Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-caviar franchise yiphrojekthi yebhizinisi ethile. Lapho usebenzisa i-franchise, njengomthetho, uhlobo oluthandwayo lwentengiso luphakanyiswa emhlabeni jikelele. Lokhu kungumkhuba ojwayelekile ngoba inzuzo yokusebenzisana ne-franchise ilele ngqo ekutheni awudingi ukusebenzisa imali ukukhangisa ngomkhiqizo omusha, udinga kuphela ukumemezela ngaphakathi kwemikhankaso yokukhangisa ukuthi ungumsabalalisi okhethekile futhi uthengisa izimpahla kusuka umkhiqizo owaziwayo. Abantu abaziyo ukuthi i-caviar franchise yakho iyathandwa emhlabeni jikelele kungenzeka bafune ukuxhumana nawe bese bezama umkhiqizo omusha. Uma wenza i-caviar, khona-ke kufanele ibe yintsha. Leli iqiniso elingaguquguquki elisebenzela i-franchise kanye nanoma yiliphi elinye ibhizinisi.

I-caviar kufanele ihanjiswe ngeziqukathi ezibandayo, okumele zinakwe uma usebenza ne-franchise. Ngaphezu kwalokho, impilo yeshalofu ye-caviar inomkhawulo, ngakho-ke, leli qiniso kufanele linakwe lapho kukhuthazwa ilungelo lokuhweba.

Ukusebenza nge-caviar franchise kusho ukuthi wenza amaphepha ezingeni elifanele lekhwalithi futhi ungalahli umbono weqoqo lonke lemininingwane ehlukahlukene ye-oda elibalulekile. Udinga ukuhlela amakhasimende akho ngempumelelo futhi ungawaniki i-caviar kuphela kepha nezinye izimpahla uma ufuna ukusebenza kahle emakethe. I-franchise ingahle ingalinganiselwa ku-caviar eyodwa kuphela, kodwa ithengise lonke uhla lwemikhiqizo yokudla kwasolwandle ehlukahlukene. Into esemqoka ukuthi zintsha futhi zihlangabezana nemibandela ebekwe ngumnikazi wangempela wophawu lwentengiso. Lapho usebenzisa i-caviar franchise, umuntu kufanele futhi akhumbule ukuthi kufanele ancintisane nozakwabo bendawo. Impela kukhona osevele esabalalisa i-caviar edolobheni lakho, ngakho-ke, ebusweni balezi zinkampani, i-franchise yakho inezimbangi eziqondile.

Ukuze ubhekane nazo ngempumelelo, kuyadingeka ukuthi kwenziwe ukuhlaziywa okuphumelelayo kokuncintisana. Vele, ukuhlaziywa kwe-swot kuzokusiza nokuthi uqonde ukuthi yimaphi amandla nobuthakathaka iphrojekthi yebhizinisi lakho elinalo. Ukusebenzisa i-caviar franchise ngokufanele kukuvumela ukuthi uhlanganyele nezithameli ezibhekiswe kuzo ezibanzi. Uzodinga ukuhlinzeka abantu ngalo lonke ulwazi abaludingayo mayelana nezinzuzo zomkhiqizo wakho. Lokhu kuzobasiza ukuthi benze isinqumo esifanele ngendlela yokukhetha inhlangano yakho.

I-red caviar franchise yiphrojekthi yebhizinisi ethokozisayo kepha eyingozi. Ngenkathi uyithuthukisa, ungahlangabezana nobunzima obuthile. Futhi lezi akuzona kuphela izithiyo ezingxenyeni zeziphathimandla zezokuhlanzeka nezimbangi ezingaba khona, uzodingeka futhi ukuthi uthobele lonke uhla lwemithethonqubo ehlukene, ngoba i-red caviar iyawohloka ngokushesha. Ukuze i-franchise isebenze kahle, udinga ukunakekela ukutholakala kweziqukathi zokugcina. Umkhiqizo obandayo kufanele uthengiswe ngesikhathi nangezikhathi eziningi ngangokunokwenzeka lapho ungathengisa ngaphambi kosuku lokuphelelwa yisikhathi ukuthi lufike. Konke ukuthengisa okuthengiwe yisikhathi akuvumelekile, ikakhulukazi uma usebenza ngokuvumelanisa ne-franchise.

