kwephrojekthi ungabi nobunzima ngecebo elibalulekile.

Uma usebenza namawindi angaphambili we-franchise, khona-ke le phrojekthi yebhizinisi kufanele ibe nenzuzo. Ngemuva kwakho konke, uma kungenjalo, utshalomali lwakho ngeke luzuze, futhi ngeke ukwazi ukukhokha imali yakho yesibopho. Ngakho-ke, yenza amaphepha kuphela ngemuva kokulungiselela ngokuphelele. Ngaphezu kwalokho, inqubo yokusebenzisa i-franchise yama-windshield akufanele ibhekane nanoma yibuphi ubunzima, kuzodingeka wenze kahle yonke imisebenzi futhi ubhekane ngokuphumelelayo nobunzima obungavela. I-franchise ye-windshield esebenzayo izokunikeza ngezinga eliphezulu lokufunwa okusebenzayo. Uzokwazi ukwandisa inani lemali engenayo yesabelomali, unciphise izindleko nezindleko futhi, ngenxa yalokho, uthole umphumela wokuqoqeka.

Umphumela wokuqoqeka uzoba ukuthi izinto eziningi ziguqukela ekusakazweni okukodwa okuzoholela empumelelweni. Ukuqalisa i-franchise yakho ye-windshield akufanele kuhlangane nobunzima obungenakunqotshwa uma nje wenza izinto ezifanele. Sebenza kahle nangendlela efanele bese ungeke ube nezinkinga. Ungakwazi ukusingatha kalula bonke ubunzima, njengoba uzobe ulungele kusengaphambili. I-franchise yesikrini sangaphambili ingilazi izokulethela inzuzo futhi ungaphinda utshale imali yakho ukuze uthwebule izingxenye zemakethe ezikhangayo nakakhulu.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yokufaka ingilazi ngumsebenzi webhizinisi obaluleke kakhulu, osebenza ngawo, ongaphatha kalula noma yiluphi uhlobo lomsebenzi wasehhovisi. Lapho usebenzisana ne-franchise, ungaba usomabhizinisi ophumelele kakhulu futhi oncintisanayo uma ulandela ngokuqinile imithethonqubo futhi ulandela amazinga. Thuthukisa i-franchise yokufaka ingilazi bese ukhokha imali ezinkampanini ozibophezele kuzo. Le yi-franchisor, nabanye ozakwenu, kanye nezwe, elidinga ukuncishiswa kwentela. Uma usebhizinisini lokufaka esikhundleni futhi usebenze ngengilazi, i-franchise izokusiza ukusetha umsebenzi wasehhovisi ngendlela yokuthi uzokwenza konke ngezindleko eziphansi. Ukunciphisa izindleko nokwenza imali ekugcineni kuzoba nemiphumela ekhulayo.

Lokhu kubaluleke kakhulu ukukucabangela, okusho ukuthi akufanele ungakunaki ukwenziwa kwemisebenzi yasehhovisi ezingeni eliphakeme lekhwalithi, ngoba ngale ndlela unikeza ilungelo lakho lokufaka ingilazi ngenzuzo ebalulekile yokuncintisana.

Lapho uxhumana nabathengi, abasebenzi bakho akufanele bagqoke kuphela ngokuya ngekhodi yokugqoka. Futhi kudingeka ukuthi alandele ngokuqinile izindinganiso nemithethonqubo oyihlinzekela ukutadisha. Kumele babe nenhlonipho, njalo baphendule imibuzo yabathengi ngokufanele nangokuzibophezela. Ukufakwa esikhundleni sengilazi kufanele kwenziwe ngokushesha nangempumelelo, i-franchise izokusiza ukuthi uthole izinto ezinhle onazo. Ngemuva kwakho konke, kulokhu, uphendukela kummeleli womkhiqizo owaziwayo, ukuze uqinisekise zonke izinzuzo emzabalazweni wokuncintisana lapho uxhumana naye. Kuzoqinisekiswa ngokutholakala kwamathuluzi asezingeni eliphakeme, ubuchwepheshe obusha, ukwazi, nokusebenziseka okuhle.

