I-franchise ngaphandle kwenkokhelo yesamba ingumnikelo onenzuzo enkulu. Kulezi zinsuku, izinkampani eziningi zisebenza ngaphandle kwemali yesamba-franchise, kucatshangelwa umncintiswano okhula njalo, uhlinzeka abalingani bama-franchisee ngezimo ezahlukahlukene ezinhle. Ukuze ujwayelane nokunikezwa kwama-franchisor, kanye nokutholakala kwemali ekhokhwayo yesamba, udinga ukuya kukhathalogi yama-franchise agxile kule ndawo. Isihloko somsebenzi wezinhlu zama-franchise ukusiza osomabhizinisi abasha ukuthola ibhizinisi labo, ukuthola abantu abanomqondo ofanayo, ukuthuthukisa ibhizinisi kunoma yiluphi uhlobo lomsebenzi. Isibonelo, umfundi, umama wekhaya, noma nje usomabhizinisi ongenalwazi ufuna ukuqala ibhizinisi lakhe, kunemali, kepha akukho lwazi. Noma, ngokuphambene nalokho, izinsiza zezezimali azanele ukuqala ibhizinisi ngokwakho.

Ngakho-ke, izitolo zama-franchise zisebenza ngokuya ngemithetho echazwe ngokusobala, zinikeza amabhizinisi ngamanani aphansi, aphakathi nendawo, nezinkampani eziphakeme, nawo, anentshisekelo yokubambisana, afinyelela ezingeni lesifunda.

Ngemuva kwakho konke, kuyasiza kuma-franchisor ukufuna ama-franchisees kwezinye izifunda, lapho ngokuhlanganyela bangavula khona izindawo eziningi, balawule wonke umsebenzi wabangaphansi kwabo, futhi baphathe ngokufanayo ngaphansi kwamalungelo alinganayo, ukuze kuzuze amaqembu womabili. Imali eyisamba uqobo lwayo iyisiqinisekiso se-franchisor, ngesikhathi sokusayina inkontileka nangaphambi kokuqala umsebenzi, ukuhlinzeka ngemininingwane, uhlelo lokusebenza, oxhumana nabo kanye nezimfihlo zokudalula. Imali yesamba se-franchise inqunywa kuye ngokuthi izindleko zingahlehliselwa phansi zikhokhwe kancane kancane, ngemuva kokuxoxa ngakho konke nomlingani.

Uma i-franchise ibiza kusuka kumkhiqizo owaziwayo, kuzodingeka ukuthi uwuthathe ngokungathi sína umnikelo wesamba, ngoba awubuyiswa. Imali eyisamba ingabizwa isamba esiphelele sazo zonke izindleko eziphumayo kwi-franchisor maqondana ne-franchisee, kucatshangelwa ukuhlinzekwa kwegama, uphawu, ukuvakashelwa emihlanganweni, usizo lokuqashwa, ukuhlinzeka ngesisekelo samakhasimende, isenzo plan, kanye nokuvakasha ukuvula amaphuzu amasha, njalonjalo. Lapho uthenga i-franchise ngekhathalogi, noma unemali ekhokhwayo yesamba, kufanele uqonde ukuthi, okokuqala, lokhu kungukukhangisa, ukuthola ulwazi, ukungena kwamakhasimende amasha, nokunye okuningi. Futhi, kukhathalogi ye-franchise, kungenzeka ukubala kusengaphambili izindleko zemali engenayo, ukubuyiselwa kwemali, nenye idatha ekhathaza wonke usomabhizinisi.

Ukujwayelana namathuba, ukunikezwa kwamanje ngokukhokhwa kwemali eyisamba, funda izibuyekezo zamakhasimende ethu, vele ulandele isixhumanisi ngqo esitolo se-franchise. Ungabuza imibuzo futhi uthintane nochwepheshe bethu ngokusebenzisa imininingwane yokuxhumana engatholakala lapho.

