I-franchise ngaphandle kwenkokhelo yesamba ingumnikelo onenzuzo enkulu. Kulezi zinsuku, izinkampani eziningi zisebenza ngaphandle kwemali yesamba-franchise, kucatshangelwa umncintiswano okhula njalo, uhlinzeka abalingani bama-franchisee ngezimo ezahlukahlukene ezinhle. Ukuze ujwayelane nokunikezwa kwama-franchisor, kanye nokutholakala kwemali ekhokhwayo yesamba, udinga ukuya kukhathalogi yama-franchise agxile kule ndawo. Isihloko somsebenzi wezinhlu zama-franchise ukusiza osomabhizinisi abasha ukuthola ibhizinisi labo, ukuthola abantu abanomqondo ofanayo, ukuthuthukisa ibhizinisi kunoma yiluphi uhlobo lomsebenzi. Isibonelo, umfundi, umama wekhaya, noma nje usomabhizinisi ongenalwazi ufuna ukuqala ibhizinisi lakhe, kunemali, kepha akukho lwazi. Noma, ngokuphambene nalokho, izinsiza zezezimali azanele ukuqala ibhizinisi ngokwakho.

Ngakho-ke, izitolo zama-franchise zisebenza ngokuya ngemithetho echazwe ngokusobala, zinikeza amabhizinisi ngamanani aphansi, aphakathi nendawo, nezinkampani eziphakeme, nawo, anentshisekelo yokubambisana, afinyelela ezingeni lesifunda.

Ngemuva kwakho konke, kuyasiza kuma-franchisor ukufuna ama-franchisees kwezinye izifunda, lapho ngokuhlanganyela bangavula khona izindawo eziningi, balawule wonke umsebenzi wabangaphansi kwabo, futhi baphathe ngokufanayo ngaphansi kwamalungelo alinganayo, ukuze kuzuze amaqembu womabili. Imali eyisamba uqobo lwayo iyisiqinisekiso se-franchisor, ngesikhathi sokusayina inkontileka nangaphambi kokuqala umsebenzi, ukuhlinzeka ngemininingwane, uhlelo lokusebenza, oxhumana nabo kanye nezimfihlo zokudalula. Imali yesamba se-franchise inqunywa kuye ngokuthi izindleko zingahlehliselwa phansi zikhokhwe kancane kancane, ngemuva kokuxoxa ngakho konke nomlingani.

Uma i-franchise ibiza kusuka kumkhiqizo owaziwayo, kuzodingeka ukuthi uwuthathe ngokungathi sína umnikelo wesamba, ngoba awubuyiswa. Imali eyisamba ingabizwa isamba esiphelele sazo zonke izindleko eziphumayo kwi-franchisor maqondana ne-franchisee, kucatshangelwa ukuhlinzekwa kwegama, uphawu, ukuvakashelwa emihlanganweni, usizo lokuqashwa, ukuhlinzeka ngesisekelo samakhasimende, isenzo plan, kanye nokuvakasha ukuvula amaphuzu amasha, njalonjalo. Lapho uthenga i-franchise ngekhathalogi, noma unemali ekhokhwayo yesamba, kufanele uqonde ukuthi, okokuqala, lokhu kungukukhangisa, ukuthola ulwazi, ukungena kwamakhasimende amasha, nokunye okuningi. Futhi, kukhathalogi ye-franchise, kungenzeka ukubala kusengaphambili izindleko zemali engenayo, ukubuyiselwa kwemali, nenye idatha ekhathaza wonke usomabhizinisi.

Ukujwayelana namathuba, ukunikezwa kwamanje ngokukhokhwa kwemali eyisamba, funda izibuyekezo zamakhasimende ethu, vele ulandele isixhumanisi ngqo esitolo se-franchise. Ungabuza imibuzo futhi uthintane nochwepheshe bethu ngokusebenzisa imininingwane yokuxhumana engatholakala lapho.

