Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yokudlela iphrojekthi enenzuzo enkulu ngokuzayo. Ukuze ukwenze ngempumelelo, kuyadingeka ukulungiselela kusengaphambili ngokwenza ukwakhiwa kohlelo lwebhizinisi. Ngaphezu kwalokho, uma usebenza nge-franchise, usuvele unecebo lebhizinisi ezandleni zakho, ngoba uthola lonke ulwazi oludingekayo kumlingani wakho ohweba naye. I-franchise kufanele isetshenziswe ngokufanele, futhi ngeso lengqondo kulezo zici zesifunda eziyizici zale ndawo. Uma usebenza endaweni yokudlela, lapho-ke lapho uhlangana ne-franchise, kufanele uxoxe kusengaphambili ngazo zonke izimo ngokuya ngokuthi uzosebenza nini ngokuzayo. Isibonelo, ukuthengwa kokudla kufanele kwenziwe ngobuchwepheshe nangendlela efanelekile, kubhekwe imininingwane.

Ungahlela futhi nommeleli we-franchise ukuhlinzeka indawo yakho yokudlela ngezinsizakusebenza ngqo kusuka ku-franchisor. Lokhu kuwumkhuba ovamile kuma-franchise amaningi aseMelika. I-franchise yokudlela kufanele isebenze kahle, vele usebenzise isoftware ekhethekile. Kunezinketho ezimbili, noma ngabe uthenga isoftware ngokwakho, noma iza inqwaba yezinye izinzuzo ozithola lapho uthenga i-franchise. Noma ngabe usebenzelana nendawo yokudlela noma olunye uhlobo lwebhizinisi, i-franchise ingukutshalwa kwemali okungenzeka kube nenzuzo. Ngemuva kwakho konke, utshala imali eningi kakhulu yezinsizakusebenza zezezimali, kepha ukukhokha kuphezulu impela. I-franchise ayilutho ngaphandle kokuqashiswa kwesikhathi eside kophawu lwentengiso, nakho okuza nesethi yezincwadi ezahlukahlukene zebhizinisi.

Zisetshenziswa ukuze ube nethuba lokwenza imisebenzi yehhovisi ngokuhlelekile nangokuhlelekile.

Umsebenzi ne-franchise yokudlela wenziwa ezingeni elifanele lobuchwepheshe, inqobo nje uma kusetshenziswa izinsiza ezisezingeni eliphakeme. Kuyadingeka ukuthenga imikhiqizo yokudla kuphela kubasabalalisi abathembekile ukuze ungaphoxi uphawu lwakho lokuhweba olwaziwayo noludumile emhlabeni wonke. Vele, uma ngabe uphromotha i-franchise yokudlela, futhi udinga ukukhetha kahle indawo lapho kutholakala khona ukudla. Njengomthetho, izindawo zokudlula zikhethelwa indawo yokudlela, lapho ngokuzayo ingaheha inani elikhulu lamakhasimende. Vele, i-franchise ingumsebenzi osebenzayo ngokwawo, noma kunjalo, uma isetshenziswe ngokungafanele, uzibeka engcupheni yokulahlekelwa yimali. Kungakho kufanelekile ukusondela ngendlela efanele nangempumelelo ekusetshenzisweni kwawo wonke umsebenzi wasehhovisi.

I-franchise endaweni yokudlela iyithuba lakho lokuzuza imiphumela emihle empikiswaneni yokuncintisana ngenxa yokuthi uzodlula izimbangi zakho ezingeni lokuqwashisa ngomkhiqizo. Kodwa-ke, ama-franchisees amaningi kungenzeka asevele esebenza endaweni yedolobha lakho, ngakho-ke, kufanele uncintisane nabo. Kuyadingeka ukwakha noma ukusebenzisa izinzuzo ezikhona kunezinye izindawo zokudlela uma uthengisa i-franchise endaweni yokuncintisana. Futhi, ukuhlaziywa kokuncintisana kudinga ukwenziwa kusisekelo sokuqala ukwazi ukuthi yini okufanele ubhekane nayo ngokuzayo. Ukusebenza nge-franchise endaweni yokudlela nakho kukunikeza ithuba lokubhekana kahle nomsebenzi wehhovisi wanoma iyiphi ifomethi futhi ugweme amaphutha. Ngemuva kwakho konke, ukutholakala kolwazi olusesikhathini lokuthi ungalikhangisa kanjani ibhizinisi ezandleni zakho.

