I-franchise eYekaterinburg ingumsebenzi webhizinisi ongaba nenzuzo, kodwa oyingozi. Ingozi yokukhetha i-Yekaterinburg ukuthi kungenzeka ungatholi inani elanele lamakhasimende. Ngaphezu kwalokho, lapho uphromotha i-franchise endaweni yaseYekaterinburg, ungabhekana nezinga eliphakeme lokuncintisana, ngoba leli dolobha lingelinye lamakhulu amakhulu eRussia. Ngaphezu kwalokho, ilungelo lokuhweba kufanele liphathwe ngolwazi lolo daba, kusetshenziswa wonke amakhono okuphatha atholakalayo kanye nohlu lwemithethonqubo omele umkhiqizo ayisebenzisayo. Sebenza nge-franchise eYekaterinburg ngempumelelo, phambilini wenze ukuhlaziywa ukuze uthole imininingwane ephelele ngefomethi yamanje. Kuyadingeka ukuthi usebenze nge-franchise ngendlela yokuthi i-franchisor ingenazo izimangalo eziphikisana nenkampani yakho.

Lokhu kukunikeza ithuba lokusebenza ngempumelelo emakethe futhi ukhiqize izinga eliphezulu lemali engenayo.

I-franchise eYekaterinburg kumele isetshenziswe ngendlela yokuthi izimbangi zakho zingabi namaqhinga okuphikisa. Isibonelo, ungathatha i-niche engenalutho, noma ucindezele izimbangi ngokunikeza amakhasimende umnikelo ongcono. Inzuzo yokuncintisana ihlale idlala indima ebalulekile. Ngakho-ke, uma uzosebenza nge-franchise eYekaterinburg, kufanele ukubheke lokhu. Isibonelo, ungahle ube namanani entengo aphansi, insizakalo engcono, noma enye inzuzo ekuhlukanisayo kunoma yimuphi umuntu oncintisana naye ngemali. I-Yekaterinburg ibonakala ngemidwebo emihle nemvelo ezungezile, okungenakwenzeka ukuthi ishiye noma ngubani engenandaba.

Ukutheleka okujwayelekile kwabavakashi kungabikezelwa edolobheni laseYekaterinburg, ngakho-ke, umuntu ongaba ngumtholi welungelo lokusebenzisa ilungelo lokuhweba kufanele futhi acabangele leli qiniso.

Ukusebenza nge-franchise eYekaterinburg kungakunika isidingo sokukhokha isethi ethile yeminikelo. Isibonelo, uma usaqala ukusebenza nge-franchise eYekaterinburg, udinga ukukhumbula ukuthi udinga ukukhokha kuze kufike ku-11% wemali yesamba. Kubalwa ngawodwana, ngokuya ngenani lezimali ozozisebenzisa esigabeni sokuqala. I-franchise eYekaterinburg nayo inganikezwa imigomo yokudlulisa inani elithile lezimali njalo ngenyanga. Leli nani livame ukubalwa njengephesenti lemali oyiholile. Lezi zindleko ziyingxenye ebalulekile ye-franchise, lapho ivela khona, kungenzeka kaningi ukubuyekeza kancane inkontileka.

Isibonelo, ungaphakamisa okunye ukwenza izinkokhelo zanyanga zonke zohlobo oluthile.

AmaRoyalties, imali efinyelela ku-6% yemali engenayo, ingancishiswa noma ikhanselwe ngokuphelele ngokunikeza i-franchisor okuthile okuthakazelisa ngokwengeziwe. Isibonelo, ungazibophezela ekuthengeni inani elithile lezinsizakusebenza zomsebenzi wakho. Lokhu kuzuzisa amaqembu womabili, ngakho-ke, akufanele uphuthelwe yileli thuba. I-Yekaterinburg ibhekene nesimo sezulu esibandayo, ngakho-ke, ukuthutheleka kwabavakashi kufanele kulindeleke ukuthi iqale nini inkathi efanelekile yabenza amaholide. I-franchise eYekaterinburg inamathuba onke okuphumelela ngoba nje iyidolobha elikhulu ngokwanele, futhi abantu abasendaweni yayo banezinga eliphakeme lokuxazulula izinkinga.

Uma siqhathanisa i-Yekaterinburg neMoscow ngama-franchise, idolobha ngalinye linezinzuzo zalo. Isibonelo, i-Yekaterinburg inabantu abancane, kepha ukuncintisana kule ndawo kuncane kakhulu kunenhloko-dolobha yombuso waseRussia. Leli qiniso kufanele licatshangelwe futhi uma usebenza ne-franchise. Ngemuva kwakho konke, kuhlale kudingekile ukuba nemininingwane ephelele, esebenza njengesisekelo sokwenza izinqumo zokuphatha ezifanele kakhulu.

