Namuhla, akukho okungafinyeleleki, futhi ne-franchise ngaphandle kwezimali nayo iyafaneleka. Yebo, uzwile kahle. Thenga i-franchise ngaphandle kokutshala imali eyisamba noma kumaroyalties kuyatholakala. Lawa ma-franchise ahlanganisa izinkampani ezithengisa izimpahla. Eqinisweni, kunenzuzo, kepha kunokunikezwa okuhlukahlukene kakhulu kukhathalogi ye-franchise ukuthi kungenzeka ukuthi uthole ukunikezwa ngentengo ephansi nezimo ezinhle, kepha uzoba namalungelo aphelele okuhlinzeka izintshisekelo kunoma yisiphi isifunda, ngokususelwa isivumelwano sokuqala. Ngenxa yomncintiswano okhula njalo, ama-franchisor amaningi asebenzela inzuzo yokubuyiselwa kwemali nokuthuthukiswa kwamabhizinisi, angena ezingeni lesifunda, ngakho-ke iningi alinayo imali eyisamba, okungukuthi ngaphandle kokutshalwa kwemali okwengeziwe.

Ukutshala imali kwi-franchise kunenzuzo enkulu kunokuqala ibhizinisi ekuqaleni, kucatshangelwa izindleko zentuthuko, ukutholakala kwamathuluzi, imishini, izimpahla zemikhiqizo engaziwa, ukuqeqeshwa, njll. ukufeza ukuphakama ngokutshalwa kwezimali ezincane, kepha kukhona abantu abafuna ukuvula ibhizinisi, kepha alukho utshalomali olwanele maqondana nokutshalwa kwezimali, futhi. Ngakho-ke, i-franchise iyadingeka nje ukuze ungakhuphuli ibhizinisi lakho ekuqaleni, unikezwe umncintiswano okhula njalo nokwehla komnotho. Kukhona izinkampani ezinkulu ezinedumela lomhlaba wonke ezidinga ukutshalwa kwezimali ezinkulu, kepha ungaqala ngama-franchise ashibhile futhi uvule izindawo ezimbalwa zokuthengisa izimpahla, izinsiza, izindawo zokudla, izikole zokudansa, izikhungo zezokwelapha, kanye namalabhorethri, nokunye vula.

Oshaka bezebhizinisi bazokutshela ngayo yonke imikhakha ekuqaleni komsebenzi ne-franchise nezinye izinto odinga ukwazi ngazo, futhi usize ekukhetheni indawo futhi usize ekukhetheni abasebenzi ngaphandle kokutshalwa kwemali okwengeziwe, uhambo lokuvula amaphuzu nokunikeza usesho lwamakhasimende amasha. Kukhathalogi yama-franchise, inani lotshalo-mali, izinkomba zezibalo, idatha yenzuzo, umsebenzi wesikhathi eside emakethe, kanye neminye imininingwane edingekayo yokubambisana izobonakala. Ikhathalogi yama-franchise ivumela ama-franchisor nama-franchisees ukuthi atholane, asindise ekukhangiseni, andise ukufunwa kuzo zonke izindawo zomsebenzi ezimakethe eziseduze nezikude phesheya. Ukusebenza ngokubambisana, inethiwekhi izokhula, ihehe abathengi abangaba khona kakhulu. Futhi, asikho isidingo sokutshala imali ekukhangiseni, ngenxa yokutholakala kokubukwa kwesiqondisi. Ngokuthenga i-franchise, usayina isivumelwano seminyaka eminingi yokusebenza ngokuhlanganyela.

Isitolo sinokukhetha okuningi kokunikezwa kwama-franchise ahlukaniswe ngezigaba nezigaba ezingaphansi. Imininingwane ivuselelwa njalo ukuqinisekisa ulwazi olunembile nolunemininingwane. Ama-Franchisors kanye nama-franchisees bazobandakanyeka ngokuphelele kuyo yonke imigomo yokusebenza, bathuthukise umqondo wezinhlelo ezintsha.

Inkokhelo kanye nenzuzo kungabalwa ngokushesha. Ukutholwa kwama-franchise okungekho-mali nakho kungathatha ibhizinisi liye ezingeni eliphezulu ngokwakha inkampani enkulu. Inhloso enkulu yekhathalogu yama-franchise ukusiza osomabhizinisi bemikhakha eyahlukahlukene yokusebenza ukuthi bangene ezingeni lamazwe omhlaba, abamele izintshisekelo nokuthengisa, ukungenisa impahla, ukuhlinzeka ngezinsizakalo ngokuzayo. Usizo lwe-Round-the-clock oluvela kochwepheshe luzosiza ezindabeni ezahlukahlukene. Ngokutshala imali kwi-franchise, wandisa amathuba okuphumelela nokukhokha ngokushesha, ukuheha amakhasimende, ukwandisa isidingo nemali engenayo. Kepha lapho uthenga i-franchise, kufanelekile ukukhumbula ukuthi kukhona ubungozi kuwo wonke amabhizinisi.

