Ukutshalwa kwezimali ngama-franchise amancane akuvamile namuhla, kunokukhethwa okuningi kokunikezwayo okuhlukahlukene, kepha ukuze ungabhekani nabakhohlisi, kufanelekile ukuxhumana nokwenza ukuthengiselana ngezinsizakusebenza ezikhethekile ze-elekthronikhi, izinhlu zama-franchise. Kukhathalogi ye-franchise, unomshuwalense we-100%, ngokuthola imininingwane edingekayo, imininingwane ngaphansi kwesivumelwano, kanye nomsebenzi ohlanganyelwe nokuxhaswa. Ngisho nesitshudeni, unkosikazi wendlu, noma isisebenzi esinemali encane yokuqala, kepha isifiso esikhulu sokuzisebenzela, singaqala ibhizinisi ngokutshalwa kwemali okuncane. Kukhona ubungozi kukho konke, kepha uma ukuthenga nenkampani esivele isebenza emakethe, ukuhlinzeka ngegama layo nezintshisekelo kulula kakhulu, kunenzuzo enkulu maqondana nokonga ekukhangiseni, ukwamukela idatha, imininingwane, ama-chip wokuthi ungaheha kanjani futhi ugcine amakhasimende indawo ethile. Ukwakha i-biz kusuka ekuqaleni kudla isikhathi esiningi futhi kunzima, ikakhulukazi uma unikezwa umncintiswano okhona, futhi ngokuthenga i-franchise, wenza umsebenzi wakho ube lula, wandise amathuba, imingcele kanye nemali etholakalayo. Lapho ezinye izindawo ezintsha zivulwa, i-franchisor ayidingi ukufaka imali kwezokukhangisa, ngokuya ngemigomo ethile yokusebenza, isiza umuntu onelungelo lokuhweba ngokusungula ibhizinisi lakhe.

Ama-Franchisors abeka i-franchise ngamanani ahlukene wamanani, ngokuya ngemigomo nemibandela eyengeziwe. I-Franchising uqobo lwayo ukuhlinzekwa kwamalungelo ngaphansi kwezimo ezithile esifundeni esithile, lapho iphuzu likhudlwana, imali iba nkulu. Ngamanye amagama, ukuphumelela komqondo webhizinisi onelungelo lokusebenzisa igama elikhulu, uphawu esikhathini eside. Futhi, iyatholakala ukuthola izeluleko ezingeziwe kochwepheshe bethu. Uma ungenawo amakhono futhi ungazi ukuthi iyiphi indawo ethile ofuna ukuqala kuyo i-biz, ungasebenzisa uhlu lokunikezwayo noma usebenzise injini yokusesha. Ikhathalogu bonisa izindawo ezithandwayo zokutshalwa kwezimali, i-franchise emkhakheni othile womsebenzi, ukukhawulela ama-franchise ngezifunda ezincane noma ezinkulu, ngezindleko, njll. Idatha ivuselelwa njalo ukuze i-franchisee noma i-franchiser ikwazi ukubona imininingwane ephelele.

Ngaphezu kokuthumela okunikezayo enkombeni, kungenzeka hhayi ukuthola abalingani kuphela kepha nokugcwalisa uhlu lwamakhasimende nge-SEO traffic. Ukufinyelela kuzithameli ezinkulu okubhekiswe kuzo kuqinisa indawo yakho nokuxhumana kwakho emakethe, kuqinisekiswe imali engenayo ezinzile nenzuzo, kunoma iyiphi insimu ongathanda ukuqala ngayo ibhizinisi. Ama-Franchisers nawo abambe iqhaza ezinqubweni zomsebenzi zalabo abadayisa amalungelo, kubhekelelwa ukuhlinzekwa kolwazi nokuqeqeshwa kwabasebenzi, ngokuhlinzeka ngamakhasimende azenzele wona ngokwawo. Amaklayenti akwazi ukulinganisa izimali ezincane, inzuzo, abikezela yonke imininingwane. Ukutshalwa kwezimali okuncane akusho ukuthi kunenzuzo encane, uma wenza kahle, ukubuyiselwa kwemali kuzokwenzeka ngesikhathi esifushane, kukhuphuke inzuzo. Futhi, lapho uthenga i-franchise, ungavula inani elingenamkhawulo lezitolo ezincane ukufinyelela izithameli ezinkulu, ngokutshala ubuncane besikhathi nemali. Ochwepheshe bethu bathinta ubusuku nemini, babuyekeza idatha futhi banikeze imibono yokukhangisa nokwenyusa.

