Ama-franchise anenzuzo aya ngokuya efuneka kakhulu emphakathini wethu lapho kungekho muntu ofuna ukubeka engcupheni ibhizinisi lakhe futhi aqale ibhizinisi elisha kusuka ekuqaleni. Kungalezikhathi lapho zonke izinhlobo zabasebenzisi zifuna indlela yokuthenga ama-franchise anenzuzo. Ngale ndlela, ukuqaliswa kwezinhloso zokuvelela kuba lula kakhulu, ngoba usuvele unebhizinisi elilungiselelwe hhayi lonke uhlu lobunzima kwabaqalayo ukuxazulula imisebenzi.

Ziyini izinzuzo zokuthola ama-franchise, kunokuba wakhe ibhizinisi kusuka ekuqaleni? Uhlu lwamathuba lubanzi kakhulu, noma ngabe abaningi bephatha okunikezwa okunenzuzo enjalo ngohlamvu lukasawoti. Lokhu akumangazi, ngoba emakethe ungathola inani elikhulu lezinsolo ezisolisayo futhi ezingagunci ezisezingeni eliphansi. Ukugwema ukushayisana nabo, ungaphendukela kumthengisi othenjiwe onomlando omuhle nokuxhuma okusungulwe okunenzuzo. Yilezi zinkonzo inkampani yethu enikela ngazo kubathengi abangaba khona bama-franchise anenzuzo.

Ngakho-ke, ake siqhubekele ezinzuzweni ezingaba khona zokuthola amabhizinisi anenzuzo ngaphandle kweshelufu.

Okokuqala, uthola ithuba eliyingqayizivele lokungaphinde uvuselele isondo, hhayi ukuthi uhlupheke ngokukhetha ukunikezwa kwamanje. Usuthathe okuthengiswayo, okudingwayo, futhi okunenzuzo. Umbono onenzuzo kusengaphambili usiza ukugwema ukukhungatheka futhi kwenzeka lapho umbono ‘ungashi’ ukulahleka. Imibono enganikeli ngemiphumela ethe xaxa ayisiqedi isifiso sokwenza ibhizinisi labo isikhathi eside futhi ishiye izikweletu ngemuva. Lokhu akukhona ukukhetha kwethu.

Okwesibili, ukuthola ibhizinisi elinenzuzo kukusindisa emisebenzini eminingi yokukhangisa. Kunoma ikuphi, igama lomkhiqizo selivele liyaziwa, izinto zokukhangisa zenziwe, iziteshi zikhethiwe. Usuvele unalo lonke ulwazi oludingayo ukukhuphula ngempumelelo ama-franchise akho. Kumele nje uqale ukuphindaphinda izinto ezenziwe ngokugcwele ukwandisa ukuthengisa okunenzuzo. Ukusebenzisa amasu afakazelwe ochwepheshe abanolwazi kukusindisa emaphutheni amaningi aqala, nawo aletha ukulahleka futhi angahlinzeki ngezinto ezanele. Ngaphezu kwalokho, cabanga ukuthi ungonga kanjani ngokunenzuzo ekuqashweni kwabaklami ukuze bathuthukise izinto ezihlukile: amalogo, imibala yenkampani, izincwajana, amabhanela, njll.

Okwesithathu, uzothola ibhizinisi elilungiselelwe ngokuphelele ngobuchwepheshe obufakazelwe. Imvamisa, osomabhizinisi abafisayo bayadideka ngokwakhiwa kwecebo elisebenza kakhulu, befuna izindlela zokwehlisa izindleko, izimali zokuqala, nokunye okuningi, okuthi, ngeshwa, kuza nesipiliyoni kuphela. Ama-franchise avelele kulokhu kusuka kwi-biz yawo. Uzakwethu uzokujabulela ukuhlanganyela nawe zonke izimfihlo zokusebenzisa le mboni ngempumelelo ukuze imiphumela ebalulekile izokujabulisa kusukela ezinyangeni zokuqala zokwenza i-biz.

Zonke lezi zinzuzo ezicacile zokusebenzisa ama-franchise zivame ukuphaphatheka phambi kokwesaba kosomabhizinisi abafisayo, okuthi ngamehlo abo ethukile kusibekele izinzuzo ezingaba khona. Lokhu akumangazi, ngoba ukuthenga ama-franchise womkhiqizo owaziwayo futhi onenzuzo kubiza kakhulu, futhi ukuthenga enkampanini eyaziwa kancane kugcwele ukulahleka ngokuya ngokungasebenzi kahle nokwaziwa okuncane. Kulokhu kuxhumana sinikeza izinsizakalo zethu njengabalingani nabagcini benqubo yokuthola ilungelo lokuthola amalungelo.

