I-Franchise ne-franchisee imiqondo ehlobene kakhulu. Uma unentshisekelo ku-franchise, lapho ekutholakaleni uba yi-franchisee. Leli ibhizinisi elinenzuzo enkulu, ekusebenzeni lapho udinga kuphela ukulandela imithetho futhi unikezwe yimithetho ye-franchise. Akudingeki ukuthi uze nento entsha, uqambe kabusha inqubo yebhizinisi, wenze eminye imisebenzi enzima. Kudingeka kuphela ukuthenga ibhizinisi elenziwe ngomumo, elibizwa ngokuthi i-franchise. I-franchisee umuntu othola ilungelo lokusebenzisa amathuluzi noma iyiphi inkampani evelele ayisebenzisayo ukwakha ibhizinisi.

Awudingi ukuqhamuka nanoma yini kusuka ekuqaleni, udinga nje ukusebenzisa umqondo owenziwe ngomumo. Ngaphezu kwalokho, leli gama selivele liyaziwa, okusho ukuthi izindleko zokwandisa izinga lokuqwashisa ngomkhiqizo zehliswe kakhulu.

Njengengxenye ye-franchise, i-franchisee kufanele idlulisele kubathengi bayo kuphela iqiniso lokuthi kuvulwe ihhovisi labamele esifundeni. Kushibhile kakhulu kunokukhuthaza umkhiqizo ongaziwa kusukela ekuqaleni. I-franchise kungaba ikhofi oyothenga ikhefi eliseduze ekuseni, isitolo lapho uthenga khona, i-pizzeria enegama lomhlaba futhi etholakala endaweni yomthengi wendawo.

Ama-Franchise akuyo yonke indawo futhi akhula ngokuthandwa. Ibhizinisi elenziwe ngomumo lokuvula imodeli ye-franchise livumela i-franchisee ukuthi imane itshale izimali ezitholakalayo kumodeli yebhizinisi esivele ihlolwe futhi isebenza. Udinga nje ukusebenzisa kahle okunikezwe yimiyalo ye-franchise. I-franchisee cishe ayifaki engozini lutho, ngoba kunebhizinisi ngemuva kwayo, umkhiqizo owaziwayo, ulwazi olukhulu oluqoqwe eminyakeni eminingi noma ngisho namashumi eminyaka omsebenzi onamandla.

I-Franchising ibonakala ngezinga eliphakeme lokuthandwa kunoma yiliphi izwe. Umuntu onquma ukuba yi-franchisee angavele atshale izinsizakusebenza zezezimali, aqashe abasebenzi ngokuya ngemibandela, akhe izinqubo zebhizinisi, bese ethola umphumela. Ngisho nemikhiqizo ivame ukutholakala ezweni lapho i-franchise ivela khona. Lokhu kulula kakhulu njengoba ungonga izinsiza zabasebenzi nezezezimali. Akunasidingo sokwenza isu noma ukusebenza ngomkhiqizo. Konke lokhu sekutholakale kuwe futhi okusele ukwethula imodeli ye-biz eyenziwe ngomumo eletha imithombo yezezimali njengebhonasi.

I-franchisee ikwazi ukusebenzisa kahle i-franchise etholakalayo, ithola isabelo esikhulu semithombo yezimali enayo. Imibandela ye-franchise ixoxwa ngqo nomhlinzeki wayo futhi ingahluka. Isibonelo, ungahlala udonsa isabelo senzuzo, noma ungavumelana neminye imibandela, konke kuya ngomnikazi wohlobo lomkhiqizo ohlukunyezwayo.

Kwanele nje ukuthenga i-franchise bese usebenzisa lonke ulwazi olutholwe yizizukulwane ezedlule zabantu uma kukhulunywa ngophawu lwentengiso oludala. Kufanele uqaphele kakhulu futhi ugweme amaphutha ngoba noma yikuphi ukungalungi ekwenziweni kwe-franchise kungabonwa bese kuthi i-franchisee ithole izinkinga esikhundleni senzuzo. Kepha lesi akusona isimo esivame kakhulu, ngakho-ke, udinga ukugxila ekusetshenzisweni okulungile kwemisebenzi yehhovisi.