Ukuze uthole imininingwane ethe xaxa ngebhizinisi elincane kodwa eliphumelelayo, sebenzisa izeluleko zongoti bethu ezinombolweni zokuxhumana ezicacisiwe, futhi iya esitolo samakhathalogi yama-franchise ngezimali ezincane futhi ufunde ukubuyekezwa kwamakhasimende. Sithanda ukukubonga ngentshisekelo yakho kukhathalogi yethu ye-franchise, ngethemba lokuthi kuzobambisana ngokubambisana nezindleko eziphansi.

Ama-Franchise ase-Ukraine asebenza ngokwesimo esifanayo njengakwelinye izwe emhlabeni. Vele, kuyadingeka ukubheka imininingwane yomthetho wentela nezinye izici ezihlukile ezenzeka ezweni elinikeziwe. Amakhasimende amaningi anentshisekelo e-Ukraine, yingakho ama-franchise aziwa ngaphakathi kuleli. Abathengisi abaningi bafuna ukungena emakethe yase-Ukraine, kanti i-franchise izosebenza ngempumelelo kwazise abantu bathanda izinsizakalo nezimpahla ezahlukahlukene zangaphandle. Uma uhweba nge-franchise, kuleli lizwe liyakwazi ukuthuthukisa nokwenza inzuzo kumnikazi walo.

Ama-Franchise abonakala ngokuba khona kwesenzo esithile, esiholwa yikhona, ungafinyelela imiphumela emihle. Esinye isici esivelele se-franchise iqiniso lokuthi isebenza ngemodeli eyenziwe ngomumo. Kwesinye isikhathi, kwenziwa ezinye izinguquko ezihlobene nokwehluka kwendawo. Isibonelo, uma i-franchise isebenza eRussia, ngakho-ke, izici zokuqala zomthetho ziyabhekelwa ukuze kugwenywe izinkinga. Uma sikhuluma nge-Ukraine, khona-ke i-franchise ngaphakathi kwalesi sifundazwe izosebenza ngokuhambisana nomthetho wendawo. Ama-franchise aseNtshonalanga e-Ukraine ajabulela ukuthandwa kakhulu.

Zingabhekwa ngokuyinhloko njengezinto zomsebenzi wezamabhizinisi. Kuyafaneleka ukucatshangelwa ukuthi lapho uphromotha ibhizinisi elinjalo, kuyadingeka ukudlulisa inani elithile lemali ku-akhawunti yomthengisi, njengomthetho, lokhu kusuka ku-9 kuye ku-11% - lena yimali encane kakhulu yokusebenzisa isigaba esiphakeme i-franchise.

Ngokuvamile, uma kukhulunywa ngokuthengiselana, ihunyushwa isuselwa kolunye ulimi njengenzuzo noma ilungelo. Futhi kuyimvume yezentengiselwano elawula ubudlelwano phakathi kwamabhizinisi amaningana ezimakethe. Iqembu elilodwa lidlulisela ngemali ithuba lokusebenzisa uhlobo oluthile lwebhizinisi ngaphansi komkhiqizo othile. Elinye iqembu lithenga imodeli yebhizinisi bese liyisebenzisa ngokuya ngemithetho ebekiwe. Uma uhlala e-Ukraine, lapho-ke kuzokwenzeka ukwenza imisebenzi yehhovisi ngokuya ngamasampuli anikezwe ngaphandle kobunzima. Imali eyisamba kufanele ibhekwe lapho kwakhiwa uhlelo lwebhizinisi olufanele.

Kukunika ilungelo lokusebenzisa hhayi kuphela imodeli yebhizinisi, uphawu lokuhweba, ubuchwepheshe, kanye nezinto zokusetshenziswa kepha futhi nokwenza amanye amahhovisi amaningi asebenza ngokuya ngemithetho edluliselwe kuwe. Kuyinto elula kakhulu futhi esebenzayo ngoba awudingi ukusungula kabusha ibhizinisi.

