Ama-franchise eRussia ayengajwayelekile njengakwamanye amazwe. Muva nje, nokho, bathola ukuthandwa okukhulu kuwo wonke amakhona eRussia, baba umkhuba webhizinisi. Kunezizathu eziningi zalokhu, kepha okuyinhloko yisifiso sabantu sokuqala ibhizinisi labo eRussia ngaphandle kwesikhathi eside sokuzama nokwenza amaphutha okuvimbela noma yisiphi isifiso sokuqala ibhizinisi labo. Mayelana nalokhu, iRussia ayihlukile kwamanye amazwe: abantu bamane besaba ukuzibeka engcupheni ngokutshala imali kakhulu embonweni ongase ungasuki.

Kungenxa yalokhu kwesaba ukuthi abantu baya ngokuya bephendukela kumqondo wama-franchise. Ukunikezwa okunjalo kubonakala kwabaningi kunenzuzo ngoba kukuvumela ukuthi uqale ibhizinisi lakho ngaphandle kokutshala imali okukhulu. Uzoba nezimali kuphela, hhayi wonke lowo msebenzi omkhulu onganciphisa noma yisiphi isifiso sokuthatha ibhizinisi elihlukile eRussia. Chaza bonke ubunzima obuhambisana nokuqala ibhizinisi lakho eRussia, njengokudala uhlobo lomkhiqizo, indlela, ukutadisha okulindelwe yizethameli, ukwakha idumela, nokunye okuningi isikhathi eside. Kungaba ngcono ukuya ngqo ekucabangeni kokuthi iyini i-franchise.

Iqiniso ukuthi i-franchise, empeleni, ibhizinisi elenziwe ngomumo. I-Russia nayo ayizange isindiswe ngalo mkhuba. Lapho uthenga i-franchise eRussia, uzokwazi ukufinyelela egameni lomkhiqizo, entuthukweni yalo yokwakhiwa, futhi eziningi kakhulu, ngokwesibonelo, ilogo, isiqubulo, imibala yezinkampani, izincwajana, amabhanela, nokunye, kusungulwe kahle indlela, kwifomula yokusetshenziswa ngempumelelo kwezinqubo ezithile, ezingatholwa kuphela ngokuzama okuningi nephutha. Uzothola iphakethe eliphelele lemibhalo nokusekelwa kwe-franchise ngokuzayo.

Ekugcineni, ungabheka izinketho ezahlukahlukene zemisebenzi ekhona eRussia, funda izibuyekezo ngenkampani ngayinye, uziqhathanise nomunye nomunye, wakhe umbono othile. Lokhu kulula kakhulu kunokuhlaziya hhayi imiphumela eqediwe, kepha amathuba akhona embonini ethile eRussia. Ama-Franchise maqondana nalokhu akhombisa kakhulu futhi anentshisekelo ekwenzeni ezinye izinqumo. Ungahlulela futhi umehluko phakathi kokukhetha i-franchise ngokwakho nokuxhumana nomuntu wesithathu. Ngomxhumanisi, ngokuvamile ungathembela kulwazi lwakhe olunzulu futhi ukhethe okungase kukuthakazelise kakhulu.

Kuzwakala kulinga, akunjalo?

Kodwa-ke, ukunikezwa okunenzuzo okunjalo kungadala izinsolo ezilindelekile, ngoba, njengoba wazi, ushizi wamahhala usemgwaqweni wamagundane kuphela. Kungakho udinga ukuqonda ngokushesha ukuthi kungani uthenga i-franchise nokuthi yiziphi izinzuzo umlingani wakho, umnikazi webhizinisi lokuqala, anakho kulokhu. Iqiniso ngukuthi, okokuqala, uzokhokha amanani athile, abizwa ngamaroyalties, avela enzuzweni yakho. Ngale ndlela, umhlinzeki we-franchise angahlomula ngokuthengisa okunjalo. Okwesibili, osomabhizinisi abaningi abafuni ukuchitha isikhathi nomzamo bevula amagatsha emakhoneni akude wabo, njengaseRussia. Kodwa-ke, ukunwetshwa kwenethiwekhi yezitolo, izitolo ezidayisa ukudla okusheshayo, izindawo zokukhiqiza, njll.

Kunomthelela omuhle kusithunzi, kukuvumela ukuthi ufinyelele kozakwethu abasha, futhi kwenyuse amaholo jikelele. Njengoba ukwazi ukubona, kukhona nezinzuzo eziningi kusomabhizinisi ngokuthengisa i-franchise, kepha-ke, kukhona labo abafuna ukwenza kahle kakhulu ebhizinisini labo. Ngakho-ke, ukuthola i-franchise yomthengi ongenalwazi kusuka eRussia kungabiza kakhulu.

