I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.

I-franchise yesitolo se-fastener luhlobo lwephrojekthi yebhizinisi ekusetshenzisweni kwalo okudingeka uqonde kahle ukuthi ulwela ini. Ukuba khona kohlelo oseluwenzile kukhombisa ukuthi ukulungele ukwenza umsebenzi wasehhovisi. Lapho usebenzisa i-franchise, khokha imali ethile. Kodwa-ke, i-franchise yesitolo sehadiwe izokhokha ngokuqinisekile ngoba unebanga lonke lamathuluzi asesikhathini onawo. Yonke imininingwane etholwe ku-franchisor kufanele ifundwe kahle futhi ibhekwe, iphinde isetshenziselwe ukuzuzisa iphrojekthi yebhizinisi. Sebenza nge-franchise yesitolo se-fastener ukuze ube nomphetho omkhulu futhi oqinile phezu komncintiswano.

Okokuqala, uzobe usebenzisa imisebenzi ngomkhiqizo osezingeni eliphakeme futhi okhuthazwe kahle. Kuzoheha amakhasimende ngokwawo. Bamba izihlanganisi zakho ezingeni eliphakeme kakhulu lekhwalithi, uthathe isitolo sakho usise ezingeni elisha ngokuphelele. I-franchise izokusiza ukubhekana kalula nanoma ibuphi ubunzima. Ungabanqoba kalula usebenzisa isipiliyoni sikasomabhizinisi osezingeni eliphezulu kakhulu. Uzokwabelana ngalo lonke ulwazi olutholakalayo, ubuchwepheshe, ulwazi, kanye nokuhlangenwe nakho. Konke lokhu ukwenzela ukuzethemba komuntu siqu empumelelweni ye-franchise yakho yesitolo sokuzila.

Ngemuva kwakho konke, uthola iphesenti lemali engenayo etholwe ngenkathi wenza umsebenzi wakho. Ngaphezu kwalokho, leli phesenti lingahluka futhi lifinyelele ku-9% wenzuzo yanyanga zonke okwazile ukuyithola.

Ama-fasteners esitolo se-franchise azothola ukunakwa okufanele, futhi lapho uxhumana nabathengi, ungafinyelela amazinga aphezulu enkonzo. Konke lokhu kuzodalwa ukuthi uzokwenza lo msebenzi ngokuhambisana ngokugcwele namakhodi webhizinisi ahlinzekiwe. Unethuba elihle futhi lokusebenzela amakhasimende akho ngendlela okungekho omunye umuntu ancintisana naye angayenza. Ngemuva kwakho konke, i-fastener shop franchise izobeka amathuluzi wekhwalithi ephezulu onawo. Ama-fasteners azodinga ukunakekelwa okufanele, futhi isitolo sakho esine-franchised sizokunikeza lonke ulwazi olufanele. Kuzokwazi ukusebenzisa ulwazi oludingekayo futhi uphumelele kalula.

Ukusebenza ngempumelelo i-franchise yokuzila kuzokunika amandla wokuletha insizakalo esezingeni eliphakeme ngenkathi wenza okungaphezulu kokuncintisana kwakho ngqo. Isibonelo, ngaphezu kokuqinisa izifaki ngaphakathi kwesitolo se-franchise, ungafaka futhi ukufakwa ngamanani aphansi kakhulu noma ufake nezinsizakalo zakho kuthegi lokugcina lentengo. Lokho, njengoba kunjalo, kukhuthaza amakhasimende afake izicelo zokuthengwa kwezimpahla ezihlanganiswe nensizakalo.

I-franchise yezitolo zokulungisa ivumela ukunikezela ngezinhlelo ezisezingeni eliphakeme nezinophawu, amathuluzi kagesi, imishini, ama-generator, njll emakethe yesifunda esithile. Kungani kunenzuzo ukuthenga i-franchise kunokuba uqale ibhizinisi ekuqaleni? Konke kulula okuyisisekelo. Ukuze uvule ibhizinisi ekuqiniseni amathuluzi nezinto ongazisebenzisa, udinga ukulungiselela, ukuqapha imakethe, ukutadisha isidingo esithile somkhiqizo, funda zonke izindleko, izikhathi zokukhokha, kanye nenzuzo. Uma usaqala, izingozi ziphindwe kabili. Kulula futhi kuyashesha ukuqala isitolo sehardware noma izitolo ngezinto, izicathulo, izimpahla zasendlini, njll. Lapho uthenga i-franchise, kunikezwa usizo olwengeziwe lokubonisana ekuphathweni, ekubalweni kwemali, nasekulawulweni, ekukhangiseni, nakwezinye izindaba zokumaketha kudluliswa, ngoba, njengomthetho, umkhiqizo owaziwayo awudingi ukukhangisa okwengeziwe.