Ukhokhela ithuba lokusebenzisa idizayini yokuqala, futhi umthetho wokuvikelwa kwempahla ngayinye uvikela i-franchisor ekuntshontshweni kosomabhizinisi abangathembekile. Ukusebenza nge-franchise yokudlela kungabandakanya amanani abasebenzi ngamunye. Kungcono ukubala umholo ngokuzenzekelayo, usebenzisa isoftware edingekayo. Ungalawula ukuhlala kwendawo yakho uma usebenza ne-franchise yokudlela. Lokhu kubaluleke kakhulu ukugwema amaphutha abalulekile ekusabalalisweni kwabathengi. Uma usebenza nge-franchise enjalo, kuzodingeka ukhumbule ukuthi ngokushesha nje lapho uzovula leli bhizinisi, kuzofanele ukhokhe inani elithile lezinsizakusebenza zezezimali njengemali yokuqala. Inkokhelo yokuqala lapho usebenzisana ne-franchise ibizwa ngokuthi isamba semali.

Kwenziwa kanye kuphela, futhi ivolumu yayo ingaba yenani elihlukile. Kubalwa njengephesenti lenani lemali olitshala ngesikhathi sokuqala. Ukusetshenziswa kokuhlala endaweni yokudlela kuzosebenza futhi kube nekhwalithi ephezulu, uma ucabangela kusengaphambili zonke izingozi ezikusongelayo.

Izindawo zokudlela nezindawo zokudlela zama-Franchise mhlawumbe yizindawo ezithandwa kakhulu futhi ezifiselekayo ebhizinisini. Kungani zithandwa kangaka? Izindawo zokudlela nezindawo zokudlela ezinhle zingenye yezindawo zokuzijabulisa esizithandayo emphakathini wethu. Kunezikhungo eziningi ezinjalo cishe kuwo wonke amadolobha. Osomabhizinisi balwela ukuvula izikhungo zesimanje, ezithokomele ngohlobo oluthile lwensizakalo noma ezinye izinzuzo. Izikhungo zokupheka kufanele zikhuthaze abathengi ukuthi bazethembe. Akuyona imfihlo ukuthi kuningi okudingeka ezindaweni zokudlela zaphesheya, futhi lesi yisizathu sempumelelo yabo.

Ama-franchise salon namakhefi akuvumela ukuthi ulethe ibhizinisi lakho ezingeni elisha lekhwalithi. I-franchise ingasetshenziselwa ukuqala ibhizinisi noma ukuguqula i-biz ekhona. Izimo nezindleko ze-franchise zingahluka ngokuya ngokuthandwa komkhiqizo othile. Ukutshalwa kwemali kunganqunyelwa kwisamba semali noma ebukhosini, kepha imvamisa kuyadingeka ukukhokha kokubili. Ngokuphindaphindiwe, uthola ukwesekwa kumlingani onolwazi, uhlelo lwe-biz olucatshangelwe kahle, izixazululo zokumaketha, nezinye izinzuzo. Konke kuya ngemibandela yesivumelwano. Ungayithola kanjani i-franchise enenzuzo futhi uphathe izindawo zakho zokudlela kahle? Ikhathalogi yethu yokudlela isiza ngalokhu, lapha ungathola ukunikezwa okuhlukahlukene kwe-franchise emkhakheni wamakhefi okuphekela.