‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yesitolo sezingane kungumsebenzi webhizinisi, okusebenzisa ukuthi ngubani okufanele aqonde ngokusobala ukuthi lolu hlobo lomsebenzi luhlotshaniswa nezibopho ezithile. Okokuqala, kungukubanjwa kwenani elithile emalini etholwe kuma-akhawunti e-franchisor njalo ngenyanga. Ngaphezu kwalokho, wenza isibopho sokwenza umsebenzi wasehhovisi ngokuhambisana ngokugcwele nemithethonqubo. Ngaphezu kwalokho, lapho usebenzisa i-franchise yesitolo sezingane, kufanele futhi ugcine engqondweni isidingo sokwenza isamba semali. Lokhu kufinyelela ku-11% wenani lemali ofuna ukulitshala esigabeni sokuqala sephrojekthi. Njengoba usebenza kwi-franchise yezingane, futhi ungaba nesibopho sokuthengwa kwezinsizakusebenza ezithile ku-franchisor, okuyiqiniso ukuthi izophawulwa kwinkontileka.

Lokhu kungumkhuba ojwayelekile futhi kukuvumela ukuthi wenze imisebenzi yokubhala ngendlela efanele ngaphandle kokubhekana nobunzima. I-franchise yengane izokhiqiza ukuphuma kwemali okukhulu ngoba nje abantu bayayithanda inzalo yabo ngakho-ke bazimisele ukuyikhokhela. Isitolo sezingane esinama-franchised naso sidinga ukuchaza ngokusobala izinzuzo zokuncintisana inkampani enazo. Futhi, ukushiyeka kwephrojekthi yebhizinisi kufanele kuqondwe ngokucacile ukubadambisa. Ithuluzi elisebenza kahle elibizwa nge-swot analysis likulungele lokhu. Ngosizo lwayo, ungaqonda ngokusobala ukuthi yini okudingeka yenziwe ukuthola impumelelo nokuthi ungenza kanjani kunoma yisiphi isimo.

Uma usebenzisa i-franchise yesitolo sezingane, iphrojekthi yebhizinisi kufanele isetshenziswe ngokushesha okukhulu futhi kucatshangelwe zonke izici zesifunda. Uzonikeza ukuqala kwesincintisana nabo uma ukhetha okungcono kakhulu kwephrojekthi. Uzodinga ukwenza okuthe xaxa kumakhasimende akho athengisa ilungelo lokuthenga lezingane kunabaphikisi bakho. Lokhu kungathinta impumelelo yezinkampani ngokuhamba kwesikhathi. Yenza imisebenzi yakho yokukhangisa ngempumelelo futhi ngaphandle kokwenza amaphutha abalulekile, ube ngusomabhizinisi ophumelela kakhulu. Umsebenzi wenkampani yakho uzokwenziwa ngokuya ngemithetho ebekiwe kusengaphambili, futhi nawe uzokwenza umnikelo ekukhangiseni emhlabeni wonke.

Lapho usebenzisa i-franchise yesitolo sezingane, udonsa kuze kufike ku-3% wemali engenayo yanyanga zonke ukugcina izinga lokuthandwa komkhiqizo ezikhundleni eziphakeme. Le mali yokukhangisa isetshenziswa ngendlela yokuthi uphawu lwaziwe emhlabeni wonke ngoba uma ukuthandwa komkhiqizo kungakhuli, nakanjani kuyawa. Kungakho i-franchisor, lapho isebenzisa i-franchise yezingane, ihlinzeka ngesidingo sakho sokwenza izinzuzo ezinjalo. Lo mkhuba ovamile futhi awuhlukile kakhulu kwamanye ama-franchise. I-franchise yezingane izohlinzeka ngokuhamba njalo kwezinsizakusebenza, ezilula kakhulu.

