I-franchise yetiye manje isabalele phakathi kwamakhasimende emhlabeni jikelele. Ama-franchise wetiya angatholakala kuzingxenyekazi ezikhethekile ezisetshenziswa kakhulu ngabakhiqizi bamaphrojekthi ahlukahlukene, ngokuthola amaklayenti. Uzokwazi ukukhetha i-franchise yetiye ngokuhlola imininingwane yomnikazi, wakhe inkampani ekhethekile. Namuhla, ungakha ngokushesha ibhizinisi ngombono wohlu lwamasu kunokwakha inkampani endlini. Umsebenzi webhizinisi usebenzisa iphrojekthi eyenziwe kahle futhi eqinisekisiwe iqeda ubungozi nezingibe. Ngemuva kokukhetha umenzi wephrojekthi oyifunayo, kuyadingeka ukuthi udlule esigabeni sezingxoxo, esizokhombisa ukuthi kungenzeka yini ukuthi kube nokubambisana okuqhubekayo.

Ngenhloso yokuphothula izinkontileka, uma sekukhokhelwe i-franchise yetiye, kungenzeka ukuqala ukuthuthukisa umbono othengiwe usebenzisa uphawu olukhona ngokugcwele. Kumele kuqashelwe ukuthi izindleko ze-franchise zenziwa ngazo zonke izindleko ezichithwe kuphrojekthi, njengoba umkhiqizo uthandwa kakhulu, intengo yomqondo iklayenti ehlela ukuyithenga iyanda. Abasebenzi abaphakeli bazodingeka kakhulu ukwenza imicimbi yezokumaketha nokukhangisa ukuze bandise ama-wholesales emhlabeni jikelele. Kunoma yisiphi isimo esinzima, ngemibuzo ehlukile, kuyadingeka ukuthi uhlale ufuna usizo kochwepheshe bomkhiqizi, abazokwazi ukunikeza izeluleko ezifanele ngokushesha okukhulu. Ukuze wakhe ukuhamba komsebenzi okuseqophelweni eliphezulu futhi okusebenzayo, kulungile kumakhasimende ukuthi afune usizo kubasebenzi bomhlinzeki wetiye wetiyi. Singasho ukuthi uzokwenza ngokuya ngesakhiwo esenziwe ngomumo, usebenzisa yonke imininingwane nama-nuances. Uzokwazi ukusebenzisa ama-franchise wetiye athole ukufunwa okuningi kwamazwe omhlaba, ngenzuzo oyifunayo.

Kungashiwo ukuthi iklayenti likhethe ukufinyelela kwi-franchise yetiye ngendlela efanele, ezonikela kakhulu ekuthuthukiseni inkampani yayo, ngobudlelwano bebhizinisi phakathi kwabalingani, ikakhulukazi ezingeni lomhlaba jikelele. Ngaphambi kokuqala ibhizinisi nge-franchise yetiye, iklayenti elithenge iphrojekthi kufanele lizazi ngokuningiliziwe ngohlu oluphelele lwezincomo ezishiywa ngumenzi. Uzohlala ungaphansi kwesembozo somhlinzeki walo mbono ngoba kulezi zinsuku kulula kakhulu ukwenza izinqubo zomsebenzi ezahlukahlukene usebenzisa iphrojekthi eqediwe kunokuzakhela ibhizinisi wedwa. Kunezinhlobonhlobo zama-franchise ahlukahlukene, kufaka phakathi lawo wetiye, ozoqala ukuwasebenzisa ngohlelo lwezenzo oluthuthukisiwe ezandleni zakho, ngokuqondiswa kwecala ngendlela efanele. I-franchise yetiye inesiqondiso esithile, kepha kufanele kuthiwe ibhizinisi elithandwayo lizohlala likwazi ukudlula ezikhathini ezibucayi zesimo somnotho ezweni nasemhlabeni. Amaphrojekthi wokudla athuthukisiwe anesidingo ebanzi phakathi kwamakhasimende kwazise imboni yezokudla ibilokhu iyisiqondiso esifanelekile esingenisa imali enhle. Ukusetshenziswa komqondo wecebo elilungiselelwe ibhizinisi kuzoduma kakhulu, kuzwa ukubaluleka kwalo emakethe yokuthengisa.

