Ama-franchise eRussia ayengajwayelekile njengakwamanye amazwe. Muva nje, nokho, bathola ukuthandwa okukhulu kuwo wonke amakhona eRussia, baba umkhuba webhizinisi. Kunezizathu eziningi zalokhu, kepha okuyinhloko yisifiso sabantu sokuqala ibhizinisi labo eRussia ngaphandle kwesikhathi eside sokuzama nokwenza amaphutha okuvimbela noma yisiphi isifiso sokuqala ibhizinisi labo. Mayelana nalokhu, iRussia ayihlukile kwamanye amazwe: abantu bamane besaba ukuzibeka engcupheni ngokutshala imali kakhulu embonweni ongase ungasuki.

Kungenxa yalokhu kwesaba ukuthi abantu baya ngokuya bephendukela kumqondo wama-franchise. Ukunikezwa okunjalo kubonakala kwabaningi kunenzuzo ngoba kukuvumela ukuthi uqale ibhizinisi lakho ngaphandle kokutshala imali okukhulu. Uzoba nezimali kuphela, hhayi wonke lowo msebenzi omkhulu onganciphisa noma yisiphi isifiso sokuthatha ibhizinisi elihlukile eRussia. Chaza bonke ubunzima obuhambisana nokuqala ibhizinisi lakho eRussia, njengokudala uhlobo lomkhiqizo, indlela, ukutadisha okulindelwe yizethameli, ukwakha idumela, nokunye okuningi isikhathi eside. Kungaba ngcono ukuya ngqo ekucabangeni kokuthi iyini i-franchise.

Iqiniso ukuthi i-franchise, empeleni, ibhizinisi elenziwe ngomumo. I-Russia nayo ayizange isindiswe ngalo mkhuba. Lapho uthenga i-franchise eRussia, uzokwazi ukufinyelela egameni lomkhiqizo, entuthukweni yalo yokwakhiwa, futhi eziningi kakhulu, ngokwesibonelo, ilogo, isiqubulo, imibala yezinkampani, izincwajana, amabhanela, nokunye, kusungulwe kahle indlela, kwifomula yokusetshenziswa ngempumelelo kwezinqubo ezithile, ezingatholwa kuphela ngokuzama okuningi nephutha. Uzothola iphakethe eliphelele lemibhalo nokusekelwa kwe-franchise ngokuzayo.

Ekugcineni, ungabheka izinketho ezahlukahlukene zemisebenzi ekhona eRussia, funda izibuyekezo ngenkampani ngayinye, uziqhathanise nomunye nomunye, wakhe umbono othile. Lokhu kulula kakhulu kunokuhlaziya hhayi imiphumela eqediwe, kepha amathuba akhona embonini ethile eRussia. Ama-Franchise maqondana nalokhu akhombisa kakhulu futhi anentshisekelo ekwenzeni ezinye izinqumo. Ungahlulela futhi umehluko phakathi kokukhetha i-franchise ngokwakho nokuxhumana nomuntu wesithathu. Ngomxhumanisi, ngokuvamile ungathembela kulwazi lwakhe olunzulu futhi ukhethe okungase kukuthakazelise kakhulu.

Kuzwakala kulinga, akunjalo?

Kodwa-ke, ukunikezwa okunenzuzo okunjalo kungadala izinsolo ezilindelekile, ngoba, njengoba wazi, ushizi wamahhala usemgwaqweni wamagundane kuphela. Kungakho udinga ukuqonda ngokushesha ukuthi kungani uthenga i-franchise nokuthi yiziphi izinzuzo umlingani wakho, umnikazi webhizinisi lokuqala, anakho kulokhu. Iqiniso ngukuthi, okokuqala, uzokhokha amanani athile, abizwa ngamaroyalties, avela enzuzweni yakho. Ngale ndlela, umhlinzeki we-franchise angahlomula ngokuthengisa okunjalo. Okwesibili, osomabhizinisi abaningi abafuni ukuchitha isikhathi nomzamo bevula amagatsha emakhoneni akude wabo, njengaseRussia. Kodwa-ke, ukunwetshwa kwenethiwekhi yezitolo, izitolo ezidayisa ukudla okusheshayo, izindawo zokukhiqiza, njll.

