I-franchise agency ilungele abantu abafuna ukuvula amabhizinisi abo, kepha abanayo imali yokwenza lokhu noma abafuni ukuvezwa engcupheni yezohwebo. Umqondo wokuthi 'umenzeli' - ungaba nencazelo ebanzi, kepha ngezinjongo zokuhweba, kubandakanya uhlobo oluthile lokulamula phakathi komthengisi nomthengi. Kulesi sibuyekezo, sizokhuluma ngama-ejensi wezezakhiwo kanye nokutholwa kwama-franchise kulolu hlobo lwebhizinisi. Kuyaziwa ukuthi imakethe yezindlu engalindelekile futhi ingathonywa yizimo ezahlukahlukene zezezimali. Ngakho-ke, kubaluleke kakhulu ukuba nomqondo othile wokuphatha i-ejensi futhi ucele ukwesekwa kuzimo zamandla amakhulu. Kepha kuthiwani uma ulwazi kule ndawo lungekho ngokuphelele?

Ukuncintisana emkhakheni wezezakhiwo kuphezulu, kunzima ukuqala phansi, isixazululo esihle kunazo zonke, kulokhu, kungaba ukuthenga i-franchise ye-ejensi. Yimaphi ama-franchise okufanele uwanake? Ama-franchise wempahla angamelwa yi-ejensi yezezindlu, ama-ejensi wokwakha, nezinkampani zokulungisa; amabhizinisi emkhakheni wokubonisana nokuqasha. Kungani izinkampani ezinjalo kufanele ‘zinikeze’ ama-franchise azo? Lawa mabhizinisi akulungele ukukhulisa ibhizinisi labo futhi athuthukise umkhiqizo wabo. Kubo, idumela, ukuqashelwa, nokuthandwa kubalulekile. Iphinde inikeze imali engenayo, ngaphandle kokutshalwa kwemali okuningi, okuyinzuzo enkulu kubo bobabili abathintekayo. Ukuze kuqale ukubambisana, umuntu onelungelo lokwenza imali kudingeka akhokhe imali eyisamba bese ekhokha nyangazonke (amaroyalties).

Kwezinye izimo, i-franchisor inqunyelwe ekukhokhweni kwesamba semali kuphela.

Kungani kunenzuzo ukuthenga i-franchise? Ngokuyinhloko ngoba awudingi ukutshala imali eningi, okusho ukuthi awudingi ukubeka engcupheni utshalomali lwakho. Kunconywa ukuthenga i-franchise ye-ejensi lapho usunayo ibhizinisi elincane. Lokhu kusebenza kangcono ngoba usuvele usebenza, udinga kuphela ukukhuthaza i-franchise futhi wandise inani lamakhasimende asebenzisa izinsizakalo zakho. Ukusebenza ngaphansi kwegama elaziwayo kuzokhokha ngokushesha okukhulu kunokuqala kusuka ekuqaleni futhi ngaphandle kwedumela elithile. Kusebenza kanjani ukubambisana ku-franchisor-franchisee chain? I-franchisor inika umphathi we-franchisee umphathi, futhi lonke iqembu lochwepheshe liyakwazi ukusiza nganoma yisiphi isikhathi. Okulandelayo, uthola ukufinyelela kwempahla eyenziwe ngomhlaba eyenziwe ngomumo, lapho amaklayenti nabathengisi bezindlu bevakasha nsuku zonke.

Ngomsebenzi osebenzayo, uzokwazi ukuthola umhlahlandlela wesinyathelo ngesinyathelo wokuphatha i-ejensi. Amathuba angeziwe wokubambisana namabhange nabathuthukisi azokwandisa amathuba okuthola inzuzo ephezulu, futhi i-franchisor nayo ingasiza kulokhu. Inkampani eyaziwayo yandisa kakhulu amathuba okuphumelela kwezamabhizinisi. Inkampani yabalingani izohlala ihlola imakethe, ilungiselele iziphakamiso, futhi isungule ubudlelwane nabathuthukisi. Ukufunwa kwe-franchise nokutholwa kwayo kufanele kwehliswe kusiqubulo esithi: 'Thola ungalahli'. Kusho ukuthini?.

