I-franchise eYekaterinburg ingumsebenzi webhizinisi ongaba nenzuzo, kodwa oyingozi. Ingozi yokukhetha i-Yekaterinburg ukuthi kungenzeka ungatholi inani elanele lamakhasimende. Ngaphezu kwalokho, lapho uphromotha i-franchise endaweni yaseYekaterinburg, ungabhekana nezinga eliphakeme lokuncintisana, ngoba leli dolobha lingelinye lamakhulu amakhulu eRussia. Ngaphezu kwalokho, ilungelo lokuhweba kufanele liphathwe ngolwazi lolo daba, kusetshenziswa wonke amakhono okuphatha atholakalayo kanye nohlu lwemithethonqubo omele umkhiqizo ayisebenzisayo. Sebenza nge-franchise eYekaterinburg ngempumelelo, phambilini wenze ukuhlaziywa ukuze uthole imininingwane ephelele ngefomethi yamanje. Kuyadingeka ukuthi usebenze nge-franchise ngendlela yokuthi i-franchisor ingenazo izimangalo eziphikisana nenkampani yakho.

Lokhu kukunikeza ithuba lokusebenza ngempumelelo emakethe futhi ukhiqize izinga eliphezulu lemali engenayo.

I-franchise eYekaterinburg kumele isetshenziswe ngendlela yokuthi izimbangi zakho zingabi namaqhinga okuphikisa. Isibonelo, ungathatha i-niche engenalutho, noma ucindezele izimbangi ngokunikeza amakhasimende umnikelo ongcono. Inzuzo yokuncintisana ihlale idlala indima ebalulekile. Ngakho-ke, uma uzosebenza nge-franchise eYekaterinburg, kufanele ukubheke lokhu. Isibonelo, ungahle ube namanani entengo aphansi, insizakalo engcono, noma enye inzuzo ekuhlukanisayo kunoma yimuphi umuntu oncintisana naye ngemali. I-Yekaterinburg ibonakala ngemidwebo emihle nemvelo ezungezile, okungenakwenzeka ukuthi ishiye noma ngubani engenandaba.

Ukutheleka okujwayelekile kwabavakashi kungabikezelwa edolobheni laseYekaterinburg, ngakho-ke, umuntu ongaba ngumtholi welungelo lokusebenzisa ilungelo lokuhweba kufanele futhi acabangele leli qiniso.

Ukusebenza nge-franchise eYekaterinburg kungakunika isidingo sokukhokha isethi ethile yeminikelo. Isibonelo, uma usaqala ukusebenza nge-franchise eYekaterinburg, udinga ukukhumbula ukuthi udinga ukukhokha kuze kufike ku-11% wemali yesamba. Kubalwa ngawodwana, ngokuya ngenani lezimali ozozisebenzisa esigabeni sokuqala. I-franchise eYekaterinburg nayo inganikezwa imigomo yokudlulisa inani elithile lezimali njalo ngenyanga. Leli nani livame ukubalwa njengephesenti lemali oyiholile. Lezi zindleko ziyingxenye ebalulekile ye-franchise, lapho ivela khona, kungenzeka kaningi ukubuyekeza kancane inkontileka.

Isibonelo, ungaphakamisa okunye ukwenza izinkokhelo zanyanga zonke zohlobo oluthile.

AmaRoyalties, imali efinyelela ku-6% yemali engenayo, ingancishiswa noma ikhanselwe ngokuphelele ngokunikeza i-franchisor okuthile okuthakazelisa ngokwengeziwe. Isibonelo, ungazibophezela ekuthengeni inani elithile lezinsizakusebenza zomsebenzi wakho. Lokhu kuzuzisa amaqembu womabili, ngakho-ke, akufanele uphuthelwe yileli thuba. I-Yekaterinburg ibhekene nesimo sezulu esibandayo, ngakho-ke, ukuthutheleka kwabavakashi kufanele kulindeleke ukuthi iqale nini inkathi efanelekile yabenza amaholide. I-franchise eYekaterinburg inamathuba onke okuphumelela ngoba nje iyidolobha elikhulu ngokwanele, futhi abantu abasendaweni yayo banezinga eliphakeme lokuxazulula izinkinga.