I-franchise yokukhangisa yiphrojekthi yebhizinisi esebenzayo engathola imiphumela emihle. I-franchise yokukhangisa kufanele ikhuthazwe ngendlela yokuthi ihambisane ngokugcwele nayo yonke imiyalo leyo franchisor ayilindele kuwe. Ngemuva kwakho konke, lokhu kubaluleke kakhulu, ngoba konke kufanele kwenziwe ngaphansi kwemigomo uma usebenza ngaphansi kwe-franchise. Sebenza kahle futhi unikeze ngamakhasimende ezingeni elifanele lobuchwepheshe, khona-ke uzogcina ubunikazi obuphezulu bezinkampani futhi abantu bazodonswa kuwe. I-franchise yokukhangisa iphrojekthi yebhizinisi, lapho kufanele futhi ukhumbule ukuthi udinga ukuthola imali engaphezu kwenkampani ejwayelekile esebenza egameni layo. Ngemuva kwakho konke, unezibopho ezihambisanayo ku-franchisor.

I-franchise yokukhangisa kufanele isetshenziswe ngakho-ke izinga lakho leholo liphakeme ngokwanele ukukhokha izikweletu zakho nokukhokha okufanelekile. Isitolimende sokuqala siyisigaxa semali eyisamba, futhi sivele senziwa ekuqaleni. Ngaphezu kwalokho, kukhona imali yokukhangisa kanye naleyo ebizwa ngokuthi yasebukhosini. Le mali isetshenziswa yi-franchisor ngokubona kwayo. Njengomthetho, imali yokukhangisa yenziwa ukuze i-franchisor yenze imisebenzi yohlelo lokumaketha enkundleni yomhlaba wonke futhi yandise ukwazisa ngomkhiqizo.

Ukuqaliswa kwale franchise akufanele kube nzima uma usebenzisa izibalo ezifanele kusengaphambili. Noma kufanele ubhekane nobunzima, uzokwazi ukuthi ungabunqoba kanjani. Ngemuva kwakho konke, ohlomile uxwayiswa kusengaphambili. I-franchise enjalo idinga ukwenziwa ukuze abasebenzi bakho bagqoke ngaphansi kwekhodi yokugqoka edingekayo. Futhi, ukubhaliswa kwezakhiwo kufanele kwenziwe ngokufanele, uma izidingo ezinjalo zinikezwa esivumelwaneni. I-franchise yokukhangisa yibhizinisi elingenisa inzuzo lapho unethuba lokuthola impumelelo esikhathini eside esizayo.

Udinga nje ukukhumbula ukuthi lezi zibopho ozithathele zona azikwazi ukudedelwa nje. Uphoqelekile ukuba uzigcine, okusho ukuthi konke kuzokuhambela kahle. Ngempela, imvamisa i-franchisor ingakuthumela i-shopper eyimfihlakalo kuwe. Lo ngumuntu othize ozenza iklayenti lakho kanti uthola insizakalo noma uthenga ezinye izimpahla. Lapho usebenzisa i-franchise yokukhangisa, kufanelekile ukukhumbula ukuthi wonke amakhasimende angenayo angaba yilo mthengi oyimfihlakalo ongaba khona kakhulu. Umuntu ngamunye ofaka isicelo kufanele anikezwe ngekhwalithi ephezulu futhi ngaphandle kokuvuma ukuba luhlaza kwabasebenzi. Lo ngumthetho, oholwa yiwo, oyoligcina unaphakade ilungelo lokuthengisa izimpahla nezinsizakalo egameni lomkhiqizo owaziwayo.

I-franchise ngaphandle kokukhokha phansi nayo inelungelo lokuba khona. Into esemqoka ukuxoxa ngayo yonke imibandela nomthengisi ngaphambi kokwenza isivumelwano. Uma ufuna ukuthenga i-franchise ethile, kufanele ubheke ikhathalogi noma iwebhusayithi, okuyisitolo salolu hlobo lokunikezwa. Inkokhelo engaphambili ayidingeki njalo ngaphansi kokudonswa kwemali. Konke kuncike ezimweni ezithile, njengoba kuxoxwa ngazo ngazodwana. Imvamisa, akunakwenzeka ukuthola nokukhuthaza i-franchise ngaphandle kokukhokha phansi.

Umthengisi akavumelani neze nezimo ezinjalo, Noma kunjalo, icala ngalinye ngazodwana. Ngokuvamile, le modeli isebenza kahle kakhulu futhi isivele ilethe imali eningi kulabo bantu ababandakanyeka ekusebenzeni kwayo.