Isibonelo, kwi-franchisor, lokhu kungukuncipha kwezimfihlo zenkampani, ngamasu wokumaketha, ama-chips wokukhangisa, kanye nezimfihlo zokuhweba. Kuyafaneleka ukubheka ukwethembeka nokuqonda kwama-franchisees abo abanesifiso sokwenza ibhizinisi, abangathathwa, futhi abangajahi imali ngendlela elula.

Futhi, udinga ukuthi ukhumbule ukuthi i-franchise inesivumelwano senkontileka, okungathi ngemuva kokuphela kwaso kungafaka izinkinga eziningi ezingalindelekile, ezinjengokuncintisana, nomncintiswano onolwazi owazi zonke izinselele zale ndawo. Ngakho-ke, lapho uphetha isivumelwano, ukuthola i-franchise, udinga ukwakha inkontileka ngokufanele, ucabangele konke okuhle nokubi, uqhathanisa ubungozi nemali engenayo, ngenxa yobukhona bezingibe. Kulokhu, ngeke zibe khona izimo ezingqubuzanayo, futhi nemali engenayo izokhula ukuze kusizakale izinhlangothi zombili. Ngaphezu kwalokho, lapho uthenga i-franchise, ama-franchisees kufanele akhumbule futhi aqonde ngokusobala ukuthi ama-franchisors azonikeza imininingwane, isisekelo samakhasimende, nosizo, kepha kusadingeka ukusebenzela ukuthuthukiswa kwebhizinisi, ukwandisa imali, ukwenza isu labo, ukugxila ekusebenzeni . Akudingeki ukuthi ube ngumxhasi wezezimali ukubala izindleko, ucabangela isamba semali nenani elikhokhelwe, izikhathi zokukhokha, kanye nenzalo. I-franchisor izokwazi ukwengeza i-franchise kukhathalogi ngokuzimela noma ngosizo lwababonisi.

Ukuze uthole eminye imininingwane edingekayo, ukujwayelana nokubuyekezwa kanye namathuba ekhathalogi yama-franchise, kufanelekile ukuxhumana nezinombolo ezibonisiwe, ngokubonisana nochwepheshe abazosiza nganoma yisiphi isikhathi ngezenzo nangamazwi. Futhi, ikhathalogu iqukethe okunikezwayo okuzuzisa, ngamanani amisiwe ngokukhokhwa kwesamba noma ngaphandle kwenkokhelo yesamba, ngemigomo yesivumelwano nemibandela. Izindaba ze-Franchise zizobonakala futhi zivuselelwe ngokuzenzekelayo. Ayikho imikhawulo ekutholakaleni i-franchise, ungabambisana nenani elingenamkhawulo lezinkampani, into esemqoka ukungakhohlwa ngezibopho kanye nokutshalwa kwemali. Ngokubhalisela kukhathalogu yama-franchise, uzobona izindaba nokunikezwa kwamanje ngezimo ezithandekayo kanye nokutshalwa kwemali, kucatshangelwa ukwahlukaniswa nokuhlukaniswa kwamagama ngezigaba nezigaba ezingaphansi. Ukuze unqobe, ungalahli, ekutholeni i-franchise, qala ufunde izindatshana ezihlobene nalokhu kutshalwa kwezimali, kanye nomlando wokuvula ama-franchise okuqala, ukuthi uvula kanjani nokuthi ungaqala kuphi, ukunciphisa izingozi, ukwandisa imali engenayo, nokwenza ngcono amahora okusebenza.

Ukuqashwa kwe-Franchise kuyisiphakamiso sokubambisana ezindaweni ezahlukahlukene zokusetshenziswa kwesikhashana kwempahla, izimoto, okokusebenza, okokugqoka, izinsiza, njalonjalo. Ukuqashwa kubonakaliswa ukusetshenziswa kwesikhathi eside noma kwesikhathi esifushane sento eqashisiwe. Ungaqasha ingcebo, izimoto, amathuluzi, izinto zikagesi, izinsiza, izingubo, ngokuvamile, noma yini, into esemqoka izidingo zabathengi. Ukuvula isitolo sakho kubiza kakhulu: udinga ukutshalwa kwezimali kuzimpahla, ekutholakaleni kwezitolo, izindleko zokusetshenziswa, ukuqasha abangaphansi. Ngasikhathi sinye, uma ungakhethi indawo elungile yesitolo, izinto kungenzeka zingahambi kahle, ngaphandle kwalokho, udinga ukuthi utshale imali njalo ekumaketheni, uvuse ibhizinisi lakho ekuqaleni. Ngokuqashwa kwe-franchise, izinto zihluke kancane.

I-franchisor ithatha ingxenye yezindleko zakho futhi isiza ekukhuthazeni isitolo. Njengoba i-franchisor inolwazi oluningi ekuphathweni kwebhizinisi, uhlelo lwebhizinisi olunikeziwe luzoba yimpumelelo. Ngokubuya kwakhe, uthola imali eyisamba nesamba senyanga. I-franchise yokuqasha ingahlukaniswa ngokuya ngezici ezithile: ezezimali, imigomo yokubambisana, ukubuyiselwa kwemali, nokunye. Kungani ukuba ne-franchise yokuqasha kudume kangaka? Lokhu kungenxa yendlela yesimanje yokuphila kwabantu. Umuntu wesimanje ufuna ukuzama okuningi, ukubona umhlaba, ukuthola amakhono ahlukahlukene. Ukuze enze lokhu, udinga izinsizakusebenza eziningi, kepha noma ngabe zikhona, akuwona wonke umuntu othanda ukuqongelela impahla.

