Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yezokwelapha isakazeke ezindaweni eziningi zebhizinisi. Kumele kushiwo ukuthi ama-franchise wezokwelapha azibonakalise kahle emkhakheni wokusabalalisa izikhungo zezokwelapha, lapho zifunwa khona phakathi kwezigaba ezahlukahlukene zabantu. I-franchise enabasebenzi bezokwelapha kulula ukuyithola kumapulatifomu webhizinisi azinikele, lapho abenzi bemibono eminingi eyenziwe ngomumo behlangana khona, bekhetha amaklayenti abazosebenzisana nawo. Ngolwazi lwayo yonke imininingwane ehlobene nomuthi wephrojekthi ekhethiwe, kufanele uye kusayithi elikhethekile ukuthola imininingwane ebalulekile. Uma sikhuluma ngokushintshela kuma-nuances okusebenza, khona-ke kufanele usebenze ingxoxo nomhlinzeki, imiphumela yayo ezocacisa ukuthi ubudlelwano buzokwakhiwa yini. Uma ukwazile ukufinyelela esivumelwaneni, kuzodingeka uqhubeke nokwenza inkontileka nethemba lokubambisana okunezithelo ezihlangene, ubukhona bayo obuzovumela ukuthuthukisa uphawu.

Izindleko ezikhona zokudala i-franchise zizofakwa ohlwini lwezindleko ezidingekayo ukwakha iphrojekthi, nephesenti ngendlela yenzuzo. Isimo singavela lapho umthengi we-franchise yezokwelapha ngenkathi eqhuba ibhizinisi lakhe ebhekene nokuntula ulwazi mayelana nokumaketha nokwenyusa, maqondana nomhlinzeki azokwenza imihlangano yokuqeqesha. Uma iklayenti linenombolo enkulu yemibuzo ehlukene ehlobene ne-franchise yezokwelapha, kufanele ngokushesha ufune izeluleko ezisebenzayo kubathuthukisi ezizosiza ukuxazulula inkinga yamanje ngokushesha okukhulu. Indlela ekhethiwe ngokutholwa komqondo osuwenziwe ngomqondo ngecebo kunezinzuzo eziningi ngoba ukuze kufezwe umphumela oyifunayo, kuyadingeka ukunamathela ngokuphelele kuhlelo lokusebenza olusetshenzisiwe. Unegama elithuthukiswe kahle umenzi abelisebenza isikhathi eside, enqoba izithiyo eziningi ezahlukahlukene endleleni.

Ngalo mqondo, usomabhizinisi osemusha uzokuthokozela ukuba wusizo kokuba nephrojekthi eyenziwe ngomumo enciphisa ubungozi nezingibe ngaphandle kokuthinta inkampani. Uma kunzima ukusingatha inkinga, udinga ukuxhumanisa isimo ne-franchisor ukuze uxazulule inkinga ngempumelelo. Okwamanje, abathengi bakwazile ukuthi kunenzuzo kanjani ukusebenzisa ama-franchise kwezokwelapha ngoba kungacatshangwa ukuthi kukhona umgwaqo ongaphambili endleleni egoqiwe engakwesokudla nazo zonke izimpawu zesikhombisi-ndlela ezinemininingwane. Osomabhizinisi abaningi abazimele abakwazi ukufeza ifomethi yebhizinisi eliphumelelayo ngaphandle kokwazi ubunzima obuningi bokwenza iphrojekthi, okuyingxenye ebalulekile yokwakhiwa kwezinkampani. Umkhakha womsebenzi wesikhombisi esamukelwe umuthi, imininingwane ngale fomethi ingatholakala kuhlu lwezinsizakalo ezinikezwe ngaphakathi kohlaka lwe-franchise. Namuhla kunzima ukuthola indawo yokuthuthukiswa kwebhizinisi lamahhala, njengoba imakethe igcwele ngokuphelele izinhlobo ezahlukahlukene zamaphrojekthi, ngaphezu kwalokho, kunabakhiqizi abaningi endaweni ngayinye.

Mayelana nalokhu, kufanele uqondiswe izinzuzo ezithile, udale ukuncintisana ngendlela enhle, ezokuhlelela ukwakhiwa kwemibhalo esezingeni eliphezulu futhi esebenzayo, okwakha ukuphathwa kwebhizinisi lakho kuphrojekthi yokugcina.

Akunandaba ukuthi iklayenti likhetha muphi umkhakha womsebenzi, kuzodingeka ukuthi uqonde ukuthi iphrojekthi ngayinye ifanele utshalomali oluthile ngoba ithola umzamo omkhulu nezindleko. Kububanzi bokukhetha umbono webhizinisi ofanele, kuzotholakala iphrojekthi ibhizinisi elizozuza kulo isilinganiso. I-franchise yezokwelapha idonse ukunaka kwabathengi, ikhuphula izinkampani eziningi ezingeni lomhlaba jikelele, zisebenzisa ukwesekwa komkhiqizi okutholakalayo kuwo wonke amaphrojekthi amasha. Uma sikhuluma ngekusasa, inzuzo etholakele izokwandisa kakhulu ukusebenza kahle kwamabhizinisi amancane, aphakathi nendawo namakhulu, maqondana nalokho okungenzeka ukuthi kwandise izinga lezomnotho lebhizinisi. Ukuze wakhe imibhalo ehambisanayo, uzodinga ukubonisana nomenzi ngezikhathi ezithile ukwakha insiza, kulokhu esebenza ekuthuthukiseni inkampani. Ukuvula ibhizinisi, kulungile kakhulu ukuthi abathengi basebenzise i-franchise yezokwelapha, ezosiza ukwenza inzuzo enhle ngokutholakala okutholakala ezingeni lamazwe omhlaba.