Inkokhelo yokuqala ivame ukunakwa ngokukhethekile ngoba akuwona wonke umuntu ongashesha ukukhipha i-franchise futhi anikeze ingxenye ethile yenhlokodolobha yabo kumthengisi ngasikhathi sinye. Yingakho abaningi abamele imikhiqizo eyaziwayo bekulungele ukuxoxisana nokuxoxa ngemigomo yokubambisana. Umholo ophansi uvame ukwenziwa ngemuva kokuphela kwenkontileka lapho uthola lonke ulwazi oludingekayo mayelana ne-franchise. Lokhu kulula ukusetshenziswa kalula yimithetho eminingi yemikhiqizo eyaziwayo nephumelelayo. Noma kunjalo, usengathola izixazululo ezamukelekayo kusuka enkombeni efanele, lapho kunezinketho eziningi ezahlukahlukene. Kuhlala njalo kungcono ukukhetha kunani elikhulu lokunikezwayo ukuze uthole okuhle ekugcineni.

Uma udinga i-franchise ngaphandle komholo ophansi, imvamisa kuyadingeka ukuthi ulungele iqiniso lokuthi okunye okunikezwayo akuhambelani nawe.

I-franchise ngaphandle kokukhokha phansi ayivamile. Kodwa-ke, ukuze wenze isinqumo esifanele kunazo zonke, kuzodingeka uxoxe ngokushesha ngokuxhumana okuqhubekayo nezwe lomkhiqizo lapho uzothola amalungelo okusebenzisa ilogo nezinhlelo zebhizinisi. I-franchise ingukutshalwa kwemali okuhle kakhulu. Umthengi umane athathe imodeli ekhona bese eyisebenzisela ukuthola izinsiza zezezimali. Umholo wokuqala lapho uthenga i-franchise ungaba kusuka ku-9 kuye ku-11%, Konke kuncike esimweni sokusebenzisana nophawu lwentengiso oluthile. Kukhona nezinketho lapho i-franchise inikezwa ngaphandle kokwenza inkokhelo yokuqala.

Konke kuncike ekutheni uphatha kanjani ukuxoxisana nokuthi yiziphi izimo okwamanje.

I-franchise ngaphandle kokukhokha phansi ingaba yinsindiso yangempela kwabanye osomabhizinisi abangahle babe khona.

I-franchise ye-ejensi yokukhangisa wumsebenzi webhizinisi ofanele futhi onenzuzo enkulu. Ukuze, ngenkathi uyisebenzisa, ungabhekani nezinkinga ezingenakunqobeka, udinga ukuzilungiselela kusengaphambili. Imisebenzi yokulungiselela kufanele yenziwe ngesikhathi, lapho-ke uzohlala unecebo lokwenza. Uma uhlanganyela ngaphakathi kohlaka lwe-franchise, khona-ke wandisa kakhulu amathuba akho okuphumelela ekulweni nanoma ngubani ophikisayo. Sebenzisa i-franchise yakho ngokufanele futhi ngaphandle kokwenza amaphutha amakhulu. Ngemuva kwalokho, inhlangano yokukhangisa inenani elikhulu labathengi.

Bathintana nawe ngokuqhubekayo, bebonga insizakalo esezingeni eliphakeme. Nikeza i-ejensi yakho yokukhangisa ukukhuthala okufanele ukukhulisa umholo wakho. Uyakwazi ukuxhumana nanoma yimaphi amakhasimende, okusho ukuthi i-ejensi yakho izophumelela. I-ejensi yokukhangisa isebenza ngobuciko ngangokunokwenzeka, i-franchise isiza ukubhekana nobunzima banoma iyiphi ifomethi. Uyakwazi ukunqoba ukumelana kwanoma yiziphi izakhiwo ezincintisanayo, bese amathuba akho eba ngcono. Akudingeki wesabe izinhlobo ezahlukahlukene zobuqili ezivela kubaphikisi bakho. Ngemuva kwakho konke, uzobe usukulungele kusengaphambili futhi usebenzise uhlelo olwenziwe.