I-franchise yesikole sebhizinisi lezingane inephrojekthi ethuthukile engathengwa ngamakhasimende afisa ukwenzeka ngale ndlela. I-Franchise yebhizinisi lezingane esikoleni ithole ukufunwa okukhulu phakathi kwabathengi abacabangisisa ngalesi siqondiso sebhizinisi. Kulula ukuletha i-franchise enebhizinisi lezingane nesikole ezingeni elamukelekayo kunokukhuthaza iphrojekthi ngaphansi kwezimo ezizimele. I-biz yesikole i-franchise yezingane inemibuzo yokwakheka okuhlukahlukene, lapho abamele umphakeli womqondo ngecebo bethola izeluleko ezifanelekile. Ukuze uthole inzuzo oyifunayo, udinga ukuqhubekela phambili ekwakhiweni kwamagatsha nezigaba, nazo ezimele ingxenye ebalulekile yomkhiqizo okhona. Isikole sebhizinisi lengane sithola isilinganiso uma zonke izinyathelo zihambelana ngokuphelele nomenzi, zinikeze indlela eyakhiwe yokuthola impumelelo oyifunayo.

I-Franchise ezindaweni zezingane okwamanje isetshenziswa kabanzi emhlabeni lapho iklayenti lingadingi ukudala iphrojekthi eyedwa, kepha ungathola inzuzo ngesikhathi esifushane, ube nombono wefomethi eyenziwe ngomumo. Ngokutholwa kwe-franchise emkhakheni wezingane, ukwazile ukuthola impumelelo oyifunayo namathemba ahlukile emhlabeni wonke ngesikhathi esifushane. I-franchise yamahhala uhlobo olubanzi kakhulu nolulula kakhulu lwe-franchising eRussia nakwamanye amazwe e-CIS. Inikeza inkululeko ephelele kumthengisi ekuhleleni i-biz. Ekujuleni kwawo, uhlobo olunjalo lwe-franchise liseduze nokuthengiswa okujwayelekile, kepha ngokungezelwa kophawu lokuhweba, ukuqeqeshwa, izeluleko, amanani akhethekile nemibandela. Kuleli fomu, kungaba nemali ekhokhwayo eyisamba noma isamba semali, kanye nezidingo ezithambile kakhulu kumuntu onelungelo lokuthenga.

I-franchise eMexico City ingumsebenzi onobungozi odinga ukuthi ugxile ngokuphelele kokucacisiwe kwesifunda, kanye nomthetho kanye nesimo sangaphakathi sombuso lapho uqala khona ibhizinisi lakho. Thuthukisa i-franchise yakho ngesethi ephelele yokunikezwa amathuluzi ngummeli womkhiqizo owukhethile njengokwenyuswa emakethe. Ungazibandakanya ne-franchise eMexico City, ngokuya ngokutholakala kwenani elithile lezinsizakusebenza zezezimali ozozitshala ekukhuthazeni iphrojekthi yebhizinisi. Ngaphezu kwalokho, kufanele futhi ucabangele ukuthi uma uqala i-franchise eMexico City, bese kuthi ekuqaleni komsebenzi udinga ukudlulisela ku-11% wenani lotshalo-mali njengomnikelo kuma-akhawunti e-franchisor. Lo mnikelo ubizwa ngokuthi yi-lump-sum, okusho ukuthi 'ucezu olujiyile' oluvela eJalimane. Le mali idluliselwa ukuze i-franchisor nayo ibe nenzuzo yokuxhumana nabasabalalisi.

Thatha ithuba lokuvula i-franchise eMexico City ngokuba owokuqala ukufaka ama-niches emakethe akhanga kakhulu. Unamathuba onke okubhekana ngokushesha nalabo oncintisana nabo ngokusebenza kwamaphrojekthi webhizinisi enziwe ngomumo futhi asebenza kahle, futhi njengoba unethuba lokusebenzisa umkhiqizo odume umhlaba wonke. Sebenza nge-franchise eMexico City, uthole imali ephezulu futhi ngasikhathi sinye uhlangabezana nenani eliphansi lobunzima.

I-franchise wuhlobo lomsebenzi wezamabhizinisi lapho wena, ngomqondo ongokomfanekiso, uqasha ithuba lokusebenzisa uphawu lwentengiso oludumile futhi, ngaphezu kwalokho, isethi ephelele yemibhalo ehlukahlukene ekuvumela ukuthi udizayinele ingaphakathi nezakhiwo kanye nezingilazi zangaphandle ku isitayela sebhizinisi, kanye nokusongwa kwempahla. Lokhu kubaluleke kakhulu ngoba ungakopisha ngokuphelele ukubonakala kohlobo lomsebenzi owukhuthazayo endaweni yakho. I-franchise eMexico City izuzisa usomabhizinisi ozimisele othatha isinqumo sokuyiphothula naphezu kobungozi namathuba atholayo.