Ama-Franchise ayikusasa, njengoba manje kubalulekile ukulalela ochwepheshe abanolwazi emkhakheni wakho ukukusiza ukuthi ufeze umphumela oyifunayo futhi uqaphele imibono yakho. Uma usebenzisa i-franchise yezokwelapha, amathuba okuhlala isikhathi eside esiqondisweni esikhethiwe azokhula kakhulu ngomphumela oyifunayo.

I-franchise yesikhungo sezokwelapha ihlinzeka isikhungo sakho ngenzuzo ephezulu ngaso sonke isikhathi sokusebenzisana ne-franchisor. Uma uthatha isinqumo sokuqala i-franchise, kuzodingeka wazi ukuthi ihlotshaniswa nezibopho ezithile ozithathayo. Ngemuva kwakho konke, wena, njengomsabalalisi okhethekile, ubophezelekile ukuthi uhambisane ngokuqinile nawo wonke amazinga futhi ulandele imithethonqubo. Ngaphezu kwalokho, isikhungo sokunakekelwa kwezempilo esidonswayo sikwenza uziphendulele kumakhasimende athinta wena. Iziguli zakho ngokuqinisekile zifuna ukuzinikeza insizakalo esezingeni eliphakeme futhi ngasikhathi sinye, ngamanani aphansi. Nikeza isikhungo sakho sezokwelapha inani elifanele lokunaka ngokwenza ngezifiso izikhala ngesitayela esihlukile.

Ngaphezu kwalokho, kungasiza futhi ukusebenzisa indlela yokugqoka ngokugqokisa abasebenzi iyunifomu enikezwe yi-franchisor. Uma unesikhungo sezokwelapha onaso futhi ufuna ukwandisa imisebenzi yaso, xhumana nommeleli we-franchise. Ukuhlinzeka ngolwazi olufanele, ikhodi yokugqoka, incwadi yebhizinisi, umkhiqizo ohlukile, nezinye izinzuzo. Ngokuphindaphindiwe, ukucela ukuthi wabelane ngomholo wakho. Impela, kufanele futhi ukhokhe imali encane ekuqaleni. Lo mnikelo ubizwa ngokuthi ukudonswa kwesigaxa. Ngaphezu kwalokho, ngesikhathi se-franchise yesikhungo sezokwelapha, ukhokha iphesenti elithile lomholo wakho inyanga ngayinye.

Ngalokhu, izinhlobo ezimbili zeminikelo zinikezwa. Ngamunye wabo ubalwa ngamunye, okumele futhi kucatshangelwe.

Esigabeni sokulungiselela i-franchise yesikhungo sezokwelapha, udinga ukuqonda kahle ubungozi namathuba onawo ngemuva kokuqala iphrojekthi. Ubuhle nobubi benqubo yokubhala nayo idinga ukunqunywa kusetshenziswa ithuluzi elibizwa ngokuthi yi-swot analysis. Ngaso sonke isikhathi yenza kahle ngangokunokwenzeka ngokuxazulula kahle izinkinga zamaphepha. Lapho wenza i-franchise yesikhungo sezokwelapha, ungaba nobunzima obuhlukahlukene. Ubanqoba kalula, uthola inzuzo enkulu yokuncintisana kulokhu. I-franchise esebenza kahle iyithuba lakho lokubhekana kalula nanoma yimaphi amaphutha, okusho ukuthi uphumelela.

Ngaso sonke isikhathi yenza ngokuvumelana nomthetho ukuze ungatholi unswinyo oluvela kuhulumeni. Ngaphezu kwalokho, izindleko zedumela lebhizinisi lezokwelapha azamukeleki. I-franchisor ayikubekeli lo mkhiqizo ukukhubaza ukwethembeka kwamakhasimende. Esikhundleni salokho, ngokuphambene nalokho, ulindele ukuthi usebenze ngokufanelekile ngemisebenzi yokukhiqiza. Ngaso sonke isikhathi yenza ngendlela efanele futhi ufunde imininingwane engatholakala ngokuqoqwa kwezibalo. Ukutadisha izinkomba zezibalo ngaphakathi kwe-franchise kufanele kwenziwe ngokuqhubekayo. Kungaba kuhle uma usebenzisa amathuluzi wokubonwa asebenzayo.

Isibonelo, ithuluzi elinjalo liyigrafu noma ishadi. Izinkomba zezibalo ezomile nezingaqondakali ziboniswa ngokucacile kuzo.