I-franchise yefenisha ngumsebenzi onzima kakhulu odinga ukunakekelwa okuphezulu. Ngemuva kwakho konke, isibalo esikhulu sabosomabhizinisi benza ifenisha, ngakho-ke, i-franchise kumele ikhethwe ngokuhlakanipha. Kufanele ikunikeze ngenzuzo ebalulekile yokuncintisana. Lokhu akuyona kuphela uphawu lokuhweba olwaziwayo nolwaziwayo. Lapho usebenzisa i-franchise yefenisha, kufanele kukhunjulwe futhi ukuthi izinhlelo zebhizinisi ozithola ku-franchisor kufanele zisebenze kahle futhi zikunikeze umncintiswano obaluleke kakhulu wokuncintisana. Ngemuva kwakho konke, ukwenza ifenisha yefenisha kudinga ukuthi wenze imali eningi kakhulu kunalokho ubusebenza ngaphansi kwegama lakho.

Umehluko ukuthi uma usebenza nge-franchise, uyavuma ukukhokha imali ethile, kanti isitolimende sokuqala kuzodingeka sikhokhwe ekuqaleni kwefenisha yelungelo lefenisha. Ngaphezu kwalokho, ivolumu yayo icishe ibe yi-11% yenani lezinsizakusebenza zezezimali ozozisebenzisa lapho uqala khona. Le yinani lemali elibi kakhulu, ngakho-ke kufanele ucabangisise ngaphambi kokunquma ngokuthanda i-franchise ethile. Ungaxoxisana futhi uqonde ukuthi yiziphi izimo ozokwazi ukuzithola lapho uxhumana nomkhiqizo othile. Ifenisha ingumkhiqizo obiza kakhulu, ukuthengisa ongathola imali eningi. Uma usebenza nge-franchise, khona-ke imali engenayo ingakhuphuka kakhulu.

I-franchise yefenisha ibhizinisi eliyingozi kakhulu. Waba yingozi ngoba nje izinga lokuncintisana lalingakaze libonwe. Uma useshela i-Intanethi kulowo mbuzo thenga ifenisha, uzothola izimpendulo eziningi kakhulu. Lokhu kusho ukuthi ifenisha incintisana kakhulu. Kungakho kubalulekile ukusebenza nge-franchise, qaphela kakhulu. Vele, ngokuthenga i-franchise yefenisha, ngokushesha uthola inzuzo enhle yokuncintisana ngenxa yokuthi usebenzisa umkhiqizo owaziwayo.

Kodwa-ke, ukuxhashazwa komkhiqizo kukodwa ngeke kulakhe ibhizinisi. Kuyadingeka futhi ukusebenzisa izinqubo zebhizinisi zalolu hlobo ezizokuvumela ukuthi weqe noma yibaphi abaphikisi. I-franchise yefenisha izosebenza kahle kakhulu uma amaphepha enziwa kahle. Ukulungiselela kahle ukuqala ibhizinisi, udinga ukwenza umsebenzi wokuhlaziya kusengaphambili. Okokuqala, kufanele uhlole izimbangi zakho, ngakho-ke kufanelekile ukwenza ukuhlaziywa kwe-swot. Lapho usebenzisa i-franchise yefenisha, ukuhlaziywa kwe-swot kuyithuluzi elibalulekile. Ngosizo lwayo, kuzokwazi ukunquma amandla nobuthakathaka bephrojekthi yakho futhi uqonde ukuthi izophumelela yini.

Ifenisha yefenisha esebenza kahle izokunikeza onqenqemeni olukhulu lokuncintisana. Kuzokwazi ukubhekana kalula nanoma yiziphi izinhlaka ezincintisanayo, ngaphambi kwazo ngesinyathelo noma ezimbili. I-franchise kumele isetshenziswe ngendlela yokuthi izinga leholo lakho liphakeme kunelabo bonke abaphikisi asebevele besebenza emakethe. Ngemuva kwakho konke, awudingi nje ukuhlinzekela izidingo zakho bese uthola imali kepha futhi unikele ngenyanga. Futhi isitolimende sokuqala ozosidlulisela kuma-akhawunti we-franchisor yisitolimende semali. Leli nani lemali libalwa njengephesenti lenani lezinsizakusebenza ozitshalile ekuqaleni.

