I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.

I-franchise yephakeji iphrojekthi yebhizinisi okufanele isetshenziswe ngokucophelela nangokucophelela okukhulu. Ukusebenza nge-franchise kunenzuzo nje ngoba ekusebenzeni kwale misebenzi onayo kunezinzuzo eziningi ezahlukahlukene zokuncintisana. Izinzuzo zisuswa yisidingo sokwabelana ngenzuzo ne-franchisor. Ngakho-ke, ukusebenzisa i-franchise yamaphakeji, uzodonsa kuze kufike ku-9% njalo ngenyanga, njengoba kunemali ebizwa ngama-royalties, kanye nokudonswa kokukhangisa emhlabeni wonke. Ngaphezu kwalokho, lapho usebenza nge-franchise yephakeji, uzibophezela ekunikeleni ngemali eyisamba ekuqaleni kwephrojekthi yebhizinisi. Umthamo wayo ungaba yi-9, 10, noma i-11% yenani lotshalo-mali olucabangayo esigabeni sokuqala.

Udinga ukuxhumana namaphakeji ngendlela yokuthi uma uwasebenzisa, ungabi nezinkinga nezinhlaka zikahulumeni. Lapho usebenzisa i-franchise, kuyadingeka ukuthi ubuze kusengaphambili mayelana nokuthi yimiphi imithethonqubo yeziphathimandla zikahulumeni ezinikezayo lapho kwenziwa lolu hlobo lomsebenzi. Lokhu kubaluleke kakhulu ukuze ungagcini usesimweni esinzima kamuva lapho kufanele wenze imisebenzi eyahlukahlukene yokufaka imali njengezinhlawulo.

Amaphakheji angumkhiqizo we-cellophane, njengomthetho, kepha uma usebenzisa i-franchise, ungahlangabezana nezinto ezibonakalayo. Lokhu kufanele futhi kunakwe ukuze wakhe isu lakho, ngoba uma usebenzisa i-franchise yamaphakeji aluhlaza, lokhu kufanele kugcizelelwe lapho uxhumana nabathengi. Ngokuvamile, udinga ukubona amandla akho nobuthakathaka bakho ukuze usebenze kahle emahhovisi futhi ube nethuba lokuwina umncintiswano. I-franchise yephakheji esebenza kahle yithuba lakho lokuthola inzuzo yesikhathi eside. Vele, inzuzo evela ekuthengisweni kwe-franchise yehlukaniswe phakathi kwakho ne-franchisor. Lokhu kufanele kubhekelwe futhi kutholwe imali ethe xaxa kunenkampani ejwayelekile esebenza ezimakethe izenzela yona.

I-franchise yephakheji ngumsebenzi wezamabhizinisi, lapho ungathuthukisa inhlalakahle yakho yezinto ezibonakalayo. Ngemuva kwakho konke, uzoba nohlelo lwebhizinisi olusebenza kahle, umkhiqizo owaziwayo, ukwazi, ngisho nobuchwepheshe besigaba esiphakeme. Ngokusebenzisa zonke lezi zinzuzo, uzokwazi ukuthola okuningi kulwazi lwakho lwephakethe franchise.

Ukukhiqizwa kwamaphakeji we-franchise kungumsebenzi ofanele kakhulu okwamanje. Cishe wonke umuntu usebenzisa amaphakheji, ngakho-ke, unake ukukhiqizwa kwawo, bese ungaceba kakhulu. Uma usebenzisa i-franchise, uthola ngokuzenzakalela izinzuzo eziningi ezibaluleke kakhulu futhi ezinkulu. Ngokusetshenziswa okufanele, unamathuba onke okuhola imakethe ngokuhola njalo kubaphikisi bakho. Amaphakheji kufanele abe esezingeni eliphakeme, futhi umkhiqizo kufanele wenziwe ngendlela yokuthi ungabi nobunzima obukhulu kamuva. Sebenzisa i-franchise yakho kahle futhi ngenani eliphakeme.

Lokhu kwenza kube lula ukubhekana nanoma yiziphi izinkinga futhi kunqobe ukumelana nabancintisana nabo. Unethuba elihle lokulawula imakethe, uqinisa njalo isikhundla sakho njengomholi ongenakuphikiswa. Lapho usebenzisa i-franchise, unezibopho ezithile. Okokuqala, ukunamathela okusobala nokuqinile kuzidingo ezenziwa ngumnikazi wophawu lwentengiso. Okwesibili, lapho kwenziwa umkhiqizo, kubalulekile ukuthi ungaphazamisi inqubo yezobuchwepheshe, usebenzisa izinto ezifanele ukusetshenziswa. Okwesithathu, uma wenza i-franchise yokugoqa, ungathembela ekutholeni amathuluzi adingekayo, ubuchwepheshe, noma imishini evela ku-franchisor. Ngaphezu kwalokho, ukhokha imali yenyanga, okusho ukuthi udinga ukuthola inani elanele lezinsizakusebenza zezezimali.