Ukuba nokulandelana kwezenzo kunoma yisiphi isimo esinzima kuqinisekisa umphumela omuhle. I-ejensi yokukhangisa ayilutho nje lwephrojekthi yebhizinisi, lapho udinga khona ukwazi zonke izingozi namathuba. Ngalezi zinhloso, ukusetshenziswa kwethuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot kufanelekile. Usebenzisa le sethuluzi lamathuluzi bese ukhomba amandla nobuthakathaka bephrojekthi. Kuyadingeka ukugxila ezandleni zethu amathuba kanye ne-franchise esongela izingozi.

I-franchise yakho yokukhangisa iyithuba lokuthola imiphumela emihle emncintiswaneni ngezindleko eziphansi. Sebenza kahle, ufeze izibopho zakho ngekhwalithi ephezulu. Akukona nje ukuthi kufanele ukhokhe imali yenyanga. Kubuye kube ukunamathela ngokuqinile emazingeni anqunyiwe. I-franchise yenkampani yokukhangisa ivumela ukukopisha isitayela esihlukile somkhiqizo ngokuphelele. Lokhu akusebenzi kuphela ekwakhiweni kwangaphandle kwamagceke nekhodi yokugqoka yomsebenzi.

Futhi okuqukethwe ngaphakathi, okuvame ukuthi kubaluleke kakhulu kunokubukeka. Impela, udinga ukukopisha konke ngokuhlanganyela, ucabangela imininingwane yendawo yangakini. Lapho-ke nakanjani uzophumelela. I-ejensi esebenza kahle yithuba lakho lokuzibonakalisa uqinile njengomholi ovelele ezimakethe zokukhangisa. Awunakho ukungabaza mayelana nomsebenzi wehhovisi uma uhlala ufunda izibalo zamanje. Sebenzisa amagrafu, amashadi, nenye isethi yamathuluzi wokubona. Zikusiza ukuthi unqume okusongela i-ejensi yezentengiso nokuthi ungabunqoba kanjani ubunzima.

I-franchise ayilutho ngaphandle kohlobo lokuqashisa uphawu lwentengiso nazo zonke ezinye izintandokazi. Ungaphuthelwa yithuba lakho futhi wenze lapho izimbangi zisacubungula futhi zingayithathi i-franchise yakho, ngoba ingatholwa ngomunye umhambisi bese yena ezoba ngummeli womkhiqizo odumile kuphela.

I-franchise yenkampani yokukhangisa ikusiza ukuthi uhlele kahle wonke amaphepha ngokuya ngemithetho okumele ilandelwe. Sebenzela i-franchise ngendlela yokuthi bonke abancintisana nabo bangakwazi ngisho nokusondela kuwe ngokwezinga lesevisi nangempahla. Njengengxenye ye-franchise, ungenza imisebenzi yokukhangisa nge-concordance ngama-algorithms aphumelele futhi afakazelwe. Kufanele zisetshenziswe kuphela, zivumelane nezimo zemakethe yendawo. Uma ufuna ukuhlanganyela emkhankasweni wokukhangisa, i-franchise kufanele ithengwe okungenani ukuze uqinisekise ukubusa okuhlala njalo kunoma iziphi izimbangi. Uyakwazi ukuncintisana ezingeni elisha ngokuphelele lobuchwepheshe, ungaphuthelwa ithuba lakho! Lungiselela inkampani yakho yokukhangisa nge-franchise ukwandisa izinga lokusebenza.

Uyakwazi ukwethula imicimbi eyahlukahlukene ngendlela yokuthi usebenzise imali encane yezinsizakusebenza zezezimali futhi, ngasikhathi sinye, uthole inombolo enkulu yezicelo. Kuyinto elula kakhulu futhi esebenzayo, ngakho-ke, kungenzeka ukuheha ngempumelelo inani elikhulu labathengi. Njengengxenye yokuqaliswa kwe-franchise yenkampani yokukhangisa, ungahlangabezana nezinhlobo ezahlukahlukene zobunzima. Ukuze unqobe, udinga uhlelo lwebhizinisi oludwetshwe ngaphambili nolucabangayo. Ukuholwa nguye, kungenzeka ukunqoba ngokunenzuzo zonke izinkathazo nokuqinisa isikhundla sabo njengabaholi abangangabazeki nabahlala njalo.