Ngokungenelela komuntu wesithathu, umuntu othembekile onolwazi oluningi nodumo, ungaqiniseka ukuthi awukhohlisiwe. Ochwepheshe bethu benza isifundo esiphelele sayo yonke iminikelo futhi bakhethe kuphela abalingani abathembeke kakhulu. Uyakwazi ukuzizwa uvikelekile ekukhetheni isisombululo esifanele. Ekuphetheni kokuthengiselana okubhekiwe, unikezwa izeluleko nosizo lokwenza ukhetho, uma kukhona okuvelayo phambi kwakho. Uyakwazi ukugwema hhayi kuphela amaphutha ekwakheni i-biz kepha futhi namaphutha ekukhetheni kwayo.

Ekugcineni, ungahle ube nomuzwa wokuthi kunzima ukuthola ama-franchise wesabelomali anenzuzo. Ababonisi bethu bakusiza ukuthi wenze ukuhlaziywa kwekhwalithi ephezulu kwamasu ahlongozwayo futhi ukhethe ukuqala okulingana kahle kubhajethi yakho. Ngendlela, ngisho nokukhethwa kwenketho yesabelomali esitholakalayo kungumsebenzi onzima kakhulu esizokusiza ukuwuxazulula.

Ngesikhathi esibucayi, ukwesekwa okuphelele kungadlala indima enkulu. Ezimweni zesifo esiwohlokayo, abantu abaningi babona ithuba lokuqala ukusebenza kumabhizinisi abo futhi baye emsebenzini wabo ojwayelekile. Ukutholwa kwe-biz eyenziwe ngomumo okubonakala kuyindlela engcono kakhulu kulabo abangajwayele ukuzenzela okwabo, uma sebeshisiwe ngomzamo ongaphumelelanga, noma abafuna ukungatshali umzamo omkhulu ekunyuselweni kusukela ekuqaleni.

Ngokumangazayo, yisimo samanje esivumelana kakhulu ekuqaleni kwesithembiso sakho. Izinkampani eziningi azikasindi kule nkinga, kuvulwe ama-niches amasha, futhi amandla okuthenga ayakhula futhi. Ukubamba igagasi nokukhuphuka intaba kuyinto ebaluleke kakhulu ongayenza manje. Lokhu yikho kanye okufanele kwenziwe yiwo wonke umuntu ofuna ukukhuphula izinga lokuphila ngokweqophelo nokwandisa imithombo engenayo.

Ukuthenga ama-franchise ngosizo lomuntu wesithathu, osebenza kangcono ekusizeni ezindabeni ezivela ngaphambi kwakho, kukusondeza kakhulu emalini engenayo nasekusebenzeni ngokunenzuzo kwebhizinisi lakho. Uyakwazi ukugwema inani elikhulu kakhulu lazo zonke izinhlobo zamaphutha nokulahleka. Uthola ukwesekwa kokukhangisa okunekhono. Ngakho konke lokhu nokutshalwa kwezimali okuqala okuncane, uzoqhubeka ube ngumnikazi webhizinisi lakho!

Iphupho lakudala lokuzisebenzela, hhayi elenzelwa ‘umalume womunye umuntu’, okuyinto kwabaningi engakwazi ukufezeka, lisondela kakhulu futhi libe ngokoqobo ngokwengeziwe lapho sisebenzisa ukulamula kwethu nokunikezwa okulusizo kozakwethu abathembekile. Ukuqaliswa kwezinhlelo ezinesibindi kakhulu akukude, uma utshala imali ngendlela efanele kusukela ekuqaleni, khetha okunikezwayo okunenzuzo, futhi uvikele ukuthembeka kozakwethu.

Lokhu yilokho ama-franchise anenzuzo akunikeza wona: abasebenzi abakhethwe ngokucophelela kanye nosomabhizinisi abathembekile.

Ama-franchise anenzuzo enkulu ngumbuzo othokozisa kakhulu kosomabhizinisi abaningi abafisayo. Akukho okumangazayo! Ngemuva kwakho konke, into enzima kunazo zonke ukukhushulwa. Ngisho nosomabhizinisi abanolwazi kakhulu kwesinye isikhathi bayabona ukuthi ngaphansi kwezimo ezithile kungaba nzima kakhulu noma kube nzima ukwengeza umkhiqizo osanda kudalwa. Kukuzimo ezinje lapho abantu banaka isixazululo esinje ngama-franchise anenzuzo enkulu. Ngemuva kwakho konke, banikezela ngesiqalo esithembeke kakhulu senketho yomuntu siqu yebhizinisi.

