Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yendawo yokugcina isetshenziswa ngendlela ebanzi, nethuba lokuthi izosetshenziswa ngokuphelele kunkomba ekhethiwe. Ama-franchise okugcina impahla azongena kwezentengiselwano ngabathengi abaningi ababona ikusasa ekugcineni kwemikhiqizo ehlukahlukene, izinto zokwakha kanye nempahla. I-franchise yokwakhiwa kokutholwa nokusetshenziswa kwempahla ezinqolobaneni izokwenziwa ngezindleko ezichaziwe, ezizoncika kuzo zonke izindleko ezidingekayo ukwakha ibhizinisi, kufaka phakathi uhlobo oludumile lomenzi. Uzokwazi ukuthola umkhiqizi ofanelekile usebenzisa ipulatifomu enikezela uhlu lwabaphakeli abahlukile. Ngemuva kokukhetha umlingani omfunayo, kufanele ube nengxoxo, maqondana nokuthi, lapho kukhona isivumelwano, ubudlelwane bebhizinisi buzoqala ukwakhiwa ngokusayinwa kwesivumelwano. Kodwa-ke, uma uthatha isinqumo sokuthenga i-franchise, kuzodingeka uthuthukise ulwazi lwakho ngokukwazi ukuya emihlanganweni yokuhlanganyela ehlobene nokwandisa ulwazi lwakho kwezentengiso nakwezokukhangisa.

Ngosizo lwecebo elilungiselelwe, ungakha ukuhamba komsebenzi okuseqophelweni eliphezulu futhi okusebenzayo okutshela indlela yokwenza ibhizinisi elifanele. Uma kwenzeka izimo ezahlukahlukene okunzima ukubhekana nazo wedwa, kufanele ukhumbule ukuthi ungahlala ufuna izeluleko ezifanelekayo kumenzi. I-franchise yendawo yokugcina izokwazi ukusho ngokuzethemba ukuthi izosusa amathuba ezingozi nezingibe ezahlukahlukene ezingathinta ukuhamba komsebenzi. Ngokuhamba kwesikhathi, abasebenzi bephrojekthi yakho yokugcina impahla bazothola amakhono okuqala, azosiza ukuxhumanisa ukwenyuswa komkhiqizo wakho okhona. Ukuba khona kwe-franchise yendawo yokugcina ngeke kunikele kuphela ekugcinweni kwemikhiqizo kepha nasekuhlinzekweni kwezinsizakalo ezikhethekile. Osomabhizinisi abaningi bakhetha ama-franchise okugcina izimpahla azosebenza ngokwecebo elenziwe ngomumo, kusukela kuphrojekthi ethuthukisiwe. Uma unezinkinga eziyinkimbinkimbi zezingoma ezahlukahlukene obungeke uzixazulule wedwa, kufanele uxhumane nabakhiqizi bephrojekthi ngokushesha ukuze uthole ukusekelwa nezeluleko ezisebenzayo ezifanele.

Isixazululo esihle kakhulu sehhovisi lakho ukuthenga i-franchise yendawo yokugcina impahla, enezindlela eziningi ezihlukile zokufeza izinhloso zakho.

Indawo yokugcina impahla kanye ne-franchise yesitolo ikunikeza ngezinga eliphakeme lokuncintisana ngoba usebenzisa iphrojekthi yebhizinisi ngokuhambisana ngokuphelele nohlobo lomsebenzi wokuqala owenze umkhankaso wempumelelo. Lapho wenza i-franchise, udinga ukuqonda ngokucacile ukuthi akufanele uphambuke emithethweni enikeziwe. Ngaphandle kwalokho, ungaphucwa ilungelo lokuthola ilungelo lokugcina impahla. Akufanele ivunyelwe njengoba ukusebenza nalo msabalalisi okhethekile enhlanganweni ephumelelayo kukunikeza umngcele obalulekile wokuncintisana. Udinga ukuphatha indawo yakho yokugcina impahla kanye ne-franchise esitolo ukuze inkampani yakho ibe nayo yonke amathuba okuthola imiphumela ephezulu yenzuzo. Yenza ngokufanelekile nangendlela eyanele kulesi simo esikhona manje ukuze ungahlangabezani nezinkinga ngokuhamba kwesikhathi.

Lapho wenza izimpahla, indawo yokugcina izinto, impahla, isitolo, ne-franchise yokugcina isitoko, udinga ukukhumbula ukuthi ubophezelekile ukunikeza i-franchisor umbiko wenyanga. Ngokuhambisana nemibiko, udlulisa iphesenti elithile lemali etholwe ngenyanga. Kuyimali yobukhosi kanye nokudluliswa kokukhangisa komhlaba wonke. Sezihlanganisiwe, lezi zitolimende ezimbili zokugcina impahla nezitolo zingaba cishe yi-9%. Umthamo omncane walokhu kudluliswa ngokuhlanganisiwe ungaba kusuka ku-3% njalo ngenyanga. Nikeza indawo yakho yokugcina impahla bese ugcina ukunakekelwa okufanele ngokubathuthukisa usebenzisa imininingwane oyithola ku-franchisor. Ngemuva kwalokho i-franchise izoletha inzuzo enkulu.

Ngesikhathi sokufeza imisebenzi ebekiwe, akufanele wenze amaphutha ukuze ungalahli izinga lokuthembeka kwamakhasimende. Kufanele kube phezulu ngangokunokwenzeka, ngakho-ke, kuyadingeka ukusebenza njalo kulokhu. Lapho ugcwalisa i-franchise yokugcina impahla, kufanele uhlale ubeka umunwe wakho ku-pulse, wenza ucwaningo lwemibiko yamanje. Ukubikwa kwezibalo kwenza kube lula ukubhekana kalula nezinqubo zokukhiqiza zanoma iyiphi ifomethi. Udinga ukuhola imakethe ngobubanzi obubanzi obuvela kubaphikisi, uma usebenza esitolo noma kwi-franchise yedepho, izindaba zakho zizolunga. Kepha ngokuya ngamazinga abekiwe.

Ngaphezu kwalokho, awudingi ukwephula imithetho yombuso osebenza kuwo. Lokhu kukukhulula ekubeni ukhokhe inhlawulo nezinye unswinyo ezivela ezinhlanganweni zikahulumeni. Yenza ngokulandela i-franchise bese uzophumelela.