Ama-franchise eRussia ayengajwayelekile njengakwamanye amazwe. Muva nje, nokho, bathola ukuthandwa okukhulu kuwo wonke amakhona eRussia, baba umkhuba webhizinisi. Kunezizathu eziningi zalokhu, kepha okuyinhloko yisifiso sabantu sokuqala ibhizinisi labo eRussia ngaphandle kwesikhathi eside sokuzama nokwenza amaphutha okuvimbela noma yisiphi isifiso sokuqala ibhizinisi labo. Mayelana nalokhu, iRussia ayihlukile kwamanye amazwe: abantu bamane besaba ukuzibeka engcupheni ngokutshala imali kakhulu embonweni ongase ungasuki.

Kungenxa yalokhu kwesaba ukuthi abantu baya ngokuya bephendukela kumqondo wama-franchise. Ukunikezwa okunjalo kubonakala kwabaningi kunenzuzo ngoba kukuvumela ukuthi uqale ibhizinisi lakho ngaphandle kokutshala imali okukhulu. Uzoba nezimali kuphela, hhayi wonke lowo msebenzi omkhulu onganciphisa noma yisiphi isifiso sokuthatha ibhizinisi elihlukile eRussia. Chaza bonke ubunzima obuhambisana nokuqala ibhizinisi lakho eRussia, njengokudala uhlobo lomkhiqizo, indlela, ukutadisha okulindelwe yizethameli, ukwakha idumela, nokunye okuningi isikhathi eside. Kungaba ngcono ukuya ngqo ekucabangeni kokuthi iyini i-franchise.

Iqiniso ukuthi i-franchise, empeleni, ibhizinisi elenziwe ngomumo. I-Russia nayo ayizange isindiswe ngalo mkhuba. Lapho uthenga i-franchise eRussia, uzokwazi ukufinyelela egameni lomkhiqizo, entuthukweni yalo yokwakhiwa, futhi eziningi kakhulu, ngokwesibonelo, ilogo, isiqubulo, imibala yezinkampani, izincwajana, amabhanela, nokunye, kusungulwe kahle indlela, kwifomula yokusetshenziswa ngempumelelo kwezinqubo ezithile, ezingatholwa kuphela ngokuzama okuningi nephutha. Uzothola iphakethe eliphelele lemibhalo nokusekelwa kwe-franchise ngokuzayo.

Ekugcineni, ungabheka izinketho ezahlukahlukene zemisebenzi ekhona eRussia, funda izibuyekezo ngenkampani ngayinye, uziqhathanise nomunye nomunye, wakhe umbono othile. Lokhu kulula kakhulu kunokuhlaziya hhayi imiphumela eqediwe, kepha amathuba akhona embonini ethile eRussia. Ama-Franchise maqondana nalokhu akhombisa kakhulu futhi anentshisekelo ekwenzeni ezinye izinqumo. Ungahlulela futhi umehluko phakathi kokukhetha i-franchise ngokwakho nokuxhumana nomuntu wesithathu. Ngomxhumanisi, ngokuvamile ungathembela kulwazi lwakhe olunzulu futhi ukhethe okungase kukuthakazelise kakhulu.

Kuzwakala kulinga, akunjalo?

Kodwa-ke, ukunikezwa okunenzuzo okunjalo kungadala izinsolo ezilindelekile, ngoba, njengoba wazi, ushizi wamahhala usemgwaqweni wamagundane kuphela. Kungakho udinga ukuqonda ngokushesha ukuthi kungani uthenga i-franchise nokuthi yiziphi izinzuzo umlingani wakho, umnikazi webhizinisi lokuqala, anakho kulokhu. Iqiniso ngukuthi, okokuqala, uzokhokha amanani athile, abizwa ngamaroyalties, avela enzuzweni yakho. Ngale ndlela, umhlinzeki we-franchise angahlomula ngokuthengisa okunjalo. Okwesibili, osomabhizinisi abaningi abafuni ukuchitha isikhathi nomzamo bevula amagatsha emakhoneni akude wabo, njengaseRussia. Kodwa-ke, ukunwetshwa kwenethiwekhi yezitolo, izitolo ezidayisa ukudla okusheshayo, izindawo zokukhiqiza, njll.