Enye inzuzo ye-franchise yithuba elihle kakhulu lokwenza imali ngaphandle kokuthi kusungulwe imisebenzi yokubhala kusukela ekuqaleni. Uvele uthathe izinto zokusetshenziswa ezenziwe ngomumo, umkhiqizo okhushulwayo, usebenzise imithetho echazwe ngaphambilini futhi wenze imisebenzi yebhizinisi. Kuyazuzisa kakhulu futhi kulula, okusho ukuthi lelo thuba akumele linganakwa. I-franchise yakho e-Ukraine izosebenza ngokungenaphutha uma ulandela ubuchwepheshe obunikeziwe. I-Franchising ingaqondakala njengesivumelwano sokuqasha esidlulela esiqeshini sezohwebo noma umkhiqizo. Uphawu lokuhweba lungasetshenziswa ngemuva kokuthi inkontileka isiqediwe futhi kufinyelelwe esivumelwaneni.

I-Franchise e-Ukraine, kanye nakwamanye amazwe, idinga ukudonswa kwemali, kepha uma kuchazwe esivumelwaneni, lokho kudonswa kwemali akukho. Ukubanjwa kungashintshwa ngamandla okuthenga umkhiqizo noma insizakalo ethile, kanye nomsebenzi ovela ku-franchisee. Ngasikhathi sinye, i-franchisor ithola izinzuzo zayo. Ungafunda futhi ngezinto ze-franchising ukuze wenze izinqumo zokuphatha ezilungile futhi uhlale phezulu kwezinto.

Uma usebenzisa i-franchise e-Ukraine noma ufuna ukuyithenga, kuzodingeka ukuthi uxhumane nabathengisi ngqo. Kukhona nezindawo ezahlukahlukene, amakhathalogi, noma izitolo ezidayisa ama-franchise. Umkhombandlela onjalo ungakunika inketho ekahle lapho kungatholakala isixazululo esifaneleke kakhulu. Ngemuva kwakho konke, ungaqhathanisa izinketho ezahlukahlukene, unqume ukuxhumana kwemingcele yentengo nekhwalithi. I-franchise e-Ukraine kumele ikhethwe ngokucophelela, futhi kufanele kubhekwe umthetho wesifunda kanye neminye imikhuba nemithetho ukuze ungangeni esimweni lapho kufanele ukhokhe inhlawulo noma kuvele obunye ubunzima. Sebenza ngobuhlakani ukuze uzuze imiphumela ebalulekile ebhizinisini lakho.

Uma kukhulunywa ngokuthenga imali e-Ukraine, iMcDonald's, KFC, nezinye izindawo zokudlela ezisheshayo zifika ngokushesha engqondweni. Kepha i-franchise e-Ukraine ayigcini kulawa magama aziwayo.

I-franchise yenyama izoletha izinga eliphezulu lemali engenayo uma usomabhizinisi oyisebenzisayo ehambisana kakhulu namazinga, imithethonqubo evela kwikhodi yokugqoka. Kufanele futhi unake ukuthi lapho usebenzisa i-franchise, ungahlolwa yi-franchisor. Lokhu kungaba isheke elivulekile noma i-shopper eyimfihlakalo. Ummeleli we-franchise uzoza kuwe ecashile njengekhasimende elijwayelekile futhi athenge umkhiqizo othile, kungakhathalekile ukuthi wenzani, inyama noma ubisi. I-shopper eyimfihlakalo evela kummeleli womkhiqizo izonquma ngokusobala ukuthi ngabe uyayilandela yini imigomo nokuthi ikhwalithi yemikhiqizo injani. Kungakho i-franchise kufanele ibhekelwe yonke imininingwane echazwe ngaphakathi kohlaka lwenkontileka.

Ukuthengisa imikhiqizo esezingeni kuzokusiza ukuthi ungagcini ngokuthuthukisa ukuncintisana kwakho nokwethembeka kwamakhasimende. Uzokwazi futhi ukugcina izinga eliphezulu ledumela emehlweni abamele i-franchise, okubaluleke kakhulu. Kuzodingeka unake ngokukhethekile inyama nekhwalithi yayo lapho usebenzisa i-franchise. Lokhu kuwumkhuba ojwayelekile noma ngabe uqhuba ibhizinisi njengenjwayelo.