I-franchise ngaphandle kokukhokha phansi nayo inelungelo lokuba khona. Into esemqoka ukuxoxa ngayo yonke imibandela nomthengisi ngaphambi kokwenza isivumelwano. Uma ufuna ukuthenga i-franchise ethile, kufanele ubheke ikhathalogi noma iwebhusayithi, okuyisitolo salolu hlobo lokunikezwa. Inkokhelo engaphambili ayidingeki njalo ngaphansi kokudonswa kwemali. Konke kuncike ezimweni ezithile, njengoba kuxoxwa ngazo ngazodwana. Imvamisa, akunakwenzeka ukuthola nokukhuthaza i-franchise ngaphandle kokukhokha phansi.

Umthengisi akavumelani neze nezimo ezinjalo, Noma kunjalo, icala ngalinye ngazodwana. Ngokuvamile, le modeli isebenza kahle kakhulu futhi isivele ilethe imali eningi kulabo bantu ababandakanyeka ekusebenzeni kwayo.

Inkokhelo yokuqala ivame ukunakwa ngokukhethekile ngoba akuwona wonke umuntu ongashesha ukukhipha i-franchise futhi anikeze ingxenye ethile yenhlokodolobha yabo kumthengisi ngasikhathi sinye. Yingakho abaningi abamele imikhiqizo eyaziwayo bekulungele ukuxoxisana nokuxoxa ngemigomo yokubambisana. Umholo ophansi uvame ukwenziwa ngemuva kokuphela kwenkontileka lapho uthola lonke ulwazi oludingekayo mayelana ne-franchise. Lokhu kulula ukusetshenziswa kalula yimithetho eminingi yemikhiqizo eyaziwayo nephumelelayo. Noma kunjalo, usengathola izixazululo ezamukelekayo kusuka enkombeni efanele, lapho kunezinketho eziningi ezahlukahlukene. Kuhlala njalo kungcono ukukhetha kunani elikhulu lokunikezwayo ukuze uthole okuhle ekugcineni.

Uma udinga i-franchise ngaphandle komholo ophansi, imvamisa kuyadingeka ukuthi ulungele iqiniso lokuthi okunye okunikezwayo akuhambelani nawe.

I-franchise ngaphandle kokukhokha phansi ayivamile. Kodwa-ke, ukuze wenze isinqumo esifanele kunazo zonke, kuzodingeka uxoxe ngokushesha ngokuxhumana okuqhubekayo nezwe lomkhiqizo lapho uzothola amalungelo okusebenzisa ilogo nezinhlelo zebhizinisi. I-franchise ingukutshalwa kwemali okuhle kakhulu. Umthengi umane athathe imodeli ekhona bese eyisebenzisela ukuthola izinsiza zezezimali. Umholo wokuqala lapho uthenga i-franchise ungaba kusuka ku-9 kuye ku-11%, Konke kuncike esimweni sokusebenzisana nophawu lwentengiso oluthile. Kukhona nezinketho lapho i-franchise inikezwa ngaphandle kokwenza inkokhelo yokuqala.

Konke kuncike ekutheni uphatha kanjani ukuxoxisana nokuthi yiziphi izimo okwamanje.

I-franchise ngaphandle kokukhokha phansi ingaba yinsindiso yangempela kwabanye osomabhizinisi abangahle babe khona.