Kunomthelela omuhle kusithunzi, kukuvumela ukuthi ufinyelele kozakwethu abasha, futhi kwenyuse amaholo jikelele. Njengoba ukwazi ukubona, kukhona nezinzuzo eziningi kusomabhizinisi ngokuthengisa i-franchise, kepha-ke, kukhona labo abafuna ukwenza kahle kakhulu ebhizinisini labo. Ngakho-ke, ukuthola i-franchise yomthengi ongenalwazi kusuka eRussia kungabiza kakhulu.

Ngenhlanhla, kunezindlela ezahlukahlukene zokugwema lolu hlobo lwenkohliso. Ukuqala ngokutadisha kahle izinto futhi kuphele ngokuseshwa kozakwethu abathintekayo abangalandela yonke inqubo kusukela ekuqaleni kuze kube sekupheleni futhi banikeze izeluleko ezidingekayo. Kosomabhizinisi abasafufusa eRussia, kuzoba lula, kunjalo, ukuphendukela kumuntu wesithathu, onolwazi oluningi onentshisekelo efanayo ekuxazululeni ngobuqotho isimo sawo wonke amaqembu amathathu. Ngale ndlela, kuzoba lula kakhulu ukwenza amalungiselelo okuqala, nawo angaba nzima kakhulu. Kuyiphutha ekuqaleni okungadala ukulahleka okukhulu, ukwenqatshwa komqondo wokusebenzisa ama-franchise, noma ukwehluleka ukubuyisa ibhizinisi olitholile ngesikhathi esifushane. Ngenhlanhla, manje usungathola abalamuli abathembekile eRussia abakulungele ukuqinisekisa ukuthi udaba lwakho luxazululwa ngokuthembeka nangokusebenza kahle ngangokunokwenzeka.

Ngakho-ke, ukuze kuthuthukiswe ngempumelelo i-franchise eRussia, kufanele unake ngokushesha ukuthola umlingani ongasiza ekuqinisekiseni ukuqala kahle ekuqaleni kohambo lwakho. Inkampani yethu ihlinzeka ngezinsizakalo zokulamula ukukusiza kuzo zonke izinqubo ezinkulu zokufuna nokuthola amalungelo. Ngezinsizakalo zabachwepheshe bethu, uzothola ithuba eliyingqayizivele lokugwema wonke amaphutha kasomabhizinisi osafufusa eRussia. Uzothola i-franchise oyidingayo bese uqala ngombono oyingqayizivele wokusebenzisa imibono yakho enesibindi kakhulu.

Okokuqala, ochwepheshe bethu bazokusiza uthathe isinqumo kubhajethi yakho. Lo ngumbuzo obucayi futhi onzima, njengoba kungaba nzima kumthengi ongenalwazi ukuthi aqonde ukuthi uzimisele kangakanani ukutshala imali, okuzozikhokhela, futhi okuzoba wudoti. Yonke imibuzo ephathelene nezezezimali ingaba ngumthwalo impela, kepha ongoti bethu bazozama ukukusiza. Sizokwakha isabelomali sakho, ukhethe izinketho ezinhle kakhulu ezinikezwa ngozakwethu abafakazelwe bese sixoxa ngazo nawe. Ukukhetha okunjalo okulinganiselayo kuzokusiza ukhethe inketho engcono kakhulu.

Ngaphezu kwalokho, kosomabhizinisi abaningi eRussia, kuvela inkinga yokwethembana. Ungahlukanisa kanjani umkhwabanisi nosomabhizinisi wangempela? Ungaqiniseka kanjani ukuthi imithetho efanayo izosebenza endaweni yaseRussia njengasezweni losomabhizinisi? Inkampani yethu nayo ibhekane nalo msebenzi. Ekuqaleni sikhethe ozakwethu abanokwethenjelwa futhi abaphumelele okuzophepha ukusebenza nabo. Maduze nje uzobona ukuthi kunzima ukukhetha ebangeni lezinketho zethu - konke ukunikezwa kuyathandeka, kuthembekile futhi kunenzuzo! Kepha kungcono ukuhlupheka, ukhetha phakathi kwezinketho ezinhle kakhulu kunokuhlupheka ngokungathembani kanye nemiphumela engaba khona yokubhoboza okukodwa.

