‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yomthengisi iyiphrojekthi yebhizinisi eliyingozi ngoba izinsizakalo zabathengisi zingumsebenzi othile. Khetha i-franchise ngokuya ngokuthi iyiphi evumelana nawe kakhulu. Ngaphezu kwalokho, kufanele uhlole izimo zokwenza i-franchise, enqunywa i-franchisor. Ukuze wenze lokhu, ungabheka ezinhlobonhlobo zezitolo nezimakethe zama-franchise, ezilula kakhulu. Uma ungumthengisi, ukuqaliswa kwemisebenzi yakho egameni le-franchise eyaziwayo kukunikeza ithuba lokuthuthukisa kakhulu inhlalakahle yakho yezinto ezibonakalayo. Ngemuva kwakho konke, uzothola izicelo eziningi ngoba nje ungummeleli womkhiqizo odumile futhi onokwethenjelwa.

Umthengiseli udinga ukwenza amaphepha akhe ngekhwalithi ephezulu, usebenza noma engenayo i-franchise. Akunandaba ukuthi hlobo luni lomsebenzi, kuzodingeka uhlanganyele nezinsizakusebenza zezezimali, futhi lokhu kungumthwalo osemthethweni futhi nokuziphatha kumakhasimende akho. Ukusebenza nge-franchise yomthengisi kwenza kube nokwenzeka ukusebenzisa kabi ukwazi, imininingwane, izindlela zobuchwepheshe, kanye nohlelo lwebhizinisi olusebenza kahle. Ngaphezu kwalokho, uthola nomkhiqizo odumile emhlabeni wonke onawo. Kungaba kuhle uma lo mkhiqizo ubudumile endaweni yesifundazwe lapho uzovula khona i-franchise yomthengisi.

Iphrojekthi yebhizinisi ehlobene ne-franchise yomthengisi izosebenza ngokungenasici uma isetshenziswe kahle. Ngokwenza okusemandleni, sisho ukukopishwa ngqo kwezinto zobunikazi bezinkampani ngokuya ngamazinga. Kepha izindlela zokuphumelela azigcini kulokhu. Udinga futhi ukubheka umehluko wesifunda ukuze usebenze kahle kakhulu. Okudonswa imali kumthengisi kuhlinzekela ukukhishwa kwemali yokuqala ebizwa ngemali yesamba semali. Lezi zimali zizodluliselwa kuma-akhawunti e-franchisor ngemuva kokuphothula isivumelwano.

Inani lomnikelo wesamba semali lapho usebenza nge-franchise yomthengisi lingaba kusuka ku-9 kuye ku-11%. Lokhu kungumkhuba ojwayelekile futhi akukho lutho olusolayo kuwo. Kufanele ukhokhele ukugcwaliseka kwethuba lokusebenza ngaphansi kwegama le-franchise eyaziwayo. Noma ngabe ungumthengisi noma umthengisi, usadinga ukulandela imihlahlandlela eyamukelwa ngokujwayelekile.

I-franchise yenkampani yabarhwebi izonikeza ithuba lokuthuthukisa imisebenzi ezingeni elisha lobuchwepheshe. Ngokusebenzisana ne-franchise, uthola izinzuzo eziningi zokuncintisana. Yenza i-franchise yakho ye-brokerage futhi uzuze kakhulu kuphrojekthi yebhizinisi lakho. Lokhu kuzokunikeza ithuba lokuhola imakethe futhi uqhubeke nokukhulisa ukuhola kwakho phezu kwezimbangi zakho eziyinhloko. Sebenza kahle ngokunikeza insizakalo esezingeni eliphakeme. Ngemuva kwalokho uzoba nenzuzo ebalulekile yokuncintisana.

Ingasetshenziswa njalo ukuheha abathengi abaningi. Lungiselela inkampani yakho yokuhweba usebenzisa i-franchise. Lapho-ke inkampani izophumelela futhi kuzokwazi ukwandisa ivolumu yamarisidi wesabelomali. Uzokwazi ukubhekana ngokuphumelelayo nanoma yimuphi umsebenzi wasehhovisi, uwenze ngempumelelo enkulu. Ukusebenzisa i-franchise yenkampani yabarhwebi kungabhekana nezinselelo ezahlukahlukene. Isibonelo, lawa ngamacebo abancintisana nawo nezicelo ezivela eziphathimandleni zombuso. Ngemuva kwakho konke, lolu hlobo lwebhizinisi lukhawulelwe kakhulu kumalungelo alo okukhangisa.

Ngakho-ke, udinga nje ukulungiselela lokhu ngaphambi kwesikhathi futhi wazi ukuthi wenzeni. Lapho-ke ukuqaliswa kwe-franchise yenkampani yabarhwebi kunganqoba bonke ubunzima, futhi uzokwazi ukuthola izinga eliphezulu lemali engenayo. Futhi, njengoba wazi, kunemali eningi impela kule mboni. Zivela ngampela emoyeni omncane futhi udinga nje ukwazi ukuthi yini okudingeka yenziwe ukuzithola.