Ngaphezu kwalokho, lapho uthengisa i-franchise yefenisha, uzokhokha izinhlobo ezimbili zokukhokha njalo ngenyanga. Owokuqala walokhu ubizwa ngokuthi Iminikelo Yomkhangiso Yomhlaba Wonke. Umthamo wayo ngu-1, 2, noma u-3% wenani lezinsizakusebenza zezezimali okwazile ukuzithola njengomholo noma inzuzo. Ngaphezu kwalokho, lapho uthengisa i-franchise yefenisha, khumbula ukuthi kukhona nezimali zasebukhosini. Lo mnikelo ngenani lawo uyehluka kusuka ku-3 kuye ku-6% futhi kubalwa njengengxenye yenzuzo etholakele. Kungabalwa futhi njengephesenti lenzuzo; konke kuya ngokuthi uyakwazi kanjani ukuxoxisana.

I-franchise enokutshalwa kwezimali okuncane inesiqondiso sayo sokuhlukanisa izidingo zamakhasimende akhetha inketho efanelekile yentuthuko. Kulula cishe kunoma yiliphi iklayenti ukusebenzisa i-franchise enotshalomali oluncane ukwenza umsebenzi osezingeni eliphakeme futhi osebenzayo. Inkampani yethu yesimanje futhi ekhethekile, i-USU Software, inikeza amaphrojekthi ngokuthengiswa kwezinhlelo ezenziwe ngomumo nemibono yentuthuko. I-franchise ngayinye enohlu lokutshalwa kwezimali okuncane idinga isisekelo sokuqala esikhethekile, lapho iklayenti liqala ukuthuthukisa, kulo mongo, abasebenzi bethu bakha amasu lapho yonke inqubekela phambili yoqeqesho ikhonjiswa igxathu negxathu. Ukuze uthenge i-franchise ngokutshala imali okuncane, udinga ukunaka izindleko zephrojekthi, ngoba uphawu oludumile noluthandwa kakhulu, lubiza kakhulu ukuthenga isu. Lapho iphrojekthi yokuthenga isilungile, kuqala inikezwa ochwepheshe benkampani yethu i-USU Software, abakhombisa uhlu oluphelele lwamaphuzu asemqoka ekukhangiseni nasekukhangiseni, okusiza kakhulu ukwandisa ukuthengisa.

Ngokufakwa kwe-franchise enotshalo-mali oluncane, uyakwazi ukubuka amapulatifomu okuhweba okukhona kuwo uhlu lwabakhiqizi, phakathi kwawo inkampani yethu i-USU Software. Kungenzeka ukuthenga i-franchise eyenziwe ngomumo ngokutshalwa kwemali okuncane ngemuva kokubhaliswa komuntu ngamunye kwenkampani yakho, ngokutholwa kwezicelo zokuphetha zesivumelwano ezihlobene nokubambisana okuhlangene. I-franchise enezindleko eziphansi ayihlukile ngoba intengo encane iyisici sesilinganiso ngasinye samakhono amancane wezezimali weklayenti, okhetha umbono wephrojekthi ngokwale phakethe lakhe. Ukuthenga i-franchise eyenziwe ngomumo kungahluka ngezilinganiso ezihluke kakhulu, kuya ngokuya nangevolumu yenkampani, futhi kufanele unake negama lomkhiqizo. Ama-franchise anokutshalwa kwezimali okuncane ngokwesilinganiso esisebenzayo sentuthuko akhuphula isimo somnotho wezwe, futhi athonya kahle nezinga lomsebenzi wezamabhizinisi. Ukuthola uhlu oluphelele lwemininingwane, ebhekisa ku-USU Software, udinga ukuya engosini yethu ye-elekthronikhi, lapho kunemininingwane edingekayo yokwenza inkampani. Ngaphezu kwalokho, ungathola uhlu loxhumana nabo, amakheli, izinombolo zocingo lapho ungaxhumana nabamele bethu.

Ukuthenga i-franchise ngokutshala imali okuncane bekusanda kuthuthuka muva nje, njengoba le ndlela ilula futhi inenzuzo enkulu ehhovisi, ithuthukisa umqondo webhizinisi elisungulwe okulula ukuthuthuka. Uma usebenza ne-USU Software, isihluthulelo sempumelelo yakho sincike ohlotsheni lwezenzo ezithile ezichazwe ngendlela yokwenza i-franchise ngaphandle kotshalo-mali olukhulu, oluvumela ukukhula ngezindleko eziphansi. Isifiso esikhulu sempumelelo yamakhasimende yiyona kanye inhloso elandelwa yi-USU Software, eqinisekisa ukuthuthukiswa komqondo okhethiwe. Kulula kakhulu ukwakha ihhovisi, ukuthola ithuba lokuthola izeluleko ezikusindisa emaphutheni ngesikhathi esibaluleke kakhulu. Ngokuthenga i-franchise enotshalomali olufanele, uzophumelela ngemuva kokusayina ukuthengwa kwenkontileka yombono, ngenani lomkhiqizi elishiwo, kufaka phakathi nezindleko, nge-premium ngesimo senzuzo esenziwe ngohlelo lwamasu. Kwiklayenti ngalinye, ongoti bethu bakhetha isikhathi somhlangano, lapho kuxoxwa khona ngokuningiliziwe nemininingwane efanele. Ngethuba lokubambisana okuyimpumelelo, ungathola imininingwane ngokwakhiwa kwebhizinisi lakho, ubambisane nenkampani ye-USU Software, esungule imakethe yokuthengisa.