Ukuze uthole umlingani ofanele webhizinisi, udinga ukusebenza kanzima, ngaphandle kwalokho, ungawela ogibeni lwabakhwabanisi. Njengomthetho, bathembisa izintaba zegolide, imigomo yokubambisana engacacile, kepha lapho nje uthenga i-franchise, iyanyamalala, ikushiye newebhusayithi engasebenzi noma ikhasi elingenalutho ku-Intanethi. Ungakugwema kanjani lokhu? Iya kuphela kumasayithi athenjiwe nezikhombisi-ndlela eziku-inthanethi. Ukuthola i-franchise kwenziwa ikakhulukazi ngezikhombisi-ndlela ezikwi-inthanethi. Kumakhathalogi, ungakhetha isigaba esifanele noma usethe indawo yokusesha. Ngaphezu kwalokho, ukunikezwa kungahlukaniswa ngokunyuka noma ukwehla kwe-oda lokutshalwa kwezimali.

Lapho usukhethe i-franchise, kufanelekile ukuhlola idumela le-franchisor. Lokhu kungenziwa ngemithombo evulekile yolwazi. Ukuthandwa komkhiqizo kufanele kube nenhloso futhi kufinyeleleke. Ukuthandwa manje sekungabhekwa nge-Intanethi. Uma kungekho lwazi ngale nkampani kwi-Intanethi, khona-ke umbuzo uyaphakama, yini inzuzo yokubambisana nayo? Kufanele kube nokubuyekezwa kwi-Intanethi mayelana nemisebenzi ye-franchisor, kepha futhi badinga ukuphathwa ngokucophelela. Ngaphambi kokuphothula isivumelwano se-franchise, naka amaphuzu abalulekile wemigomo yokubambisana. Dlula entweni ngayinye ngokuhlukile uma udinga usizo.

Ungayisayini inkontileka uma iqukethe imigomo ejwayelekile nengacacile. Ukuthola ukuthula kwengqondo okuphelele, cela inkampani amakhophi amadokhumenti alawulayo bese ubheka isitifiketi nezinombolo zelayisense. Thembela kuphela izinombolo nezinkomba, ungazinaki izithembiso zezintaba zegolide nengcebo engaziwa. Ikhathalogi yethu ingakusiza ekukhetheni i-franchise, emthonjeni wethu uzothola yonke iminikelo enenzuzo kakhulu esatshalaliswa ngokulingana nokutshalwa kwemali. Simele izinkampani zakwamanye amazwe nezikazwelonke. Imakethe ye-real estate agency ayishintshi kodwa inenzuzo enkulu. Ngokubeka yonke into endaweni yayo ekuqaleni kohambo futhi ube nozakwethu onokwethenjelwa nawe, ungazibhalela indlela eya empumelelweni ngaphandle kwengozi noma izinhlekelele zezezimali.

I-franchise eKathmandu ngumsebenzi ongabandakanya lonke uhla lwezingozi. Kodwa-ke, kunikeza namathuba. Ukuze unqume ukuthi yini ozibeka engcupheni nokuthi ngawaphi amathuba owatholayo lapho uphromotha i-franchise eKathmandu, yenza ukuhlaziywa kwe-swot. Leli yithuluzi elipholile ebelidume kakhulu kosomabhizinisi, abanolwazi nobuchwepheshe obusha, isikhathi eside. Sebenzisa i-franchise yakho kahle nangaphandle komthungo, ngokumane ulandele imithetho nezimiso. Uzothola yonke imininingwane edingekayo kwi-franchisor uma wenza isivumelwano naye.

