I-real estate franchise - kulabo abangakulungele ukutshala imali, kepha bafuna ukuvula ibhizinisi labo. Ukuphathwa kwempahla akulula. Imakethe yezezakhiwo iyanda njalo, izakhiwo ezintsha zakhiwa ngokushesha okukhulu, izindlu zesibili zihlala zifunwa njalo. Kepha kunzima kakhulu ukuthatha nokuvula i-ejensi yezezindlu kanjalo nje, umncintiswano kule ndawo uphakeme kakhulu. Kodwa-ke, uma uthanda le ndawo yezamabhizinisi, awufuni ukusebenzela inkampani, indlela yokuphuma ingaba ukuthenga i-franchise. Funda ngalokhu ngezansi.

Yini ama-franchise we-real estate? Bangamelwa yi-ejensi yezezakhiwo, izinkampani zokwakha nezokuvuselela, ukuqasha, amabhizinisi okubonisana, futhi kuze kuthinte nendawo yokuthengwa komphakathi. Kungani i-franchise ye-real estate ikhanga kangaka? Njengomthetho, izinkampani zinesifiso sokwazisa ngomkhiqizo wazo futhi zikulungele ukwamukela amanani amancane emali yasebukhosini kanye nokukhishwa okuphelele kwemali eyisamba. Usomabhizinisi kudingeka ukuthi atshale imali ngokuqasha ihhovisi, ngokuthenga imishini yasehhovisi, nokuqasha abasebenzi. Kungcono ukuvula ibhizinisi le-franchise ye-real estate ngesisekelo esenziwe ngomumo, okungukuthi, kuhle uma kukhona i-ejensi eyenziwe ngomumo edinga ukukhushulwa kuphela. Lokho kungukuthi uma usuvele unayo i-ejensi futhi ufuna ukuyikhangisa futhi usebenze ngaphansi kwegama elaziwa kakhulu. Le nketho izokhokha ngokushesha okukhulu kunokuqala ibhizinisi ekuqaleni. Ziyini izinzuzo ze-franchise? Ngokusekelwa okugcwele okuvela ku-franchisor.

Hhayi kuphela umphathi ohlukile oqondisayo ozosiza, kodwa futhi neqembu lonke labachwepheshe be-franchisor. Enye inzuzo ukuthi uthola i-portal eyenziwe ngomhlaba eyenziwe ngomumo amakhasimende nabathengisi bezindlu abazoyivakashela nsuku zonke. Ukuthola umhlahlandlela osebenzayo wokwenza ibhizinisi. Futhi, i-franchisor ingakuvulela izindlela ezingeziwe zokubambisana namabhange nabathuthukisi. Futhi lapho wethulwa yinkampani abayethembayo, amathuba akho okuphumelela azokwanda. Ama-franchisor we-real estate aqapha imakethe njalo, alungiselele okunikezwayo, enze umsebenzi omningi ukusungula ubudlelwano nabathuthukisi. Ungayithola kanjani i-franchise ehloniphekile futhi ungaweli kubakhwabanisi? Okokuqala, udinga ukusebenzisa insiza yokusesha ethembekile.

Ukufunwa kwe-franchise kwenziwa ikakhulukazi ngezikhombisi-ndlela ezikwi-inthanethi. Kumakhathalogi, ungakhetha isigaba esifanele noma usethe indawo yokusesha. Futhi, ukunikezwa kungaphulwa ekukhuphukeni noma ekwehleni kwe-investimenti ethenjisiwe. Lapho usuthathe isinqumo nge-franchise, kufanelekile ukucwaninga ngesithunzi se-franchisor. Lokhu kungenziwa ngemithombo evulekile yolwazi. Ukuthandwa komkhiqizo kufanele kubonwe ngothile (futhi lokhu kufanele nakanjani kuboniswe kwabezindaba), ungabona nokubuyekezwa. Ngaphambi kokuphothula inkontileka ye-franchise, naka amaphuzu abalulekile emigomo yokubambisana.

Ungayisayini inkontileka uma iqukethe ulimi olujwayelekile nolungaqondakali. Ukuthola ukuthula kwengqondo okuphelele, cela inkampani amakhophi amadokhumenti akhona bese uhlola isitifiketi nezinombolo zelayisense. Ungaboni amagama amakhulu, themba izinombolo nezinkomba kuphela. Singasiza ekukhetheni i-franchise, kukhathalogi yethu uzothola yonke iminikelo enenzuzo enkulu, ehlukaniswe ngokulingana nokutshalwa kwemali. Simele izinkampani zangaphandle nezasekhaya. Imakethe yezezakhiwo ayishintshi kodwa inenzuzo enkulu. Ngemuva kokwenza yonke imizamo ekuqaleni kwendlela futhi ucele ukwesekwa nguzakwethu onokwethenjelwa, uzokwazi ukubeka indlela yakho yokuphumelela, kuqala ngathi.

I-franchise ye-real estate agency iphrojekthi efanelekile futhi enesibindi. Ukuze ekusebenzeni kwayo ungadingeki ubhekane nobunzima obungenakunqotshwa, wenze ukulungiselela kahle esigabeni sokuqala. Ivumela ukunciphisa ubungozi i-franchise yakho evezwe kuyo. Udinga ukwenza ukuhlela kwakho kahle usebenzisa ithuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot. Ngosizo lokuhlaziywa kwe-swot, ungaqonda ukuthi iziphi izingozi ezisongela i-franchise. I-ejensi yakho nayo inamandla ayo nobuthakathaka bayo.

