Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yesitolo sotshwala ibhizinisi elingenisa inzuzo kepha elihlala liyingozi. Ngokuthuthuka kwayo okunekhono, uzoba nawo wonke amathuba okuthola inzuzo enkulu empikiswaneni yokuncintisana. Uma usebenza nge-franchise, kuzodingeka ukuthi ulandele imiyalo ngokusobala futhi ngaphandle kokwenza amaphutha. Thenga i-franchise kumthombo ofanele we-Intanethi lapho ithengiswa khona. Ngakho-ke, ungakhetha inketho efaneleke kakhulu futhi ecwaningwe kahle. Uma uthatha isinqumo sokuthengisa utshwala nge-franchise, ke kucace ukuthi uzobusabalalisa kanjani.

Ngemuva kwakho konke, utshwala abungeke bukhangiswe kusetshenziswa izindlela ezijwayelekile, ngokungafani nemikhiqizo ejwayelekile. Ngokunjalo, uma usebenza ngaphansi kwe-franchise, iziphuzo ezidakayo akumele futhi zikhangiswe sengathi wenza imisebenzi ehlukile. Lokhu kufanele kukhunjulwe futhi kubhekelwe lapho kuqaliswa iphrojekthi enjalo yebhizinisi. Lapho usebenza nge-franchise yotshwala, futhi udinga ukuqonda ukuthi isikhathi sokuthengisa sinqunyelwe. Lokhu kusho ukuthi udinga ukubuza nezishayamthetho ukuthi imiphi imithetho nemigomo okufanele ilandelwe ekwenzeni lolu hlobo lomsebenzi. Ukuze ungangeneli inhlawulo futhi ungatholi unswinyo lukahulumeni, kufanele uhlele kahle lo msebenzi futhi uthathe izinqumo ezifanele zokuphatha.

Umsebenzi we-franchise yotshwala uzokwenziwa ngokufanele nangendlela efanele kuphela ngokuhambisana nezindinganiso nemithethonqubo. Bazokunikezwa yi-franchisor futhi ungazisebenzisa ukuze ube ngusomabhizinisi ophumelela kakhulu. Ukusebenza nge-franchise yotshwala kubandakanya isidingo sokuthengisa i-inventory ngokusebenzisa imigudu engahlelekile. Lokhu kungaba ukuxhumana nomphakathi, okufana ne-Instagram, Facebook, VKontakte, njalonjalo. Konke kuncike ekutheni yiziphi izindlela zokuphromotha ozikhethayo. Ngeke ukwazi ukwethula izikhangiso ku-TV, okusho ukuthi udinga ukucabanga ukuthi ungayikhangisa kanjani imikhiqizo onayo.

I-franchise yesitolo sotshwala esebenza kahle izokunikeza lonke ulwazi oludingayo ukwakha izinqubo zebhizinisi lakho. Uzokwazi ukugqoka abasebenzi esitolo ngokuya ngemithetho ngokubanikeza izingubo ngokuya ngekhodi yokugqoka. Ngaphezu kwalokho, kuzokwazi ukuhlobisa izakhiwo ngesitayela sebhizinisi, okujwayelekile kuzo zonke izinkampani ezisebenza ngaphansi kwalesi sihlava. Lokhu kuwumkhuba ojwayelekile, futhi ungathola unswinyo kwi-franchisor uma wephula imithethonqubo. Ungalahlekelwa yilungelo lokusatshalaliswa okukhethekile ngaphansi kwe-franchise uma wephula isivumelwano nezimo ezichazwe kuyo. Ngakho-ke, landela ngokuqinile imiyalo bese, uzobe ulungile.

I-franchise yesitolo sotshwala iphrojekthi yebhizinisi esesikhathini. Ngesikhathi sokukhula kwayo, ungahlangabezana nobunzima obuzodinga ukunqotshwa. Ukuze unqobe kahle, kuyadingeka ukwenza ukuqeqeshwa okuhle nokusezingeni eliphezulu kokuhlaziya. Lokhu kuzokwenzeka uma usebenzisa ukuhlaziywa kwe-swot. Lapho usebenza nge-franchise, kufanele ukhumbule izibopho zakho ku-franchisor. Uzolindela ukuthi wenze ngokufanelekile imisebenzi eyabelwe inkampani.

Hlanganyela ne-franchise bese, isitolo sakho ngeke silingane. Uzophatha abaphikisi bakhe ngenqwaba yezinzuzo zokuncintisana. Qalisa isitolo sakho ukuze utshwala buhlale bukhona futhi okunezinhlobonhlobo ezinhle kuzoqinisekisa ukuhamba kwemali okuphumayo. Umele i-franchise ngokuqinisekile uzokunikeza ithuba elifanele lokugcwalisa okunezinhlobonhlobo zakho lapho ulidinga. Ngaphezu kwalokho, lena kuzoba yimikhiqizo eyingqayizivele ongayitholi neze emakethe yendawo. Lokhu kuzoba inzuzo yakho enkulu. Ngaphezu kwalokho, isitolo sotshwala esine-franchised sidinga ukuhlobiswa ngesitayela esihlukile.

Kufanele iphindaphinde okwangempela, lapho uzothola khona amakhodi wedizayini. Ungalindela nokuthola amakhodi wokugqoka, ngokusho kwakho ongagqokisa khona abasebenzi. Uma uthengisa utshwala, isitolo sakho se-franchise sizodinga utshalomali oluningi lwezezimali.

Uzodinga hhayi kuphela okunezinhlobonhlobo ezinhle kepha futhi nokuqeqeshwa kwabasebenzi abanekhono, ngalokhu, xhumana nommeleli we-franchise wesitolo sotshwala. Impela, uzohlinzeka ngamazinga afanele nemithethonqubo, ngokuya ngokuthi uzokwazi ukuthuthukisa iphrojekthi yebhizinisi lakho. Sebenza nge-franchise yesitolo sotshwala ukuze amakhasimende akho ngaso sonke isikhathi ashiye ejabule. Imvamisa i-franchisor ithumela i-shopper eyimfihlakalo ukuhlola ikhwalithi yensizakalo. Leli thuluzi lisetshenziswa kaningi ngaphakathi kohlaka lwe-franchising. Ngenxa yalokho, njengengxenye ye-franchise yesitolo sotshwala, kufanele uhlale ukulungele ukuthi uzofuna ukuhlolwa.

Khonza ikhasimende ngalinye ngokungathi ubengumhloli oyimfihlo kakhulu. Lapho-ke, ngeke ube nobunzima, futhi ungahlala umelana novivinyo ngenhlonipho. Futhi, umbuso ungabheka isitolo sakho sotshwala ukuthola i-franchise. Ngemuva kwakho konke, lolu hlobo lomsebenzi luhlotshaniswa nemikhawulo ethile nezingozi. Ukuze unqobe ngempumelelo, udinga nje ukulungiselela kahle. Njalo qaphela isimo samanje semakethe. Futhi, isikhundla senkampani kufanele sihlolwe njalo ukuze kwenziwe izinqumo zokuphatha ezifanele.

I-franchise yesitolo sotshwala esebenza kahle yithuba lakho lokunqoba ngokuzethemba emncintiswaneni.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!