Ngokubuya kwakho, uzokhokha iminikelo eyahlukahlukene. Okokuqala, ngokuthengisa i-franchise eKathmandu, uzibophezela ekunikeleni ngemali eyisamba. Leli inani lemali enanini elifinyelela ku-11% lotshalo-mali lokuqala. Uyitshala kuphela esigabeni sokuqala bese kuthi, uma uthola i-franchise eKathmandu, uzokhokha neminikelo ethile njalo ngenyanga. Eyokuqala ngama-royalties, kanti eyesibili eyemisebenzi yokukhangisa.

Ukusebenza nge-franchise eKathmandu kahle nangaphandle kokwenza amaphutha, ube usomabhizinisi ophumelela kakhulu futhi oncintisanayo. Izinga eliphakeme lokuncintisana uzonikezwa wena hhayi kuphela ngokusebenzisa umkhiqizo osezingeni eliphakeme, uzokwazi futhi ukusebenzisa isethi ephelele yamathuluzi ahlukahlukene, kusuka kubuchwepheshe obusezingeni eliphakeme kuya ekwazini okuhlukile. Konke lokhu kuzokusiza ukubhekana ngokuphumelelayo nanoma yimuphi umsebenzi wasehhovisi. I-franchise esebenza kahle eKathmandu kungumsebenzi webhizinisi, ngokwenza lokho ongakhuphula kakhulu ivolumu yotshalo-mali. Ngaphezu kwalokho, uzophatha kahle noma yimuphi umsebenzi wasehhovisi, noma ngabe bekunzima kangakanani ngaphambili. Vele, i-franchise iyakhokha, ngoba ngosizo lwayo ungathola imali eningi kakhulu ngaphandle kokuhlangenwe nakho kwe-franchisor nomkhiqizo owaziwayo.

I-Franchise eMadagascar kwezokuvakasha, ukuthunyelwa kwempahla, kanye nemboni elula, ikuvumela ukuthi ube nomthelela ekuthuthukisweni komnotho. Ukuvula ibhizinisi lakho esiqhingini esimangalisayo, ngesimo sezulu esimangazayo nezilwane ezingavamile, kwanele ukuthenga i-franchise esebenza eMadagascar. Imikhiqizo eyaziwayo ayidingi ukukhangisa, okunenzuzo kosomabhizinisi abafisayo. Ngasikhathi sinye, ibhizinisi selivele lakhiwe futhi kuzoba lula kakhulu ukulikhangisa nge-franchise kunokuqala ibhizinisi ekuqaleni, noma ngabe iyiphi indawo yomsebenzi. Namuhla, lapho kungekho ukushoda, kepha kugcwele ukuncintisana, kubalulekile ukuthi wazi ukuthi ukutholwa kwe-franchise kunenzuzo, ikakhulukazi kumuntu ongenalwazi ofuna ukuqala ibhizinisi lamaphupho akhe, kepha angazi ukuthi aqale kuphi. Ngakho-ke, kwenziwa ikhathalogu yama-franchise, lapho kwethulwa khona anhlobonhlobo okunikezwayo okunenzuzo kuma-franchisees, ngamanani akhokhelekayo nokunikezwa okunenzuzo.

Lapho kubalwa izindleko ze-franchise yaseMadagascar noma elinye izwe, kufanele kukhunjulwe imali eyengeziwe, njengemali eyisamba, ekhokhwa ngesikhathi sokusayina isivumelwano phakathi kwamaqembu. I-franchise eMadagascar inikezwa ngeminikelo eyengeziwe, efana nosizo lwezomthetho, inkambo yokuqeqeshwa kwezokuphatha, ukulawula, ukuqasha, ucwaningo lwezimakethe, nokunikeza izimfihlo zokuxazulula izingqinamba ezithile, isisekelo samakhasimende ajwayelekile, njll. Ukuthola eminye imininingwane ngabakhethile esifundeni, isibonelo, mayelana neMadagascar, kufanele ubheke kusixhumanisi esingezansi kukhathalogu ye-franchise noma uthinte ongoti bethu. Sithanda ukuzwakalisa ukubonga ngempatho yakho nokwethembela kwakho kusengaphambili.