I-franchise yamatafula izosebenza ngokungenaphutha nangendlela efanele uma ulandela ngokuqinile imithetho lapho usebenzisa iphrojekthi yebhizinisi. Akudingeki ukuba uphazanyiswe yizinto ezingenamsebenzi futhi wenze iphrojekthi yebhizinisi ngokugxila okugcwele, ngoba kudinga ukunakekelwa okwengeziwe okuvela kuwe. Ngokuvamile, lapho usebenzisa noma yiliphi ibhizinisi, hhayi nje i-franchise, udinga ukulungiselela kusengaphambili ngokohlelo olukhethekile. Okokuqala, kuyadingeka ukusebenzisa ukuhlaziywa kwemisebenzi yokuncintisana ukuqonda ukuthi yiziphi izimbangi okufanele ubhekane nazo emzabalazweni wezimakethe zokuthengisa. Ngaphezu kwalokho, lapho usebenzisa i-franchise yamatafula, kuyadingeka futhi ukwenza ukuhlaziywa kwe-swot. Kukusiza ukuthi uqonde kahle ukuthi yimaphi amandla nobuthakathaka iphrojekthi yakho yebhizinisi enayo nokuthi yini okufanele uyenze ukuze uzisebenzise ngokugcwele.

Ngaphezu kwalokho, wenza futhi imisebenzi ngaphansi kwengcindezi evela ku-franchisor, edinga ukuhambisana okuqinile nemithetho. Ngakolunye uhlangothi, kunenzuzo, ngakolunye uhlangothi, noma isiphi isenzo esingalungile kungaholela emiphumeleni emibi. Isibonelo, lapho uthengisa amatafula, ungahle ungaqapheli ukuthi ukhuzwa ngenkonzo engeyinhle uma ikhona. Ummeleli womkhiqizo, obizwa ngokuthi imfihlakalo shopper, uza kuwe ecashile njengomthengi, ongahle anganeliseki futhi azise i-franchisor ngayo yonke into. Ukugwema lokhu, ngalinye lamakhasimende afaka izicelo kumele anikezwe ngokufanele nangokuhlonipha okuphelele.

Ukusebenza nge-franchise kufaka izibopho eziningana. Ngaphezu kwezibopho zezezimali zokukhokha iminikelo, kungadingeka ukuthi uthenge izinto ezithile, izinsizakusebenza, noma izimpahla ku-franchisor. Lesi ngesinye sezici zokwenza i-franchising, noma kunjalo, imibandela ixoxiswana ngawodwana. Amatafula kufanele abe esezingeni eliphakeme uma usebenzisa i-franchise. Lesi isici sakho esiyinhloko, osikhuthaza emakethe njengenzuzo kunabancintisana nabo. Thatha amatafula e-franchise, uvuthiwe futhi uhlole kahle amathuba akho nezingozi.

Njengoba kushiwo ngenhla, ukuhlaziywa kwe-swot kufanelekile, ithuluzi eliphakeme elivumela ukuqonda okunembile ngamakhono akho namaphutha akho. Ukusebenza nge-franchise kungumsebenzi okufanele wenziwe ngokuya ngemigomo. Ngisho nomhlobiso wezikhala zangaphakathi nezangaphandle kufanele ukopishe ngokunembile okwangempela. Vele, abasebenzi bakho abenza ukudayiswa kwamatafula ngaphansi kwe-franchise kumele bagqoke izingubo ngokuhambisana ngokuqinile nekhodi yokugqoka ebekwe yi-franchisor. Kungaleso sikhathi kuphela lapho ungathola khona imiphumela ehlaba umxhwele, futhi ukusebenza nge-franchise kuzokuzuzisa, kukulethele imali engenayo ngokuhamba kwesikhathi.

I-franchise yezilwane iba ngumbuzo oqhubeka ngokuya ezinjini zokusesha. Kungani lokhu kwenzeka? Kunezizathu eziningi, esizoxoxa ngazo ngezansi. Kepha sekuvele kucaca ukuthi izihloko ezihlobene nezilwane seziya zithandwa kakhulu, kanye nohlobo lokwakha ibhizinisi ngokususelwa ku-franchise. Iningi losomabhizinisi lifinyelela esiphethweni sokuthi kunenzuzo enkulu ukuthola ibhizinisi elenziwa ngomumo, hhayi ukulihlanganisa zisuka nje, ukweqa izingibe eziningi nokulahlekelwa okukhulu ngenxa yokungabi nalwazi, ukungaqiniseki, ukuncintisana, nezinye izinto eziningi ezenza ukungena imvelo yebhizinisi ibhizinisi elinzima ngempela.

Ngakho-ke, emuva kokuthi kungani ama-franchise athandwa kangaka. Iqiniso ukuthi cishe ama-80% amaRussia agcina lezi noma lezo zilwane emakhaya abo, futhi indilinga yezilwane ezifuywayo iyanda: lawa amakati nezinja ezijwayelekile, nezinhlanzi, nezidalwa eziyinqaba njengezinyoni, izicabucabu, nezibankwa. Zonke lezi zidalwa zidinga ukudla, okokusebenza, umuthi, nokunye ukuze zikunakekele. Inani labanikazi bezilwane landa kuphela. Ngakho-ke, ukutholwa kwe-franchise yezilwane kungabizwa njengokuthambekela eminyakeni yamuva, ngoba kuyadingeka ngempela. I-franchise yezilwane isiza nokwakha isitolo esikhulu futhi esiyingqayizivele kanye nendawo encane yokuthengisa okungenzeka ukuthi izofa.

I-franchise yezilwane esezingeni eliphakeme inikeza izindlela ezahlukahlukene zokukhulisa ibhizinisi lakho. Ukwazi ukuthola imali njalo, futhi ngemuva kwesikhashana, ukhokhela ngokuphelele utshalomali lokuqala. Endabeni yebhizinisi lezilwane, lokhu kubaluleke kakhulu njenganoma iyiphi enye indawo. I-franchise ekhethiwe efanelekile emadolobheni amaningi, womabili amakhulu (lapho kudingeka khona njalo kukhulu) futhi amancane (lapho kungahle kungabi khona ukuncintisana khona, ikakhulukazi ngegama elaziwa kakhulu, kanye nokufunwa, kucatshangelwa izibalo, kuzohlala kunjalo). Ngenxa yazo zonke lezi zimo ezincane, umqondo we-franchise yezilwane uya ngokuya ukhanga ngokwengeziwe.

I-franchise yezilwane, njengoba sishilo ekuqaleni, ingabonakala njengomqondo omuhle. Kepha usomabhizinisi osemusha ubhekene nombuzo obucayi ohlobene nokuthola ama-franchise athembekile. Ngenhlanhla, ungaxhumana nabachwepheshe bethu ababa ngabalamuli bakho. Usitshela ngezifiso zakho, ubuke okunikezwayo okuningi bese ukhetha lezo ezibonakala zikhanga kakhulu kuwe ngentengo nangezici. Inkontileka iphethwe ngabasebenzi bethu ethembekile futhi iphephile. Ungaqiniseka ukuthi awukhohlisiwe, futhi i-franchise yakho ngokusemthethweni inelungelo lokuba khona futhi ilethe imali okuvunyelwene ngayo.