Lisebenzise ngokunenzuzo ithuba lakho lokukhangisa nge-franchise. Lolu hlobo lwephrojekthi lungahlotshaniswa nobungozi obuhlukahlukene, noma kunjalo, ungabanqoba kalula nangokuzuzisayo. Kuyadingeka ukwenza ngokuzethemba, ugweme amaphutha ohlelo olubalulekile. Ngemuva kwalokho unethuba lonke lokuzuza imiphumela ebabazekayo. I-franchise eyenziwe kahle iphrojekthi yebhizinisi, okwenza lokho, udinga ukukhumbula izibopho. Esokuqala isidingo sokukhokha iminikelo nyanga zonke.

Okwesibili, uma uxhumana nenkampani yokukhangisa, ukhokha isamba semali ekuqaleni. Inani lale mali liyahlukahluka futhi kuya ngokuthi isifiso somthengisi sikhulu kangakanani. Njengomthetho, uma uthengisa i-franchise, ukudonswa kwesamba akudluli ku-11%, kepha akukwazi ukuba ngaphansi kuka-9%. Uma uyinkampani yokukhangisa noma yezokumaketha futhi ufuna ukwandisa imali oyitholayo, kuzodingeka ukuthi uxhumane ne-franchisor ephumelele kakhulu. Ngokwamazinga ahlinzekiwe, uyakwazi ukwakha iphrojekthi yakho esebenza ngobuhlakani. Lokhu kwenza ukuthi kukwazi ukukhuphula inani lemali engenayo yesabelomali futhi ungatholi maphutha ohlelo olukhulu.

Ama-Franchise eNingizimu Afrika akuvumela ukuthi uthole izinzuzo eziphezulu zokutshalwa kwezimali. Ngemuva kwakho konke, i-franchise ayiyona nje imodeli yebhizinisi eyenziwe ngomumo, futhi uhlobo lokutshala izimali zezimali. Thola i-franchise enenzuzo enkulu futhi uqashise ilungelo lokusebenza, ube usomabhizinisi ophumelele kakhulu futhi ocebile. INingizimu Afrika iyizwe eliseningizimu ne-Afrika, elithuthuke impela uma liqhathaniswa namanye amazwe atholakala kuleli zwekazi. Ngakho-ke, kuyadingeka ukuthi ubheke wonke amathuba nezingozi ozohlangabezana nazo lapho ukhangisa i-franchise eNingizimu Afrika. Lokhu kulula kakhulu ukukwenza ngokwenza ukuhlaziywa kwe-SWOT.

I-franchise eNingizimu Afrika izosebenza ngokuhambisana nemithetho wena ngokwakho oyibhala ne-franchisor lapho uqeda inkontileka. Le yingxenye ebaluleke kakhulu ngoba kuyadingeka ukuthi ngaso sonke isikhathi kuhanjiswane nezimo esizixoxe esigabeni sokuqala.

I-franchise eNingizimu Afrika izoletha izinzuzo ezinkulu kumabhizinisi ngoba le makethe iyethembisa kakhulu. Vele, ama-franchise amaningi asevele esebenza eNingizimu Afrika futhi lokhu kufanele kubhekelwe ukuze kungaziphindi. Futhi udinga ukwenza ukuhlaziywa okuningiliziwe futhi uqonde ukuthi iziphi izinhlobo zebhizinisi ezizosebenza ngokujwayelekile kuleli bhizinisi lombuso lase-Afrika. I-franchise eNingizimu Afrika izonikezwa imigomo ethile yokuxhumana. Isibonelo, udinga ukuthi ukhokhe isamba semali ekuqaleni. Lezi izindleko ze-franchise, inani elinqunyiwe ozolikhokha ku-franchisor.

Imali ekhangiswa ekukhuthazeni i-franchise eNingizimu Afrika ingaba ngamaphesenti ayi-9, 10-11. Ngaphezu kwalokho, inani lizobalwa ngenani lamanani okuqala odinga ukutshala imali. Ngokuphindaphindiwe, uthola umthethonqubo ozokuvumela ukuthi uhlele imisebenzi yakho kahle. I-franchise eNingizimu Afrika izophinde inikeze imithetho yokwakha ubunikazi bezinkampani nezinto ozozisebenzisa. Imikhankaso yokukhangisa, yebo, nayo ihlanganiswa ne-franchise ngendlela ethile.