Zonke izimpahla zokulungisa, ezinamasampula wokukhangisa, zinikezwa i-franchisee ekuphetheni kokuthengiselana, nesisekelo seklayenti. Kukhathalogi yokulungisa i-franchise, ungahlola lonke uhla olunikelwayo, bheka i-franchise yamanje, izindleko, ukukhokhwa kwesamba, imininingwane mayelana nokubuyiselwa kanye nemigomo, kanye nenani lenzuzo yokuqala. Ngaphandle kwalokho, ukuxhumana nemakethe yomzali oyedwa kuyatholakala, kufinyelela izigidi zezivakashi njalo ngenyanga. Futhi, i-franchisor ithembisa ukusiza ekukhetheni nasekuqeqesheni abasebenzi ukuthi basebenze ekulungiseni izitolo. Ngaphezu kwalokho, kukhathalogi, ungabona imininingwane ephelele kuzo zonke izinkampani zama-franchise nokulungisa izitolo ukuhlola isilinganiso. Ngemininingwane engaphezulu, kufanele uthinte ikhathalogi futhi ongoti bethu bazokweluleka, basize ngokukhetha, futhi bazobakhona emihlanganweni nasezingxoxweni. Siyajabula ukukubona phakathi kwamakhasimende ethu futhi sibheke phambili ekubambisaneni.

I-franchise yesitolo samathuluzi kanye nethuluzi ngesikhathi sokuqalisa ingaba iphrojekthi yebhizinisi efanele kakhulu futhi enenzuzo. Noma kunjalo, ukugwema ubunzima ngokuhamba kwesikhathi, kubalulekile ukwenza amalungiselelo amahle ngaphambi kwesikhathi. Uma usebenza ngaphakathi kohlaka lwe-franchise, udinga ukwenza amaphepha asezingeni eliphakeme, ulwele ukuthola imiphumela emihle, lapho-ke ungawina umncintiswano ngokuzethemba. Lapho usebenzisana ne-franchise, isitolo sakho sinamathuba onke okuphumelela emncintiswaneni. Lapho ubhekene nezimbangi, uzoba ngumholi ophelele, okunikeza inzuzo ebaluleke kakhulu futhi enamandla. Yenza ngokuhlakanipha, usebenza ngaphakathi kwesitolo sehadiwe ngokuhambisana ngokugcwele nezidingo zamathuluzi e-franchise.

Ukuphinda imithethonqubo nokulandela imithetho kuqinisekisa ukuthi uyakwazi ukubhekana nanoma yimaphi amaphepha. Kufanele ube ngumholi wemakethe ukuze uzinikeze inzuzo ebalulekile yokuncintisana. Lapho-ke konke kuzoba okwakho, uyakwazi ukwandisa ivolumu yamarisidi wesabelomali. Uma uthengisa i-fastener nethuluzi, ukunakekelwa okukhethekile kufanele kukhokhwe ekwakhiweni kwesitolo. I-franchise ikusiza ukubhekana nalo msebenzi. Ngemuva kwakho konke, uthola amakhodi wedizayini onawo. Ungalindela nokuthola ikhodi yokugqoka futhi abasebenzi bakho bazobe begqoke iyunifomu eyingqayizivele.

Ngokusebenza kahle kwe-fastener kanye ne-franchise yesitolo samathuluzi, amathuba okuwina ukuncintisana okuncintisanayo athuthuka kakhulu, kepha kuyashisa. Ekugcineni, izimbangi mancane amathuba okuthi zifise ukukuvumela ngokuzithandela ukuvumela izikhundla zazo eseziphethwe isikhathi eside. Ekugcineni, bathola inzuzo kubo, ngakho-ke, akunakwenzeka ukuthi bafune ukuyeka izinsizakusebenza zezezimali abazitholile. Udinga ukusabalalisa kabusha ukugeleza ngokwakho ngokuthanda isitolo sakho, lapho uthengisa khona i-fastener nezinye izinto. Ukuba ne-franchise kukusiza ubhekane nalo msebenzi onzima. Uthola inani elikhulu lezinzuzo ezibalulekile ezinikezela ngamathuba avelele.

Emzabalazweni wokuncintisana, udinga ukuba ngumholi ophelele futhi ongenakuphikiswa. Kungaleso sikhathi kuphela lapho uphumelela esikhathini eside esizayo. Sebenzisa yonke imisebenzi oyabelwe ngokuhleleka okuphezulu ukunqoba ukumelana nabancintisana nabo. Ngokusebenzisana ne-franchise yesitolo sehadiwe nesithuluzi, uzoba ngumholi ongenakuphikiswa. Isikhundla sakho emakethe kumele sivikelwe ngokusobala futhi udinga ukusebenzisa leli thuba. Ungalokothi udedele izikhundla eziholayo kwabaqhudelana nabo, ngoba kunzima ukubuyela kubo kunokugcina okwamanje. Ngesikhathi se-franchise, isitolo sakho sokuzila singangena enkingeni.

Noma kunjalo, ungabanqoba kalula kalula ngethuluzi eliphumelelayo.