Ukulandela i-franchise nokungeza okungeziwe okungaguquki emaphethelweni enkampani yakho wokuncintisana. Ngemuva kwakho konke, ama-franchise amaningi asebenzisa indlela yokwenza okwasendaweni, ngokwesibonelo, kwaMcDonald's athengisa ama-pancake uma atholakala eRussia. Uma i-franchise kaMcDonald ehambisanayo ivula endaweni yaseKazakhstan, i-cafe yokudla okusheshayo inikeza inketho yezinketho ze-burger eziqukethe inyama yamahhashi yabantu bendawo.

I-franchise yokugeza yibhizinisi elingenisa inzuzo, kepha kuphela uma lisetshenziswe kahle. Ukuze ungaphazami, udinga nje ukukopisha, ngokuvumelana necebo, lawo machips asetshenziswa ngempumelelo yi-franchisor. Kepha ukukopisha okulula akukhawulelwe ekusetshenzisweni kwe-franchise. Udinga futhi ukwenza izinyathelo zokulungiselela uwedwa. Uzokwazi ukuhlola izimbangi kuphela ngemuva kokwenza imisebenzi efanele yokuhlaziya. Ngaphezu kwalokho, udinga futhi ukufaka ukuhlaziywa kwe-swot ngaphambi kokuqala i-franchise yokugeza.

Le ndlela yezibalo ikuvumela ukuthi unqume amandla nobuthakathaka bephrojekthi yebhizinisi ozoyenza. Ngaphezu kwalokho, lapho usebenza nendlu yokugezela, udinga ukuthola ukuthi yiziphi izimo ezihlinzekelwa lelo bhizinisi ngaphansi komthetho wendawo. Ngaphambi kokuthenga i-franchise, usenethuba lokwenza isinqumo esifanele sokuphatha. Udinga ukuthi uhlolisise ubungozi namathuba akho; ngakho-ke, awukwazi ukwenza ngaphandle kokuhlaziywa kwe-swot kanye ne-analytics koqhudelana nabo. Imininingwane ebanzi ihlala iyinzuzo yakho yokuncintisana. Lungiselela indlu yakho yokugeza ngokuthenga i-franchise nelungelo lokusebenzisa umkhiqizo odumile ngayo. Vele, ukuxhumana ne-franchisor akukhawulelwanga kumkhiqizo owodwa.

Uthola futhi isethi ephelele yamabhonasi ahlukile.

Ngaphezu kwezinzuzo, lapho usebenzisa i-franchise yokugeza, uzophinde uthwale izibopho ezithile. Ngemuva kwakho konke, ukuthola amabhonasi ahlukahlukene kungenxa yokuthi kufanele uwukhokhele. Ngakho-ke, ekuqaleni, kuzodingeka ukuthi ukhokhe kusuka ku-9 kuye ku-11% wotshalo-mali lokuqala. I-franchise yendlu yokugeza izosebenza ngokungenasici kuphela ngaphansi kwesimo sokunamathela ngokuqinile emazingeni abekwe esivumelwaneni sakho ne-franchisor. Ukusebenzisa ikhodi yokugqoka yabasebenzi nokubeka uphawu kuzokusiza wakhe ukwethembeka kwamakhasimende. Sebenzisa i-franchise yokugeza ngokuya ngezifanekiso ezivela kubamele brand.

Lokhu kuzokunikeza amathuba amahle wokuwina ngokuzethemba ekulweni nabaphikisi. Lapho usebenzisa i-franchise yokugeza, kufanele futhi ukhumbule ukuthi lokhu akuyona injabulo yamahhala. Uzodlulisela cishe u-10% wemali yakho engenayo kuma-akhawunti enkampani ongene kuyo kubambiswano. Empeleni, ungummeleli wesifunda osebenzela i-franchise. Ngakho-ke, ungahlolwa, uthunyelwe i-shopper eyimfihlakalo, noma ikhomishini evulekile ngokuphelele. Konke kuncike kumusa we-franchisor.