I-franchise yefenisha kufanele isebenze ngempumelelo ukuze inkampani yakho izuze imiphumela emihle emncintiswaneni. Njengengxenye ye-franchise yokukhiqiza, uthola izinzuzo eziningi ezahlukahlukene, futhi uma uzisebenzisa kahle, khona-ke impumelelo iqinisekisiwe. Bhekana nokukhiqizwa kwe-franchise ngendlela ezinikeza amandla ngokugcwele ukukhonza amakhasimende anezinga eliphezulu lobuchwepheshe, ukukhiqiza, nefenisha yokukhiqiza ehambisana ngokuphelele nemithetho ye-franchise. Impela i-franchisor ifuna ukukuhlola ngoba ihlala isebenza ngale ndlela. Intshisekelo eqondile ye-franchisor ekusetshenzisweni okunekhono kokukhiqizwa kwezakhiwo i-franchise inqubo ejwayelekile. Ekugcineni, uthola iphesenti lomholo, ngakho-ke, unentshisekelo yokugwema izindleko zedumela.

Bhekisisa ifenisha, ubeke umkhiqizo ngendlela yokuthi ihambisane ngokuphelele nemithetho ye-franchisor. Ngemuva kwalokho awunabo ubunzima. Uyakwazi ukuphendula ngokunengqondo yonke imibuzo ecindezelayo, okusho ukuthi ibhizinisi lokukhiqiza liphumelela kalula. Uma wenza ifenisha nokukhiqizwa kwayo ngaphansi kwe-franchise, ukunamathela ngokuqinile emithethweni kukunikeza izinga eliphakeme lokufunwa kohlobo lwe-solvent. Abathengi badinga ukukhonzwa ngokuya ngemithetho, lapho-ke awunazo izinkinga. Ngaso sonke isikhathi yiba isinyathelo esisodwa ngaphambi kwabaqhudelana bakho, ngakho-ke, awubhekene nezinkinga zohlelo olukhulu. Ukusebenza ezingeni eliphezulu kakhulu lokusebenza ngempumelelo kuyimfuneko edingekayo.

Ukuze unqobe umncintiswano, kufanele ube ngusomabhizinisi osezingeni eliphezulu futhi ophumelelayo. Noma kunezimo ezithile eziphikisanayo, kungenzeka ukunqoba izinkinga kusetshenziswa isipiliyoni sommeleli wokukhiqiza ifenisha, ohlale ekulungele ukukunikeza imininingwane esesikhathini, kanye nokwabelana ngesipiliyoni sakhe. Kepha lokhu akugcini uhlu lwezinzuzo lapho usebenzisa ifenisha yelungelo. Ukuba khona komkhiqizo owaziwayo uqobo sekuheha umthengi, okungathi, uhlobo lukazibuthe wamakhasimende. Ngemuva kwakho konke, njengoba wazi, abantu bayathanda lapho inkampani yomhlaba wonke ixhumana nabo. Ngakho-ke, ibhizinisi lakho lizoba ngenxa yoketshezi oluningi kwi-franchise.

Le yiprojekthi yebhizinisi ethembisayo, enenzuzo enkulu. Ukuze ungabi nabunzima obubalulekile ngesikhathi sokuqalisa, udinga ukuthi ulandele ngokuqinile imithethonqubo futhi ulandele amazinga abekiwe. Lokhu kuzokuholela empumelelweni engangabazeki futhi ungaba nezinga eliphezulu lemali engenayo. Ngesikhathi sokusebenzisa i-franchise, wenza ngendlela enqunywe ngumlingani wakho webhizinisi. Lokhu kuzoqinisekisa ukuthi uphumelela ngokushesha. Ukuphendula imibuzo yabathengi nakho kubalulekile ngendlela eyisimanga.