Ngakho-ke, ake sicabange ukuthi ufuna ukuqala ngebhizinisi lakho, kepha ngasikhathi sinye nquma ukunaka uhlobo oluthile lwama-franchise. Ngemuva kwalokho kuyacaca ukuthi kunzima ukukhetha inzuzo eningi kunazo zonke. Imikhiqizo edumile isivele ikubingelela ngamanani aphezulu kakhulu. Labo phathina abanikela ngebhizinisi ngemali ephansi kubonakala kuwe njengabakhohlisi ngokuphelele nabakhohlisayo. Ezimweni ezinjalo, ukukhetha kuba nzima kakhulu. Kulokhu, isinqumo esihlakaniphe kakhulu kungaba ukunaka izinketho ezenziwe ngomumo kanye nokulamula komuntu wesithathu onentshisekelo yempumelelo yazo zombili izinhlangothi.

Ungathola ama-franchise anenzuzo enkulu uma othile ekucebisa ngawo. Inkampani yethu yenza ukweluleka ngokugcwele ekukhetheni ama-franchise, inikeze ukukhetha kwabalingani abaningi abanokwethenjelwa futhi abafakazelwe. Uthola izeluleko eziningiliziwe zokwenza i-biz, ukubuka izinketho ezihlongozwayo, bese ukhetha isabelomali esihle kakhulu somqondo wakho. Ngaphezu kwalokho, udlulisela ingxenye yokuhlelela izibopho zezinqubo eziyinhloko kubasebenzi bethu. Uthola izinto ezenziwe ngomumo, igama lomkhiqizo, nakho konke okudingayo ukuze uqale ngempumelelo ibhizinisi lakho elinenzuzo!.

Ngokuthenga ibhizinisi eligcwele ngokusebenzisa ama-ejenti athembekile, ungaqiniseka ukuthi wenze ukhetho olunenzuzo enkulu. Ngakho-ke, kulula kakhulu ukufeza lokhu okucabangile okudlula kakhulu izimbangi ezisebenza emkhakheni ofanayo ngoba uzothola kusengaphambili igama lakho nobuchwepheshe obekufanele bakwenze iminyaka. Isiqalo esisheshayo siqinisekisa inzuzo esheshayo yokuqala. Lolu hlobo lwe-biz luhle kakhulu kosomabhizinisi abasafufusa abafuna nje ukuzizama kulo mkhakha.

Ngaphezu kwalokho, ngenxa yalokhu, ungaqiniseka ukuthi ukhetha isisombululo esifanele, noma ngabe usuvele unolwazi lokwakha umkhiqizo wakho kusuka ekuqaleni. Cishe uyazi ukuthi kungabiza umsebenzi ongakanani. Kungakho inketho enenzuzo enkulu ingabizwa ngokuphepha ukuthengwa kwama-franchise aselungile, lapho iningi lomsebenzi oyinkimbinkimbi wenziwa ngabantu abanolwazi! Lokhu akugcini nje ngokonga imali kepha futhi kusheshisa nenzuzo yokuqala. Ngokusobala, indlela enjalo icebisa kakhulu ulwazi futhi ivumela ukufunda masisha izisekelo zokusebenzisa inkampani yakho. Izixazululo ezifakazelwe ezivela kozakwethu, ezisekelwa ukubambisana kwethu, zisiza ukuqala ukuthuthukisa ibhizinisi lakho ngokuphepha nangempumelelo!

Ama-franchise anenzuzo enkulu ayindlela enhle yokwandisa ikhono nokufeza impumelelo ebonakalayo ekwakheni nasekuthuthukiseni ibhizinisi. Kunama-franchise amaningi manje, kepha hhayi wonke anenzuzo, futhi abalingani abaningi abakwazi ukuziqhayisa ngokuthembeka. Ukunikezwa kwenkampani yethu enomlando ocebile nokusizwa kwamakhasimende okunqwabelene kwenza ukhetho olufanele futhi kuzuzwe imiphumela emihle kuzo zonke izigaba zendlela ekhethiwe. Mhlawumbe leli yithuba elihle lokushiya umsebenzi ongathandwa futhi ekugcineni uqale ukuzisebenzela wena kuphela!