Abazali abaningi bafuna ukuthatha izithombe zengane yabo kusukela lapho bezalwa khona ukuze babone ukuthi ikhula kanjani, futhi ukubaluleka kwegama lomkhiqizo odumile kubalulekile kule ndawo yebhizinisi, ngakho-ke ama-franchise wesitudiyo sezithombe zezingane athuthukiswa ngenkuthalo futhi ayatholakala ebangeni. Isitudiyo sezithombe sezingane sisetshenziswa kokubili esalon (atelier) nalapho kusebenza emgwaqeni, futhi lapho kunamaphuzu amaningi, umsebenzi uba mkhulu, ngokulandelana, nemali engenayo. Ngokubambisana ne-franchise, kokubili kwesitudiyo sezithombe zezingane kanye nanoma yimuphi omunye umkhakha womsebenzi, i-franchisee ithola isisekelo samakhasimende, amakhono ekuphatheni nasekulawuleni, ukubalwa kwezimali kanye nokungena kwezinye izimfihlo zenkampani zentuthuko esebenzayo. Ukukhetha i-franchise ngendlela oyithandayo, hhayi eyokuqala ehlangabezana nayo, hlaziya imakethe futhi ubheke igama elivele likhona, kucatshangelwa imali yakho, iyatholakala kukhathalogi, equkethe okunikezwayo kwamanje kusuka kuma-franchisors afuna abalingani bebhizinisi intuthuko kwezinye izifunda. Ikhathalogi yethu enama-franchise azo zombili izingane, abesifazane, nabesilisa ilula, inenjini yokusesha, enama-franchise ahlukaniswa ngesigaba, izindleko, kanye nensimu yomsebenzi. Ukubona i-franchise (isitudiyo sezingane sokuthwebula izithombe), kungenzeka ukubala kusengaphambilini izindleko ze-franchise yezingane uqobo, inkokhelo yesamba (uma ikhona, kodwa ngenxa yokuncintisana, kungenzeka ukuthi ayikho), kanye nezindleko ezingeziwe ze- ukuqasha izakhiwo nemishini.

Futhi, ochwepheshe bekhathalogi bazokusiza ukhethe i-franchise yesitudiyo sezithombe zezingane, ukweluleka, ukukuphelezela ukuya emhlanganweni, nokusiza ekusekelweni ngokomthetho. Ngeminye imininingwane, sicela uxhumane nezinombolo zethu zokuxhumana ezicacisiwe. Siyajabula kusengaphambili ukuxhumana nathi futhi sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitudiyo sezithombe zomdlalo wezingane yinqubo yangempela yokukhiqiza okufanele isetshenziswe ngezinga eliphezulu lokusebenza kahle. Khulisa imbuyiselo yakho ekutshalweni kwemali ngokuthenga i-franchise ehamba phambili emakethe. Lokhu kukunikeza onqenqemeni olubhekene nabancintisana nabo be-oda elibaluleke kakhulu. Njengengxenye yokwenziwa kwe-franchise yezingane, ungabhekana nobunzima obuhlukahlukene. Ukuze unqobe ngokuphelele, sebenzisa ukuqoqwa kwamazinga nemithethonqubo. Yonke le mininingwane ikunikeza umbono wokuthi ungaqhubeka kanjani ngokunciphisa izindleko.

Yenza isitudiyo sezingane sokudlala izithombe se-franchise ukuze izivakashi zakho ezincane zihlale zijabulela ikhwalithi yensizakalo yakho. Yenza ngokufanele nangokuzethemba, usebenzele isithombe sakho sesitudiyo. I-franchise yezingane yokudlala izithombe ikunika amandla okukopisha izici ezihlukile zomkhiqizo. Kungenzeka ukuwasebenzisa ngaphakathi kwesitudiyo sakho ngezinga eliphezulu lokusebenza. Letha ubuchwepheshe bomsebenzi wakho ezindaweni eziphakeme ezingafinyeleleki kubaphikisi bakho. Ngemuva kwalokho, uzokwazi ukuhola imakethe yemidlalo. Lungiselela isitudiyo sakho sezithombe ze-franchise kids 'ukukhiqiza imali engenayo ephezulu ngenkathi usebenzisa inani elincane lezinsizakusebenza.

Ngenxa yalokho, uzoba nomphumela wokuqoqeka.