Ngemuva kwakho konke, ubeka engcupheni ukulimala okwedumela. Ungalahlekelwa yilungelo lokusatshalaliswa okukhethekile kwe-caviar ebomvu ngaphakathi kwe-franchise uma uthatha indlela engafanele ekusebenzeni kwemisebenzi ye-franchise. Awungeqi umugqa obomvu lapho usebenzisa i-franchise ukuze ungabi nobunzima obungenakunqotshwa ngemuva. Ngakho-ke, mane ngokomqondo noma ngenye indlela, nquma ukuthi kungakanani ukufakwa kwezimpahla okudingeka kugcinwe ukuze ivolumu yokuthengisa yanele. Akunasidingo sokushiya isitoko esikhulu ngosuku olulandelayo, kungcono ukuthenga kamuva, umkhiqizo wakamuva. Uma uthatha isinqumo sokusebenza kwi-franchise yokuthengisa okubomvu kwe-caviar, bese ukhetha iphrojekthi yebhizinisi ehamba phambili ezokunikeza izinzuzo eziningi kakhulu.

Lapho usebenzisa i-franchise ye-red caviar, kuzodingeka ukuthi ukhokhe imali yesamba esigabeni sokuqala sokuthuthuka kwayo. Leli iphesenti lemali engenayo yangenyanga engakhuphukela ku-11% kepha ingaba ngaphansi kakhulu, engabalwa isamba senani lotshalomali olwenziwayo. Ngaphezu kwalokho, kukhona nomnikelo obizwa ngama-royalties wokukhangisa womhlaba wonke nokudonswa kwemali. Uzonikela ngalezi zinikelo ezimbili ngesikhathi kwenziwa i-red caviar franchise lapho kuthengiswa imisebenzi. Kwenziwa ekupheleni kwenyanga yokuqala futhi kubalwa njengephesenti lemali engenayo okwazile ukuyithola. I-franchise ye-red caviar ingaba nzima, kodwa-ke, unganqoba zonke izingqinamba uma ulandela ngokuqinile imithethonqubo futhi wenza umsebenzi wokuqala wokulungiselela.

Yenza ukuhlaziywa kwe-SWOT, njengoba leli thuluzi lisebenza hhayi esigabeni sokuqala kuphela kodwa nangenkathi kwenziwa iphrojekthi yebhizinisi. I-franchise ye-red caviar ingasithuthukisa kakhulu isimo sakho sezezimali uma wenza konke ngokuvumelana nemithetho. Sebenzisa ulwazi lwe-franchisor lapho wenza iphrojekthi yebhizinisi. I-franchise yokuthengiswa kwe-caviar ebomvu kufanele isebenze ngokuphelele, okusho ukuthi uzothola ithuba elihle lokuthola ukunqoba okusobala emncintiswaneni webhizinisi kule makethe.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yochungechunge lwezitolo ze-red caviar iphrojekthi efanelekile yebhizinisi emadolobheni amakhulu, kepha iphrojekthi yebhizinisi eyinkimbinkimbi. Ukuze kuthi ngesikhathi sokuqaliswa kwayo ungabi nobunzima, udinga ukulungiselela kahle, usebenzise ama-analytics efomethi yamanje. Ngokuvamile, ukusebenza nge-franchise, awudingi ukwenza amaphutha, ngoba unesibopho sesigaba sonke sozakwethu. Okokuqala, i-franchise ingahlolwa ngabathengi, okwesibili i-franchisor, futhi okwesithathu ngabaphathi bezempilo bomphakathi. Akufanele weqe indawo ebomvu uthengisa izimpahla eziphelelwe yisikhathi. Lo ngumthetho ongaguqukiyo okumele ulandelwe njalo.

Uma uthatha isinqumo sokuthengisa i-caviar ebomvu, funa i-franchise yochungechunge lwezitolo, ubhekise kuzinhlu ezikhethekile. Bazokusiza uthole inketho engcono kakhulu yokuxhumana nabo. Le nethiwekhi yokuhweba nge-franchise ebomvu ye-caviar kufanele yakhelwe ngesitayela esifanayo. Kungabolekwa ku-franchisor. Ngaphezu kwalokho, indlela yokugqoka yabasebenzi nayo ibalulekile ukuze bonke abasebenzi bakho bagqoke umfaniswano ofanayo. Phatha inethiwekhi yakho kahle, uthathe izitolo zakho ziye ezingeni elilandelayo lobuchwepheshe. Ukuhweba nge-caviar ebomvu kuzohamba ngokushesha, futhi i-franchise yochungechunge lwezitolo izosiza ekwenzeni imisebenzi ebekiwe.

Ungahle ubhekane nobunzima obuthile ngenkathi wenza iphrojekthi yebhizinisi. Uma ulungiselele kahle kusengaphambili, khona-ke banganqotshwa kusetshenziswa i-algorithm eyenziwe ngaphambilini. Abathengi bazoxhumana ngokuzithandela nezitolo zakho, futhi inethiwekhi yezitolo izonikeza ukumbozwa okufanele kwezithameli ezihlosiwe. Umkhiqizo we-franchise uzongena eqhweni, okusho ukuthi ngeke ube nokushoda kwezinsizakusebenza zezezimali. Kuzokwenzeka hhayi kuphela ukukhokha i-franchisor kepha futhi nokwenza iminikelo. Kuzoba nethuba elihle kakhulu lokwanelisa izidingo zakho, ngaleyo ndlela uthole impumelelo.