I-franchise yamakha ibhizinisi elifanele namuhla, futhi udinga ukuqonda ukuthi ubunzima obuhlukahlukene bukhona. Ukunciphisa ubungozi nezinsongo, kuyadingeka ukuthi ulandele ngokuqinile izindinganiso nemithethonqubo enqunyiwe. Njengoba usebenzisa i-franchise yakho, udinga ukugxila ekugcineni izinga eliphezulu lokuhlonipha lapho usebenza namakhasimende. Abasebenzi bakho kufanele banele futhi baphendule ngokusobala imibuzo ebuzwe yiklayenti. Uma uthatha isinqumo sokubhekana namakha, khona-ke thola okungcono kakhulu kokukhethwa kukho okuhlongozwayo. Ungaqhathanisa izinketho ngokuthinta ikhathalogi noma isitolo se-franchise.

Lezi yizinsizakusebenza ezikhethekile kwi-Intanethi, kuphela lapho uthola khona ukunikezwa kwe-franchise yangamuva. Isibonelo, uma ufuna ukuthengisa amakha, bese ukhetha inketho ehambelana negama. Kungenzeka uqhathanise okunikezwayo okusemakethe okwamanje. Ngemuva kokukhetha izimo ezihamba phambili, qhubeka nokwenza i-franchise yamakha. Kufanele uqale ngokwenza amalungiselelo athile okuqala. Njengengxenye yale misebenzi, kuzodingeka ukuthi kugxilwe ekuhlaziyweni kwe-swot. Leli thuluzi lekhwalithi ephezulu linikeza ukuqonda ngobungozi, amathuba, ububi, kanye nezinzuzo zephrojekthi yebhizinisi.

Ngaphezu kwalokho, ngesikhathi sokutholwa kwe-franchise yamakha, udinga ukuqonda ngokucacile ukuthi uzibophezele ekusebenzeni ngokuzibophezela nangokufanelekile ekufezekiseni izibopho zakho. Okokuqala, ukopisha ngokuphelele isitayela esihlukile somkhiqizo. Lokhu kuyadingeka ukuze ungangeni esimweni esinzima kamuva. Ngaphezu kwalokho, lapho usebenzisa i-franchise yamakha, udinga ukusebenzisa kuphela izinto ezinelayisense nezingafani nezinye. Izinsizakusebenza zinikezwa yi-franchisor, edala iziqu ezifanele. Yenza i-franchise yamakha ngembuyiselo ephezulu yezimali ukuze ukwazi ukukhokhela ozakwenu. Isibonelo, i-franchisor ilindela kufika ku-9% kusuka kuwe njalo ngenyanga njengohlobo lwenzuzo.

Ngokuqondile, lezi zinzuzo ezivela ekuthengisweni kwe-franchise yamakha zibizwa ngokuthi yimali yobukhosi kanye nokudluliselwa ekukhangisweni komhlaba wonke. Ngokwama-royalties, lesi isitolimende esikhulu kunazo zonke ngenyanga. Inani lalo lingahluka futhi lisuka ku-2 liye ku-6%. Le phesenti ibalwe njengesabelo semali okwazile ukuyithola phakathi nenyanga.

I-franchise yamakha izosebenza kahle kakhulu uma ugxila ekusetshenzisweni kwayo futhi unganaka izinkomba zezibalo. Ukufunda njalo imininingwane yamanje kukunikeza umbono wokuthi ungaqhubeka kanjani. Uyakwazi ukuphatha ngempumelelo futhi ubambe abaphikisi abakhulu, ngaleyo ndlela uhlanganise isikhundla sakho njengomholi ophelele. Ukwenza ibhizinisi lamakha kungabhekana nezinselelo ezahlukahlukene. Ukuze bangabi bengenakunqotshwa, bafunde njalo izibalo, bese-ke, uzokwazi ukufinyelela indlela yokusebenza. Uma ungakwazi ukusabela ngokushesha esimweni esingaba yingozi, uvimbela inhlekelele.

Ngemuva kwakho konke, ukutholakala kwemininingwane kuyithuba elihle kakhulu lokuhamba ngesikhathi. Ukuqalisa i-franchise yamakha iphrojekthi okufanele isetshenziswe ngaphansi kwemithetho yombuso. Ungaphuli umthetho futhi lapho-ke ngeke kudingeke ukhokhe izinhlawulo nanoma yiziphi izimangalo. Ungumsabalalisi okhethekile we-franchise yamakha. Ngokunjalo, lolu hlobo lomhambisi lubizwa nge-franchisee. Uzakwenu ophethe ibhizinisi, i-franchisor, uzokubuyekeza. Angabheka i-franchise uma ebandakanya umthengi oyimfihlakalo.