I-franchise yenyama ihlinzeka ngokuhlelwa kwamakhasimende ukuze ukwazi ukuxhumana kahle nawo futhi usebenze nemibiko yamandla okuthenga, njengoba wawukade uwafundile phambilini. Lokhu kuzokusiza uqonde ukuthi yiliphi izinga lokufunwa okusebenzayo endaweni enikeziwe. I-franchise yenyama izosebenza ngokungenaphutha uma ukhetha uhlobo lomkhiqizo olukhanga kakhulu. Abantu bayathanda ukuhlinzekwa ngezinsizakalo zemakethe ezidumile emhlabeni wonke. Lapho ukhetha i-franchise yenyama, kufanele uqondiswe yilo lonke uhlelo ukuze ube nephrojekthi yebhizinisi elihle kakhulu onalo. Kukhona neminikelo eyisamba semali, ekhokhwa ngokushesha nje lapho uqala ibhizinisi lakho.

Umnikelo wesamba uma usebenza nge-franchise yenyama ungafika ku-11%, kepha, njengomthetho, ungabi ngaphansi kuka-9%. Kodwa-ke, ngisho naleli phuzu lingaxazululwa ngokuxoxisana ngempumelelo ne-franchisor. Isibonelo, lapho uthengisa i-franchise yenyama, ungathatha ezinye izibopho zokuthenga izimpahla ngamanani athile kusuka kulo mkhiqizo. Ngemuva kwalokho, ungancishiswa, kungaba yiminikelo yanyanga zonke, noma wehlise ubukhulu besamba semali.

I-franchise yesitolo senyama ngumsebenzi webhizinisi othakazelisayo. Lapho usebenza nge-franchise enjalo, udinga ukuthi wazi kahle zonke izingozi ezikusongelayo, kanye namathuba ozobhekana nawo. Lapho wenza i-franchise, kufanele futhi uqonde ngokusobala ukuthi ukwephulwa kwemithetho yendawo akwamukelekile. Futhi, uma usebenza nemikhiqizo yenyama, wenza lo msebenzi kwi-franchise, ungahlolwa kalula. Isibonelo, isiteshi se-sanitary kanye ne-epidemiological sithanda ukwenza amasheke angalindelekile, okusho ukuthi udinga ukuzilungiselela. Uma uthatha isinqumo sokuqala isitolo se-franchise butcher, kuzodingeka unakekele ukutholakala kwendawo yokugcina.

Lezi kumele kube iziqandisi noma ezinye izinhlobo zeziqandisi. Ukugcina inyama ibanda noma iqandisiwe, uzodinga izinhlobo ezahlukene zamakamelo okugcina abandayo. Isitolo se-franchised butcher naso sidinga indawo efanelekile. Ngemuva kwakho konke, ukuthengisa kufanele kuhlangabezane nezidingo zabathengi. Ukuheha inani eliphezulu lamakhasimende, kuzodingeka futhi usebenzise ukukhangisa okuqondisiwe. Ukuze uyiqhube kahle, i-franchisor kungenzeka ikunikeze izifanekiso ezisesikhathini. Uzodinga ukulandela izinkomba ezivela ku-franchisor njengoba azi ukuthi enzeni.

Ngakho-ke, ungakhuphula kakhulu ivolumu yamarisidi wesabelomali.

I-franchise esebenza kahle ye-butcher iphrojekthi yebhizinisi lapho uzokhokhela ilungelo lokusebenza ngaphansi kwegama lomkhiqizo owaziwayo. Esokuqala yisibopho sokukhokha i-premium njalo ngenyanga. Ngaphezu kwalokho, kunokudonswa okungafani okungu-2. Eyokuqala ibizwa ngama-royalties futhi iyinhlobo yerenti yelungelo lokuthengisa isitolo senyama egameni le-franchise. Okulandelayo, udinga ukukhumbula nomnikelo wokukhangisa womhlaba jikelele. Inani lalo liyahluka futhi kuya ngesivumelwano esifinyelelwe.

