‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yendawo yokugcina isetshenziswa ngendlela ebanzi, nethuba lokuthi izosetshenziswa ngokuphelele kunkomba ekhethiwe. Ama-franchise okugcina impahla azongena kwezentengiselwano ngabathengi abaningi ababona ikusasa ekugcineni kwemikhiqizo ehlukahlukene, izinto zokwakha kanye nempahla. I-franchise yokwakhiwa kokutholwa nokusetshenziswa kwempahla ezinqolobaneni izokwenziwa ngezindleko ezichaziwe, ezizoncika kuzo zonke izindleko ezidingekayo ukwakha ibhizinisi, kufaka phakathi uhlobo oludumile lomenzi. Uzokwazi ukuthola umkhiqizi ofanelekile usebenzisa ipulatifomu enikezela uhlu lwabaphakeli abahlukile. Ngemuva kokukhetha umlingani omfunayo, kufanele ube nengxoxo, maqondana nokuthi, lapho kukhona isivumelwano, ubudlelwane bebhizinisi buzoqala ukwakhiwa ngokusayinwa kwesivumelwano. Kodwa-ke, uma uthatha isinqumo sokuthenga i-franchise, kuzodingeka uthuthukise ulwazi lwakho ngokukwazi ukuya emihlanganweni yokuhlanganyela ehlobene nokwandisa ulwazi lwakho kwezentengiso nakwezokukhangisa.

Ngosizo lwecebo elilungiselelwe, ungakha ukuhamba komsebenzi okuseqophelweni eliphezulu futhi okusebenzayo okutshela indlela yokwenza ibhizinisi elifanele. Uma kwenzeka izimo ezahlukahlukene okunzima ukubhekana nazo wedwa, kufanele ukhumbule ukuthi ungahlala ufuna izeluleko ezifanelekayo kumenzi. I-franchise yendawo yokugcina izokwazi ukusho ngokuzethemba ukuthi izosusa amathuba ezingozi nezingibe ezahlukahlukene ezingathinta ukuhamba komsebenzi. Ngokuhamba kwesikhathi, abasebenzi bephrojekthi yakho yokugcina impahla bazothola amakhono okuqala, azosiza ukuxhumanisa ukwenyuswa komkhiqizo wakho okhona. Ukuba khona kwe-franchise yendawo yokugcina ngeke kunikele kuphela ekugcinweni kwemikhiqizo kepha nasekuhlinzekweni kwezinsizakalo ezikhethekile. Osomabhizinisi abaningi bakhetha ama-franchise okugcina izimpahla azosebenza ngokwecebo elenziwe ngomumo, kusukela kuphrojekthi ethuthukisiwe. Uma unezinkinga eziyinkimbinkimbi zezingoma ezahlukahlukene obungeke uzixazulule wedwa, kufanele uxhumane nabakhiqizi bephrojekthi ngokushesha ukuze uthole ukusekelwa nezeluleko ezisebenzayo ezifanele.

Isixazululo esihle kakhulu sehhovisi lakho ukuthenga i-franchise yendawo yokugcina impahla, enezindlela eziningi ezihlukile zokufeza izinhloso zakho.

Indawo yokugcina impahla kanye ne-franchise yesitolo ikunikeza ngezinga eliphakeme lokuncintisana ngoba usebenzisa iphrojekthi yebhizinisi ngokuhambisana ngokuphelele nohlobo lomsebenzi wokuqala owenze umkhankaso wempumelelo. Lapho wenza i-franchise, udinga ukuqonda ngokucacile ukuthi akufanele uphambuke emithethweni enikeziwe. Ngaphandle kwalokho, ungaphucwa ilungelo lokuthola ilungelo lokugcina impahla. Akufanele ivunyelwe njengoba ukusebenza nalo msabalalisi okhethekile enhlanganweni ephumelelayo kukunikeza umngcele obalulekile wokuncintisana. Udinga ukuphatha indawo yakho yokugcina impahla kanye ne-franchise esitolo ukuze inkampani yakho ibe nayo yonke amathuba okuthola imiphumela ephezulu yenzuzo. Yenza ngokufanelekile nangendlela eyanele kulesi simo esikhona manje ukuze ungahlangabezani nezinkinga ngokuhamba kwesikhathi.

Lapho wenza izimpahla, indawo yokugcina izinto, impahla, isitolo, ne-franchise yokugcina isitoko, udinga ukukhumbula ukuthi ubophezelekile ukunikeza i-franchisor umbiko wenyanga. Ngokuhambisana nemibiko, udlulisa iphesenti elithile lemali etholwe ngenyanga. Kuyimali yobukhosi kanye nokudluliswa kokukhangisa komhlaba wonke. Sezihlanganisiwe, lezi zitolimende ezimbili zokugcina impahla nezitolo zingaba cishe yi-9%. Umthamo omncane walokhu kudluliswa ngokuhlanganisiwe ungaba kusuka ku-3% njalo ngenyanga. Nikeza indawo yakho yokugcina impahla bese ugcina ukunakekelwa okufanele ngokubathuthukisa usebenzisa imininingwane oyithola ku-franchisor. Ngemuva kwalokho i-franchise izoletha inzuzo enkulu.

Ngesikhathi sokufeza imisebenzi ebekiwe, akufanele wenze amaphutha ukuze ungalahli izinga lokuthembeka kwamakhasimende. Kufanele kube phezulu ngangokunokwenzeka, ngakho-ke, kuyadingeka ukusebenza njalo kulokhu. Lapho ugcwalisa i-franchise yokugcina impahla, kufanele uhlale ubeka umunwe wakho ku-pulse, wenza ucwaningo lwemibiko yamanje. Ukubikwa kwezibalo kwenza kube lula ukubhekana kalula nezinqubo zokukhiqiza zanoma iyiphi ifomethi. Udinga ukuhola imakethe ngobubanzi obubanzi obuvela kubaphikisi, uma usebenza esitolo noma kwi-franchise yedepho, izindaba zakho zizolunga. Kepha ngokuya ngamazinga abekiwe.

Ngaphezu kwalokho, awudingi ukwephula imithetho yombuso osebenza kuwo. Lokhu kukukhulula ekubeni ukhokhe inhlawulo nezinye unswinyo ezivela ezinhlanganweni zikahulumeni. Yenza ngokulandela i-franchise bese uzophumelela.