Njengo-franchisee wenkampani yefenisha, qedela imisebenzi yokukhiqiza ngesikhathi sokurekhoda. Kuzoba nakho konke lokhu, kusuka kubuchwepheshe obusezingeni eliphakeme kuya kumazinga wokuqeqeshwa kwabasebenzi. Futhi uma ubandakanyeka ekukhiqizeni ifenisha ngaphakathi kohlaka lwe-franchise, khona-ke amathuba akho wokuthola umphumela andisiwe kakhulu. Ngemuva kwakho konke, awuzenzeli nje wena, kepha usebenza ngaphakathi kohlaka lwenhlangano yomhlaba. Ngokunjalo, lonke ulwazi oludingekayo, isipiliyoni, ubuchwepheshe, ukwazi, kanye nezixazululo eziguqukayo ziseceleni kwakho. Ungaphumelela kalula kunoma yibaphi abaphikisi bendawo. Nikeza ifenisha yefenisha yakho ukunaka okufanele ekwandiseni amathuba akho okuphumelela.

Izimbangi zingenye yezingozi ezinkulu zefenisha yokukhiqiza ifenisha. Akekho kubo mhlawumbe ozofuna ukuyeka izimakethe zemakethe ezibondlayo. Ngenxa yalokho, abanye babo bazolwa kuze kube sekugcineni, kanti abanye bazokwazi nokubhenela ezindleleni zomzabalazo zokungathembeki nezimbi. Futhi kufanele nje ukulungele lokhu futhi udinga ukunqanda usongo. Kulokhu kuphela okudingeka wazi kusengaphambili ukuthi yimaphi amathuba nobungozi i-franchise enayo yokukhiqiza ifenisha. Ukuhlaziywa kwe-SWOT kuyithuluzi elihle kakhulu lokuhlonza la mathuba nezinsongo.

Leli yikhwalithi ephezulu nethuluzi eliphambili. Isebenzela noma yiliphi ibhizinisi, hhayi nje i-franchise. Ngakho-ke, ngokusebenzisa ama-analytics asesikhathini, uzokwazi ukuletha ukukhiqizwa kwefenisha ezindaweni eziphakeme zobuchwepheshe. Izibalo zokufunda ngokuqhubekayo. Ngaphezu kwalokho, lapho kukhonjiswa ngokusobala, maningi amathuba okuba ube nempumelelo ngokuzayo. Kuzodingeka ukubhekana kalula nemisebenzi yanoma yiluphi uhlobo futhi ufike empumelelweni engathandabuzeki. I-franchise esebenzayo yokukhiqiza ifenisha ngeke ibhekane nobunzima.

Ngakho-ke, konke kuzohamba njengoba ubuhlelile.

Ama-Franchise aseYemen asebenza futhi aletha inzuzo kubanikazi bawo. Yize i-Yemen kungelona izwe elidume kakhulu kubavakashi, i-franchise isengangeniswa endaweni yayo futhi ungaqala ukuthola inani elithile lezinsizakusebenza zezezimali ekusebenzeni kwalo ngokuthanda isabelomali sakho. I-Yemen endaweni eseMpumalanga Ephakathi inakwa ezinye izifundazwe, futhi i-franchise ingenziwa ngempumelelo ukuze inikeze abantu bendawo ithuba lokusebenzisa izinsizakalo noma izimpahla ezisungulwe endaweni yesinye isimo. Lapho uphromotha i-franchise e-Yemen, udinga ukuqonda ukuthi umthetho wesifunda ungahluka kakhulu ohlangothini lapho i-franchise uqobo lwayo ivela khona. Kubaluleke kakhulu ukukucabanga lokhu lapho uxhumana nama-franchise ensimini yanoma isiphi isimo, hhayi i-Yemen kuphela.

I-franchise e-Yemen ibonakala ngezici ezifanayo ezihlukile njengasendaweni yanoma yimuphi omunye umbuso. Isibonelo, cishe njalo kunenkokhelo ebizwa ngokuthi yi-lump-sum ekuvumela ukuthi ukhokhele umphakeli womkhiqizo ekuqaleni komsebenzi. Kungaba ngu-9, 10, no-11% wenani lotshalo-mali oludingayo ukuqala iphrojekthi. I-franchise e-Yemen ingafaka futhi inketho yokukhokha imali yasebukhosini yanyanga zonke, imali oyidlulisela ngokungenakuguqulwa kuma-akhawunti e-franchisor. Kepha lokhu akukhawuleli isethi yezinkokhelo okuzodingeka uzidlulisele kuma-akhawunti e-franchisor. I-franchise e-Yemen ingafaka imali yokukhangisa esukela ku-1 kuye ku-3% wenzuzo yakho ephelele.

Ngaphezu kwalokho, iphesenti libalwa ngokuya ngenani lemali engenayo, noma kwinzuzo.