Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yokulungisa izindlu iphrojekthi yebhizinisi, lapho kufanele khona ukukhumbula ukuthi udinga ukuthola izinsiza ezanele zezezimali ukuze ungakhokhi izindleko zakho kuphela. Kuzodingeka futhi udlulisele ku-franchisor njalo ngenyanga. Lapho usebenza nge-franchise, kufanele uthobele yonke imithethonqubo enqunywe ngummeleli womkhiqizo. Lo ngumthetho ojwayelekile osetshenziswa yibo bonke abasabalalisi abakhethekile. I-franchise yemisebenzi yokulungisa amakhaya izokwenza ngempumelelo ukusebenza kwehhovisi kuphela uma yenziwa kahle. Ngokusebenzisa okunekhono, sisho ukulungiselela kwangaphambili, okubandakanya ukwenziwa kwezenzo zokuhlaziya.

Ukuhlaziywa kwe-Swot kuhle ekunqumeni ukuthi i-franchise isebenza kahle kangakanani. Nakekela ukulungiswa kwendlu kahle nangendlela efanelekile, ukwenze ngebhande lokuhambisa ngaphandle kwamaphutha. Ngosizo lwe-franchise, uzokwazi ukuthola imiphumela emihle empikiswaneni yokuncintisana ngenxa yokuthi uzoba nomkhiqizo owaziwayo, kanye nobuchwepheshe besigaba esiphakeme.

Ukulungiswa kwemizi kufanele kubhekwe ngokufanele, noma ngabe ukwenza ngaphansi kwe-franchise noma ngamunye. Izinga eliphakeme leziqu labasebenzi bakho kufanele futhi litholakale. Uma usebenzisa i-franchise yokulungisa ikhaya, kuzodingeka futhi ugqoke ongoti kumakhodi wokugqoka, uma izimo ezinjalo zikhona. Ngaphezu kwalokho, izindawo zakho zokwamukela kufanele zihlotshiswe ngesitayela senkampani esiyisici sazo zonke izakhiwo ezisebenza ngaphansi komkhiqizo wale nkampani. I-franchise yokulungisa ikhaya izokulethela izinzuzo ezinkulu uma usebenzisa iphrojekthi yebhizinisi ngaphandle kokwenza amaphutha. Ukufeza lo mphumela, kuyadingeka ukuthi ulungiselele kusengaphambili bese usondela odabeni ngokunakekelwa okukhethekile.

I-franchise esebenza kahle yokulungisa izindlu iphrojekthi yebhizinisi ezokulethela izinzuzo ezinkulu, inqobo nje uma uxhumana nabathengi kahle. Kuyafaneleka futhi ukukhumbula ukuthi kufanele ukhonze ikhasimende ngalinye elivela kahle. Lokhu ngeke nje kukhuphule izinga lokuthembela kwakho kubathengi kepha kuzokuvikela futhi uma kwenzeka kuba nento okuthiwa imfihlakalo shopper.

Akuwona wonke ama-workshops nama-franchise anganikeza ukulungiswa kwekhwalithi ephezulu yamadivayisi, ukulungiswa kwemishini yasendlini kubandakanya ukusebenza ngokuya ngemodeli ethile yebhizinisi, eyakhiwe ngokulingwa nangephutha, kucatshangelwa ubuchwepheshe bokuhlinzekwa kwezinsizakalo ezithile zasekhaya. Akuwona wonke umuntu okwazi ukugcina umkhiqizo futhi anikeze ukulungiswa kwekhwalithi ephezulu yezinto zasendlini kumakhasimende. Ngendlela efanelekile nesifiso sokwanda ezingeni lesifunda, kunzima ukuqapha ikhwalithi, ngakho-ke kunenzuzo ukuvula amagatsha namakhona ngendlela ye-franchise. Ukuthola i-franchise nokusebenza emkhakheni wokulungiswa kwemishini yasekhaya, udinga nje ukuya kukhathalogi ye-franchise bese uthola okunikezwayo okufanelekile, okuchaza ngokuningiliziwe uhlelo lomsebenzi, imigomo nemibandela. Izindleko zama-franchise kufanele zicatshangelwe ngaphandle kwemali eyisamba, efingqiwe evela ezindlekweni ze-franchisor futhi kufanele ikhokhwe ngesikhathi sokusayina isivumelwano phakathi kwamaqembu. Ngaphandle kwalokho, izibophezelo ze-franchisor kuya ku-franchisee zifaka phakathi usizo ekuhleleni indawo yokusebenza, ukuhlinzeka ngemininingwane ngemigomo yokusebenza kanye nama-chips, imininingwane ngokuthengwa kwemishini ekhethekile, izingxenye ezisele, njll.

Ukuhambela ukuvulwa kwamagatsha amasha esifundeni esithile , Ukuhlinzekwa kwesisekelo samakhasimende, nokuqeqeshwa kochwepheshe kufakiwe kuphakheji elithengiwe. Ukuhlaziya imakethe, qhathanisa okunikezwayo, qhathanisa intengo ye-franchise, kufanele uxhumane nabachwepheshe bezinkomba. Siyajabula kusengaphambili ukuxhumana nathi futhi sibheke phambili ekubambisaneni okukhiqizayo.