Kunomthelela omuhle kusithunzi, kukuvumela ukuthi ufinyelele kozakwethu abasha, futhi kwenyuse amaholo jikelele. Njengoba ukwazi ukubona, kukhona nezinzuzo eziningi kusomabhizinisi ngokuthengisa i-franchise, kepha-ke, kukhona labo abafuna ukwenza kahle kakhulu ebhizinisini labo. Ngakho-ke, ukuthola i-franchise yomthengi ongenalwazi kusuka eRussia kungabiza kakhulu.

Ngenhlanhla, kunezindlela ezahlukahlukene zokugwema lolu hlobo lwenkohliso. Ukuqala ngokutadisha kahle izinto futhi kuphele ngokuseshwa kozakwethu abathintekayo abangalandela yonke inqubo kusukela ekuqaleni kuze kube sekupheleni futhi banikeze izeluleko ezidingekayo. Kosomabhizinisi abasafufusa eRussia, kuzoba lula, kunjalo, ukuphendukela kumuntu wesithathu, onolwazi oluningi onentshisekelo efanayo ekuxazululeni ngobuqotho isimo sawo wonke amaqembu amathathu. Ngale ndlela, kuzoba lula kakhulu ukwenza amalungiselelo okuqala, nawo angaba nzima kakhulu. Kuyiphutha ekuqaleni okungadala ukulahleka okukhulu, ukwenqatshwa komqondo wokusebenzisa ama-franchise, noma ukwehluleka ukubuyisa ibhizinisi olitholile ngesikhathi esifushane. Ngenhlanhla, manje usungathola abalamuli abathembekile eRussia abakulungele ukuqinisekisa ukuthi udaba lwakho luxazululwa ngokuthembeka nangokusebenza kahle ngangokunokwenzeka.

Ngakho-ke, ukuze kuthuthukiswe ngempumelelo i-franchise eRussia, kufanele unake ngokushesha ukuthola umlingani ongasiza ekuqinisekiseni ukuqala kahle ekuqaleni kohambo lwakho. Inkampani yethu ihlinzeka ngezinsizakalo zokulamula ukukusiza kuzo zonke izinqubo ezinkulu zokufuna nokuthola amalungelo. Ngezinsizakalo zabachwepheshe bethu, uzothola ithuba eliyingqayizivele lokugwema wonke amaphutha kasomabhizinisi osafufusa eRussia. Uzothola i-franchise oyidingayo bese uqala ngombono oyingqayizivele wokusebenzisa imibono yakho enesibindi kakhulu.

Okokuqala, ochwepheshe bethu bazokusiza uthathe isinqumo kubhajethi yakho. Lo ngumbuzo obucayi futhi onzima, njengoba kungaba nzima kumthengi ongenalwazi ukuthi aqonde ukuthi uzimisele kangakanani ukutshala imali, okuzozikhokhela, futhi okuzoba wudoti. Yonke imibuzo ephathelene nezezezimali ingaba ngumthwalo impela, kepha ongoti bethu bazozama ukukusiza. Sizokwakha isabelomali sakho, ukhethe izinketho ezinhle kakhulu ezinikezwa ngozakwethu abafakazelwe bese sixoxa ngazo nawe. Ukukhetha okunjalo okulinganiselayo kuzokusiza ukhethe inketho engcono kakhulu.

Ngaphezu kwalokho, kosomabhizinisi abaningi eRussia, kuvela inkinga yokwethembana. Ungahlukanisa kanjani umkhwabanisi nosomabhizinisi wangempela? Ungaqiniseka kanjani ukuthi imithetho efanayo izosebenza endaweni yaseRussia njengasezweni losomabhizinisi? Inkampani yethu nayo ibhekane nalo msebenzi. Ekuqaleni sikhethe ozakwethu abanokwethenjelwa futhi abaphumelele okuzophepha ukusebenza nabo. Maduze nje uzobona ukuthi kunzima ukukhetha ebangeni lezinketho zethu - konke ukunikezwa kuyathandeka, kuthembekile futhi kunenzuzo! Kepha kungcono ukuhlupheka, ukhetha phakathi kwezinketho ezinhle kakhulu kunokuhlupheka ngokungathembani kanye nemiphumela engaba khona yokubhoboza okukodwa.