Esinye isici esibalulekile ukugada okulandelwayo. Ubunzima abuveli ngaso sonke isikhathi kusukela ekuqaleni, kwesinye isikhathi kuthatha isikhathi ukuthola ukuthi yini onenkinga nayo. Ngaleso sikhathi, ongoti bethu bazokusiza, ukubhekana nemibuzo evele phambi kwakho, banikeze izimpendulo ezidingekayo, futhi babonisane. Uzizwa usekelwa, kungenzeka ukuthi uxazulule ubunzima obukhona futhi uzuze imiphumela ehlaba umxhwele ye-franchise eyodwa noma enye.

Ama-Franchise eRussia ayindawo esathuthuka kuphela lapho ongaphatha khona ukuthola i-niche yakho eyingqayizivele. Uma ukhetha i-franchise yakho yokuqala ngokuzibophezela, ungazuza imiphumela emangalisa ngempela, ube ngowokuqala kunoma iyiphi indlela futhi uthathe imakethe ngaphambi kokuba kube khona izimbangi nhlobo. Ungenza konke kahle futhi uthole inzuzo enkulu ngokuxhumana nenkampani yethu. Ochwepheshe bethu bazokusiza kuzo zonke izigaba zentuthuko ye-franchising, bakusize ukhethe ibhizinisi lamaphupho akho, uhlele isabelomali sakho bese uqala ukuthola inzuzo yakho yokuqala enkulu!

Ukuba ngokubambisana nenkampani ye-USU Software uzoqala ukwenza utshalomali oluncane lwe-franchise. Ngokuthenga i-franchise enokutshalwa kwezimali okuncane njengebhizinisi, uyakwazi ukwenza izinqubo zomsebenzi ezahlukahlukene ngaphansi kohlelo olusungulwe nohlelo lwephrojekthi ehlanganisiwe. Ngenhloso yokuthenga ibhizinisi lakho, ilungelo lokutshala imali elincane ngalinye ukuqala komsebenzi omusha webhizinisi, ongatholwa egameni lenkampani ye-USU Software. Ungathenga i-franchise enhle kakhulu ngokutshala imali okuncane ngokusayina inkontileka nenhlangano yethu, yona, njengozakwethu, enikeza isu lokuthuthuka eliyingqayizivele. Umbono okhethiwe, osudlulise isivumelwano phakathi kwamaqembu, ngaphandle kokuhluleka okungenani, kufanele udlule esiphethweni esincane sombhalo, ngokusayinwa kwenkontileka ngabo bobabili amaqembu. Ukuthola iphrojekthi yokuthuthukiswa kwama-franchise amahle, i-USU Software eqinile iphakathi kwabanikazi abaqinisekisiwe, okwandisa ukwethenjwa kwamakhasimende amahlandla amaningi.

Ngokuthenga ngokutshalwa kwemali okuncane kusuka kuwebhusayithi esemthethweni yebhizinisi lethu, kuyadingeka, ngaphambi kobukhona bemibuzo ephansi, ukwenza isivumelwano lapho uhlangana nabasebenzi abanolwazi. Ochwepheshe bethu banikela ngohlu oluningiliziwe lwemodeli yesenzo esincane, okumele silandelwe njengoba nje siqondiswe okungenani okokuqala ngemuva kokuvula ibhizinisi. Ngemininingwane engaphezulu mayelana ne-USU Software, ungabheka i-e-site ezinikele ngemininingwane enemininingwane ezindaweni ezahlukahlukene. Inkampani evivinywa kakhulu isikhathi sonke i-USU Software ithengisa izinhlelo ezihlukile zama-franchise, kanye namaphrojekthi wezentengiselwano ahlukahlukene aletha impumelelo kwiklayenti nokubambisana okuhle. Uyakwazi ukuthenga isu enkampanini yethu, enikeza uhlu lwezikhombisi ngokudala ukuqeqeshwa kwebhizinisi nokuthuthukela kusayizi oyifunayo. Ungathola ngesikhathi esifanele imininingwane edingekayo yokuqhuba ibhizinisi lakho, ngokubekwa kwemikhiqizo eqediwe, nohlu lwemisebenzi enikeziwe. Ungathenga i-franchise enhle kakhulu kuwebhusayithi esemthethweni ikakhulukazi yamapulatifomu wokuhweba lapho abakhiqizi bakhona, behlinzeka ngemisebenzi yabo yezamabhizinisi.