Ngokutholwa kwephrojekthi eyenziwe ngomumo ngecebo, uzobona ukuthi ungayithuthukisa kanjani kahle imisebenzi yezamabhizinisi, ngokungeziwe, uzokuqonda ukulungiswa kwesu kanye nezibalo ezahlukahlukene zombono. Amaklayenti amaningi athola imiphumela ebalulekile ngokuthengwa kwetiye franchise, njengoba bezama ukuhambisana ngokuphelele nemiyalo ebekiwe yomhlinzeki. Inani labasebenzi abasebenza kanye nokwakhiwa kwamagatsha angeziwe lizokwamukelwa ngumhlinzeki wephrojekthi, maqondana nalokhu kuzocaca ukuthi iklayenti elithembisayo lithole kanjani umkhiqizo wesikhathi eside okhuthaziwe. Ukuze lingene ezingeni lamazwe omhlaba, iklayenti kufanele lihambisane ngokuphelele nohlaka olusunguliwe lomkhiqizi wombono ngecebo, ngaphandle kokuphambuka ngokuzimela ekuthatheni izinqumo ezimweni ezahlukahlukene ezinzima. Umphumela oveza kakhulu uzoba umphumela wokwenza inzuzo okokuqala ngqa, okuzokhula kancane kancane kube ngosayizi oyifunayo. Uma umthengi womqondo owakhiwe enanoma yimiphi imibuzo nganoma iyiphi ifomethi, khona-ke kulula ukuyixazulula ngokubandakanyeka komhlinzeki ongathola ngokushesha indlela efanele futhi azulazule kulesi simo. I-franchise yetiye isebenza ngendlela yokuthi, ngokuthuthuka okulungile, izokwazi ukugcina izinga lokuncintisana, ligxile ngokuphelele emakethe.

Inketho elungile kunazo zonke ukukhetha i-franchise yetiye, ezothuthuka ngenkuthalo ezinkomba ezahlukahlukene isebenzisa amasu akhona webhizinisi layo.

I-Franchise ne-franchisee imiqondo ehlobene kakhulu. Uma unentshisekelo ku-franchise, lapho ekutholakaleni uba yi-franchisee. Leli ibhizinisi elinenzuzo enkulu, ekusebenzeni lapho udinga kuphela ukulandela imithetho futhi unikezwe yimithetho ye-franchise. Akudingeki ukuthi uze nento entsha, uqambe kabusha inqubo yebhizinisi, wenze eminye imisebenzi enzima. Kudingeka kuphela ukuthenga ibhizinisi elenziwe ngomumo, elibizwa ngokuthi i-franchise. I-franchisee umuntu othola ilungelo lokusebenzisa amathuluzi noma iyiphi inkampani evelele ayisebenzisayo ukwakha ibhizinisi.

Awudingi ukuqhamuka nanoma yini kusuka ekuqaleni, udinga nje ukusebenzisa umqondo owenziwe ngomumo. Ngaphezu kwalokho, leli gama selivele liyaziwa, okusho ukuthi izindleko zokwandisa izinga lokuqwashisa ngomkhiqizo zehliswe kakhulu.

Njengengxenye ye-franchise, i-franchisee kufanele idlulisele kubathengi bayo kuphela iqiniso lokuthi kuvulwe ihhovisi labamele esifundeni. Kushibhile kakhulu kunokukhuthaza umkhiqizo ongaziwa kusukela ekuqaleni. I-franchise kungaba ikhofi oyothenga ikhefi eliseduze ekuseni, isitolo lapho uthenga khona, i-pizzeria enegama lomhlaba futhi etholakala endaweni yomthengi wendawo.

Ama-Franchise akuyo yonke indawo futhi akhula ngokuthandwa. Ibhizinisi elenziwe ngomumo lokuvula imodeli ye-franchise livumela i-franchisee ukuthi imane itshale izimali ezitholakalayo kumodeli yebhizinisi esivele ihlolwe futhi isebenza. Udinga nje ukusebenzisa kahle okunikezwe yimiyalo ye-franchise. I-franchisee cishe ayifaki engozini lutho, ngoba kunebhizinisi ngemuva kwayo, umkhiqizo owaziwayo, ulwazi olukhulu oluqoqwe eminyakeni eminingi noma ngisho namashumi eminyaka omsebenzi onamandla.