Esinye isici esibalulekile ukugada okulandelwayo. Ubunzima abuveli ngaso sonke isikhathi kusukela ekuqaleni, kwesinye isikhathi kuthatha isikhathi ukuthola ukuthi yini onenkinga nayo. Ngaleso sikhathi, ongoti bethu bazokusiza, ukubhekana nemibuzo evele phambi kwakho, banikeze izimpendulo ezidingekayo, futhi babonisane. Uzizwa usekelwa, kungenzeka ukuthi uxazulule ubunzima obukhona futhi uzuze imiphumela ehlaba umxhwele ye-franchise eyodwa noma enye.

Ama-Franchise eRussia ayindawo esathuthuka kuphela lapho ongaphatha khona ukuthola i-niche yakho eyingqayizivele. Uma ukhetha i-franchise yakho yokuqala ngokuzibophezela, ungazuza imiphumela emangalisa ngempela, ube ngowokuqala kunoma iyiphi indlela futhi uthathe imakethe ngaphambi kokuba kube khona izimbangi nhlobo. Ungenza konke kahle futhi uthole inzuzo enkulu ngokuxhumana nenkampani yethu. Ochwepheshe bethu bazokusiza kuzo zonke izigaba zentuthuko ye-franchising, bakusize ukhethe ibhizinisi lamaphupho akho, uhlele isabelomali sakho bese uqala ukuthola inzuzo yakho yokuqala enkulu!

I-franchise ye-ejensi yezentengiso isiza ukwandisa indawo yokusebenza, ithuthukise ikhwalithi nemali engenayo yebhizinisi. uma ufuna ukuqala ibhizinisi lakho emkhakheni wokumaketha, kufanele ubheke kumikhiqizo edumile enikezela ngezinsizakalo ezahlukahlukene. Uhlelo lokumaketha lusho ukwenziwa kwamawebhusayithi nokufakwa kwemikhiqizo, ukwenziwa kwezinhlobo ezahlukahlukene zamadizayini, kanye nokuhlaziywa kwe-SEO. Lapho kunwetshwa, abakhiqizi bayaqonda ukuthi kunzima ukubhekana nenzuzo nokusebenza ngokuzimela, ngakho-ke bathola abalingani (ama-franchisees) abamele izintshisekelo, bazisebenzele futhi, ngasikhathi sinye, bezama ukwenza ngcono ibhizinisi ukuze kuzuze zombili izinhlangothi. Ayikho imikhawulo yendawo lapho uthenga i-franchise. I-franchise ilula ngoba asikho isidingo sokuqala ibhizinisi elisha kusukela ekuqaleni, asikho isidingo sokuthuthukisa nokutshala imali ekukhangiseni, kwanele ukwenza ngokuvumelana necebo elinikezwe i-franchisor.

Izindleko ze-franchise zikhonjisiwe kukhathalogi, elula kakhulu lapho kubalwa izindleko eziphelele zebhizinisi. Ngaphandle kwalokho, kufanelekile ukucubungula imali yesamba semali noma amaroyali, kanye nokutshalwa kwemali kuzinto zokusebenza noma ukuqasha indawo. Ngokuthenga i-franchise, kunikezwa isisekelo samakhasimende, kanye nezeluleko nosizo lwezomthetho zihlala zinikezwa. Iwebhusayithi yenkampani ingamela wonke ama-franchisees futhi ikhombise amaphuzu wokuxhumana nezinombolo zokuxhumana. Idatha yezibalo iyabonakala ukuze ukwazi ukuhlaziya amandla nokukhula kokuthengisa, ukukhula kwamakhasimende, nezinye izinkomba. Ikhathalogi ye-franchise ibonisa imininingwane ephelele enkampanini ethile, imigomo yomsebenzi emkhakheni wokumaketha, amagatsha akhona nomsebenzi, imali engenayo yenyanga, njll. control, ukuhlaziywa.