Ngakho-ke, ukuqasha kuthola ukuthandwa okukhulu. Ungalenza kanjani ibhizinisi lokuqasha? Okokuqala, udinga ukunquma emkhakheni womsebenzi. Ngakho-ke kufanele ukhethe ini? Ukuqasha izimoto, amafulethi, izinsiza, amathuluzi? Noma ngabe yini oyikhethayo, kungenzeka ukuthi udinga ukuzifaka kulo msebenzi ngekhanda lakho, ufunde ubuqili nempumelelo, ukushiyeka kwalabo ongahle ube nabo. Ake sibheke isibonelo semishini ekhethekile ye-franchise imishini. Yini i-franchisor engayinikeza? Umongo we-franchise wukuhlinzekwa kwemishini yokwakha nokuqasha imigwaqo. Isiqubulo senkampani sithi ‘amanani angabizi, amagama amafushane’. Iklayenti lithola okokusebenza ngamanani aphansi, ngokushesha, futhi lisesimweni esihle.

Kulokhu, okokusebenza kuhlinzekwa ngumshayeli onamalayisense nezimvume zokusebenza. Kulindeleke ukuthi amaklayenti abe yilezi: izinhlangano ezahlukahlukene (kufaka phakathi uhulumeni), izinsiza, mhlawumbe abantu abazimele (bemisebenzi emincane), njll. usize ukuyikhangisa. Ngaphezu kwalokho, unikezwa njalo ukuqeqeshwa ukuthuthukisa amakhono okuphatha enhlangano enjalo, ukucwenga isakhiwo sayo. Phakathi kwezinsizakalo zama-franchise owatholayo: ukubonisana okugcwele, umphathi owengamele ukukhula nokuthuthuka kwebhizinisi, uhlelo lwebhizinisi, izixazululo zokumaketha ukukhuthaza izinsizakalo kanye nesithombe senkampani, usizo ekuqashweni nasekuqinisekisweni kwabasebenzi, ukwethulwa kwebhizinisi kwebhizinisi (uhlobo , isitayela), ukwesekwa okuvela kwinkonzo yezomthetho, ukuqeqeshwa okuhlobene nokuthengiswa kwezinsizakalo, ukwandisa amasu okugcinwa kwamakhasimende, ukuphathwa kwangaphakathi kwabangaphansi. Kungani kungcono ukusebenza nge-franchise? Ukuqala okusheshayo emsebenzini ngenxa yesipiliyoni somunye umuntu esiphumelelayo. Azikho izingozi zokungafuneki nokuqothuka.

Ukutshalwa kwemali okuncane akudingekile ukuthenga izimpahla, kunikezwa yi-franchisor. Abanye ama-franchisor abahlinzeki ngezinkokhelo zanyanga zonke (izibonelelo). Ukwesekwa kokumaketha nokuningi. Ubuhle nobubi bokubambisana buxhomeke ngqo kwimigomo yesivumelwano. Ngakho-ke, lapho uphetha inkontileka, kufanelekile ukuchitha isikhathi esiningi ukubekela eceleni izikhathi ezingezinhle zokubambisana. Kulokhu, kungcono kakhulu ukunaka amagama ezigatshana ezisenkontilekeni. Imigomo nemibandela esenkontilekeni kufanele ibhalwe ngokucacile, ngaphandle kokwenza okujwayelekile.

I-franchise yebhizinisi ilula ngoba utshala imali encane, kepha uzibophezela ukufeza imibandela ebekwe yinkampani yi-franchisor. Kubalulekile ukuphothula inkontileka ne-franchisor ethembekile. Kunezikhathi lapho, ngokukhokha imali eyisamba, umthengi engalitholi ibhizinisi aselilungiselele, kepha uthole ikhasi kuphela kwi-Intanethi nokufiphaza kwezokuxhumana. Ukugwema lokhu, hlola umlingani wakho. Ungakwenza kanjani? Emithonjeni evulekile, idumela liyazikhulumela. Zizwe ukhululekile ukucela amakhophi wamalayisense nezitifiketi. Ngabe uthola kanjani ukufanela i-franchise yakho oyithandayo? Kulula kakhulu, vele uvakashele ikhathalogi yethu eku-inthanethi.

Lapha uzothola ukunikezwa kwe-franchise ezindaweni ezahlukahlukene kanye nenani lotshalomali oluhleliwe. Sibeka ama-franchisors athembekile anedumela elihle phesheya nakwizwe lethu. Sebenzisa ithuba lokuzulazula okulula futhi wenze izinqumo zakho ezibalulekile endleleni eya empumelelweni.