I-Franchise ne-franchisee imiqondo ehlobene kakhulu. Uma unentshisekelo ku-franchise, lapho ekutholakaleni uba yi-franchisee. Leli ibhizinisi elinenzuzo enkulu, ekusebenzeni lapho udinga kuphela ukulandela imithetho futhi unikezwe yimithetho ye-franchise. Akudingeki ukuthi uze nento entsha, uqambe kabusha inqubo yebhizinisi, wenze eminye imisebenzi enzima. Kudingeka kuphela ukuthenga ibhizinisi elenziwe ngomumo, elibizwa ngokuthi i-franchise. I-franchisee umuntu othola ilungelo lokusebenzisa amathuluzi noma iyiphi inkampani evelele ayisebenzisayo ukwakha ibhizinisi.

Awudingi ukuqhamuka nanoma yini kusuka ekuqaleni, udinga nje ukusebenzisa umqondo owenziwe ngomumo. Ngaphezu kwalokho, leli gama selivele liyaziwa, okusho ukuthi izindleko zokwandisa izinga lokuqwashisa ngomkhiqizo zehliswe kakhulu.

Njengengxenye ye-franchise, i-franchisee kufanele idlulisele kubathengi bayo kuphela iqiniso lokuthi kuvulwe ihhovisi labamele esifundeni. Kushibhile kakhulu kunokukhuthaza umkhiqizo ongaziwa kusukela ekuqaleni. I-franchise kungaba ikhofi oyothenga ikhefi eliseduze ekuseni, isitolo lapho uthenga khona, i-pizzeria enegama lomhlaba futhi etholakala endaweni yomthengi wendawo.

Ama-Franchise akuyo yonke indawo futhi akhula ngokuthandwa. Ibhizinisi elenziwe ngomumo lokuvula imodeli ye-franchise livumela i-franchisee ukuthi imane itshale izimali ezitholakalayo kumodeli yebhizinisi esivele ihlolwe futhi isebenza. Udinga nje ukusebenzisa kahle okunikezwe yimiyalo ye-franchise. I-franchisee cishe ayifaki engozini lutho, ngoba kunebhizinisi ngemuva kwayo, umkhiqizo owaziwayo, ulwazi olukhulu oluqoqwe eminyakeni eminingi noma ngisho namashumi eminyaka omsebenzi onamandla.

I-Franchising ibonakala ngezinga eliphakeme lokuthandwa kunoma yiliphi izwe. Umuntu onquma ukuba yi-franchisee angavele atshale izinsizakusebenza zezezimali, aqashe abasebenzi ngokuya ngemibandela, akhe izinqubo zebhizinisi, bese ethola umphumela. Ngisho nemikhiqizo ivame ukutholakala ezweni lapho i-franchise ivela khona. Lokhu kulula kakhulu njengoba ungonga izinsiza zabasebenzi nezezezimali. Akunasidingo sokwenza isu noma ukusebenza ngomkhiqizo. Konke lokhu sekutholakale kuwe futhi okusele ukwethula imodeli ye-biz eyenziwe ngomumo eletha imithombo yezezimali njengebhonasi.

I-franchisee ikwazi ukusebenzisa kahle i-franchise etholakalayo, ithola isabelo esikhulu semithombo yezimali enayo. Imibandela ye-franchise ixoxwa ngqo nomhlinzeki wayo futhi ingahluka. Isibonelo, ungahlala udonsa isabelo senzuzo, noma ungavumelana neminye imibandela, konke kuya ngomnikazi wohlobo lomkhiqizo ohlukunyezwayo.

Kwanele nje ukuthenga i-franchise bese usebenzisa lonke ulwazi olutholwe yizizukulwane ezedlule zabantu uma kukhulunywa ngophawu lwentengiso oludala. Kufanele uqaphele kakhulu futhi ugweme amaphutha ngoba noma yikuphi ukungalungi ekwenziweni kwe-franchise kungabonwa bese kuthi i-franchisee ithole izinkinga esikhundleni senzuzo. Kepha lesi akusona isimo esivame kakhulu, ngakho-ke, udinga ukugxila ekusetshenzisweni okulungile kwemisebenzi yehhovisi.

Ukulandela i-franchise nokungeza okungeziwe okungaguquki emaphethelweni enkampani yakho wokuncintisana. Ngemuva kwakho konke, ama-franchise amaningi asebenzisa indlela yokwenza okwasendaweni, ngokwesibonelo, kwaMcDonald's athengisa ama-pancake uma atholakala eRussia. Uma i-franchise kaMcDonald ehambisanayo ivula endaweni yaseKazakhstan, i-cafe yokudla okusheshayo inikeza inketho yezinketho ze-burger eziqukethe inyama yamahhashi yabantu bendawo.

Ama-franchise wamadoda - lesi sigaba siqukethe okunikezwayo kwabesilisa nalabo abathambekele ebhizinisini lamadoda. Lawa ma-franchise afaka phakathi amaphrojekthi ahlobene nama-workshops, izinsizakalo zezimoto, ukukhiqiza, ukwakhiwa. Njengomthetho, ukuze ube ne-franchise yamadoda, udinga ukuba nolwazi lobuchwepheshe noma amakhono ebhizinisini elithile noma ube nolwazi oluningi ngodaba oluthile. Yize isikhathi sikhombisa ukuthi amadoda awaphikisi ekwenzeni ukudla, ukulethwa kokudla, noma izindawo ezikhethekile kakhulu ekuhwebeni ngemikhiqizo, ngokwesibonelo, ukuthengiswa kwezibiliboco. Muva nje, amadoda asithanda kakhulu isihloko sokupheka ngobungcweti, ngokwesibonelo, izitaki noma imiqulu. Njengoba isikhathi sikhombisile, isigamu esiqinile sesintu sithanda amaphrojekthi wemfashini emkhakheni wezemidlalo nokuklama.

