Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yesitolo sezingubo ngumsebenzi onenzuzo ekusetshenzisweni kwayo lapho yonke imithethonqubo efanele kufanele igcinwe ngokuqinile. I-franchise yakho izokwaziswa abathengi ngenxa nje yokuthi imakethwa egameni lomkhiqizo owaziwayo. Vele, akufanele usebenzise kabi ilungelo lokwenza imisebenzi egameni le-franchise, ngoba isitolo sakho kufanele sihlangabezane nenqubo esezingeni eliphakeme kakhulu. Yilapho kuphela abathengi bezophendukela kuwe ngokuqhubekayo. Uma ufuna ukufeza imiphumela ebalulekile ngesitolo sakho futhi uthengise inani elikhulu lezimpahla zemidlalo, kuzodingeka ukhethe i-franchise ehamba phambili futhi esebenza kahle kakhulu. Kunezinsizakusebenza eziningi ezahlukahlukene zalokhu, lapho uzokwethulwa khona ngezindlela ezahlukahlukene ongakhetha kuzo.

Izingubo zezemidlalo esitolo kufanele zithengiswe ngendlela yokuthi kube lula kumthengi ukuthi aqonde okunezinhlobonhlobo. Vele, usebenza nge-franchise, uzokwazi ukwakha imisebenzi yehhovisi ngokuhambisana ngokugcwele nokwangempela. Kuzokwakhiwa kahle izakhiwo, ukwenza ukwabiwa okufanele kwezinsizakusebenza, kanye nokwenza ngcono indawo yokugcina impahla.

Izingubo zezemidlalo emahholo esitolo zizohlelwa ngokulandelana okuthile. Lokhu kungomunye wemisebenzi ye-franchise, ukukunikeza imininingwane ephelele yokuthi ungathengisa kanjani. Izinga eliphezulu lenkonzo lizodlala ezandleni zakho, futhi uzokwazi ukuheha inani elikhulu kakhulu lamakhasimende. I-franchise yezemidlalo esebenzayo kufanele ikhiqize izinga eliphezulu lemali engenayo. Ukucaca kokuqaliswa kokusebenza kwamahhovisi kuzoqinisekiswa ngokusetshenziswa kwenani elikhulu lezinto zokubona. Kungaba womabili amagrafu nemidwebo, namanye amathuluzi.

Mhlawumbe i-franchisor ikunikeza amathuluzi anjalo onawo ngokuphelele. Yisebenzise ngokugcwele i-franchise yakho yezemidlalo ukuqinisekisa ukuthi ufinyelela izithameli zakho ezihlosiwe. Ukuxhumana nezigaba zamanani ezahlukahlukene kuzokusiza nalokhu. Uma uthengisa izingubo zemidlalo esitolo sakho, khona-ke udinga ukuheha abathengi abafanele. I-franchise izokunikeza umbono wokuthi ungakhangisa kanjani ngemidiya, imithombo yezindaba, nange-Intanethi.

I-franchise yesitolo se-Sportswear online iyinzuzo emakethe enenzuzo enkulu. Zingatholakala ngobuningi kuzinsizakusebenza ezahlukahlukene eziku-inthanethi ezinikeza ukukhethwa kwama-franchise ahlukahlukene kulabo abafisa ukuthenga ibhizinisi eselivele likhona. Namuhla inani lokuthengisa kwi-Intanethi likhula hhayi kuphela minyaka yonke kepha njalo ngenyanga. Izinhlobonhlobo zezitolo zivele zingabi nencazelo. Ukusebenza ngezimpahla ezahlukahlukene zemidlalo, njengezingubo, izicathulo, okokusebenza, izesekeli, okokusebenza, njalonjalo, ukusebenzisa i-Intanethi kusebenza kahle futhi kunenzuzo enkulu uma kuqhathaniswa nezitolo zakudala. Imvamisa, ukunikezwa kwe-franchise kuhambisana nohlelo lwebhizinisi olwenziwe isikhathi esinqunyiwe, njengeminyaka emi-3 noma emi-5, ukubonisana esitolo se-inthanethi ngesakhiwo esihle, isethi yezihlungi, okunezinhlobonhlobo, inqubomgomo yamanani, imithetho yoku-oda kanye nokulethwa nokunye okuningi.

I-franchise yezingubo zemidlalo ilula kakhulu ekuhleleni ukuthengisa ngokusebenzisa isayithi, ngenxa yezinguquko ezinqala kwezemfashini azenziwa kaningi, izidingo ezingaguquki ngokwe-ergonomics, isitoreji, nezimo zokuhamba. Ingosi ye-Intanethi imvamisa iyindlela ephumelelayo yokuhlela ukuhweba ngezimpahla ezahlukahlukene, hhayi ezemidlalo kuphela, ngoba ayidingi ukutshalwa kwezimali okukhulu. Futhi nangemigomo ye-franchise, i-franchise ingaqala umsebenzi wayo ngesikhathi esifushane kakhulu futhi inikeze ngokushesha ukubuyisa kanye nezinga elihle lenzuzo.