Ukusebenza nge-franchise eYekaterinburg kungahle kugcwale izingozi namathuba. Ithuluzi lokuhlola elisebenza kahle kakhulu kanye nethuluzi lamathuba ukuhlaziywa kwe-swot. Kukusiza ukuthi unqume ngqo ukuthi yini ongayilindela nokuthi ungazilungiselela kanjani.

Lapho usebenza nge-franchise eYekaterinburg, kubalulekile futhi ukukhumbula ukuthi osomabhizinisi bangaba ngamakhasimende angaba khona ezinsizakalo zakho noma abathengi bezimpahla. Sebenza nge-franchise ngomthelela omkhulu bese le ndlela izizuzisa yona. Ngemuva kwakho konke, awukwazi ukujabulisa i-franchisor kuphela ngamanani amakhulu wamarisidi wemali njengenzalo yokunikeza ilungelo lokuhweba uphawu lwentengiso. Futhi ungathuthukisa inhlalakahle yakho ephathekayo ngokuxhaphaza ukuthi kungenzeka usebenzise i-franchise eYekaterinburg.

Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yekhefi lezingane yiprojekthi yebhizinisi enesithakazelo, eqalisa ukuthi, unamathuba onke okuthola imiphumela emihle. Futhi emzabalazweni wokuncintisana, i-franchise izokusiza ukuthi ubhekane nabaphikisi ngokuxhaphaza iqoqo lonke lezinzuzo ezahlukahlukene. Ngaphezu kwalokho, azikhawulelwanga ekusebenzeni okulula kophawu lwentengiso oludumile noluthuthukisiwe. Lapho usebenzisa i-franchise yezingane, kufanele ukhumbule ukuthi kubiza imali, futhi uyavuma ukukhokha imali ethile, kokubili ekuqaleni noma ngenyanga. Uma unquma ukuqala ikhefi lezingane, kuzodingeka ukhethe i-franchise efaneleke kakhulu. Lokhu kusho ukuthi ungabheka inketho efanelekile esitolo okuthiwa yi-franchise esitolo, esitholakala ku-Intanethi.

Ikhefi lezingane libonakala ngokuba khona kwe-assortment ekhethekile, ehloselwe ngqo izivakashi ezisencane. Sebenza kahle nangendlela efanelekile, wenze wonke umsebenzi wehhovisi odingekayo.

Inqubo yokusebenza ne-franchise ye-cafe yezingane ingahle ihambisane nobunzima obuthile. Isibonelo, amakhasimende angavele angeneliseki, futhi ukuphikisa noma izimangalo ezitholakele zidinga ukucutshungulwa. Ukuze wenze lokhu, abasebenzi bakho kufanele bafaneleke futhi balungele noma yini. Yenza ukuqeqeshwa kwabo kobungcweti, wenze ukukhethwa kwabasebenzi ngokuya ngemibandela etholwe ku-franchisor. Lolu hlobo lwe-franchise alubonakali kuphela ngokuba khona kwemenyu ekhethekile ehlose intsha. Lapho usebenzisa i-franchise yezingane, kufanele futhi ukhumbule ukuthi izivakashi zingaba ngabantu abadala futhi.

Kudingeka nokuthi banikezwe okuthile ukuze bakwazi ukugcwalisa izisu zabo. Vele, udinga ukunamathela kumakhodi wedizayini yezakhiwo, futhi ugqoke abasebenzi ngokuya ngezidingo onikezwa zona yi-franchisor. Uzokunikeza nethuba lokusebenzisa amaphethini adingekayo wokuthunga noma ngokushesha anikeze umfaniswano oselungile.

I-franchise yezingane esebenza kahle yiphrojekthi yebhizinisi engakunothisa esikhathini esifushane kakhulu. Vele, unikela ngemali kummeleli wama-franchise ukuze asebenze uphawu lwentengiso, ubuchwepheshe nokwazi kwakhe. Kepha le mali ayinkulu kakhulu. Uzonikeza ubuningi be-9% ngenyanga kusuka kwinzuzo noma imali engenayo ngezitolimende ezimbili. Eyokuqala yazo yimali yasebukhosini, isitolimende sesibili semisebenzi yokukhangisa, okwenziwa hhayi kuphela ekusebenziseni i-franchise yekhefi lezingane. Noma iyiphi i-franchise idinga ukutshalwa kwemali engxenyeni yakho kanye nokudonswa ukuze kuzuze i-franchisor.

Lokhu kuwumkhuba ojwayelekile osetshenziswa emhlabeni wonke nangazo zonke izinkampani ezinentshisekelo yokumaketha imikhiqizo yazo kanye nezinsizakalo kubasabalalisi besifunda. Ukusebenzela i-franchise ye-cafe yengane kuzoqinisekisa impumelelo yakho yesikhathi eside uma uzilungiselele ngaphambi kwesikhathi.