I-franchise yochungechunge lwezitolo ze-red caviar yiphrojekthi yebhizinisi, okuqalisa ukuthi, okudingekayo ukunciphisa inani lamaphutha libe ubuncane. I-franchise izosebenzisana ngempumelelo nenethiwekhi yegatsha isebenzisa ukuxhumana kwe-Intanethi. Lokhu kuzodinga isoftware ekhethekile, ngaphezu kwalokho, i-franchise yochungechunge lwezitolo idinga ukuthuthukisa izinqubo. Ukuzifeza ezingeni elifanele lobuchwepheshe, thola imininingwane edingekayo kwi-franchisor bese uyisebenzisela ukuzuzisa iphrojekthi yebhizinisi. Amathuluzi wokuhlaziya nawo azotholakala kuwe, ngakho-ke, akufanele ungakunaki ukuxhashazwa kwawo. Iphrojekthi yebhizinisi eyakhiwe kahle izoletha izinzuzo ezinkulu. Futhi, lapho usebenzisa i-franchise yakho yenethiwekhi yezitolo ezibomvu ze-caviar, udinga ukuqonda ngokucacile ukuthi unesibopho sozakwenu phesheya.

Angakuhlola noma kunini, ngakho-ke, udinga ukuzilungiselela.

I-franchise yesitolo sezinhlanzi ezibomvu i-caviar ibhizinisi elithandekayo - iphrojekthi okumele yenziwe ngokulandela ngokuqinile imithethonqubo. Ngemuva kwalokho wena, ngokunokwenzeka, ngeke ube nezinkinga ngohlelo olubalulekile. Uma usebenza nge-franchise, udinga ukuthi wazi ukuthi uthatha izibopho ezahlukahlukene kuphela, eyokuqala isidingo sokukhokha iminikelo. Ngaphezu kwalokho, ngokuthengisa i-franchise yenhlanzi, kuzofanele ukhokhe imali yesamba ekuqaleni. Umthamo wayo ungahluka futhi ubalwa njengephesenti lenani lotshalo-mali lokuqala okufanele lwenziwe. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi enezingozi zokuphelelwa yisikhathi.

Udinga ukuqinisekisa ukuthi izimpahla zihlala zintsha. Ngemuva kwakho konke, uma weqa umugqa obomvu njengengxenye yokusebenzisa i-franchise yesitolo sezinhlanzi futhi uthengise izimpahla ezisezingeni eliphansi, izindleko zedumela zingaba yingozi. Kukhona nethuba lokungalulami kulowo monakalo, ngakho-ke, kungcono ukungalethi esimweni esinjalo. Kungcono ukukhipha umkhiqizo ophelelwe yisikhathi kunokuwuthengisa, futhi konakalise ubudlelwano nabathengi. Uma uthatha isinqumo sokungena esitolo sezinhlanzi futhi uthengise i-red caviar, ngaphakathi kohlaka lwe-franchise, uzodinga ukukhomba izethameli ezifanele. Zama ukuthola izinkomba ezivela ku-franchisor ukuze ugweme amaphutha.

Lapho usebenzisa i-franchise yesitolo sezinhlanzi ezibomvu i-caviar, ungabona imikhiqizo esevele isondela kudethi yokuphela kwayo futhi unikeze izaphulelo ezibaluleke kakhulu kuyo. Kungcono ukulahla umkhiqizo ozobola maduzane kunokuwuthengisa ngemuva kokuthi usunyamalele. Ngemuva kwalokho uzothola okungenani okuthile, ngaphandle kwalokho, uzobhekana nezindleko zedumela, noma kufanele uphonsa insiza kudoti. Uma uthengisa i-caviar ebomvu ngaphakathi kwesitolo sezinhlanzi, i-franchise izokusiza ukusetha imisebenzi yakho yobufundisi ngokulandela isibonelo esiphumelelayo. Uzokwazi ukukopisha ikhodi yokugqoka, umhlobiso wendawo, kanye nemishini ongayinikezwa. Ngaphezu kwalokho, lapho kwenziwa i-franchise yesitolo sezinhlanzi ezibomvu i-caviar, kuyadingeka ukuqeqesha abasebenzi ukuze ochwepheshe bakwazi ukuphendula ngempumelelo ekuveleni kwezimo ezingqubuzanayo ezingaba khona.

Ukuthukuthela okuvela kumakhasimende kudinga ukwenziwa ngesizotha futhi ngokuzibamba kuphela lapho uzothola ithuba elihle lokugcina umthengi, futhi uzobuya, esekuthengile okuthile.