Uzokwazi ukuthola izimpahla ezivela phesheya ngamanani ongazibekela wona ezingxoxweni. Ukuqaliswa kwe-franchise yokufaka ingilazi ngeke kuhlangane nobunzima obubonakalayo, inqobo nje uma busetshenziswe ngendlela efanele. Uzodinga ukulungiselela kusengaphambili ngokwenza yonke imisebenzi efanele. Lapho-ke uzophumelela, futhi uzokwazi ukuqhudelana ngokulingana nabacishe babe ngabaphikisi, ngisho nababucayi kakhulu nabacebile. Inqubo yokusebenzisana ne-franchise yokufaka ingilazi iza nezibopho ezithile. Ngaphezu kokulandela imithethonqubo namazinga, kuyisidingo futhi sokuqonda ngokusobala ukuthi kufanele ukhiphe ingxenye ethile yeholo lakho. Lezi yizinhlobo ezimbili zezimali, ngayinye ebalwa ngendlela yayo.

I-franchise yokukhiqiza ingilazi iphrojekthi yebhizinisi efanele, ngesikhathi sokuqalisa okudingeka uyiqonde ngokucacile ukuthi kudingekile ukulandela imithetho nezimiso. Lapho wenza i-franchise, ungumuntu ophendulayo. I-franchisor ilindele imibiko nezinciphiso kuwe njalo ngenyanga. Ngaphandle kwalokho, kudingeka ukuthi unamathele ngokuqinile ezindinganisweni nasemithethweni. Uma ulandela ngokuqinile imithetho, khona-ke impumelelo yokuphumelela iza ngokushesha okukhulu. Ungabhekana kalula nemisebenzi yokukhiqiza yanoma iyiphi ifomethi.

Lapho usebenza nge-franchise yokukhiqiza ingilazi, ungathembela ekutholeni ubuchwepheshe nemishini. Ngendlela, ukwazi nokuthi ungaba yini nomkhiqizo osezingeni eliphakeme. Kuphela ngokusebenzisa konke lokhu, kungenzeka ukufinyelela ezingeni elisha lobuchwepheshe, ukudlula bonke abaphikisi abakhulu. Uma usebenza ekukhiqizeni futhi uthengisa ingilazi, i-franchise ikusiza ukuthi wakhe inqubo yayo yokukhiqiza kahle. Kwandisa amathuba abalulekile wokuthola inzuzo yokuncintisana. Kufanele isetshenziswe kakhulu. Yenza imisebenzi yakho kahle nangekhono, uvikele amaphutha maqondana necebo.

Uma uyibhizinisi lengilazi, udinga ukunaka ngokukhethekile ekuthengiseni imali. Izinga lekhwalithi yezimpahla kufanele lihambisane nokwenziwe futhi kuthengiswe ngamasampula e-franchisor. Lapho uxhumana nabancintisana nabo, ingilazi yakho ye-franchise ingaphonselwa inselelo. Ukuvimbela lokhu ukuthi kwenzeke, kudingeka ukulungiswa okulungile nokwandulelayo. Yenza wonke umsebenzi wasehhovisi ofanele ngaleso sikhathi, uzophumelela njalo. Uyakwazi ukunqoba noma yiziphi izingqinamba zezimbangi zakho. Ukugcwalisa i-franchise yengilazi nakho kungabhekana nokwenziwa yizinselelo zezikhulu zikahulumeni.

Ukunqoba isimo esinjalo, kuyadingeka ukuthi wazi ngokucacile umthetho. Impela, awudingi nje kuphela ukwazi imithetho kepha futhi nokuyithobela, njengengxenye yokufezekiswa kwelungelo lokukhiqiza ingilazi. Ngemuva kwalokho asikho isimangalo kuwe nhlobo. Iqinisekisa ukufezeka okushelelayo kwemisebenzi yehhovisi. Sebenzisa i-franchise yokukhiqiza ingilazi ezingeni eliphakeme lobuchwepheshe bese izinto zikukhuphuka. Kuphela lapho usebenzisana ne-franchise, uthola isipiliyoni esibalulekile, ubuchwepheshe besigaba esiphakeme, nezinto eziningi eziwusizo. Uma ungakusebenzisa konke lokhu, khona-ke uzoba nempumelelo.