Uma siqhathanisa i-Yekaterinburg neMoscow ngama-franchise, idolobha ngalinye linezinzuzo zalo. Isibonelo, i-Yekaterinburg inabantu abancane, kepha ukuncintisana kule ndawo kuncane kakhulu kunenhloko-dolobha yombuso waseRussia. Leli qiniso kufanele licatshangelwe futhi uma usebenza ne-franchise. Ngemuva kwakho konke, kuhlale kudingekile ukuba nemininingwane ephelele, esebenza njengesisekelo sokwenza izinqumo zokuphatha ezifanele kakhulu.

Ukusebenza nge-franchise eYekaterinburg kungahle kugcwale izingozi namathuba. Ithuluzi lokuhlola elisebenza kahle kakhulu kanye nethuluzi lamathuba ukuhlaziywa kwe-swot. Kukusiza ukuthi unqume ngqo ukuthi yini ongayilindela nokuthi ungazilungiselela kanjani.

Lapho usebenza nge-franchise eYekaterinburg, kubalulekile futhi ukukhumbula ukuthi osomabhizinisi bangaba ngamakhasimende angaba khona ezinsizakalo zakho noma abathengi bezimpahla. Sebenza nge-franchise ngomthelela omkhulu bese le ndlela izizuzisa yona. Ngemuva kwakho konke, awukwazi ukujabulisa i-franchisor kuphela ngamanani amakhulu wamarisidi wemali njengenzalo yokunikeza ilungelo lokuhweba uphawu lwentengiso. Futhi ungathuthukisa inhlalakahle yakho ephathekayo ngokuxhaphaza ukuthi kungenzeka usebenzise i-franchise eYekaterinburg.

Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yesitolo sezemidlalo izosebenza ngokungenaphutha uma ungenzi amaphutha ngesikhathi sokuqalisa nokulungiselela. Vele, usebenza nge-franchise, uzoba nayo yonke imininingwane ehlukahlukene, ngenxa yalokho, ukwamukelwa kwamaphutha cishe kukhishwe ngokuphelele. Kodwa-ke, kusafanelekile ukunaka izimbangi namakhono abo lapho kusetshenziswa i-franchise yezemidlalo. Ukuba nobudlelwano obuseduze nomkhiqizo owaziwayo akukukhululi emthwalweni wokwenza umsebenzi wasehhovisi ngokuhambisana nemithetho yokwenza ibhizinisi. Okokuqala, lapho kwenziwa i-franchise yesitolo sezemidlalo, kufanele kwenziwe ukuhlaziywa kokuqala kwe-swot. Kuzokusiza ukuthi uqonde kahle ukuthi iziphi izingozi ezisongelwayo futhi amathuba akhona okuzisusa.

Ngaphezu kwalokho, uzokwazi ukuqonda kahle ubuhle nobubi besitolo sakho sezemidlalo osisebenzisayo ngokuvumelanisa ne-franchise. Lokhu kuzosiza ngokuzayo, ngoba kungenzeka ubhekane nobunzima obuthile. Ngecebo, banganqotshwa futhi bangatholi umonakalo omkhulu. Isitolo sezemidlalo esine-franchised sibonakala nge-assortment ekhethekile, eyingqayizivele. Lokhu kuzokunikeza onqenqemeni olwa nezitha zakho.

Uma usesitolo sezemidlalo, i-franchise ihlinzeka ngomkhiqizo osezingeni eliphakeme, imikhiqizo eyingqayizivele, kanye nekhono lokwakha iphrojekthi esezingeni eliphezulu ngokuya ngohlelo oselufakazelwe kakade. I-franchisor inesandla sakho empumelelweni yakho ngoba nje wabelana ngemali engenayo nabo ebangeni elithile lamaphesenti. I-franchise yesitolo sezemidlalo esigabeni sokuqala sokusetshenziswa kwayo ikuphoqa ukuthi ukhokhe imali eyisamba. Lesi yisamba semali esifinyelela ku-11% wotshalomali lokugcina oselukwazile. I-franchise yesitolo sezemidlalo ihilela ukukhokha imali yama-royalties. Lo ngumnikelo ongasuka ku-2 kuye ku-6%, obalwa ngokuphathelene neholo lakho noma inzuzo yakho.

Ngaphezu kwalokho, kukhona nomnikelo obizwa ngama-royalties wokukhangisa, ophoqelela umhlaba wonke. Lapho usebenzisa i-franchise yesitolo sezemidlalo, imali yokukhangisa ingaba kufika ku-3% wemali oyitholayo. Lo mkhuba omangazayo futhi ovame kakhulu osetshenziswa yiwo wonke ama-franchisor.