Ngesikhathi sokwenza i-franchise yokukhiqiza izikhwama, ungahlangabezana nezinhlobo ezahlukahlukene zamaphutha usendleleni. Lokhu kokubili ukuphikisana okuvela kwabancintisana nabo kanye nezinhlangano zikahulumeni. Okokuqala, bangakuhlola ngokuthumela abamele abahlukahlukene beziphathimandla ezilawulayo. Okwesibili, intela kufanele idonswe, ngakho-ke, udinga ukuzama ukukwenza ngobuchwepheshe kakhulu futhi ungatholi izinhlawulo. I-franchise yamaphakeji ingahle ibhekane nokuphikiswa okuvela kwabancintisana nabo abangazukunikela ngemali yemakethe ebanikeza ithuba lokuthola imali. Ekugcineni, ufaka isicelo sendawo yabo elangeni, ngakho-ke, kufanele ungene emzabalazweni wokuncintisana.

Amaphakheji okukhiqiza i-franchise iyiniche yokuncintisana kahle. Ukuze uthandeke kakhulu futhi unqobe ukumelana nabaphikisi bakho, landela imithetho ebhalwe ngokucacile. Ngaphezu kwalokho, udinga ukuthi ufunde njalo izibalo ezifanele ukwenza izinqumo zokuphatha ezilungile futhi ezicatshangelwe kahle. Lapho-ke ibhizinisi lakho lizokhuphuka umqansa, futhi ungajabulela ivolumu ephezulu yamarisidi wemali. Ukubona ngempumelelo umkhiqizo kukunikeza ithuba lokulawula imakethe njalo, ngaleyo ndlela uqine abaphikisi futhi uphinde usabalalise ukuhamba kwezinsizakusebenza zezezimali esivuna wena.

I-paper bag franchise ingaletha izinga eliphezulu lemali engenayo kosomabhizinisi onquma ukuyithengisa. Uma usebenzisa i-franchise, kufanele ukhokhe imali kwi-franchisor kancane kancane. Eyokuqala yalezi kuzoba yimali yasebukhosini, ivolumu yayo ehlukahluka futhi isukela ku-3 kuye ku-6%. Zizobalwa njengesabelo semali engenayo noma inzuzo ngenyanga. Nweba i-franchise yakho ngokuhlakanipha ngokunaka okufanele ekukhiqizweni. Izakhiwo zakho kufanele zihlanganiswe ngokuphelele ngokubukeka nokwangempela.

Ngaphezu kwalokho, ubuchwepheshe futhi budinga ukusetshenziswa, ukugwema ukuzivumelanisa okungadingekile. Vele, imithethonqubo nemithetho yasendaweni kufanele ilandelwe, noma kunjalo, inhloso yakho ukukopisha uphawu ngokuphelele. Ukukhiqizwa kwephepha kuzokhiqiza izinga eliphezulu lemali engenayo uma ulithengisa ngokuya nge-franchise. Imininingwane izohlinzekelwa ukuthi uyifunde; ngakho-ke, kuzodingeka ukuthi uyisebenzise ukuze kuzuze iphrojekthi yebhizinisi. Naka izikhwama zamaphepha nokukhiqiza kwazo lapho usebenza nomsebenzi onjalo ohlakeni lwe-franchise. Zizwe ukhululekile ukucela iseluleko nosizo kumlingani ophakeme. Ngemuva kwakho konke, uyajabula ukukusiza, ngoba nje enesifiso sakhe sobugovu.

Kuseqinisweni lokuthi umane athola ingxenye ethile yeholo lakho. Ngenxa yalokho, i-franchisor inesifiso esiqondile sokwenza i-franchise yesikhwama sephepha isebenze kahle ngangokunokwenzeka. Futhi wasebenza ngezinga eliphezulu lezezimali.

Uma usebenzisa izikhwama zamaphepha njengengxenye ye-franchise yokukhiqiza, lapho-ke kufanele wazi kahle ukuthi ungumuntu ophendulayo. Thatha isinyathelo ngempumelelo futhi ungaphuli umthetho. Futhi, amakhasimende akho adinga ukukhonzwa ngendlela yokuthi ngamunye wabo ayazise inkonzo yakho esezingeni eliphakeme. Uzoba nalo lonke ithuba lokunqoba okuzethembayo nokungangabazeki empikiswaneni yokuncintisana uma uhlala ufunda izibalo futhi wenza iziphetho ezifanele. I-franchise yesikhwama sephepha esetshenziswe kahle iyithuba lokuthola imiphumela emihle ngezindleko eziphansi kakhulu. Njengomphumela, uzothola umphumela wokuqoqeka.

Umphumela wokuqoqwa ufana nendiza ehambisana negama, eyakhiwa lapho i-projectile ithinta izikhali zethangi. Ngokufaniswa naleli gobolondo, inkampani izokwazi ukungena kwi-niche ehamba phambili. Uzothola imali engenayo ephezulu, futhi izikhwama zamaphepha zizothengisa njengama-hotcake. I-franchise yokukhiqiza izokunikeza ukuhlanganiswa okuphelele nokwangempela. Kuyodingeka kuphela ukuqapha ngokusobala ukuthi wonke amazinga nezimiso ziyalandelwa. Lokhu akumele kube yinkinga, ngoba yonke imininingwane efanelekile uzoba nayo kutholakale kalula.