I-Franchising ibonakala ngezinga eliphakeme lokuthandwa kunoma yiliphi izwe. Umuntu onquma ukuba yi-franchisee angavele atshale izinsizakusebenza zezezimali, aqashe abasebenzi ngokuya ngemibandela, akhe izinqubo zebhizinisi, bese ethola umphumela. Ngisho nemikhiqizo ivame ukutholakala ezweni lapho i-franchise ivela khona. Lokhu kulula kakhulu njengoba ungonga izinsiza zabasebenzi nezezezimali. Akunasidingo sokwenza isu noma ukusebenza ngomkhiqizo. Konke lokhu sekutholakale kuwe futhi okusele ukwethula imodeli ye-biz eyenziwe ngomumo eletha imithombo yezezimali njengebhonasi.

I-franchisee ikwazi ukusebenzisa kahle i-franchise etholakalayo, ithola isabelo esikhulu semithombo yezimali enayo. Imibandela ye-franchise ixoxwa ngqo nomhlinzeki wayo futhi ingahluka. Isibonelo, ungahlala udonsa isabelo senzuzo, noma ungavumelana neminye imibandela, konke kuya ngomnikazi wohlobo lomkhiqizo ohlukunyezwayo.

Kwanele nje ukuthenga i-franchise bese usebenzisa lonke ulwazi olutholwe yizizukulwane ezedlule zabantu uma kukhulunywa ngophawu lwentengiso oludala. Kufanele uqaphele kakhulu futhi ugweme amaphutha ngoba noma yikuphi ukungalungi ekwenziweni kwe-franchise kungabonwa bese kuthi i-franchisee ithole izinkinga esikhundleni senzuzo. Kepha lesi akusona isimo esivame kakhulu, ngakho-ke, udinga ukugxila ekusetshenzisweni okulungile kwemisebenzi yehhovisi.

Ukulandela i-franchise nokungeza okungeziwe okungaguquki emaphethelweni enkampani yakho wokuncintisana. Ngemuva kwakho konke, ama-franchise amaningi asebenzisa indlela yokwenza okwasendaweni, ngokwesibonelo, kwaMcDonald's athengisa ama-pancake uma atholakala eRussia. Uma i-franchise kaMcDonald ehambisanayo ivula endaweni yaseKazakhstan, i-cafe yokudla okusheshayo inikeza inketho yezinketho ze-burger eziqukethe inyama yamahhashi yabantu bendawo.

I-franchise yetiye iphrojekthi yebhizinisi esesikhathini, lapho ungabhekana nohlobo olufanayo lwezimo ezinzima. Uma ufuna ukunqoba ngempumelelo, yenza amalungiselelo okuqala anekhono. Lapho usebenza nge-franchise, udinga ukuqonda ngokucacile ukuthi ungumuntu ophendulayo. Uhlinzeka ngokubika ngqo ku-franchisor, okulindele ukuthi ufeze izibopho zakho ngokufanele. Uma ufuna ukusebenza nge-franchise yetiye, kufanele futhi ukhumbule ukuthi unesibopho sokukhokha amaphrimiyamu njalo ngenyanga. Ngaphezu kwalokho, iminikelo ngayinye ibalwa ngamunye.

Ngaphezu kwalokho, udinga ukukhokha isitolimende sokuqala, esibizwa ngokuthi isamba semali, kuma-akhawunti wakho womkhiqizo ngaphambi kokuthi uqale ukusebenza. Umnikelo oyisamba esikhulu kukusiza ukuthi uqalise nge-franchise yakho yetiye futhi uthole izinga eliphakeme lemali engenayo ebhizinisini lakho. Imikhiqizo yetiye ivame ukuncela iphunga langaphandle. Ngakho-ke, kufanele bathuthwe futhi bagcinwe ngendlela yokuthi bangoni. Yingakho usebenzise imisebenzi yakho njengoba ulungiselele ngangokunokwenzeka ukuze ungafaki engozini uhlu lwakho oluyigugu. Isitolo sakho setiye kufanele sihlotshiswe ngesitayela senkampani, esiqinisekisa ukungena kwamakhasimende nezinga eliphezulu ledumela. Ngemuva kwakho konke, inkampani ehlobisa isitolo setiyi ngesitayela esihlukile ithembekile kakhulu kunanoma yiliphi elinye ihhovisi.