Ngenhlanhla, kunezindlela ezahlukahlukene zokugwema lolu hlobo lwenkohliso. Ukuqala ngokutadisha kahle izinto futhi kuphele ngokuseshwa kozakwethu abathintekayo abangalandela yonke inqubo kusukela ekuqaleni kuze kube sekupheleni futhi banikeze izeluleko ezidingekayo. Kosomabhizinisi abasafufusa eRussia, kuzoba lula, kunjalo, ukuphendukela kumuntu wesithathu, onolwazi oluningi onentshisekelo efanayo ekuxazululeni ngobuqotho isimo sawo wonke amaqembu amathathu. Ngale ndlela, kuzoba lula kakhulu ukwenza amalungiselelo okuqala, nawo angaba nzima kakhulu. Kuyiphutha ekuqaleni okungadala ukulahleka okukhulu, ukwenqatshwa komqondo wokusebenzisa ama-franchise, noma ukwehluleka ukubuyisa ibhizinisi olitholile ngesikhathi esifushane. Ngenhlanhla, manje usungathola abalamuli abathembekile eRussia abakulungele ukuqinisekisa ukuthi udaba lwakho luxazululwa ngokuthembeka nangokusebenza kahle ngangokunokwenzeka.

Ngakho-ke, ukuze kuthuthukiswe ngempumelelo i-franchise eRussia, kufanele unake ngokushesha ukuthola umlingani ongasiza ekuqinisekiseni ukuqala kahle ekuqaleni kohambo lwakho. Inkampani yethu ihlinzeka ngezinsizakalo zokulamula ukukusiza kuzo zonke izinqubo ezinkulu zokufuna nokuthola amalungelo. Ngezinsizakalo zabachwepheshe bethu, uzothola ithuba eliyingqayizivele lokugwema wonke amaphutha kasomabhizinisi osafufusa eRussia. Uzothola i-franchise oyidingayo bese uqala ngombono oyingqayizivele wokusebenzisa imibono yakho enesibindi kakhulu.

Okokuqala, ochwepheshe bethu bazokusiza uthathe isinqumo kubhajethi yakho. Lo ngumbuzo obucayi futhi onzima, njengoba kungaba nzima kumthengi ongenalwazi ukuthi aqonde ukuthi uzimisele kangakanani ukutshala imali, okuzozikhokhela, futhi okuzoba wudoti. Yonke imibuzo ephathelene nezezezimali ingaba ngumthwalo impela, kepha ongoti bethu bazozama ukukusiza. Sizokwakha isabelomali sakho, ukhethe izinketho ezinhle kakhulu ezinikezwa ngozakwethu abafakazelwe bese sixoxa ngazo nawe. Ukukhetha okunjalo okulinganiselayo kuzokusiza ukhethe inketho engcono kakhulu.

Ngaphezu kwalokho, kosomabhizinisi abaningi eRussia, kuvela inkinga yokwethembana. Ungahlukanisa kanjani umkhwabanisi nosomabhizinisi wangempela? Ungaqiniseka kanjani ukuthi imithetho efanayo izosebenza endaweni yaseRussia njengasezweni losomabhizinisi? Inkampani yethu nayo ibhekane nalo msebenzi. Ekuqaleni sikhethe ozakwethu abanokwethenjelwa futhi abaphumelele okuzophepha ukusebenza nabo. Maduze nje uzobona ukuthi kunzima ukukhetha ebangeni lezinketho zethu - konke ukunikezwa kuyathandeka, kuthembekile futhi kunenzuzo! Kepha kungcono ukuhlupheka, ukhetha phakathi kwezinketho ezinhle kakhulu kunokuhlupheka ngokungathembani kanye nemiphumela engaba khona yokubhoboza okukodwa.

Esinye isici esibalulekile ukugada okulandelwayo. Ubunzima abuveli ngaso sonke isikhathi kusukela ekuqaleni, kwesinye isikhathi kuthatha isikhathi ukuthola ukuthi yini onenkinga nayo. Ngaleso sikhathi, ongoti bethu bazokusiza, ukubhekana nemibuzo evele phambi kwakho, banikeze izimpendulo ezidingekayo, futhi babonisane. Uzizwa usekelwa, kungenzeka ukuthi uxazulule ubunzima obukhona futhi uzuze imiphumela ehlaba umxhwele ye-franchise eyodwa noma enye.

