I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.

I-franchise yesitolo eshibhile kungumsebenzi webhizinisi okhethekile, owusebenzisa lapho ungathuthukisa khona inhlalakahle yakho ephathekayo. Lokhu kuzokwenzeka hhayi kuphela ngenxa yokuthi uzosebenzisa ubuchwepheshe obusezingeni eliphezulu futhi usebenze ngaphansi kophawu lwentengiso oludumile. Ukuba nelogo akuqinisekisi impumelelo yesikhathi eside. Ukufeza lokhu, i-franchise yakho kufanele ifakwe kahle. Ngaphezu kwalokho, kuzodingeka ukhokhe imali ethile, kokubili ekuqaleni futhi njalo ngenyanga. Lapho usebenza nge-franchise yamanani entengo aphansi wokuthengisa, kuzodingeka ukuthi ukhokhe imali eyisamba kuqala.

Umthamo wayo ungahluka futhi kuya ngokuthi ufuna ukutshala imali engakanani esigabeni sokuqala. Futhi, iphesenti lokutshalwa kwemali lingahluka, kusuka ku-9 kuye ku-11%. Isitolo esishibhile se-franchise sibonakala ngezimpahla eziningi kakhulu. Ngaphezu kwalokho, zonke zibiza kakhulu. Kodwa-ke, umehluko kubathengi uzosiza ukuqonda isitolo eshibhile. Ukusebenza ku-franchise, udinga ukuqinisekisa ukuthi ufunwa njalo njalo. Ukuze wenze lokhu, udinga ukumboza inani elikhulu kakhulu lamasegmenti entengo.

Nweba okunezinhlobonhlobo zakho ngokuthenga ngentengo esitolo eshibhile. Ungadlulela ebangeni lemikhiqizo oyithola ku-franchisor. Kodwa-ke, lapho unweba ububanzi, kuyadingeka ukuthi uthintane nommeleli we-franchise. Ngemuva kwakho konke, izenzo zakho zesibindi zingaphikisana nenqubomgomo yenkampani. I-franchise yesitolo eshibhile yithuba lakho lokufinyelela kubantu abaningi kakhulu ngoba abantu bayathanda ukonga. I-franchise ephumelelayo ikunikeza ngomkhiqizo othuthukiswe kahle, ubuchwepheshe obusebenzayo, ulwazi oluyingqayizivele, kanye nolunye uhla lwezinye izinzuzo.

I-franchise yesitolo eshibhile akuyona neze imali enjalo engenathemba. Ngemuva kwakho konke, ngenxa yenani elikhulu lezinguquko, uzokwazi ukuzihlinzeka ngokungenela kwemali kumcashier. Vele, ukusebenza nge-franchise yesitolo eshibhile, awukwazi ukwandisa imali oyongile kuphela kepha futhi ukhokhe kalula i-franchisor. Ngemuva kwakho konke, ulindele kuwe inzalo yanyanga zonke ngendlela yomnikelo obizwa ngama-royalties nokudonswa kwezikhangiso zomhlaba wonke.

I-franchise yesigaba somnotho ithola amakhasimende ayo womabili amadolobha amakhulu kanye nasenkabeni yesifunda esincane. Njengamanje, esimweni sokwehla okujwayelekile kwamazinga okuphila, ukwanda kokuntuleka kwemisebenzi, ukwehla kwamandla emali, neminye imiphumela emibi yezinkinga zezomnotho, ubhadane, kanye nokukhiya okubangelwe yilo, izimo zentuthuko ezinhle kakhulu zithuthukiselwe isitolo esihlinzeka umnotho izinto ezisezingeni. Ngakho-ke, kosomabhizinisi abakhetha i-franchise ukuqala ibhizinisi labo, kunengqondo ukunaka izinketho ezinjalo futhi bafunde ngokucophelela amathuba namathemba esitolo esinjalo esifundeni sabo. Ukuze unikeze i-franchise isiqalo esisheshayo nokubuyiselwa kwemali, kuyadingeka ukuthi ufunde ngokucophelela okuthandwa ngabathengi kanye nezinga lesidingo esisebenzayo esizinzile. Isitolo sesigaba sezomnotho singaphansi kwesigaba sentengo yesitolo esiphakathi nendawo naphakathi, kepha banganikela ngezimpahla ezahlukahlukene, okufunwayo kungahluka kakhulu emadolobheni ahlukene, kuya ngemikhuba nokuthandwa ngabantu. Ngakho-ke, lapho ukhetha i-franchise, kubalulekile ukukhetha amaqembu womkhiqizo ofanele futhi uhlele kahle okunezinhlobonhlobo zesitolo.

Ukukhethwa kwama-franchise amaningana noma elilodwa ezitolo zesigaba sezomnotho zezimpahla nemikhiqizo ehambisanayo nakho kubonakala kuthembisa.