Lokhu kubandakanya ukuvulwa kwamakilabhu ezemidlalo, izikole zemidlalo zokugunda izinwele, ama-salon amadoda, ama-workshops okulalelwayo. Kukhona neziphakamiso ezingajwayelekile impela, ngokwesibonelo, i-franchise ye-'Stroytaxi 'noma insizakalo ye-'Dating'. Ama-franchise wesilisa afaka namathuluzi noma amaphrojekthi wesitolo sezinto zokusebenza. Noma ngabe ikuphi ukukhetha okwenzayo, khumbula ukuthi ukwabiwa kwamalungelo abantu besilisa kuyinzuzo enkulu kakhulu. Ukubona amandla akho kuyingxenye ebalulekile yempilo entofontofo. Indlela yesimanje yebhizinisi isiza kakhulu indlela eya empumelelweni. Eqinisweni, ungasebenzisa izindlela namasu asevele efakazelwe okwenza ibhizinisi.

Ukuheha kwama-franchise wabesilisa kungenxa yezici eziningi, uma usebenza nomkhiqizo ofakazelwe uthola ukuncipha okukhulu ezingozini zamabhizinisi, kungenzeka ukuqala okusheshayo ebhizinisini ngaphansi kwegama elaziwa kakhulu, ukwethulwa nokusetshenziswa kwezindlela ezifakazelwe ze-biz yomuntu , usizo oluvela ku-franchisor. Ngasikhathi sinye, awudingi ukuchitha imali eningi ekuthuthukiseni ibhizinisi lakho. Ngaphezu kwalokho, uthola izeluleko ezisebenzayo ngendawo ye-biz yakho nokuhlolwa kwayo okufika ngesikhathi. Futhi, amanye ama-franchisor ahlinzeka ngamathuba okubolekisa, umshuwalense namanye amabhonasi ozakwethu. Kukhathalogi yethu, uzothola ukunikezwa okuvela kumikhiqizo yamazwe aphesheya neyasekhaya. Ukubuka isiphakamiso esifanelwe kakhulu, udinga nje ukulandela isixhumanisi futhi uzokwazi ukufinyelela: imigomo yokubambisana, izindleko zodaba, ukubuyekezwa, nolunye ulwazi lwama-franchise alusizo. Sikuqoqele okunikezwayo kuphela kusuka kumikhiqizo ethembekile yama-franchise wamadoda, vula ibhizinisi lakho ngaphandle kwezingozi nokulahleka.

I-franchise yesitolo sefoni uhlobo lomsebenzi, ekusetshenzisweni kwawo okudingeka unake iqiniso lokuthi ungumsabalalisi osemthethweni. Ngakho-ke, kuyadingeka ukugcina umkhiqizo futhi uhlala ukhonza abathengi ngezinga eliphakeme lekhwalithi, ukhuluma ngesizotha nomthengi ngamunye ophendukela kuwe. Lapho usebenza nge-franchise, unezibopho ezahlukahlukene. Okokuqala, isitolo sakho se-franchise sidinga ukulandela ngokuqinile imithetho ebekiwe. Lokhu kuzoqinisekisa ukuthi awutholi kuphela imali eningi kumakhasimende anelisekile. Uzokwazi ukugcina ukwabiwa okukhethekile, njengoba i-franchisor izojabula ngoba, ngokusebenzela i-franchise yesitolo sefoni, ucabanga izibopho ezithile.

Ngokugcinwa okuqinile, akufanele ube nobunzima. Isitolo sakho, lapho uthengisa khona amafoni, sizoxhumana ngokulangazelela nabathengi, njengoba bezokwazisa izinga eliphezulu lenkonzo. Lokhu kuzosiza i-franchise. Ngemuva kwakho konke, i-franchisor izokwabelana ngesipiliyoni, ubuchwepheshe kanye nokwazi.

Izingcingo ezisesitolo esine-franchised kufanele zibize kakhulu njengoba kufanele, hhayi ngaphezulu noma ngaphansi. Ngosizo lwe-franchisor, uzokwazi ukunquma amanani, wenze izingxenye zamanani, futhi unqume nokuthi imiphi imikhiqizo ehlobene engathengiswa. I-franchise yesitolo sefoni esebenza kahle ibhuloho lakho lesikhathi esizayo. Ngemuva kwakho konke, uzoba nalo lonke ithuba lokuwina ekulweni nabaphikisi abanamandla kakhulu ngenxa yokuthi uzoba nakho konke onakho okuqoqiwe eminyakeni eminingi yokusebenza ngempumelelo. I-franchisor yabelana ngolwazi lwayo, ubuchwepheshe, nokwazi hhayi ngoba ikuthanda. Unikeza ithuba lokusebenzisa i-franchise yesitolo sefoni, njengoba enentshisekelo eqondile enikezwe yona.

Uqala ngokuthola isamba semali efinyelela ku-11%. Ngaphezu kwalokho, uma ufaka ngempumelelo isitolo sefoni, njalo ngenyanga, udonsa u-6 kuye ku-9% wemali oyenzayo. Lo ngumnikelo obizwa ngama-royalties kanye ne-royalties osetshenziswa ngumnikazi we-franchise ukukhulisa uphawu enkundleni yomhlaba.