Kungakho, lapho kwenziwa i-franchise yetiye, kuyadingeka ukuthi ukhethe i-franchisor engcono kakhulu ozuze impumelelo uqobo. Uyakwazi ukukopisha umkhiqizo, isitayela nezinqubo zalo, ngaleyo ndlela unikeze zonke izinzuzo zokuncintisana ze-oda elibonakalayo.

Ngesikhathi sokuqaliswa kwe-franchise yetiye, kufanele ukhokhe izitolimende zanyanga zonke, ngakunye okukunikeza ithuba lokuthuthuka ngokuqhubekayo. I-franchisor isebenzisa lezi zimali ekuqhubekeni phambili kwephrojekthi yebhizinisi. Uthola inzuzo engaqondile kulokhu. Isibonelo, umnikelo wokukhangisa womhlaba wonke wenza uphawu luthole izinga eliphakeme lokuthandwa emhlabeni wonke. Yenza ikesi letiyi ngezinga eliphezulu lokusebenza kahle bese uzophumelela. Kungenzeka ukuthi kukhuliswe njalo inani lemali engenayo esivuna isabelomali futhi ngaleyo ndlela ube ngusomabhizinisi oncintisana kakhulu.

Ngaso sonke isikhathi yenza ngokwanele esimweni samanje ukunqoba ukumelana nabaphikisi bakho. Unawo wonke amakhono adingekayo. Ngempela, njengengxenye ye-franchise yetiye, uthola uhlelo lwebhizinisi, ilebula elisebenza kahle nelikhuthazwa kahle, ubuchwepheshe besigaba esiphakeme, futhi, mhlawumbe, nemishini. Ngokusebenzisa zonke lezi zinzuzo, inkampani yakho ihola imakethe futhi ikhulisa njalo ukuhola kwayo kunoma yiziphi izakhiwo ezincintisanayo. Ibhizinisi lakho letiye linamathuba onke okuphumelela bese inhlangano ikwazi ukubusa wonke umncintiswano. Yenza ngokuzethemba nangekhono, uvikele amaphutha ohlelweni olubalulekile. Ngemuva kwakho konke, uthenga i-franchise yetiye ukudlula noma yiziphi izimbangi ezinkomba eziningi.

I-franchise yetiye yiprojekthi yokubhala esesikhathini. Kodwa-ke, ngesikhathi sokuqaliswa kwayo, ungahlangabezana nobunzima bohlobo oluhlukile. Zinganqotshwa kalula, kepha uma uzilungiselela kahle nangokufanele ngaphambili. Ukulungiselela okunamandla ngaphambi kokwenza i-franchise kusho isidingo sokwenza izibalo. Izibalo zenziwa ngokususelwa kuyo yonke imininingwane etholakalayo. Ungaqoqa imininingwane entula, ebuye ibe lula kakhulu.

Ngokwenza i-franchise, ungumsabalalisi okhethekile. Unesibopho sokufeza kahle imisebenzi eyabelwe. Empeleni, umhambisi okhethekile yi-franchisee ngolimi lwe-franchising. Kumele asebenze ngokuhambisana ngokugcwele nemithethonqubo. Lungiselela itiye lakho ngokuhlobisa indawo ngesitayela sebhizinisi. Kuyasiza ukugqoka abasebenzi ngemifaniswano, ongalindela ukuyithola ku-franchisor. Ikunikeza onqenqemeni olwengeziwe lokuncintisana.

Ekugcineni, abantu bayabona ukuthi unesibopho sokuqanjwa kanye nenani lomkhiqizo wakho. Ngakho-ke, bacabanga ukuthi uyindlu yetiye ebalulekile yokwenza ibhizinisi. Yenza ngokuhlakanipha ngokulungiselela i-teahouse ngakho-ke ithatha inani eliphansi lezinsizakusebenza. Uyakwazi ukukufeza lokhu ngaphakathi kwe-franchise. Ngemuva kwakho konke, uthola ulwazi lwekhwalithi ephezulu, amathuluzi athakazelisayo, nezinye izinzuzo ezifanele ezingasetshenziswa ukuthola impumelelo.