Ama-Franchise eRussia ayindawo esathuthuka kuphela lapho ongaphatha khona ukuthola i-niche yakho eyingqayizivele. Uma ukhetha i-franchise yakho yokuqala ngokuzibophezela, ungazuza imiphumela emangalisa ngempela, ube ngowokuqala kunoma iyiphi indlela futhi uthathe imakethe ngaphambi kokuba kube khona izimbangi nhlobo. Ungenza konke kahle futhi uthole inzuzo enkulu ngokuxhumana nenkampani yethu. Ochwepheshe bethu bazokusiza kuzo zonke izigaba zentuthuko ye-franchising, bakusize ukhethe ibhizinisi lamaphupho akho, uhlele isabelomali sakho bese uqala ukuthola inzuzo yakho yokuqala enkulu!

I-franchise yekhefi lezingane yiprojekthi yebhizinisi enesithakazelo, eqalisa ukuthi, unamathuba onke okuthola imiphumela emihle. Futhi emzabalazweni wokuncintisana, i-franchise izokusiza ukuthi ubhekane nabaphikisi ngokuxhaphaza iqoqo lonke lezinzuzo ezahlukahlukene. Ngaphezu kwalokho, azikhawulelwanga ekusebenzeni okulula kophawu lwentengiso oludumile noluthuthukisiwe. Lapho usebenzisa i-franchise yezingane, kufanele ukhumbule ukuthi kubiza imali, futhi uyavuma ukukhokha imali ethile, kokubili ekuqaleni noma ngenyanga. Uma unquma ukuqala ikhefi lezingane, kuzodingeka ukhethe i-franchise efaneleke kakhulu. Lokhu kusho ukuthi ungabheka inketho efanelekile esitolo okuthiwa yi-franchise esitolo, esitholakala ku-Intanethi.

Ikhefi lezingane libonakala ngokuba khona kwe-assortment ekhethekile, ehloselwe ngqo izivakashi ezisencane. Sebenza kahle nangendlela efanelekile, wenze wonke umsebenzi wehhovisi odingekayo.

Inqubo yokusebenza ne-franchise ye-cafe yezingane ingahle ihambisane nobunzima obuthile. Isibonelo, amakhasimende angavele angeneliseki, futhi ukuphikisa noma izimangalo ezitholakele zidinga ukucutshungulwa. Ukuze wenze lokhu, abasebenzi bakho kufanele bafaneleke futhi balungele noma yini. Yenza ukuqeqeshwa kwabo kobungcweti, wenze ukukhethwa kwabasebenzi ngokuya ngemibandela etholwe ku-franchisor. Lolu hlobo lwe-franchise alubonakali kuphela ngokuba khona kwemenyu ekhethekile ehlose intsha. Lapho usebenzisa i-franchise yezingane, kufanele futhi ukhumbule ukuthi izivakashi zingaba ngabantu abadala futhi.

Kudingeka nokuthi banikezwe okuthile ukuze bakwazi ukugcwalisa izisu zabo. Vele, udinga ukunamathela kumakhodi wedizayini yezakhiwo, futhi ugqoke abasebenzi ngokuya ngezidingo onikezwa zona yi-franchisor. Uzokunikeza nethuba lokusebenzisa amaphethini adingekayo wokuthunga noma ngokushesha anikeze umfaniswano oselungile.

I-franchise yezingane esebenza kahle yiphrojekthi yebhizinisi engakunothisa esikhathini esifushane kakhulu. Vele, unikela ngemali kummeleli wama-franchise ukuze asebenze uphawu lwentengiso, ubuchwepheshe nokwazi kwakhe. Kepha le mali ayinkulu kakhulu. Uzonikeza ubuningi be-9% ngenyanga kusuka kwinzuzo noma imali engenayo ngezitolimende ezimbili. Eyokuqala yazo yimali yasebukhosini, isitolimende sesibili semisebenzi yokukhangisa, okwenziwa hhayi kuphela ekusebenziseni i-franchise yekhefi lezingane. Noma iyiphi i-franchise idinga ukutshalwa kwemali engxenyeni yakho kanye nokudonswa ukuze kuzuze i-franchisor.

Lokhu kuwumkhuba ojwayelekile osetshenziswa emhlabeni wonke nangazo zonke izinkampani ezinentshisekelo yokumaketha imikhiqizo yazo kanye nezinsizakalo kubasabalalisi besifunda. Ukusebenzela i-franchise ye-cafe yengane kuzoqinisekisa impumelelo yakho yesikhathi eside uma uzilungiselele ngaphambi kwesikhathi.

Ukulungiselela ukuthola imenyu yezingane, ungasebenzisa ithuluzi elibizwa ngokuthi yi-swot analysis. Ngosizo lwayo, akunqunywa kuphela ubungozi obukhona kanye namathuba akho okuphumelela. Futhi, zihlole kahle izinzuzo nezinkinga zakho ukuze wandise izinga lokuncintisana. Ukusebenza nge-franchise yezingane kuyindawo yokudlela futhi kufanele futhi uthobele nemithetho yesifunda. Lapho kuvela isiteshi se-sanitary kanye ne-epidemiological, akufanele wesabe, ngoba kufanele ngaso sonke isikhathi uhambisane namazinga ashiwo ngenhla. Vele, uma wenza konke kahle futhi ngaphandle kobunzima, khona-ke uzohlala unamakhasimende anele.