Phakathi kwalolu hlu lwezinhlangano, inkampani ehamba phambili kunazo zonke i-USU Software iyinkampani ethembisa kakhulu, enezinhlelo ezahlukahlukene zama-franchise, kanye namaphrojekthi webhizinisi ahlukahlukene, enemibono ezuzisa kakhulu ezinhlangothini ezahlukahlukene. Kungcono ukuthenga inketho yebhizinisi ngamathemba amancane womsebenzi wezezimali, kusuka kumkhiqizi onokwethenjelwa onjengenkampani i-USU Software, ngoba umbono kufanele uqinisekiswe ngefomethi ephelele ngongoti benkampani yethu eqinile, ekhokha amarisidi kusukela ekuthengisweni kwephrojekthi ku isiza. Ngokuvamile, inkampani yethu eyingqayizivele ye-USU Software ingajabulisa iklayenti ngalinye ngokuya ekukhetheni okulungile kwecebo lokuhweba, ngotshalomali oluncane lwephrojekthi, ngokwenza umhlangano oningiliziwe womthengi ngamathuba okuthuthukisa imisebenzi yezamabhizinisi. Ukusebenza kwi-franchise enhle kakhulu ngokutshala imali okuncane kakhulu kunokulungiselela umbono webhizinisi ongawakha kumongo ozimele, unokungabaza okuningi ngempumelelo yangakusasa. Isifiso sokuthenga i-franchise yokutshala imali encane, siqonda osomabhizinisi abaningi, ngoba abukho ubungozi, maqondana nokuthi umuntu angathembela kumuphi umphumela othelayo ozayo. Le nqubo yokubambisana iholela emiphumeleni ezuzisa kakhulu ngoba amaklayenti alandela ngokuphelele indlela eqediwe eyenziwe ngabasebenzi benkampani. Lapho uthenga i-franchise enokutshalwa kwemali okuncane, kufanele uqale ngokucwaninga uhlu lwakho lwezinketho zokukhulisa kakhulu inzuzo.

Inkampani ye-USU Software inohlelo oluthuthukisiwe, izinhlelo, namasu ngewebhusayithi esemthethweni, enikeza imininingwane eningiliziwe ngomkhiqizo ngamunye ongathengwa, ngentuthuko elandelayo ezindaweni ezikude. Amakhasimende anenhloso, ahlose ukuthuthukisa ibhizinisi lawo, ngokuqinisekile azuza impumelelo ayifunayo nomphumela, ngokuhambisana ngokugcwele nayo yonke imiyalo yabasebenzi bethu. Ekwakhiweni kokugeleza kwemibhalo esezingeni eliphakeme futhi elisebenza kahle, ungathola futhi ukusikisela kongoti bethu abanokwakheka okuhle. Njengoba izinhlangano ezikhiqizayo zitholakala ikakhulukazi ezindaweni ezinkulu zasemadolobheni, kuyadingeka ukuthola izimo ezithandekayo zamakhasimende ezisemadolobheni athile amancane ukugcwalisa imakethe ngensimu yomsebenzi nokwenza inzuzo. Ukutshalwa kwemali kungancika ohlotsheni lomsebenzi iklayenti elikhetha wona ngoba kuyacaca ukuthi ifomethi yokukhiqiza iyindlela ebiza kakhulu, ngokuhamba kwesikhathi ungagxila ekuhwebeni ngezimpahla ezahlukahlukene, futhi esigabeni sokugcina ukwenziwa nokuhlinzekwa kwezinsizakalo. Inkampani yethu iyazi ukuthi ibanjwa kanjani imihlangano yabalingani, lapho ingaxazulula khona zonke izingqinamba zamafomethi ahlukahlukene, ithuba lokuphothula isivumelwano nokuqala komsebenzi. Kumele kuqashelwe ukuthi impumelelo enkulu yezinga elikhona lenkampani yiqembu, okuncike kulo izinga lokuthengiswa kwephrojekthi.