Njengomthetho, uma uthengisa i-franchise, imali yokukhangisa ngeke ibe ngaphezu kwe-3% yemali yakho engenayo yenyanga. Thuthukisa isitolo sakho senyama bese usiyisa ezindaweni eziphakeme zobuchwepheshe. Uzoba nethuba lokugqoka ongoti ngokuya ngekhodi yokugqoka, ngaphezu kwalokho, amakhodi wokuklanywa kwezakhiwo nawo azodinga ukusetshenziswa ngokunakekelwa okukhethekile. Ukuvula i-franchise yesitolo senyama kungaba iphrojekthi yebhizinisi elinenzuzo ephezulu kuwe. Kungabiwa ne-franchisor ngokwenza lezo zinciphiso okudingeka ukuthi uzidlulise. Esigabeni sokuqala se-franchise, isitolo senyama kuzodingeka sikhokhe imali yesamba. Lokhu kufinyelela ku-11% wemali ephelele yokutshalwa kwemali ocabanga ukuyithuthukisa.

I-franchise yefektri yokucubungula inyama yiphrojekthi efanele futhi engaba nenzuzo, ngesikhathi somsebenzi lapho uzoba nezibopho ezithile. Ukusebenzisana nabamele i-franchise, ngemuva kokuphela kwenkontileka, uzoba nezibopho ezithile zezezimali. Okokuqala, lokhu kungumnikelo wesamba semali, okumele udluliselwe kuma-akhawunti omele umkhiqizo ekuqaleni. Ngaphezu kwalokho, usebenza nge-franchise yefektri yokulungisa inyama, uzodinga ukukhokha imali yenyanga. Eyokuqala yalezi royalties, ivolumu yayo iyahluka futhi ingaba phakathi kuka-2 kuye ku-6%. Noma, usebenza nge-franchise yefektri yokucubungula inyama, ungathembela kwisidingo sokwenza nokusabalalisa imisebenzi yokukhangisa, i-franchisor ezoyenza ngokuzimela.

Iphrimiyamu yokukhangisa yomhlaba nayo iyahluka futhi ingahle isuke ku-1% iye ku-3% njalo ngenyanga. Lokhu kuwumkhuba ojwayelekile, ngokungeziwe, kanye neminikelo yanyanga zonke, ungazibophezela ukufeza ezinye izibopho. Isibonelo, kuzofanele uthenge i-inventory ngqo kwi-franchisor noma usebenzise noma yiziphi izinsizakalo. Konke lokhu kuxoxiswana ngakunye ngaphakathi kohlaka lwenkontileka futhi kufanele wazi kahle ukuthi yimuphi umsebenzi obhekene nawo. Sebenza nge-franchise yakho yokucubungula inyama ngezinga eliphezulu lokuhlanganiswa ukuze ungafani nalokho kokuqala. Lokhu kuzokunikeza ithuba lokuthi usheshe uthole impumelelo futhi ube ngusomabhizinisi ophumelele kakhulu.

Uma usebenza efektri yokucubungula inyama futhi ufuna i-franchise efanelekile yokwandisa izinqubo zebhizinisi, udinga ukubheka kuzinsizakusebenza ezikhethekile ezinikeza izinketho ezahlukahlukene. Uzodinga ukukhetha okuhle kakhulu kwezinketho eziphakanyisiwe ngokuqhathanisa imibandela. Ifektri yakho yokucubungula inyama ngeke isadinga ukulahlekelwa, ngoba, ukuyithengisa ngaphansi kwe-franchise, uzokwazi ukusebenzisa ubuchwepheshe obungenazintambo, imishini, ukwazi okuthakazelisayo, futhi wenze imisebenzi ngaphansi kwegama lomkhiqizo wohlobo oludumile. Lokhu kungenza umehluko omuhle kakhulu empumelelweni yesikhathi eside yenkampani yakho. I-franchise yokucubungula inyama esebenza kahle iyindlela yakho eya empumelelweni. Udinga ukudlula kukho ngezinga eliphezulu lokusebenza kahle bese uzobe usulungile.

Ungazinaki izinkomba ezahlukahlukene zezibalo, uzifunde futhi wenze izinqumo zokuphatha ezifanele ngokuya ngezibalo. I-franchise yefektri yokucubungula inyama ingakulethela izinzuzo ezinkulu uma ungenzi amaphutha ngesikhathi sokwakhiwa kwe-franchise. Lokhu kudinga ukulungiselela okuphelele. Izinyathelo zokuhlaziya kuzodingeka zenziwe kusengaphambili-ke, ukutadisha izibalo. Amagrafu nemidwebo kufanelekile lapho kuthi lapho kuthuthukiswa i-franchise, izinga lokucaca kolwazi olufundwayo likhuliswe.