Yenza i-cafe franchise yengane yakho kahle nangendlela efanele, unikeze amakhasimende insizakalo esezingeni eliphakeme. Lapho-ke abaningi babo bazobuya futhi, abaningi bazoba ngamakhasimende angaba khona isikhathi eside. Amakhasimende ajwayelekile nawo azodinga ukukhuthazwa futhi anikezwe amanye amakhadi amabhonasi. Ngokuthengwa konke okuku-cafe okusebenza ngaphansi kwe-franchise yezingane, umthengi ojwayelekile uzothola noma yimaphi amabhonasi noma imali ebuyiswayo. Lokhu kukhuthaza kakhulu abathengi ukuthi bathenge izinto eziningi.

I-cafe yezingane ene-franchise yegumbi lokudlala iphrojekthi yebhizinisi ekhangayo. Kodwa-ke, ngesikhathi sokuqaliswa kwayo, ungahlangabezana nobunzima obuhlukahlukene. Zinganqotshwa kalula uma wenza amalungiselelo okuqala alungile futhi asebenzayo. Ngokuvamile, usebenza nge-franchise, kufanele wazi kahle ukuthi uzibophezele ekuhambisaneni ngokuphelele nezindinganiso nemithethonqubo ebekwe yi-franchisor. Kungakho uthenga i-franchise yengane ukukopisha uhlelo lwebhizinisi oluyimpumelelo. Bona imisebenzi yakho ejwayelekile yokucabanga ngokufunda njalo izibalo zakamuva.

Ukuze uthole ulwazi olusesikhathini ngaphakathi kohlaka lwekhefi lezingane eligunyaziwe, kufanele usebenzise amathuluzi okubona. Ngosizo lwabo, izibalo ezomile ziboniswa ngokucacile. Uma unentshisekelo ku-cafe yezingane enegumbi lokudlala, bese ukhetha i-franchise ephumelela kakhulu. Umkhiqizo odume kakhulu okwazile ukufeza amazinga aphezulu okuthandwa kungaba yisinqumo esifanele. Impela, kufanele uthathe isinyathelo ngokushesha okukhulu, ngoba izimbangi zakho nazo zingabheka le nketho yokutholwa. Udinga ukuya phambili kwazo futhi uthole inketho enenzuzo enkulu onayo. Thuthukisa igumbi lokudlala lezingane ze-bistro eline-franchised ngakho-ke udinga ukusebenzisa inani eliphansi lemali kulondolozo lwayo futhi ngasikhathi sinye ugcine isimo esamukelekayo.

Ngemuva kwakho konke, ukwenziwa kwezindleko nakho kungenye yezinto zokuphumelela.

Igumbi lokudlala lezingane ngaphakathi kwe-cafe franchise yithuba lokuthi abazali basebenzise isikhathi sabo esikhululekile ngokuthula. Inzalo yabo izoba matasa, ngokulandelana, bayakwazi ukunikela ngesikhathi sabo nokuphumula kwabo. Gcwalisa iphrojekthi yebhizinisi lakho ngendlela yokuthola njalo imininingwane esesikhathini evela kubaphathi abaphezulu. Abasebenzi bakho kufanele balawulwe yi-software. Ifaka izenzo zabo ukuze ufunde ukuthi benzani. Ngesikhathi sekhefi lezingane elinegumbi lokudlala, imvamisa kufanele unqobe ubunzima obuthile.

Zingahle zihlobene nokuthi izimbangi azifuni ukukunikeza ama-niches emakethe akhangayo. Bathola imali kubo, ngakho-ke, bangaphendukela ezindleleni zokungathembeki zomzabalazo. Enye ingozi ye-franchise yezingane umbuso, noma kunalokho izikhulu zayo ezingathembekile. Inkohlakalo idlangile kwamanye amazwe, ngakho-ke, ufunda imininingwane yesifunda. Kuphela ngemuva kokufunda imininingwane efanele lapho kungenzeka khona ukuqala ukusebenzisa i-franchise. Udinga ukufaka ohlwini lwezindleko imali oyidlulisela ku-franchisor njengomnikelo wesamba semali. Yenza iphrojekthi yezingane zakho ye-cafe biz ngobuchwepheshe nangendlela efanelekile, ngakho-ke izimo ezingeke zehlulwa ngokuphelela aziveli.

Ekugcineni, i-franchise ibhizinisi elihilela izingozi.