Lolu uhlobo olujwayelekile lokuqinisekisa lapho kufezwa iphrojekthi yebhizinisi. Cishe wonke ama-franchisor asebenzisa indlela yokuthenga eyimfihlakalo. I-franchise yakho, lapho uthengisa khona amakha, hhayi okuhlukile. Ngulo muntu othenga okuthile kuwe noma ngasiphi isikhathi ecabanga ukuthi ungumthengi. Okulandelayo, uzakhela owakhe umbono wokuthi bazosebenza kanjani abasebenzi bakho. Ngaphezu kwalokho, uhlola ikhwalithi yomkhiqizo ngokushiya isibuyekezo. Mane ukhonze ikhasimende ngalinye ngaphakathi kwe-franchise sengathi bekuyinto eyimfihlakalo.

I-franchise yesitolo samakha ingakunothisa uma unamathela emithethweni nasemithethweni. Banikezwa i-franchisor futhi bahambelana nemodeli ayisebenzisayo ukuthola impumelelo. Uma usebenza ngaphakathi kohlaka lwe-franchise, lapho-ke kufanele wazi ukuthi ubophezeleke ngokuphelele hhayi kuhulumeni kuphela ngokuhambisana nomthetho kepha naku-franchisor. Ulindele ukuthi usebenzise ngokufanele iphrojekthi yebhizinisi. Akunasimo, akufanele ulimaze isithunzi somkhiqizo, ngoba cishe awunakulungiswa. Ngenxa yalokho, ngenxa yokungaziphathi kahle okunje, i-franchisor ingahle iphucele ilungelo lomnikazi we-franchise ilungelo lokuba ngumsabalalisi okhethekile endaweni yaleli dolobha.

Uma usebenzisa i-franchise ukwenza imisebenzi yedepho yamakha, kuzodingeka wazi ukuthi kufanele uthenge izinto kusuka kulo mkhiqizo ngqo, ngoba akunakwenzeka ukuthi ukwazi ukuzikhiqizela wena noma ukuwuthenga kwenye indawo. Izinsizakusebenza ezihlukile zingatholwa kuphela kumnikazi wophawu lwesitolo. Nikeza isitolo sakho samakha e-franchise inani elifanele lokunakwa. Kufanele ihambisane ngokuphelele nesikhungo sokuqala. Lokhu kusho ukuthi kuyadingeka ukwamukela ngokuphelele ikhodi yokwakhiwa kwesitolo. Impela, ikhodi yokugqoka yabasebenzi nayo ibaluleke ngendlela emangalisayo. Ngokugcinwa okufanele, awuzivikeli kuphela kwizicelo ezivela ku-franchisor.

I-franchise yakho yesitolo samakha nayo iyakwazi ukuheha inani elikhulu labathengi besitolo. Bazi ngokuqinisekile ukuthi basebenzisana nelebuli eyaziwayo eyazisa idumela layo. I-franchise yakho yamakha izodonsela amakhasimende ngokwenza egameni lesikhungo esaziwayo, esidumile nesiphumelelayo. Umkhiqizo udlala indima ebalulekile, noma kunjalo, i-franchise shop shop ayigcini ngokukwazi ukusebenza ngaphansi kophawu lwenkampani ephumelelayo. Uthola nezinye izinzuzo eziningi. Isibonelo, lapho usebenzisa i-franchise yamakha, uyakwazi ukusebenza ngemishini eyingqayizivele, ngokungeziwe, unolwazi olumangalisayo noluthuthuke kahle olutholakalayo. Isitolo se-franchise esenzelwe kahle sikunikeza amandla okubhekana nanoma ibuphi ubunzima.

Uyabanqoba, ngakho-ke, inhlangano ngokuqinisekile iyaphumelela. Ibhizinisi lakho lizoletha izinga eliphezulu lemali engenayo bese ibhizinisi likwazi ukubhekana nanoma yiziphi izinkinga. Ukhokha kalula amaholo, izintela, nokuncishiselwa i-franchisor. Lokhu kudonswa kwemali kwenza ingxenye enkulu yeholo lakho. Ngemuva kwakho konke, ngokuthengisa amakha, uthatha kuwe isibopho sokukhokha amaroyali. Ngaphezu kwalokho, kanye nama-royalties, udinga futhi ukukhokha imali enkulu yemikhankaso yokukhangisa. Kepha inani lezinzuzo, lapho wenza i-franchise, lidlula ubunzima obuncane odinga nje ukububheka.