Ukuqashwa kwe-Franchise kuyisiphakamiso sokubambisana ezindaweni ezahlukahlukene zokusetshenziswa kwesikhashana kwempahla, izimoto, okokusebenza, okokugqoka, izinsiza, njalonjalo. Ukuqashwa kubonakaliswa ukusetshenziswa kwesikhathi eside noma kwesikhathi esifushane sento eqashisiwe. Ungaqasha ingcebo, izimoto, amathuluzi, izinto zikagesi, izinsiza, izingubo, ngokuvamile, noma yini, into esemqoka izidingo zabathengi. Ukuvula isitolo sakho kubiza kakhulu: udinga ukutshalwa kwezimali kuzimpahla, ekutholakaleni kwezitolo, izindleko zokusetshenziswa, ukuqasha abangaphansi. Ngasikhathi sinye, uma ungakhethi indawo elungile yesitolo, izinto kungenzeka zingahambi kahle, ngaphandle kwalokho, udinga ukuthi utshale imali njalo ekumaketheni, uvuse ibhizinisi lakho ekuqaleni. Ngokuqashwa kwe-franchise, izinto zihluke kancane.

I-franchisor ithatha ingxenye yezindleko zakho futhi isiza ekukhuthazeni isitolo. Njengoba i-franchisor inolwazi oluningi ekuphathweni kwebhizinisi, uhlelo lwebhizinisi olunikeziwe luzoba yimpumelelo. Ngokubuya kwakhe, uthola imali eyisamba nesamba senyanga. I-franchise yokuqasha ingahlukaniswa ngokuya ngezici ezithile: ezezimali, imigomo yokubambisana, ukubuyiselwa kwemali, nokunye. Kungani ukuba ne-franchise yokuqasha kudume kangaka? Lokhu kungenxa yendlela yesimanje yokuphila kwabantu. Umuntu wesimanje ufuna ukuzama okuningi, ukubona umhlaba, ukuthola amakhono ahlukahlukene. Ukuze enze lokhu, udinga izinsizakusebenza eziningi, kepha noma ngabe zikhona, akuwona wonke umuntu othanda ukuqongelela impahla.

Ngakho-ke, ukuqasha kuthola ukuthandwa okukhulu. Ungalenza kanjani ibhizinisi lokuqasha? Okokuqala, udinga ukunquma emkhakheni womsebenzi. Ngakho-ke kufanele ukhethe ini? Ukuqasha izimoto, amafulethi, izinsiza, amathuluzi? Noma ngabe yini oyikhethayo, kungenzeka ukuthi udinga ukuzifaka kulo msebenzi ngekhanda lakho, ufunde ubuqili nempumelelo, ukushiyeka kwalabo ongahle ube nabo. Ake sibheke isibonelo semishini ekhethekile ye-franchise imishini. Yini i-franchisor engayinikeza? Umongo we-franchise wukuhlinzekwa kwemishini yokwakha nokuqasha imigwaqo. Isiqubulo senkampani sithi ‘amanani angabizi, amagama amafushane’. Iklayenti lithola okokusebenza ngamanani aphansi, ngokushesha, futhi lisesimweni esihle.

Kulokhu, okokusebenza kuhlinzekwa ngumshayeli onamalayisense nezimvume zokusebenza. Kulindeleke ukuthi amaklayenti abe yilezi: izinhlangano ezahlukahlukene (kufaka phakathi uhulumeni), izinsiza, mhlawumbe abantu abazimele (bemisebenzi emincane), njll. usize ukuyikhangisa. Ngaphezu kwalokho, unikezwa njalo ukuqeqeshwa ukuthuthukisa amakhono okuphatha enhlangano enjalo, ukucwenga isakhiwo sayo. Phakathi kwezinsizakalo zama-franchise owatholayo: ukubonisana okugcwele, umphathi owengamele ukukhula nokuthuthuka kwebhizinisi, uhlelo lwebhizinisi, izixazululo zokumaketha ukukhuthaza izinsizakalo kanye nesithombe senkampani, usizo ekuqashweni nasekuqinisekisweni kwabasebenzi, ukwethulwa kwebhizinisi kwebhizinisi (uhlobo , isitayela), ukwesekwa okuvela kwinkonzo yezomthetho, ukuqeqeshwa okuhlobene nokuthengiswa kwezinsizakalo, ukwandisa amasu okugcinwa kwamakhasimende, ukuphathwa kwangaphakathi kwabangaphansi. Kungani kungcono ukusebenza nge-franchise? Ukuqala okusheshayo emsebenzini ngenxa yesipiliyoni somunye umuntu esiphumelelayo. Azikho izingozi zokungafuneki nokuqothuka.

Ukutshalwa kwemali okuncane akudingekile ukuthenga izimpahla, kunikezwa yi-franchisor. Abanye ama-franchisor abahlinzeki ngezinkokhelo zanyanga zonke (izibonelelo). Ukwesekwa kokumaketha nokuningi. Ubuhle nobubi bokubambisana buxhomeke ngqo kwimigomo yesivumelwano. Ngakho-ke, lapho uphetha inkontileka, kufanelekile ukuchitha isikhathi esiningi ukubekela eceleni izikhathi ezingezinhle zokubambisana. Kulokhu, kungcono kakhulu ukunaka amagama ezigatshana ezisenkontilekeni. Imigomo nemibandela esenkontilekeni kufanele ibhalwe ngokucacile, ngaphandle kokwenza okujwayelekile.

I-franchise yebhizinisi ilula ngoba utshala imali encane, kepha uzibophezela ukufeza imibandela ebekwe yinkampani yi-franchisor. Kubalulekile ukuphothula inkontileka ne-franchisor ethembekile. Kunezikhathi lapho, ngokukhokha imali eyisamba, umthengi engalitholi ibhizinisi aselilungiselele, kepha uthole ikhasi kuphela kwi-Intanethi nokufiphaza kwezokuxhumana. Ukugwema lokhu, hlola umlingani wakho. Ungakwenza kanjani? Emithonjeni evulekile, idumela liyazikhulumela. Zizwe ukhululekile ukucela amakhophi wamalayisense nezitifiketi. Ngabe uthola kanjani ukufanela i-franchise yakho oyithandayo? Kulula kakhulu, vele uvakashele ikhathalogi yethu eku-inthanethi.

Lapha uzothola ukunikezwa kwe-franchise ezindaweni ezahlukahlukene kanye nenani lotshalomali oluhleliwe. Sibeka ama-franchisors athembekile anedumela elihle phesheya nakwizwe lethu. Sebenzisa ithuba lokuzulazula okulula futhi wenze izinqumo zakho ezibalulekile endleleni eya empumelelweni.

Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.