Mayelana nalokhu, ukukhethwa kochwepheshe kwakuyindlela ephelele, ehambisana ngokuphelele nemfundo ephakeme, isipiliyoni esihle somsebenzi, kanye nokufunda ezimweni zomsebenzi ezahlukahlukene. Ngakho-ke, umphathi ngamunye kufanele anake ukuthi impumelelo yenkampani incike kakhulu kubasebenzi abakhethiwe, kanye nasekhonweni lokuxazulula izimo ezahlukahlukene. Ukuze uthuthukise ibhizinisi lakho ngokutshalwa kwezimali okuncane, kufanele ubambisane nabachwepheshe bethu, abamele izintshisekelo ze-USU Software, ngokutholakala kwezinhlelo namaphrojekthi ngezindlela ezahlukahlukene.

I-franchise yokuthengisa ikunikeza ithuba elihle kakhulu lokulawula ngempumelelo noma yimuphi umuntu oncintisana naye emakethe. Lokhu kwenzeka ngoba wena, ngokusebenzisa i-franchise, unethuba elibaluleke kakhulu empikiswaneni yokuncintisana. Okokuqala, i-franchise yokuthengisa ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, ephumelelayo nedumile. Lokhu impela. Ikakhulukazi uma ithandwa emhlabeni wonke, kufaka phakathi nasendaweni yesifundazwe sakho. Thola okuningi ku-franchise yakho futhi izokuvuza.

Ungajabulela ukuthi izinga leholo lakho likhula kanjani. Uyakwazi ukukopisha ngokuphelele umkhiqizo wokuqala futhi uwusebenzise ukuze ube ngusomabhizinisi oncintisana kakhulu. Ukusebenza lapho usebenzisana ne-franchise akuhlangabezani nobunzima obukhulu. Ngaphezu kwalokho, ungabanqoba kalula uma bevela. Noma yiziphi izinkinga azisakubangeli isidina, njengoba zingaxazululwa ngosizo lwamathuluzi atholakalayo. Uthola amathuluzi avela ku-franchisor, zenzele ngokwakho ngokususelwa kulwazi onalo. Usebenza kwi-franchise futhi uzibandakanya ekuqaphelisweni kobuchwepheshe ukuze ukhuphule izinga lezinzuzo kulo msebenzi.

Udinga ukucabangela iqiniso lokuthi i-franchise ibiza imali. Ekuqaleni, lokhu kungumnikelo wesamba, kwenziwa esigabeni sokuqala. Ivolumu yayo isukela ku-9 kuye ku-11%, ngaphezu kwalokho, ibalwa njengephesenti lenani eliphelele. Ngaphezu kwalokho, uma uthatha isinqumo sokubandakanyeka ku-franchise ukuze ugcwalise, kuzodingeka uqonde kahle ukuthi ubophezelekile ukukhokha imali ku-franchisor njalo ngenyanga. Ulindele izinkokhelo ezivela kuwe ezibalelwa ku-3 kuya ku-10% njalo ngenyanga. Kushiwo iminikelo emibili yaphakade. Eyokuqala futhi ebaluleke kunazo zonke ibizwa ngama-royalties, isitolimende sesibili sokuthengiswa kwe-franchise sibizwa ngokuthi ukukhishwa kwezikhangiso zomhlaba wonke.

Sehlangene, le minikelo emibili ifaka umthwalo omkhulu kwisabelomali.

Ngaso sonke isikhathi yenza kuphela ngemuva kokuthola ulwazi olusesikhathini futhi ukwazi ukulusebenzisa. Ukuba ne-franchise yokuthengisa kukunikeza ithuba elifanele. Kuyadingeka ukuthi wenze kuphela ngomcabango onekhono, ngakho-ke, amaphutha azobe engajwayelekile. Kumele wazi kahle ukuthi udinga ukuba nolwazi lokuhlaziya onalo. Ukuhlaziywa kwe-Swot ekuthengisweni kwe-franchise kuyasiza. Kuyithuluzi elizuzisa kakhulu futhi eliphumelelayo.