Isitolo esinezimpahla ezishibhile ezitolo sesiphenduke indawo ethandwa kakhulu eminyakeni yamuva nje, ngenxa yenkinga yesikhathi eside emnothweni, ukwanda kokuntuleka kwemisebenzi phakathi kwesifo esiwumqedazwe kanye nokwehla kwamandla emali, ukwehla kwamandla emali, nokwehla okujwayelekile kwezinga lempilo yabantu cishe kuwo wonke amazwe . Ngeshwa, inqwaba yabantu iphoqeleka ukuthi icabange kabusha ubhasikidi wabathengi bayo ivune imikhiqizo eshibhile, yona ethinta ukunikezwa kwama-franchise. Lokhu kusebenza nasezitolo ezinkulu ezidayisa ukudla nasezitolo ezinkulu kanye nezindawo ezikhethekile zokuthengisa izicathulo, okokwembatha, ifenisha, njll. Ngakho-ke, ilungelo lokuthenga esitolo lapho kuvezwa khona izimpahla ezishibhile nalo liyadingeka kakhulu namuhla. Ngaphezu kwalokho, lokhu akujwayelekile hhayi kuphela ezindaweni zokuhlala ezincane kepha nakwezindawo ezincane. Izakhamizi zamadolobha amakhulu ziya ngokuya zisebenzisa isitolo esiku-inthanethi, esinikeza ithuba lokuthenga izingubo ezishibhile (ikakhulukazi zezingane), izinto zasendlini, imishini yezemidlalo, nezinsiza, njll.

Kumele kubhekwe lapho kusebenza nelungelo lokuthenga nelikhetha inketho engcono kakhulu. Nokho, emadolobheni amancane ukunakekelwa kwabantu ezitolo ezinjalo ezisebenza ngezinto ezishibhile kuqinisekiswa kakhulu. Impela, amanani aphansi, ngakolunye uhlangothi, enza kube nokwenzeka ukubala ukugeleza kwemali okuncane okuhlinzekwa yi-franchise. Kepha, ngokubuka komunye umbono, imali engenayo evela kwi-franchise enjalo ingaqina futhi igcineke, okugcina okunikeza izimpahla ngezigaba zamanani aphezulu akunakuziqhayisa namuhla.

I-franchise eVilnius iyatholakala ukuze kuthuthukiswe ubudlelwano phakathi kwama-franchisors nama-franchisees. Ukuhlelwa kwekhathalogi yama-franchise kufaka isandla ekwandisweni kwemakethe, hhayi esifundeni esithile kuphela kodwa nangaphezulu. Ikhathalogi ye-franchise ivumela izinkampani ezivela emazweni ahlukahlukene, kufaka phakathi i-Vilnius, ukuthi zithole abantu abanomqondo ofanayo, bathuthukise ibhizinisi endaweni eyodwa noma kwenye, ngoba kufanele uvume ukuthi indawo edumile, isitolo noma umkhiqizo kunenzuzo enkulu futhi kulula ukuwukhangisa umhlaba kunedolobha elilodwa, endaweni eyodwa. I-franchise ithengwa, njengokujwayelekile, yilabo abafuna ukuqala ibhizinisi labo, kepha abazi ukuthi baqale kuphi, ngoba wonke amabhizinisi anezingibe, futhi ngokuncintisana okuqhubekayo njalo kunzima ukugcina uphawu, ukugcina ijubane, futhi ukukhula, okuthinta imali. Uma wenza ngaphandle kwe-franchise, khona-ke udinga ukwazi umthetho nezinqubomgomo zokuphatha, ube nemali yokuqala, ucabangele ukukhushulwa nokukhangisa, ukwandisa isisekelo samakhasimende, ukubalwa kwezimali nokulawulwa. Ngenxa yalokho, ungaqala ibhizinisi kusuka ekuqaleni eVilnius noma kwelinye izwe, idolobha, noma mhlawumbe cha.

I-franchise ithengwa yilabo abafuna ukuqala ngaphansi komkhiqizo womunye umuntu, owaziwayo. Lapho uthenga i-franchise eVilnius, kufanele uqale uzijwayeze ngakho konke okunikezwayo, ikakhulukazi labo abangenalwazi lokuthi yimuphi umkhakha womsebenzi ozotshala izimali kuwo. Funda imigomo, imibandela, kanye nokukhokhwa kwemali ekhokhelwa isamba semali. Uma kubiza imali ebanjwayo, kukhulu ukukhokhwa kwesamba. Ngokuthenga i-franchise kuma-franchisers kusuka / eVilnius, ungabala kusengaphambilini isikhathi sokukhokha sezindleko zakho, imigomo yesivumelwano, namanye ama-nuances. Ukuze uthole imininingwane engaphezulu nge-franchise, udinga ukulandela isixhumanisi kwikhathalogu ye-franchise noma uthinte ochwepheshe bethu ezinombolweni zokuxhumana ezicacisiwe. Siyajabula ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana okukhiqizayo.