I-franchise yokugeza yibhizinisi elingenisa inzuzo, kepha kuphela uma lisetshenziswe kahle. Ukuze ungaphazami, udinga nje ukukopisha, ngokuvumelana necebo, lawo machips asetshenziswa ngempumelelo yi-franchisor. Kepha ukukopisha okulula akukhawulelwe ekusetshenzisweni kwe-franchise. Udinga futhi ukwenza izinyathelo zokulungiselela uwedwa. Uzokwazi ukuhlola izimbangi kuphela ngemuva kokwenza imisebenzi efanele yokuhlaziya. Ngaphezu kwalokho, udinga futhi ukufaka ukuhlaziywa kwe-swot ngaphambi kokuqala i-franchise yokugeza.

Le ndlela yezibalo ikuvumela ukuthi unqume amandla nobuthakathaka bephrojekthi yebhizinisi ozoyenza. Ngaphezu kwalokho, lapho usebenza nendlu yokugezela, udinga ukuthola ukuthi yiziphi izimo ezihlinzekelwa lelo bhizinisi ngaphansi komthetho wendawo. Ngaphambi kokuthenga i-franchise, usenethuba lokwenza isinqumo esifanele sokuphatha. Udinga ukuthi uhlolisise ubungozi namathuba akho; ngakho-ke, awukwazi ukwenza ngaphandle kokuhlaziywa kwe-swot kanye ne-analytics koqhudelana nabo. Imininingwane ebanzi ihlala iyinzuzo yakho yokuncintisana. Lungiselela indlu yakho yokugeza ngokuthenga i-franchise nelungelo lokusebenzisa umkhiqizo odumile ngayo. Vele, ukuxhumana ne-franchisor akukhawulelwanga kumkhiqizo owodwa.

Uthola futhi isethi ephelele yamabhonasi ahlukile.

Ngaphezu kwezinzuzo, lapho usebenzisa i-franchise yokugeza, uzophinde uthwale izibopho ezithile. Ngemuva kwakho konke, ukuthola amabhonasi ahlukahlukene kungenxa yokuthi kufanele uwukhokhele. Ngakho-ke, ekuqaleni, kuzodingeka ukuthi ukhokhe kusuka ku-9 kuye ku-11% wotshalo-mali lokuqala. I-franchise yendlu yokugeza izosebenza ngokungenasici kuphela ngaphansi kwesimo sokunamathela ngokuqinile emazingeni abekwe esivumelwaneni sakho ne-franchisor. Ukusebenzisa ikhodi yokugqoka yabasebenzi nokubeka uphawu kuzokusiza wakhe ukwethembeka kwamakhasimende. Sebenzisa i-franchise yokugeza ngokuya ngezifanekiso ezivela kubamele brand.

Lokhu kuzokunikeza amathuba amahle wokuwina ngokuzethemba ekulweni nabaphikisi. Lapho usebenzisa i-franchise yokugeza, kufanele futhi ukhumbule ukuthi lokhu akuyona injabulo yamahhala. Uzodlulisela cishe u-10% wemali yakho engenayo kuma-akhawunti enkampani ongene kuyo kubambiswano. Empeleni, ungummeleli wesifunda osebenzela i-franchise. Ngakho-ke, ungahlolwa, uthunyelwe i-shopper eyimfihlakalo, noma ikhomishini evulekile ngokuphelele. Konke kuncike kumusa we-franchisor.

‘Franchise of a store with cheap goods’ - Isicelo esinjalo sithunyelwa enjinini yokusesha ngosomabhizinisi abasha. Isizathu silele emithonjeni elinganiselwe, isifiso esikhulu sokwenza imali, futhi ekugcineni, uqale ibhizinisi lakho. Ama-Franchise ahlukile, into esemqoka ukukhetha ukusebenza, hhayi ukuthenga idummy. Abakhohlisi bacasha ngegama lomkhiqizo odumile ukuthengisa izimpahla ezijwayelekile esitolo se-Intanethi, ngenxa yalokho, esikhundleni senzuzo ethenjisiwe, ungathola kuphela amaphupho aphukile kanye namandla angafezeki. Ungakugwema kanjani lokhu? I-franchise yesitolo enezimpahla ezishibhile ingamelwa yimikhiqizo yamazwe aphesheya noma yasekhaya. Kungcono ukhethe i-franchise endaweni eseduze nawe.