Awudingi ukuyikhokhela noma yini uma uyenza ngaphandle kokusebenzisa izinhlelo ezifanele. Kusizinda somphakathi futhi akufanele ube nobunzima ekuyenzeni. Ngakho-ke, i-franchise iletha izinga eliphakeme lemali engenayo uma uhlaziya imininingwane yezibalo nayo yonke imininingwane efanele etholakalayo ngaphambi kwesikhathi. Ngemuva kwakho konke, noma ngubani oxwayiswayo uhlome ngezikhali. Lesi sisho sisebenza futhi lapho usebenza nge-franchise yokuthengisa.

I-franchise yomkhiqizo ngumsebenzi ofanele kakhulu, ngesikhathi sokuqaliswa kwayo ongabhekana kalula nobunzima obuhlukahlukene. Kodwa-ke, njengomhambisi okhethekile womkhiqizo owaziwayo ophumelelayo, uyakwazi ukuwanqoba. Ukuze wenze lokhu, unakho konke okudingayo, kusuka kubuchwepheshe obusezingeni eliphakeme nomkhiqizo owaziwayo kuya ekwazini okungajwayelekile nakwimishini engenawo ama-analog emakethe yasendaweni. Yenza imisebenzi yomkhiqizo wakho ngezinga eliphezulu lobuchwepheshe, ngakho-ke ngokuhamba kwesikhathi awunabo ubunzima. Unawo wonke amazinga adingekayo onawo ngokuphelele. Banikezwa yi-franchisor futhi okusalele ukuzisebenzisa kahle.

Uphawu lokuhweba lohlobo olwaziwayo ngokwalo selivele luphawu lwempumelelo. Ngakho-ke, ngosizo lwayo, kungenzeka ukuheha inani elikhulu labathengi. Kepha, njengoba kungenzeka uqagele, lapho wenza i-franchise yomkhiqizo, akwanele ukuheha ikhasimende. Usadinga ukukhonzwa ezingeni eliphezulu lobuchwepheshe ukuze abe nesifiso sokuqhubeka nokusebenzisana nesikhungo sakho se-franchise. Ukuze wenze lokhu, kufanele uqeqeshe abasebenzi kahle, ubanikeze yonke imininingwane edingekayo. Kuyadingeka ukuqhuba ukuqeqeshwa kwabasebenzi ngakho-ke ngesikhathi sokutholwa kwe-franchise yomkhiqizo awunabo ubunzima obuhlukahlukene. Yenza ngendlela efanele kulesi simo futhi unake ukutadisha izibalo zama-franchise.

Ikunikeza umbono wokuthi siyini isimo sangempela ngaphakathi kwalesi sikhungo nokuthi yini okudingeka yenziwe ukuze kubuse ngempumelelo, ukuthola isikhundla esiphambili emakethe.

Lapho uxhumana nomkhiqizo owaziwayo, i-franchisor ikubeka izibopho ezithile. Awubophezelekile ukwenza izitolimende zenyanga kuphela. Udinga futhi ukwazi kahle ukuthi ungadala umonakalo ongalungiseki kusithunzi senkampani uma wenza imisebenzi oyabelwe ngokunganaki. Ngemuva kwakho konke, izindleko zedumela azijabulisi neze. Kunzima ukungathathi hlangothi, ngokungafani nokulahleka kwezezimali. Ngakho-ke, kuyadingeka ukwenza okuthile, ukufeza zonke izibopho ezikhona.

Lapho usebenzisana ne-franchise yomkhiqizo, ungahlaselwa ngabancintisana nabo. Kungaba kokubili okwejwayelekile, ukubambana kwendabuko, kanye nokusetshenziswa kwezindlela ezahlukahlukene zezindlela ezingezona ezendabuko. Uma ulungiselela kahle, khona-ke ngisho nosongo olunjalo lungamiswa ngempumelelo. Lapho ugcwalisa icala lomkhiqizo, udinga ukuthi wazi ukuthi iholo lakho kufanele libe phezulu ngangokunokwenzeka. Akudingeki nje kuphela ukuqinisekisa impilo enhle yakho. Nge-franchise yomkhiqizo, unezibopho ezithile kulo mkhiqizo. Kufika ku-9% wemali engenayo yenyanga kufanele idluliselwe ku-franchisor.

Impela, leli nani liyahlukahluka futhi alincikile kuphela enanini lemali yakho engenayo kodwa nasezimeni okwazile ukuzizuza.