Xhumana nommeleli we-franchise futhi ulungiselele inkampani yakho ye-brokerage ngendlela efanele ngangokunokwenzeka. Lapho-ke ibhizinisi lakho lizophumelela futhi kuzokwazi ukwenza kahle ukusebenza kwehhovisi kwanoma yiluphi uhlobo. Inkampani yakho izohola imakethe, ngaleyo ndlela ihlinzeke ngethuba lokukhulisa ngokushesha ivolumu yemali engenayo yesabelomali. I-franchise ye-brokerage yiphrojekthi oyithola ku-franchisor ngokungenasisekelo. Kuzofanele ukhokhe, futhi vele esigabeni sokuqala kuze kufike ku-11% wemali yonke oyitshalile. Ngaphezu kwalokho, ngesikhathi sokuqaliswa kwe-franchise ye-brokerage, kuzodingeka ukhokhe kusuka ku-3 kuya ku-9% wemali etholakalayo njalo ngenyanga.

Lezi izitolimende ezimbili. Eyokuqala ibizwa ngama-royalties, eyesibili uhlu lokukhangisa komhlaba wonke. Ngokubambisana bakha inani eliphezulu le-10% yenzuzo noma imali engenayo. Izimo ezengeziwe zokuqaliswa kwe-franchise yenkampani yama-brokerage kufanele zitholwe ngqo kummeleli womkhiqizo. Ngokuqinisekile uzokunikeza imininingwane yakamuva, futhi ungayisebenzisa. Kufanele njalo ulutadishe ngokucophelela nangokucophelela ulwazi onikezwe lona. Ngemuva kwakho konke, aqukethe imininingwane efanelekile, ukusetshenziswa kwayo okungafanele kunganakwa.

I-franchise kwa-Israyeli inamathuba onke okuqaliswa ngempumelelo. Lezi zinhlobo zamabhizinisi zivame ukubhekana nobunzima obuncane kunabasomabhizinisi abazisebenzayo. Usomabhizinisi uhlala esebenza engcupheni nasengozini yakhe, noma kunjalo, ngaphakathi kohlaka lwe-franchise, uthola ukwesekwa okusebenzayo. Amathuba akhe okuwina empikiswaneni yokuncintisana akhula kakhulu. Ngokwezibalo, osomabhizinisi abasebenzisa leli thuba bathola imali engenayo ephezulu kakhulu. Abazange bavale, ukuvalwa kokugcwaliseka kwe-franchise kwa-Israyeli kuncane kakhulu kunokuqalwa kweziqalo zabo.

Ngemuva kwakho konke, ukhokha imali ethe xaxa ngaphakathi kohlaka lwe-franchise, noma kanjani, usuvele usebenzisa izifanekiso ezenziwe ngomumo futhi ngosizo lwabeluleki abanolwazi, wenza, wenza inzuzo. Inkokhelo iza ngokushesha okukhulu. Izinhlangano eziningi zithuthukela ezingeni le-franchise kwa-Israyeli. Bathengisa imikhiqizo ngokunikeza insizakalo. Ungathenga i-franchise usebenzisa umuzwa womunye umuntu. Lokhu akusebenzi ku-Israyeli kuphela, i-franchise iphrojekthi yomhlaba wonke. Kwenziwa ngokuya ngemithetho ethile.

Le mithetho ngokuvamile ilawula ubudlelwano, noma kunjalo, icala ngalinye lihlukile. Kungaba yinoma iyiphi iphrojekthi yebhizinisi, okubaluleke kakhulu, kwa-Israyeli, ukulandela umthetho wayo, amasiko endawo kufanele anakwe ngokufanele. Isibonelo, ukuthengisa inyama yengulube kwa-Israyeli bekungeke kube yinto enhle yokwenza. Noma kunjalo, kungadingeka ukutadisha izibalo, ekuboneni kuqala kubonakala kunjalo, kepha ngakolunye uhlangothi, kungenzeka ukuthi izinkomba zezibalo zinikeza imininingwane ehlukile. Kunenani elikhulu labafuduki abangakuboni kuyihlazo ukudla imikhiqizo yengulube. Ngaphandle kwalokho, kufanele ngaso sonke isikhathi uhloniphe izithameli ezihlosiwe, ufunde umthetho njalo. Lapho wenza i-franchise, udinga ukuqonda ukuthi yiziphi izingqinamba.

Kukhona ne-franchise kwa-Israyeli, lesi yisimo esithile. I-franchisor yakwa-Israyeli, lapho yenza iphrojekthi ye-franchise, idinga ukutadisha izwe lapho ifuna ukwandisa. Kuyadingeka ukuxoxisana nomsabalalisi wesikhathi esizayo kusengaphambili. Udinga ukuqonda ukuthi ifeza ziphi izimo, futhi lapho kukhona ukungafani. Zonke izivumelwano ezifinyelelwe kumele zirekhodwe ngaphakathi kohlaka lwenkontileka yamanje. Lokhu kuwumkhuba ojwayelekile lapho kufezwa i-franchise.