Njengengxenye yokusebenza kwe-franchise yezingane, ungahlangabezana nobunzima obuhlukahlukene. Abancintisana basebenzisa izindlela zokungqubuzana nokungathembeki. Bangakhulisa ababhalisile kumanethiwekhi omphakathi, basakaze amahemuhemu amabi, basebenzise inkohlakalo phakathi kweziphathimandla futhi bakhe izithiyo zohlobo oluhlukile. Uma usebenza nesikhungo sokuthwebula noma isitudiyo, kuzodingeka ukuthi ulungele noma yisiphi isimo. Ukuba nohlelo lwebhizinisi lomdlalo olufanele i-franchise yezingane kukusiza ekufezeni iphrojekthi yegeyimu. Kuhlale kudingekile ukuhlola izinkomba ezihleliwe futhi wenze ukulungisa okudingekayo komdlalo.

Isitudiyo sakho sikwazi ukufeza imiphumela ethelayo ngokunqoba ukuphikiswa ngemicenge emakethe ekhanga kakhulu. Inhlangano izobekwa kahle ukuheha inqwaba yabathengi. Njengengxenye yokuqaliswa kwebhizinisi lesitudiyo somdlalo, kuyadingeka ukuthi unake njalo ukutadisha izibalo. Ngemuva kwalokho uzophumelela.

I-franchise e-Amsterdam empeleni iphrojekthi esebenza ngempumelelo futhi ivumela ukubhekana ngokushesha nanoma yimiphi imisebenzi yokukhiqiza yefomethi yamanje. Uma uhlala e-Amsterdam, i-franchise kumele ikhuthazwe kucatshangelwa lonke ulwazi nesipiliyoni onaso njengomhlali wakuleli dolobha.

I-Amsterdam ibhekene nenani elikhulu lezakhiwo zesitayela nezindala, okuwuhlobo lukazibuthe wokuvakasha kwabavakashi. Ngenxa yalokho, izivakashi eziningi nezakhamizi zendawo, nazo ezinamandla aphezulu okuthenga, zingaba nentshisekelo kulungelo. I-franchise ayilutho oludlula ithuba elikhokhelwayo lokuxhaphaza umkhiqizo owaziwayo, isipiliyoni, futhi unikezwe ulwazi ngumnikazi womkhiqizo odumile. Lokhu kunenzuzo enkulu kuvumela ukuthuthukisa kakhulu inhlalakahle yakho yempahla ngesikhathi sokurekhoda umsebenzi wehhovisi nomsebenzi. Vele, ukukhuthaza ilungelo lobungcweti, udinga inani elithile lemali oludingayo ukuze utshale imali ngokushesha futhi ungakhohlwa nge-franchisor. Ngemuva kwakho konke, kufanele futhi uthumele kuye iphesenti elithile lemali oyitshala ebhizinisini.

I-Franchise Amsterdam iphrojekthi yebhizinisi enamathuba onke okuthola impumelelo. Into esemqoka ukuhlola kahle izingozi namathuba onawo. Yenza ukukhushulwa kwe-franchise e-Amsterdam, ucabangela lonke ulwazi futhi ikunikeze ubuchwepheshe obumele abamele umkhiqizo. Njengomthengisi we-de facto, obizwa nge-franchisee ngaphakathi kohlaka lwe-franchise, udinga ukungahambisani nemithetho yendawo kuphela kepha nemithetho futhi ulawule yonke imithethonqubo yabamele umkhiqizo.

I-franchise e-Amsterdam inamathuba okuphumelela, hhayi kuphela ngenxa yesidingo esisebenzayo nenani elikhulu lezivakashi. Ungathembela nakwisibalo esikhulu sabantu abeza kuleli dolobha ngezizathu zebhizinisi. Abaningi babo bangasebenzisa ilungelo lakho ngokubona umkhiqizo ojwayelekile osayini. I-franchise e-Amsterdam yithuba lokunqoba ukuncintisana kwasendaweni futhi ube ngusomabhizinisi ophumelelayo ongasebenzisa ngempumelelo uphawu lokuhweba olwaziwayo, uphawu alutholayo.