Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yokuzijabulisa iphrojekthi esesikhathini, ngesikhathi sokuqalisa okudingeka wazi kahle izingozi ezingakusongela. Ngokufanayo, amakhono adinga ukuhlukaniswa futhi aqoqwe ukuze ungadideki lapho uqaphela. Ekusebenziseni i-franchise, nguwe umuntu okufanele unikeze ukubika okuqhubekayo kumnikazi womkhiqizo. Ulindele kuwe ukunamathela ngokuqinile kuzidingo, kanye nokugcina izinga eliphezulu lokuthembela kulo mkhiqizo. Uma uthatha isinqumo sokusebenzisa i-franchise futhi unikeze ukujabula kwezilwandle, kuzodingeka ukhethe inketho efanelekile kakhulu emakethe yangakini. Impumelelo yakho isuselwe kulokhu ngoba uyakwazi ukuphatha kahle izimbangi zakho eziyinhloko kuphela lapho ungathengisa izimpahla ozidingayo noma unikeze insizakalo efunekayo.

Nikeza ukuzijabulisa kwakho kwe-franchise ukucatshangelwa okufaneleko ngama-analytics wokukhiqiza asesikhathini. Uyakwazi ukufunda izibalo njalo ukuze unqobe imakethe futhi uhlale phambili kwabo bonke izimbangi ezinkulu. Ukwenza ilungelo lokuzijabulisa kungangena enkingeni kalula. Ukuze unqobe ngempumelelo, udinga kuphela ukulungiswa kwekhwalithi ephezulu. Kwenze kusengaphambili ukuze izimo ezibucayi zakamuva zingapheli zibe ithemba kuwe. Banganqotshwa kalula ngokulandela uhlelo lwezenzo olunqunyelwe kusengaphambili. Ezokuzijabulisa yiphrojekthi yebhizinisi ethembisayo.

Uma uqhuba ngokucabangisisa nangekhono, ngokuqinisekile uzothola izinga eliphezulu lemali engenayo.

Uma usebenzisana nokuzijabulisa, uba ngumsabalalisi okhethekile. Ngolimi lwe-franchising, abasabalalisi babizwa ngama-franchisees. I-franchisor akekho omunye ngaphandle kommeleli wophawu lokuhweba futhi unelungelo elihambelanayo lokuthengisa. Uphetha isivumelwano, esichaza yonke imithetho edingekayo, amazinga, nemithethonqubo. Izingxabano ekusetshenzisweni kwe-franchise zingaxazululwa kalula ngokubhekisa emininingwaneni yezibalo. Uyakwazi ukusebenzisa idokhumenti yesihloko njengohlobo lomlamuli.

Ikhetha ngokungakhethi ukuthi ngubani oqinisile nokuthi ngubani odlulele ngaphezu kwegunya lakhe. Ngakho-ke, njenge-franchisee, kufanele uhambisane ngokuqinile nemithetho yedolobha osebenza kulo. Ngaphezu kwalokho, lapho uthengisa i-franchise yokuzijabulisa, futhi udinga ukuthi wazi ukuthi kudingeka ukhokhe amaprimiyamu nyangazonke. Ngaphezu kwalokho, inani lale minikelo lihluka kusuka ku-3 kuye ku-6 noma ngisho ne-9% ngokwezinyanga zonke. Konke kuncike ekutheni i-franchisor idinga malini kuwe. Iphesenti lidonswa njengengxenye yemali engenayo noma inzuzo etholwe phakathi nenyanga. Gcwalisa ilungelo lakho lokuzijabulisa ngendlela efanele ngangokunokwenzeka ukuze ubuse umncintiswano futhi uthole ama-tidbits amahle kakhulu emakethe.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yesikhungo sokuzijabulisa iphrojekthi yebhizinisi ekwenziweni kwayo okufanele ulandele ngokuqinile imithethonqubo. Kumele futhi kuqondwe ukuthi lolu hlobo lomsebenzi luhambisana nezingozi ezithile. Isibonelo, isikhungo sokuzijabulisa sidinga ukuphuma okuphuthumayo abantu abangakusebenzisa uma kwenzeka izimo ezingalindelekile. I-franchise ihlinzeka ngesidingo sokunamathela ngokuqinile emithethweni echazwe esivumelwaneni. Sebenza nge-franchise ngokuyikho nangokuzuzisa, okukunikeza inzuzo ebaluleke kakhulu emzabalazweni wezindawo zemakethe ezikhanga kakhulu. I-franchise ye-gaiety idinga ukwenziwa njenganoma iyiphi enye iphrojekthi yebhizinisi, ekuboniseni.

Yenza imisebenzi yakho ngemuva kokuthola amandla nobuthakathaka bakho, kanye namathuba onawo. Lapho usebenzisa ilungelo lesikhungo sokuzijabulisa, futhi udinga ukuqonda ukuthi iziphi izingozi ezikusongelayo nokuthi yini okudingeka yenziwe ukuzinqanda. Kungakho ukuhlaziywa kwe-swot kungenakubuyiselwa ndawo. Ithuluzi eliphakeme elisetshenziswa osomabhizinisi emhlabeni wonke. Akuvumeli nje kuphela ukuqonda ukuthi iziphi izingozi namathuba isikhungo sokuzijabulisa esinaso lapho sisebenzisa lokho nge-franchise basis. Ivumela noma yiliphi ibhizinisi ukuthi lenze izibalo ngokunembile nangendlela efanele, lenze izinqumo zokuphatha ezilunge kakhulu. Ungayithengisa indawo yokuzijabulisa ngendlela yokuthi uhehe izivakashi eziningi ngokwenyusa nezaphulelo.

Ngaphezu kwalokho, udinga ukusebenza nezikhangiso. Ngaphezu kwalokho, uma uhlela isikhungo se-avocation ngelungelo elithile, kufanele ubheke ukuthi imisebenzi yokukhangisa nayo yenziwa ngokuya ngemithetho echazwe kahle. Lokhu akufanele ukhohlwe bese kuthi, impumelelo ikulindele. Ilungelo lesikhungo sokuzijabulisa elisebenza kahle likunikeza ukungena kwamakhasimende njalo ngoba awusebenzisi umkhiqizo owaziwayo kuphela. Ikhodi yokuklama nekhodi yokugqoka yabasebenzi ingasetshenziswa. Ukuhlobisa izakhiwo ngesitayela esifanayo ne-franchise kuyinzuzo enhle. Kungakho uthenga i-franchise yokuzijabulisa ukuze ukwakheka kwakho nokuqukethwe kwangaphakathi kufane ngokusobala nokwangempela.

Lokhu kukunikeza ngokunenzuzo oyilwelayo lapho usebenzisana ne-franchisor. Uma uthatha isinqumo sokuya esikhungweni sokuzijabulisa futhi ufuna i-franchise efanelekile, kufanelekile ukubheka izindawo ezifanele lapho lolu hlobo lomkhiqizo lunikezwa ngamanani ancintisanayo. Lapho ungakhetha inketho efaneleke kakhulu futhi wenze imisebenzi yakho ngokushesha okukhulu ngangokunokwenzeka.