Ngakho-ke ibhizinisi lizoletha ukwaneliseka ngaphezu kwenzuzo. Isitolo singavulwa ngaphakathi kwedolobha, noma i-virtual. Konke kuya ngezimali zakho namasu wokusebenza akhethiwe. Izimpahla ezingabizi zihlala zifunwa, ngakho-ke izingozi zokutshalwa kwezimali zincane. Izimpahla ezishibhile zibonakala ngekhwalithi ephansi, ngakho-ke kudingeka uzilungiselele izikhalazo ngesitolo sakho futhi ulindele kusengaphambili ukuthi ungaxazulula kanjani izimo ezingathandeki. Kukhathalogi yethu ungathola ukunikezwa okuphumelelayo kwesitolo se-franchise kuwe, sibamba kuphela ama-franchisors athembekile. Sikusiza ukhethe i-franchise esebenzayo futhi uvule ibhizinisi lakho eliphumelelayo elingenabungozi.

Kumele kuqashelwe ukuthi emnothweni wethu, i-franchise namuhla yinto entsha, kanti emazweni athuthukile ibisetshenziswa amakhulu eminyaka njengendlela yokuhlangabezana nezidingo zomphakathi kuzimpahla nezinsizakalo ezahlukahlukene. Kungenxa yokuthandwa okwandayo kwalesi senzakalo lapho senze i-USU Software emangalisayo, okungangabazeki ukuthi yakwazi ukuba umsizi omkhulu ekuqhubekeni kwanoma iyiphi i-biz.

I-franchise e-Amsterdam empeleni iphrojekthi esebenza ngempumelelo futhi ivumela ukubhekana ngokushesha nanoma yimiphi imisebenzi yokukhiqiza yefomethi yamanje. Uma uhlala e-Amsterdam, i-franchise kumele ikhuthazwe kucatshangelwa lonke ulwazi nesipiliyoni onaso njengomhlali wakuleli dolobha.

I-Amsterdam ibhekene nenani elikhulu lezakhiwo zesitayela nezindala, okuwuhlobo lukazibuthe wokuvakasha kwabavakashi. Ngenxa yalokho, izivakashi eziningi nezakhamizi zendawo, nazo ezinamandla aphezulu okuthenga, zingaba nentshisekelo kulungelo. I-franchise ayilutho oludlula ithuba elikhokhelwayo lokuxhaphaza umkhiqizo owaziwayo, isipiliyoni, futhi unikezwe ulwazi ngumnikazi womkhiqizo odumile. Lokhu kunenzuzo enkulu kuvumela ukuthuthukisa kakhulu inhlalakahle yakho yempahla ngesikhathi sokurekhoda umsebenzi wehhovisi nomsebenzi. Vele, ukukhuthaza ilungelo lobungcweti, udinga inani elithile lemali oludingayo ukuze utshale imali ngokushesha futhi ungakhohlwa nge-franchisor. Ngemuva kwakho konke, kufanele futhi uthumele kuye iphesenti elithile lemali oyitshala ebhizinisini.

I-Franchise Amsterdam iphrojekthi yebhizinisi enamathuba onke okuthola impumelelo. Into esemqoka ukuhlola kahle izingozi namathuba onawo. Yenza ukukhushulwa kwe-franchise e-Amsterdam, ucabangela lonke ulwazi futhi ikunikeze ubuchwepheshe obumele abamele umkhiqizo. Njengomthengisi we-de facto, obizwa nge-franchisee ngaphakathi kohlaka lwe-franchise, udinga ukungahambisani nemithetho yendawo kuphela kepha nemithetho futhi ulawule yonke imithethonqubo yabamele umkhiqizo.

I-franchise e-Amsterdam inamathuba okuphumelela, hhayi kuphela ngenxa yesidingo esisebenzayo nenani elikhulu lezivakashi. Ungathembela nakwisibalo esikhulu sabantu abeza kuleli dolobha ngezizathu zebhizinisi. Abaningi babo bangasebenzisa ilungelo lakho ngokubona umkhiqizo ojwayelekile osayini. I-franchise e-Amsterdam yithuba lokunqoba ukuncintisana kwasendaweni futhi ube ngusomabhizinisi ophumelelayo ongasebenzisa ngempumelelo uphawu lokuhweba olwaziwayo, uphawu alutholayo.