Ngaphezu kwenani elikhulu lezinzuzo ze-franchise yetiye, kuphoqelekile ukulandela imithethonqubo, kanye nokukhokha njalo ngenyanga. Ngaphezu kwalokho, esigabeni sokuqala, usuvele kufanele ukhokhe phansi, okubizwa ngokuthi isamba semali. Ngenxa yalokhu, ngemuva kokukhokha isamba semali, kungenzeka uqale ukugcwalisa i-franchise yetiye. Kukunika ithuba lokusondela ezikhundleni zezinkampani ezihamba phambili futhi ekugcineni uzithole. Noma kunjalo, akwanele ukuthi ube nomkhiqizo osezingeni eliphezulu onawo njengengxenye yebhizinisi letiye. Kudingekile hhayi ukuheha abathengi kuphela kepha nokuhlinzeka ngezinsizakalo ezisezingeni eliphakeme.

Yilapho kuphela lapho uzokwazi khona ukuhola imakethe, ukhuphule kancane kancane ukuhola ngaphezu kwanoma yibaphi abaphikisi. Nikeza indlu yetiye ukunakwa okufanele ukuze ukwakheka kwayo kufane nokwangempela kwe-franchise. Ngaphezu kwalokho, udinga ukucabanga ngokuthi ungaqeqesha kanjani abasebenzi. Ekugcineni, abasebenzi bakho kudingeka ukuthi babe nenhlonipho futhi babe wusizo. Impela, ukugqoka izingubo ezifanelwe kufanele kube yingxenye yokuqeqeshwa kwabasebenzi. Ukukhethwa kwabasebenzi bendawo yetiye ngaphansi kwe-franchise kumele kwenziwe ngokulandela imithethonqubo. Vele, uyithola ku-franchisor futhi uyisebenzise ngokugcwele.

Ngemuva kwalokho, amathuba akho okuwina umncintiswano akhula kakhulu, futhi ubusa emakethe. Nyusa njalo ukuhola ngaphezu kwezitha zakho ukuze ukwazi ukubhekana nanoma yibuphi ubunzima.

I-franchise yesitolo setiye wuhlelo lwebhizinisi olusesikhathini. Ukuze unqobe ubunzima obuvelayo ngesikhathi somsebenzi, kufanele usebenzise ithuluzi elibizwa ngokuthi yi-SWOT analysis. Ngayo, kungenzeka ukuxazulula izinkinga eziningi, ukwenza imisebenzi eminingana yamahhovisi, nokudlula izimbangi. Khumbula ukuthi i-franchise yesitolo setiyi iza nezinselelo ezikhethekile. Itiye lidinga ukugcinwa endaweni epholile, eyomile nendawo yokugcina izinto idinga ukwenziwa ngcono. Umsebenzi we-Franchise kufanele ubonise ngokuphelele imibono nefilosofi yomkhiqizo.

Kubalulekile ukuhlanganisa ngokuphelele imisebenzi yetiye cafe neyoqobo, ngokwemvelo, kucatshangelwa izici zesifunda. Lapho usondelene nomthombo wokuqala, ayanda amathuba okuphumelela. Ngokuhola isitolo setiye emiphumeleni emihle, ungajabulela isikhundla esiphambili njengomholi wemakethe.

Isitolo setiyi sinikeza izethameli eziqondiwe ezifanele. Ukukhangisa okuhlosiwe kusiza ukuyikhetha ngendlela efanele, ngokufanele, futhi kucatshangelwa imibandela enikezwe yi-franchise. Ukusebenza nge-franchise kunikeza umthwalo wemfanelo futhi akuvumeli idumela lesitolo setiyi ukuba lehle, ngoba lokhu ngandlela thile kuholela ekwehleni kwenzuzo. Njengendlela yokuthola impumelelo, landela imithetho nemithethonqubo, wandise ukuhola kwakho kuwo wonke amaphuzu, futhi, okubaluleke kakhulu, ukuqoqa nokuhlaziya izibalo. Kulokhu, i-franchise yemakethe yetiye iletha izinga eliphezulu lemali engenayo.