Iwebhusayithi yenkampani yokukhangisa ingavumelanisa wonke amagatsha ukuze amakhasimende akwazi ukubheka esifundeni esikhethiwe. Ochwepheshe bekhathalogi bahlala bathintana, belulekwa, banikezwa izeluleko kwezokumaketha, futhi bangaya nasemihlanganweni, balamule phakathi kwe-franchisor kanye ne-franchisee, futhi, uma kunesidingo, banikeze ngemibhalo ukwesekwa kwemibhalo. Ukuze ufunde kabanzi nge-ejensi yezentengiso noma enye i-franchise, xhumana nochwepheshe bezinkomba. Siyajabula ukukubona phakathi kwamakhasimende ethu, sibheke phambili ekubambisaneni okukhiqizayo nokwesikhathi eside.

I-franchise ye-ejensi yezentengiso ihlinzeka inkampani yakho ngezinga eliphezulu lenzuzo ekusetshenzisweni kwale misebenzi. Khipha i-franchise ngokugcwele, ngoba ukhokha imali eningi ngokusebenza kwayo. Esigabeni sokuqala, lokhu kusuka ku-9 kuye ku-11%. Umnikelo onjalo ubizwa ngokuthi ukudonswa kwesamba. Sebenzisa i-franchise ngendlela efanele ngangokunokwenzeka bese inhlangano yakho yokumaketha izohola umkhakha wokumaketha ngobubanzi obubanzi. Akekho noyedwa wabaqhudelani ongasondela kuwe ngokusho kwezinga lokusebenza kahle kwehhovisi okwenziwayo.

Nikeza i-ejensi yakho yezentengiso ye-franchise inani elifanele lokunakwa. Okokuqala, udinga ukuhlanganisa ukubukeka kwendawo yakho. Sebenzisa amakhodi wedizayini walokhu. Ngaphezu kwalokho, unekhodi yokugqoka onayo. Yisebenzise ukwenza abasebenzi bakho babukeke 100%. Uma usebenzisa i-ejensi yezentengiso futhi uyisebenzisa njenge-franchise, uhlobo olunjalo lomsebenzi wokumaketha kufanele lukhiqize imali engenayo. Ngemuva kwakho konke, awudingi nje kuphela ukukhokhela izibopho zakho ezijwayelekile.

I-franchisor nayo ilindele ukudluliswa kwenyanga kusuka kuwe. Le yimali yasebukhosini neyokukhangisa eyenziwa yi-franchisor enkundleni yomhlaba. Ngakho-ke, amaphuzu aphezulu okuthandwa ngumkhiqizo agcinwa.

Esikhathini sokwenza i-franchise ye-ejensi yezentengiso, kungahlangabezana nobunzima obuhlukahlukene. Ukuze uzinqobe kalula futhi ngokunenzuzo, udinga ukulungiselela okuphelele kokuqala. Ekugcineni, uma unohlelo lwebhizinisi olwenziwe ngomumo onalo, udinga ukulusebenzisa ukuze ngokuzayo ungabi nobunzima bohlelo olukhulu. Ungahlala ubheka ngezinkomba ozihlelile futhi uqonde ukuthi uqhuba kahle yini imisebenzi yakho. Uma kungenjalo, kuzothathwa izinyathelo ezifika ngesikhathi. Ngaso sonke isikhathi yenza ngendlela yokuthi ungalimazi igama lomkhiqizo.

Ngokuvamile kungcono ukulahlekelwa yimali kunokunyathela isithunzi sakho emgodini. I-franchise ye-ejensi yezentengiso ikunikeza ukugeleza kwemali okungaguquguquki okuya kocashier. Zingasetshenziselwa izinhloso ezahlukahlukene, kufaka phakathi ukukhokha izibopho. I-franchisor ngokuqinisekile ilindele kuwe inani elinqunyiwe lokudonswa okuzolungiswa ngaphansi kwenkontileka.