Ukulungiselela ukuthola imenyu yezingane, ungasebenzisa ithuluzi elibizwa ngokuthi yi-swot analysis. Ngosizo lwayo, akunqunywa kuphela ubungozi obukhona kanye namathuba akho okuphumelela. Futhi, zihlole kahle izinzuzo nezinkinga zakho ukuze wandise izinga lokuncintisana. Ukusebenza nge-franchise yezingane kuyindawo yokudlela futhi kufanele futhi uthobele nemithetho yesifunda. Lapho kuvela isiteshi se-sanitary kanye ne-epidemiological, akufanele wesabe, ngoba kufanele ngaso sonke isikhathi uhambisane namazinga ashiwo ngenhla. Vele, uma wenza konke kahle futhi ngaphandle kobunzima, khona-ke uzohlala unamakhasimende anele.

Yenza i-cafe franchise yengane yakho kahle nangendlela efanele, unikeze amakhasimende insizakalo esezingeni eliphakeme. Lapho-ke abaningi babo bazobuya futhi, abaningi bazoba ngamakhasimende angaba khona isikhathi eside. Amakhasimende ajwayelekile nawo azodinga ukukhuthazwa futhi anikezwe amanye amakhadi amabhonasi. Ngokuthengwa konke okuku-cafe okusebenza ngaphansi kwe-franchise yezingane, umthengi ojwayelekile uzothola noma yimaphi amabhonasi noma imali ebuyiswayo. Lokhu kukhuthaza kakhulu abathengi ukuthi bathenge izinto eziningi.

I-cafe yezingane ene-franchise yegumbi lokudlala iphrojekthi yebhizinisi ekhangayo. Kodwa-ke, ngesikhathi sokuqaliswa kwayo, ungahlangabezana nobunzima obuhlukahlukene. Zinganqotshwa kalula uma wenza amalungiselelo okuqala alungile futhi asebenzayo. Ngokuvamile, usebenza nge-franchise, kufanele wazi kahle ukuthi uzibophezele ekuhambisaneni ngokuphelele nezindinganiso nemithethonqubo ebekwe yi-franchisor. Kungakho uthenga i-franchise yengane ukukopisha uhlelo lwebhizinisi oluyimpumelelo. Bona imisebenzi yakho ejwayelekile yokucabanga ngokufunda njalo izibalo zakamuva.

Ukuze uthole ulwazi olusesikhathini ngaphakathi kohlaka lwekhefi lezingane eligunyaziwe, kufanele usebenzise amathuluzi okubona. Ngosizo lwabo, izibalo ezomile ziboniswa ngokucacile. Uma unentshisekelo ku-cafe yezingane enegumbi lokudlala, bese ukhetha i-franchise ephumelela kakhulu. Umkhiqizo odume kakhulu okwazile ukufeza amazinga aphezulu okuthandwa kungaba yisinqumo esifanele. Impela, kufanele uthathe isinyathelo ngokushesha okukhulu, ngoba izimbangi zakho nazo zingabheka le nketho yokutholwa. Udinga ukuya phambili kwazo futhi uthole inketho enenzuzo enkulu onayo. Thuthukisa igumbi lokudlala lezingane ze-bistro eline-franchised ngakho-ke udinga ukusebenzisa inani eliphansi lemali kulondolozo lwayo futhi ngasikhathi sinye ugcine isimo esamukelekayo.

Ngemuva kwakho konke, ukwenziwa kwezindleko nakho kungenye yezinto zokuphumelela.

Igumbi lokudlala lezingane ngaphakathi kwe-cafe franchise yithuba lokuthi abazali basebenzise isikhathi sabo esikhululekile ngokuthula. Inzalo yabo izoba matasa, ngokulandelana, bayakwazi ukunikela ngesikhathi sabo nokuphumula kwabo. Gcwalisa iphrojekthi yebhizinisi lakho ngendlela yokuthola njalo imininingwane esesikhathini evela kubaphathi abaphezulu. Abasebenzi bakho kufanele balawulwe yi-software. Ifaka izenzo zabo ukuze ufunde ukuthi benzani. Ngesikhathi sekhefi lezingane elinegumbi lokudlala, imvamisa kufanele unqobe ubunzima obuthile.

Zingahle zihlobene nokuthi izimbangi azifuni ukukunikeza ama-niches emakethe akhangayo. Bathola imali kubo, ngakho-ke, bangaphendukela ezindleleni zokungathembeki zomzabalazo. Enye ingozi ye-franchise yezingane umbuso, noma kunalokho izikhulu zayo ezingathembekile. Inkohlakalo idlangile kwamanye amazwe, ngakho-ke, ufunda imininingwane yesifunda. Kuphela ngemuva kokufunda imininingwane efanele lapho kungenzeka khona ukuqala ukusebenzisa i-franchise. Udinga ukufaka ohlwini lwezindleko imali oyidlulisela ku-franchisor njengomnikelo wesamba semali. Yenza iphrojekthi yezingane zakho ye-cafe biz ngobuchwepheshe nangendlela efanelekile, ngakho-ke izimo ezingeke zehlulwa ngokuphelela aziveli.

Ekugcineni, i-franchise ibhizinisi elihilela izingozi.