Leli thuluzi lekhwalithi ephezulu likusiza ukuthi uzikhombe, uzihlukanise ngezigaba futhi uzisebenzise. Ngemuva kwakho konke, ukutholakala kolwazi olufanele kukunika ithuba lokumelana ngokuphelele nabancintisana nabo, ube ngusomabhizinisi ophumelele kakhulu futhi onekhono. Uma uthengisa izindlu nomhlaba ngaphakathi kwe-ejensi, khona-ke i-franchise ikusiza ukwenza umsebenzi ngamandla nangendlela enamandla ngangokunokwenzeka. Ngemuva kwakho konke, uqondiswa yimithethonqubo, imigomo yamanje, nokulungiswa kwangempela. Kuyasebenziseka impela, okusho ukuthi lelo thuba eliyingqayizivele akumele linganakwa. Izakhiwo ezithengiswayo, i-ejensi yakho ye-franchise ekwazi ukufinyelela ezingeni elisha lobuchwepheshe. Konke kwenzeka ngenxa yokuthi i-franchisor yabelana ngolwazi lwabo nawe.

Impela, kuyadingeka ukuqonda ulwazi olutholayo. Ukusetshenziswa kwabo okuhle kwandisa amathuba akho okuwina umncintiswano.

Sebenzisa i-franchise ukwenza lula ukusebenza kwebhizinisi lakho. Kuyadingeka futhi ukusebenza ngokuzenzekelayo, ukuthola inzuzo ephezulu yomsebenzi. I-franchise yakho ye-real estate inikeza ukufakwa okugcwele kwezidingo zebhizinisi lakho. Kungenzeka ukubhekana kalula nemisebenzi yanoma iyiphi ifomethi bese uyenza ngendlela ekhiqizayo ngangokunokwenzeka. Ngaphakathi kohlaka lwe-franchise, i-ejensi isebenza ngamandla kakhulu kunalokho uma wenza umsebenzi ngokuzimela. Ngemuva kwakho konke, wenza ngokuya ngesimo sikasomabhizinisi ophumelelayo.

Useyitholile imali yakhe futhi uselethile nezinga lokuqwashisa ngomkhiqizo wakhe ezikhundleni eziphezulu. Abathengi emhlabeni wonke bayayazi i-real estate franchise. Ngisho nasedolobheni lakho, izinga lokuthandwa kwalo mkhiqizo beliphezulu, nangaphambi kokuba ungene emakethe njengomhambisi okhethekile. Ngokunjalo, lowo muntu kuningi azokufunda futhi lelo thuba eliyingqayizivele akufanele liphuthelwe. Esikhathini sokuqalisa i-franchise ye-real estate agency, kungavela ubunzima obuhlukahlukene. Banganqotshwa kalula besebenzisa uhlelo lwebhizinisi olwenziwe ngaphambilini. Lo mbhalo ubala zonke izinyathelo ezidingekayo okufanele uzenze.

Sebenza ngokunembile nangobuchwepheshe, ngaleyo ndlela uzinikeze inzuzo enkulu empikiswaneni yokuncintisana. Ungayinqoba impi ngesikolo esibuhlungu kubaphikisi bakho ngoba unezinzuzo ezahlukahlukene zokuhleleka okuthelayo. Konke kwenzeka ngenxa yokuthi wenza imisebenzi ye-ejensi yezezakhiwo.

Ngaphezu kwenani elikhulu lezinzuzo, ukuba ngumsabalalisi we-real estate limb franchise, futhi uthola izindleko ezithile. Isibonelo, esigabeni sokuqala, lokhu kukhishwa kwesamba semali. Umthamo wayo uvame ukwehluka, kepha, njengomthetho, awunakuba ngaphansi kuka-9 nangaphezulu kuka-11% womnikelo wokuqala. Lokhu kutshalwa kwemali kukhokha ngokushesha okukhulu, ngakho ungakhathazeki. Ngaphezu kwalokho, ngenkathi kwenziwa i-franchise, udinga ukukhokha njalo ngenyanga kusuka ku-3 kuye ku-9%. Lezi izitolimende ezimbili, ngasinye sazo sibalwa ngamunye.

Isitolimende sokuqala sibizwa ngama-royalties. Lapho uthengisa i-franchise, isukela ku-2 kuye ku-6%. Leli nani libalwa njengephesenti lenani lemali etholakele phakathi nenyanga. Ngaphezu kwalokho, ngesikhathi sokusetshenziswa kwe-ejensi yezezindlu, kunikezwa esinye isitolimende. Ibizwa ngokuthi ama-royalties wokukhangisa. Le mali isetshenziswa yi-franchisor ukukhuphula njalo izinga lokuthandwa komkhiqizo. Ngaphezu kwalokho, imikhankaso yokukhangisa yenziwa emhlabeni wonke ukufinyelela izethameli ezibhekiswe kubaningi kakhulu.

Ngakho-ke, i-franchise ye-real estate agency izokhula ekuthandeni futhi ihehe abathengi abaningi ngokwengeziwe. Uthola futhi inzuzo engaqondile kulokhu, ngoba endaweni yedolobha lakho i-franchise ikhula ngokuthandwa.

I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.