‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yokuthengisa ikunikeza ithuba elihle kakhulu lokulawula ngempumelelo noma yimuphi umuntu oncintisana naye emakethe. Lokhu kwenzeka ngoba wena, ngokusebenzisa i-franchise, unethuba elibaluleke kakhulu empikiswaneni yokuncintisana. Okokuqala, i-franchise yokuthengisa ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, ephumelelayo nedumile. Lokhu impela. Ikakhulukazi uma ithandwa emhlabeni wonke, kufaka phakathi nasendaweni yesifundazwe sakho. Thola okuningi ku-franchise yakho futhi izokuvuza.

Ungajabulela ukuthi izinga leholo lakho likhula kanjani. Uyakwazi ukukopisha ngokuphelele umkhiqizo wokuqala futhi uwusebenzise ukuze ube ngusomabhizinisi oncintisana kakhulu. Ukusebenza lapho usebenzisana ne-franchise akuhlangabezani nobunzima obukhulu. Ngaphezu kwalokho, ungabanqoba kalula uma bevela. Noma yiziphi izinkinga azisakubangeli isidina, njengoba zingaxazululwa ngosizo lwamathuluzi atholakalayo. Uthola amathuluzi avela ku-franchisor, zenzele ngokwakho ngokususelwa kulwazi onalo. Usebenza kwi-franchise futhi uzibandakanya ekuqaphelisweni kobuchwepheshe ukuze ukhuphule izinga lezinzuzo kulo msebenzi.

Udinga ukucabangela iqiniso lokuthi i-franchise ibiza imali. Ekuqaleni, lokhu kungumnikelo wesamba, kwenziwa esigabeni sokuqala. Ivolumu yayo isukela ku-9 kuye ku-11%, ngaphezu kwalokho, ibalwa njengephesenti lenani eliphelele. Ngaphezu kwalokho, uma uthatha isinqumo sokubandakanyeka ku-franchise ukuze ugcwalise, kuzodingeka uqonde kahle ukuthi ubophezelekile ukukhokha imali ku-franchisor njalo ngenyanga. Ulindele izinkokhelo ezivela kuwe ezibalelwa ku-3 kuya ku-10% njalo ngenyanga. Kushiwo iminikelo emibili yaphakade. Eyokuqala futhi ebaluleke kunazo zonke ibizwa ngama-royalties, isitolimende sesibili sokuthengiswa kwe-franchise sibizwa ngokuthi ukukhishwa kwezikhangiso zomhlaba wonke.

Sehlangene, le minikelo emibili ifaka umthwalo omkhulu kwisabelomali.

Ngaso sonke isikhathi yenza kuphela ngemuva kokuthola ulwazi olusesikhathini futhi ukwazi ukulusebenzisa. Ukuba ne-franchise yokuthengisa kukunikeza ithuba elifanele. Kuyadingeka ukuthi wenze kuphela ngomcabango onekhono, ngakho-ke, amaphutha azobe engajwayelekile. Kumele wazi kahle ukuthi udinga ukuba nolwazi lokuhlaziya onalo. Ukuhlaziywa kwe-Swot ekuthengisweni kwe-franchise kuyasiza. Kuyithuluzi elizuzisa kakhulu futhi eliphumelelayo.

Awudingi ukuyikhokhela noma yini uma uyenza ngaphandle kokusebenzisa izinhlelo ezifanele. Kusizinda somphakathi futhi akufanele ube nobunzima ekuyenzeni. Ngakho-ke, i-franchise iletha izinga eliphakeme lemali engenayo uma uhlaziya imininingwane yezibalo nayo yonke imininingwane efanele etholakalayo ngaphambi kwesikhathi. Ngemuva kwakho konke, noma ngubani oxwayiswayo uhlome ngezikhali. Lesi sisho sisebenza futhi lapho usebenza nge-franchise yokuthengisa.

I-franchise yomkhiqizo ngumsebenzi ofanele kakhulu, ngesikhathi sokuqaliswa kwayo ongabhekana kalula nobunzima obuhlukahlukene. Kodwa-ke, njengomhambisi okhethekile womkhiqizo owaziwayo ophumelelayo, uyakwazi ukuwanqoba. Ukuze wenze lokhu, unakho konke okudingayo, kusuka kubuchwepheshe obusezingeni eliphakeme nomkhiqizo owaziwayo kuya ekwazini okungajwayelekile nakwimishini engenawo ama-analog emakethe yasendaweni. Yenza imisebenzi yomkhiqizo wakho ngezinga eliphezulu lobuchwepheshe, ngakho-ke ngokuhamba kwesikhathi awunabo ubunzima. Unawo wonke amazinga adingekayo onawo ngokuphelele. Banikezwa yi-franchisor futhi okusalele ukuzisebenzisa kahle.

Uphawu lokuhweba lohlobo olwaziwayo ngokwalo selivele luphawu lwempumelelo. Ngakho-ke, ngosizo lwayo, kungenzeka ukuheha inani elikhulu labathengi. Kepha, njengoba kungenzeka uqagele, lapho wenza i-franchise yomkhiqizo, akwanele ukuheha ikhasimende. Usadinga ukukhonzwa ezingeni eliphezulu lobuchwepheshe ukuze abe nesifiso sokuqhubeka nokusebenzisana nesikhungo sakho se-franchise. Ukuze wenze lokhu, kufanele uqeqeshe abasebenzi kahle, ubanikeze yonke imininingwane edingekayo. Kuyadingeka ukuqhuba ukuqeqeshwa kwabasebenzi ngakho-ke ngesikhathi sokutholwa kwe-franchise yomkhiqizo awunabo ubunzima obuhlukahlukene. Yenza ngendlela efanele kulesi simo futhi unake ukutadisha izibalo zama-franchise.

Ikunikeza umbono wokuthi siyini isimo sangempela ngaphakathi kwalesi sikhungo nokuthi yini okudingeka yenziwe ukuze kubuse ngempumelelo, ukuthola isikhundla esiphambili emakethe.

Lapho uxhumana nomkhiqizo owaziwayo, i-franchisor ikubeka izibopho ezithile. Awubophezelekile ukwenza izitolimende zenyanga kuphela. Udinga futhi ukwazi kahle ukuthi ungadala umonakalo ongalungiseki kusithunzi senkampani uma wenza imisebenzi oyabelwe ngokunganaki. Ngemuva kwakho konke, izindleko zedumela azijabulisi neze. Kunzima ukungathathi hlangothi, ngokungafani nokulahleka kwezezimali. Ngakho-ke, kuyadingeka ukwenza okuthile, ukufeza zonke izibopho ezikhona.

Lapho usebenzisana ne-franchise yomkhiqizo, ungahlaselwa ngabancintisana nabo. Kungaba kokubili okwejwayelekile, ukubambana kwendabuko, kanye nokusetshenziswa kwezindlela ezahlukahlukene zezindlela ezingezona ezendabuko. Uma ulungiselela kahle, khona-ke ngisho nosongo olunjalo lungamiswa ngempumelelo. Lapho ugcwalisa icala lomkhiqizo, udinga ukuthi wazi ukuthi iholo lakho kufanele libe phezulu ngangokunokwenzeka. Akudingeki nje kuphela ukuqinisekisa impilo enhle yakho. Nge-franchise yomkhiqizo, unezibopho ezithile kulo mkhiqizo. Kufika ku-9% wemali engenayo yenyanga kufanele idluliselwe ku-franchisor.

Impela, leli nani liyahlukahluka futhi alincikile kuphela enanini lemali yakho engenayo kodwa nasezimeni okwazile ukuzizuza.